For the very first time, you'll be guided and supported by a FULL YEAR of coaching and mentoring.

World’s Most Respected Ad-Writing Teacher Reveals His Shockingly Simple System For Writing High-Converting Sales Messages…

... Even If You Flunked High School English And Have Zero Professional Writing Experience.

You’re about to hear from the grizzled sales & marketing veteran, John Carlton – A.K.A. “the most ripped-off copywriter on the web”.

Over the past 30 years, he’s created countless legendary advertisements, making his clients obscene amounts of money.

Today, he specializes in showing others how to craft ultra-profitable sales messages, too.

And he does such a great job at it, many marketers now refer to John as “the most respected writing teacher alive”.

So, without further ado, here’s the man himself:

Hi. I’m John Carlton.

Do you struggle with consistently writing sales messages that people eagerly read and buy from?

If so, you’re in luck…

‘Cause over the next few minutes, I’m going to reveal the key to quickly and easily crafting sales messages so compelling…

they’re practically guaranteed to transform droves of prospects into loyal customers.

Who is this for?

SMALL BUSINESS OWNERS


If you’re a small business owner, and know your superb products aren’t reaching as many people as they could, then keep reading.

Because the simple system I’m about to reveal to you has already helped flocks of biz owners create devastatingly effective advertisements which have skyrocketed their sales.

For example, take business owner Craig Woolven, who said this after discovering my system:

Craig Woolven

“Your Simple Writing System has instantly turbo-charged my sales letters. $11,000 of new business in 48 hours using just a few of your wickedly effective sales strategies.”

ASPIRING PRO COPYWRITERS


If you’re an aspiring pro copywriter who’d like to kickstart a fabulous career dripping with wealth and notoriety, then keep reading.

Because the simple system I’m about to reveal to you has already launched mobs of newbie copywriters into lavish careers and global fame… writing for every major industry out there.

For example, take direct-response copywriter Sam Clitheroe, who said this after discovering my system:

“After just 6 months of starting my freelance career, I'm now traveling parts of the world while serving a small handful of satisfied clients... and I give all the credit to John Carlton …”

PRO COPYWRITERS


If you’re a pro copywriter looking to shortcut the learning curve to becoming a highly-respected & well-paid, world-class copywriter, then keep reading.

Because many copywriters have credited my simple system as the defining method which shot their copywriting skills into the stratosphere.

For example, take pro copywriter, coach & consultant Carolynn Ananian, who said this after discovering my system:

Carolynn Ananian copywriter

"If you have to pick just one resource for learning copy, The Simple Writing System is it...  The research lessons alone were worth the price... I appreciate how you guys broke down the entire writing process step by step.” 

Is this for you?

Tap the title that describes you best to find out...

SMALL BUSINESS OWNER

ASPIRING PRO COPYWRITER

PRO COPYWRITER

Here's the real reason writing effective advertising is such a struggle... and how to make that struggle go away!

Writing world-class sales pitches doesn’t have to be complicated.

You don’t have to be an amazing writer, chock-full of natural talent, or a creative genius to write an effective sales message.

Nor do you have to spend hours on end staring at a blank screen, feeling stressed, worried, or anxious, because you can’t find the right words that are sure to knock your prospects off the fence, triggering them to buy.

Because:

In my experience, there’s one main reason people struggle with writing killer ads.

They don't have a simple system for consistently creating ultra-profitable sales pitches

A system so easy, and so uncomplicated…

… it removes all the “sticking points” that can paralyze you when it comes to writing sales letters, websites, emails, video scripts, and everything else required for a profitable business.

Don’t believe it can be that easy?

Well consider this:

The first ad writer I ever met told me this:

Don’t even try to become a copywriter. You’ll never figure it out – It’s way too hard! 

Yet despite this, over the last 30 years, I’ve gone on to create some of the most successful and legendary ads, websites and sales messages in advertising history.

