Simple Writing System Express Course
"The Pint of Beer Challenge"
Lesson #3 - Close The Deal
You’ve made it to the home stretch! You survived Lesson #1 and Lesson #2...
(If you haven't looked at those lessons, please do. Just like in the full Simple Writing System, the lessons in this Express Course are meant to be completed in order.)
I love reading your takeaways and "ahas". That’s exactly why John Carlton designed the SWS Express Course – to show how easy (and fun) success can be when you have the right map.
And now, it's time for the most important part of your business...
You won't stay in business long if you can't Close the Deal.
Yet it's one of the biggest blocks I find business owners stumbling over. Let’s take care of that right now.
Here’s our man, Mr. Carlton with three specific tips…
Now you know your ABCs. Always Be Closing.
And just like the last two lessons... it's your turn now.
1. You've watched the video
2. Think about what you can do to reverse risk
3. Can you map out the exact process by which money gets into your hands?
4. What can you add to your offer to boost value?
5. Write or type it all out.
6. Check out the feedback I left for others. There must be a least two tips for you to lift and use in your close.
Teaching this course to over 1000 people, we've learned it's not uncommon for people to get tripped up on #4, "What you can add to boost value?".
Don't worry, we got your back.
Here are some ideas for you (courtesy of my colleague, Colin Chung)...
Quick Start Sheet
DONE FOR YOU
Done For You
If you took a look at this list and said to yourself, "That's fine for info-products and high level services like consultants... but my business is different."
That’s enough from me for now. I'll let you at it.
Check out the comments.
SWS Express Guide
P.S. If you haven’t done the exercise from Lesson 1 or Lesson 2, yet... you really ought to.
John Carlton's Simple Writing System was designed with an internal logic where you go from step 1 to step 2 and so forth.
Skipping steps can really hurt you in your copy training.
I'm serious. Do 'em in order. Go back to Lesson 1 now, and do the exercise. And then Lesson 2.
You will find all of the replies I've made so far. I think you'll get a lot of value out of reading the comments on both pages.
These SWS "Pint of Beer Challenge" Express Course lessons will be available for just a few more days.
You can still devour the staggering amount of copywriting and marketing experience Lorrie handed out.
Watch the videos… do the exercises…
… and don't forget slots in the complete Simple Writing System Mentoring Program are going fast.
Free personal coaching has finished. Lorrie is now spending her time with the lucky action-takers who signed up for The Simple Writing System Coaching & Mentoring Program.
We've left this page here to help you. Below are dozens of examples of Lorrie's coaching.
If this page is live, there are still open spots. Get what you can out of this free course. If you're seeing how this format — focused lessons and professional feedback — transforms people like you into selling machines...
... watch your inbox to learn how to join John & Lorrie in the complete Simple Writing System.