And when I show you how I did it…

… you’ll see just how quickly and easily you can create wickedly-persuasive sales messages, too!

Plus, you’ll have the advantage of avoiding the same pitfalls I’ve fallen into.

And there’s been plenty…

Back in my early thirties, I was a total screw-up.

No job, no place to live and no direction

I was sleeping on a friend’s couch, yet again, having lost my girlfriend, my job, and my place to live… all within a very short period of time.

Then I had an epiphany.

I finally realized if I was going to turn my life around, it was going to be up to me.

So, I got serious:

I started with nothing — no mentors, no business experience, no investment capital, no idea at all what to do…

… and figured it all out by making every mistake possible.

A few years later, on location with Gary Halbert & Don Drysdale

My decades-long "school of hard knocks" included working with and for the legendary Gary Halbert, Jay Abraham, and Dan Kennedy...

… writing ads for some of the world’s largest and most successful direct response marketing companies in existence…

… and creating massively-successful ad campaigns for entrepreneurs and small businesses of all kinds.

So when I gained some honest notoriety as one of the hottest advertising writers in the world, it was because I earned it.

And along the way:

While I was figuring out how to create famous ads and make people rich through killer sales pitches…

… I also developed a simple system for creating devastatingly-effective sales messages that prospects eagerly read and buy from.

I’ve distilled my own personal process for writing multi-million-dollar sales messages down into a few easy-to-follow steps.  I call it:

The Simple Writing System

This formula will transform you and your business, by enabling you to quickly and easily write every kind of sales message imaginable, making your business cook on high heat…

I’m not just talking about the building blocks of a good sales message.

I’m talking about EVERYTHING required to create absolutely-killer marketing materials that attract prospects in droves…

… and expertly persuade them to buy from you.

This includes all your websites, all your ads, all your emails, all your videos…

… everything that presents your sales message.

The Simple Writing System was my secret weapon as a freelance ad-writer, and the reason why I rose to become one of the best in the biz.

Over the years, the SWS has helped a massive mob of people to create their own ads and sales messages… quickly and easily, on demand…

… including rookie and professional copywriters, new entrepreneurs and veteran biz owners.

Even folks who thought they’d never figure out how to write any kind of ad or sales message have had massive success with the SWS.

… And now, you can get your hands on my system, too!

Once you see how it works, you’re going to know exactly how to create every piece of sales material for your business.

It doesn’t matter whether you’re writing on the web, or offline. This system for writing words that sell can be used anywhere.

And when you put it into action, I think you’ll be amazed at:

  • How much more money your marketing starts raking in, almost overnight…
  • How quickly writers block disappears…
  • Plus, how effortless writing high-converting sales pitches becomes…

Now, before we go any further, I must warn you:

The Simple Writing System is not cheap.

Think of it like this… Imagine you’re buying an airline ticket and you have 2 options.

  • Option #1: This flight is the cheapest option.
  • Option #2: This flight costs a little bit more… But you will arrive at your destination half a day sooner. And it leaves and arrives at more convenient times. And you'll have more legroom.  

If you pick Option #1 (i.e. you don't consider quality or the value of your time when you shop)...


... or understand how coaching and mentoring is THE fastest shortcut to expertise and success...

… then the Simple Writing System may not be for you.

However, if you're an Option #2 person, you’ll be delighted to hear…

… this system has brought wealth to my clients, and thousands of freelancers and high-producing business owners who have wisely taken the time to learn it.

Such as:

Write more effective copy in less time

"The Simple Writing System gave me a blue print where I can focus my efforts on each step of the puzzle. Now I can write more effective copy in less time. It gives me the ability to write my own sales letters without using someone else's work as a template for the whole thing."

Anthony Ruffin,

Matthews, NC

30% more business!

"You showed me how to take my marketing campaign over-the-top. Because of you I had to increase my fees three times. My income has tripled, and your techniques allowed me to develop a waiting list of clients that is 6 months long." 

Dr. Ken Newhouse

Dental Consultant

Profits Through The Roof

"I used Carlton's tactics in my advertising online, and profits went through the roof. That meant we could move into a bigger house, and I've kit it out with the most amazing high-tech gear. I would not be here today without John's help."

Dr. Chris Payne

United Kingdom

What’s more…

My students and clients include many of the top online marketers who are now notoriously well-known…

Many of them credit me with providing the system that put their careers on steroids.

Such as:

John Carlton is a copywriter I would hire, and there are damn few of those. Further, I would pay to be in a room to learn from him, and there are even fewer people on that list.”

Dan Kennedy,
Author, No B.S. Marketing Series

Just before the famous StomperNet launch, everything was in doubt. We cornered John for advice, and in just a few minutes he provided such clarity that the fog melted away... and I was finally able to write the pitch that made Internet marketing history, with record results. …

… When John talks about changing your life, he's not kidding around.”

Frank Kern,
Highly sought-after marketing consultant

I was a former dead-broke comedian with a few sales letters under my belt when I discovered Carlton's teaching. John's coaching and the SWS are responsible for millions of dollars in revenue to my business. Even more crucial is the CONFIDENCE I gained as a salesman in print. SWS is like injecting persuasion into your brain and feeling it shoot from your fingertips.. 

Kevin Rogers,
Copy Chief whose ads have powered millions of product launch sales.

Phenomenal content. Of all the marketing, advertising and copywriting experts I pay attention to, John Carlton is by far the most articulate and passionate and knowledgeable (and funny). I get more value just from your hilarious, ballsy stories alone than from the serious efforts of most other gurus. Man, you've helped my advertising get wicked-good. 

Joe Polish

Joe Polish,
Piranha Marketing, co-host of iLoveMarketing podcast

Full disclosure on these testimonials: Today, I consider all of these proven marketing experts to be colleagues and friends. I've spoken at their live events. We've promoted each others' products. The quote from Frank Kern was years before he was "the Frank Kern".  Joe Polish was a skinny carpet cleaner with hair running halfway down his back when we met. (He's one of the most connected businessmen on the planet today.)  Dan Kennedy and I have been mutual fans since meeting at an event I co-produced with Gary Halbert many moons ago.  Kevin Rogers studied and taught my Simple Writing System for years before becoming a top copy chief and mentor.

And when you look at the Wall of Testimonials (which you’ll see soon), you’ll find many more famous marketers freely giving me credit for helping them.

I’ve also personally taught some of the most stubborn and hard-to-coach people you can imagine… and transformed them from struggling to make sales, into cash-generating powerhouses.

Today, I’d love to help you

… like I’ve helped thousands of others… by teaching you my very straightforward, step-by-step, Simple Writing System.

What makes the Simple Writing System unique?

There are many books and courses that promise to show you how to write effective sales messages.

But none of them boil down the process in such a simple, systematic, and repeatable way that the SWS does.

I'm about to hand you a proven process for creating brilliant advertising, on command.

It’s been perfected over 10 years, by training over 1,000 students.

You’ll learn the system fast, by watching value-packed videos, and doing short, fun, easy-to-understand exercises.

Go through these fun exercises at your own pace…

… and by the time you’ve completed them, you’ll have written a kick-ass advertisement.

And whether you’re a raw rookie, entrepreneur, or veteran copywriter, you can use my simple system over and over again, to create oodles of powerful sales messages.

What’s more:

To make absolutely sure you learn everything I know about creating winning ads, you can have an experienced and successful copywriter... 

... giving you feedback on your writing

ensuring you get the maximum value from the Simple Writing System, as fast as possible. (I’ll give you the full details on this below.)

Let me tell you how the Simple Writing System works, and what happens immediately when you sign up today:

As soon as you sign up for the SWS, you’ll get instant access to the training videos.

This means you can get started writing better ads, as soon as today.

All of the SWS Video Lessons are available online, so you’ll be able to watch them whenever you want. You’ll never have to be anywhere or be online at any particular time.

Inside the Simple Writing System, you’ll find…

... 18 step-by-step video lessons revealing my entire ad-writing process

Each lesson is designed to deliver one key element of the process behind creating your own killer sales messages.

As you complete each simple step, you'll move quickly toward a total understanding and mastery of the sales-message writing process.

You can see and feel your progress, too…

… as everything stops being mysterious… and starts becoming a comfortable, confident part of your skills toolkit.

I'll break down the exact process I use to craft winning sales messages, including:

  • The secret to crafting an irresistible hook, capturing your prospects attention, and keeping their eyes glued to your ad… until they’re ready to buy (Lesson #7)
  • The 4 essential elements of a great sales message – If you’re missing even one of these elements, mobs of your perfect prospects will NEVER buy from you (Lesson #12)
  • 6 proven strategies for crafting powerful headlines that demand to be read (Lesson #10)
  • A simple way to discover exactly who your ideal prospect really is… Plus, what they need to hear before they’ll even think about buying from you (Lesson #2)
  • How to avoid the one common mistake that will murder your sales message, before you’ve even written a word of copy (Lesson #1)
  • Why you shouldn’t pay attention to what people say they want… and how to figure out what they actually want – Once you understand this, selling becomes ridiculously simple (Lesson #13)
  • The “Million-Dollar Step” that makes you instantly stand out from your competitors (Lesson #9)
  • 4 of the most powerful tactics I’ve ever discovered for igniting a deep (almost unconscious) buying desire in your prospect (Lesson #15)

What’s more:

I’ll show you plenty of examples of winning ads. Many of which ran successfully for years.

(You'll be getting the full version of all of these ads. More on that below...)

As you go through my system…

... You'll learn to write sales copy in the most effective way possible

If you want to get really good at writing sales copy in the shortest time possible…

… you’ve got to spend some time actually writing sales copy.

That’s why each video in the Simple Writing System comes with a short exercise where you get to put your new skills into practice.

Do these exercises (which I strongly recommend, but of course that's up to you)...

... and once you’ve completed these simple exercises, you’ll have already written a killer ad.

You can then use that copy in your current website, emails, Facebook ads, etc. and start closing more sales, almost immediately.

When you get the SWS today, you’ll also get:

The Simple Writing System Workbook & Swipe File

As soon as you sign up, we’ll rush ship you a comprehensive workbook that contains all the notes from the slides used in the videos and all the exercises written out (so you’ll have them on video AND in this easy-to-read format).

PLUS — and this is a BIG plus — the workbook is also loaded with the FULL version of every proven ad I use in the videos… so you can see exactly how each step fits into real-world marketing.

There’s no theory here.

It’s all reality-based info. (Most of these ads are mine, including my most sought-after stuff.)

That means this workbook (over 300 pages deep) is a fire-breathing SWIPE FILE of the best ads you’ll ever lay your hands on… to copy, to use for inspiration, and to rip from and use as blueprints.

In short...

… this system is a concise, packed-solid “One Stop Resource” for helping you write everything required to make your business kick some serious bottom-line butt.

But that’s not all…

I've also got 3 bonuses for you.

BONUS #1:
A Lifetime of Advanced “How To Apply The SWS” Training Programs

The fundamentals you’ll learn from me can be applied to everything required to make your biz successful… without exception.

That’s always been the case.

However, because past students requested more detail about these specific uses of the SWS, I’m creating a series of bonus tutorials that will show you exactly how to apply your new killer salesmanship skills to pretty much every aspect of online and offline marketing.

These tutorials and others will be added to the SWS Library over the next several months.

And as they are added, you’ll get access to all of them… PLUS all updates and new bonuses as we add them in the years to come….

… for FREE.

You’ll get The Simple Writing System For:

  • Social Media (Facebook, Twitter, LinkedIn, etc.)
  • Video Marketing (YouTube, Facebook, Snapchat etc.)
  • Webinars
  • Opt-In Pages (so you’ll capture more qualified leads)
  • Video Sales Letters (VSLs)
  • Email Marketing (to warm up and close your best prospects)
  • Online Retail (Amazon, eBay etc.)
  • Blogging & Content Marketing
  • Direct Mail
  • And whatever new and profitable platforms come along next…

We’ll keep adding new bonus training modules to the SWS member’s area… and you’ll get access to all of them (on top of your lifetime access to all of the SWS Training Videos.)

BONUS #2:
The Best of SWS Coaching

Over the years, the Simple Writing System faculty has included several of the most famous and notoriously-successful professional copywriters in marketing.

Like David Deutsch… one of the highest paid “A-List” copywriters in the game (who has written controls for the largest direct-mail companies in the world).

And Kevin Rogers… the writer behind the most outrageously-successful launch campaigns on Clickbank and the founder of Copy Chief.

And David Garfinkel... the author of #1 Amazon bestseller Breakthrough Copywriting and the host of the Copywriters Podcast.

And Chris Haddad… whose selling prowess has landed him on the Rachael Ray television show.

And “Million Dollar” Mike Morgan... whose copy has sold over $300,000,000 in goods and services, including multiple controls for Agora, the billion-dollar direct-response marketing behemoth.

And Lorrie Morgan… who will be your coach for the next 12 months. Yup, a full year! [Details just ahead.]

Because I want you to learn copy from all of these coaches, we’ve put together the very best of the Simple Writing System Classroom coaching from previous training programs.

So, you’ll have access to the collective copywriting wisdom from some of the best marketing minds on the planet…

… all laid out for you to use, learn from, and profit with.

These notoriously-successful copywriters have written for the cream of the Internet marketing world… for entrepreneurs of every stripe in the business world… and for the largest direct-response outfits on the planet.

… And they discovered that teaching is one of the biggest joys in life. They LOVE teaching, and they’re good at it.

So, if this program is fun for hard-core professional writers and marketers…

… can you imagine what kind of thrill and adventure it can be for you as a student?

Now, if you thought that bonus was good, wait until you see what’s coming next..

BONUS #3:
The Most Requested Report I've Ever Created

You’ll also get my original, uncensored “Power Words” collection.

I created this beast by combing through my most successful ads, and pulling out the snarling phrases and specific words that pumped up the response rates.

World-class hooks and headlines RELY on using the exact right word to get your point across. And here is a deep collection of the language choices that have defined my now-legendary career.

For years now, professionals (and other insiders I know) have kept this report near their desks when writing the really important stuff. They read through it for inspiration and ideas on how to craft their own hooks, headlines and killer copy.

It’s easily going to become your most-used “kick-starter” resource when you really want your copy to leap off the page and grab your reader.

This report isn’t available for sale anywhere, at any price…

… But when you buy the Simple Writing System, I’ll have this report rush-shipped straight to your doorstep.

And if, for any reason, after trying the SWS you decide it’s not for you, I’ll even let you keep my “Power Words” special report as a free gift, just for giving the SWS a try.

Now, I know I only promised you 3 valuable bonuses…

  • A Lifetime of Advanced “How To Apply the SWS” Training Videos – See exactly how to apply the SWS to any area of online or offline marketing you desire…
  • The Best of SWS Coaching – Gain access to the collective wisdom of some of the best ad-writers on the planet!
  • The Original, Uncensored “Power Words” Report – Having this resource to hand is a surefire way to banish dull and dreary sales copy for good,

But if you order today, I’m also going to give you…

... One more surprise bonus!

I'm Also Tossing in a Membership to The Marketing Rebel Insider's Club

That’s right.

The Marketing Rebel Insider's Club is the one-stop online resource for marketers, entrepreneurs, and copywriters.


It's a place you can post any question about marketing, any time. Someone from The Marketing Rebel Team (or one of your fellow Insider's) will reply quickly.

You'll find:

  • A rotating archive of proven ads and timeless marketing lessons, strategies, and examples.

    Each ad is backed up with commentary, insights, and an explanation of its creation and why it worked.

    Swipe files of my ads alone have kick-started the careers of countless copywriters and fueled the best years of oodles of entrepreneurs.
  • Videos shot at my most expensive private events, like my notorious Copywriting Sweatshops and Hot Seat Seminars.

    You'll watch me, Stan Dahl (my business partner and co-creator of the SWS), and our invited experts breakdown, repair, and reassemble sales copy and marketing funnels.

    You'll watch (and take notes) as we guide already-successful entrepreneurs to explosive growth in their sales and profits.
  • Unlimited chances to bend the ear of the entire Marketing Rebel Team on ANY biz, marketing, advertising, or even lifestyle questions in our Facebook-like chat stream.

    It's a place to turn to experienced marketers and small business owners who have been there and done that… ready to answer whatever questions you have on software, hiring, running a growing business… whatever else is holding you back?

The MRIC is a tremendous resource to have for advice and tactics on the details of running a business...

It’s like a playground, an experimental business laboratory, a wonderful networking environment, and a marketer’s dream for inside info…

… all packed into a one-stop online club.

It’s all free with the Simple Writing System.

And it’s all about to get even better. Because…

... I've saved the best part for last!

The Simple Writing System Coaching Program

The SWS Coaching has been designed to ensure you get the absolute maximum value out of the Simple Writing System. And fast.

So, you’ll be getting shocking amounts of one-on-one attention from a highly-successful copywriter & teacher.

Did you recognize some of the names in The Best of SWS Coaching bonus?

That's the level of success and professionalism I require of all SWS Coaches.

You will be mentored by someone whose copy and marketing know-how has produced millions in sales for themselves and their clients.

There’s no better shortcut money can buy for boosting your copywriting skills in a hurry.

Here’s how the personal coaching works:

Everything runs on your schedule with "on demand" coaching throughout the entire year.

You just let us know what day you want your personal coaching to begin. (Any day in the next two weeks.)

That's when you'll start getting personal feedback from your coach.

You’ll be assigned to an online classroom with a small number of other students… led by one dedicated SWS Coach.

This is NOT “mass mob teaching”. Each class has no more than about 12 students.

That means your coach will really get to know you and your business…

… even if you’re just getting started…

… and be able to give you specific advice tailored to your situation, one-on-one.

We’ve even had people take this course twice in a row before, just because the networking, the trading of ideas, the brainstorming, and the interaction with their coach and fellow students, is such a blast.

The high-octane inspiration you pick up here will fuel your tank for a long, long time.

As you can imagine, this amount of personal mentoring comes at a price. However, it is a relative bargain.

That’s because, every single one of my hand-picked coaches charges at least $500 per hour for consulting, copy critiques, etc.

Having unlimited access to any of them to guide you through every step of SWS is an absolutely amazing opportunity.

And with SWS, you’ll only pay a small fraction of what you would if you tried to hire them on your own.

Now, you might be wondering: What time is the class?

The SWS class is any darn time you want it to be!

Because you have instant access to the training videos when you order today, you can begin the lessons right away.

Or you can wait a few days and dive into the first lesson when you join your classroom.

It’s 100% up to you.

Everything in the SWS Coaching Program happens on your schedule, not ours.

There are no live webinars or calls you need to schedule your life around. No deadline for meeting any specific task. No “falling behind” other students (because everyone goes at their own pace.)

All of the lessons, exercises, and bonuses are there waiting for you, 24 hours a day.

You can work on an exercise and post your results — or your questions — in your virtual classroom any time of the day (or night).

Within one to two working days, often on the same day, you’ll get a personal response from your coach. And with this one-on-one feedback, you’ll learn everything quickly.

And if you're still worried about how you're going to make time for all of this...

Don’t be.

Some SWS Students have zoomed through the program in a few weekends.

One of my most successful students booked a 3-star hotel down the street a few Saturday afternoons (to get away from family distractions and focus on learning this). He’s a millionaire now.

But you don’t have to do anything as extreme as booking a hotel room.

Many other folks have spaced everything out, going through the materials over their lunch hour…

… or by turning off Netflix a few nights a week…

… or by spending a little less time mindlessly scrolling through Facebook…

And if you can do that, you’re going to have plenty of time to take full advantage of the Simple Writing System.

Now, it’s about time I introduced you to your SWS coach…

Meet your SWS Coach

Lorrie Morgan Simple Writing System

I'm thrilled to announce that the next SWS Coaching Program will be led by Lorrie Morgan.

Lorrie brings over 20 years of direct response marketing experience and copy chiefing to SWS Coaching. In fact, she’s been on board as a regular coach since SWS’s inception as one of its most popular and successful mentors.

She’s written for a vast array of industries...from the health, beauty, and woo woo markets to preppers, guns, and erectile dysfunction. It doesn’t matter what the product is...Lorrie brings her insatiable curiosity to the table to slay the copy.

Besides the SWS, Lorrie’s copy has been featured in Dan Kennedy’s Gold Membership, Kevin Rogers’ Copy Chief, AWAI (American Writers & Artists Institute), Mal Emery’s Business School in Australia, Ali Brown’s Blueprint Launch, Ladies Who Launch, Office Depot, NAWBO (National Association for Women Business Owners), Mark Victor Hansen’s Mega Events, Marcia Weider’s Dream University, Arielle Ford’s Attract Your Soulmate, Survival Frog, and more.

Plus she recently made Copy Warfare’s 2021 list of the Greatest Copywriters of All Time (Past and Present).

I met Lorrie in one of my early seminars in Reno as a student in 2004. She (wisely) hired me as her mentor and her career skyrocketed soon after. I can’t take all the credit, but she told me she wanted to be wildly successful...and she knew how important it was to find the right mentor. It obviously worked for her.

As a former SWS Student, Lorrie gets exactly how to coach every level of writer and marketer through this program. Each step of the way, Lorrie will be there to give you honest feedback on your copy and overall salesmanship.

Lorrie, like every one of my hand-picked and mentored Simple Writing System Coaches, charges $500 - $2,500 / hour for consulting, copy critiques, etc.

Having unlimited access to Lorrie to guide you through every step of SWS is a screaming deal. 

It's a small fraction of what you would pay if you tried to hire her on your own.

Here's a sample of her raving testimonials…

One of The Best Copy Mentors in The Industry!

"As the Copy Chief for Moxie, Lorrie worked one-on-one with our team of writers providing detailed feedback on projects as well as ongoing guidance and mentorship to help develop their craft. Constructive criticism is one of the most powerful ways any writer can become better at what they do, and having Lorrie provide daily feedback to our writers made all the difference in the world. With her decades of experience combined with an editor's eye for detail, she helped mold and shape our writers to become the very best. If anyone is seeking to become a better writer and develop their craft, Lorrie is one of the best copy mentors in the industry!" 

Anika Watkins Copywriter

Anika Watkins

Moxie Copywriting

The Consummate Coach and Mentor

“As a writer, I know first-hand how much better my copywriting improved at an accelerated pace under Lorrie’s guidance. Is she tough? Yes. Is she fair? Absolutely. Is she an absolute delight to work with? That’s an understatement if there ever was one!

There’s zero doubt I leveled up faster and produced better copy – and results – by working with Lorrie. And I’ll admit I was nervous about someone of her caliber reading and critiquing my work. But she’s got such a calm, fun, helpful demeanor, you feel like you are free to relax and be yourself. She's the consummate coach and mentor. I recommend Lorrie without hesitation to anyone who wants to transform into the best writer they can possibly be.”

Brad McMillen Copywriter

Brad McMillen,

MacStrat

Shrink Your 

Learning Curve

“I was up against a deadline and was fretting over a messy headline issue. Still, as a pro copywriter I was hesitant to hire a chief because I thought “Hey, I should be able to figure this out myself.” The thing is, Lorrie was able to see the problem right away and in a matter of minutes, she solved a difficult headline issue that would have taken me weeks to figure out. Turns out the complicated market I was writing needed the finesse of an experienced pro. Bonus... she has a way of fixing what’s not working in your copy and leaving YOU feeling like the hero. So, if you want to shrink your learning curve, get the best possible outcome ASAP, and walk away 100% confident in your sales copy... Lorrie Morgan's your woman!”

Carrie Carr Copywriter

Carrie Carr,

Groundwork Copy

For the first time ever...

Your Simple Writing System Coaching and Mentoring Program will last an entire year!

Your year of mentoring includes much more than your daily access to your SWS Classroom and Coach.

Lorrie and the entire Marketing Rebel Team take you under our wings.  We want to ensure your transformation into a selling machine that will never (ever) again be stuck when it's time to create an ad (and put some cash in your pockets.)

So we are piling and PILING on as many ways as we can think of to teach you everything we can about copywriting and marketing. We have NEVER offered this much coaching, mentoring, and support  before.

Check out all of the extra training coming your way...

Monthly "Ask Lorrie Anything" Sessions

Doing this for a dozen years, we've learned the best way to help you write more effective copy is to keep the Simple Writing System focused on "writing" copy.

You will see the value of this structured, step-by-step, "trust us, just do it this way" approach as soon as you start. Our #1 goal is to teach you how to use words to sell.

And, while you're transforming into a selling monster... no doubt, you'll have marketing questions that are beyond your copy.

We got you covered!

Every month, we'll host " Ask Lorrie Anything" sessions on Zoom for the entire year.

These gatherings are where you'll bring all your questions on marketing strategies, tactics, and tools.

We'll go deeper than the copy.  You'll master and plan every detail of your marketing.  Copy questions are welcome, too, of course.

You'll share ideas and learn what's working from your fellow SWS Students. Your next Marketing Big Idea Breakthrough will often come from a comment or question tossed out by someone else. This happens All The Time in our mastermind meetings.

These sessions will be what you need them to be because your questions drive each one.

Everything is on the table.

When you’re the head of EVERYTHING in your business, unexpected challenges arise. Let's solve them.

Want to look over Lorrie's should while she rips apart and rebuilds copy?  Bring copy to these monthly live calls.

Feeling a little Imposter Syndrome-y? It happens. This is your monthly pep talk and reality check. Lorrie's got mad psych skills, too. She's here to be your "copy therapist" :)

Need help with time management?

Whatever questions you've got, Lorrie (or someone on The Marketing Rebel Team) has got answers.

Do not worry if you can't make a session or two. You'll always be able to submit your questions in advance, and we'll always provide recordings so you'll never miss a minute.

BREAKING NEWS:


We're getting so much positive feedback on this first-time / only-time full-year coaching and mentoring offer...

... John Carlton's agreed to take a timeout from his sabbatical and join Lorrie on some of these "Ask Anything" sessions.

Carlton is doing no writing, coaching, speaking, attending masterminds, etc., until at least the middle of 2023.

These SWS Mentoring sessions are the only way to get personal feedback on your marketing, your copy, and answers to your questions from the legendary John Carlton.

9-Point Copy Critiques

Proof Reading

Once you complete your first sales letter using the SWS formula, Lorrie will put your final copy through her Final Review Copy Grinder.

You'll send her your finished ad copy.  She'll reply with a line-by-line 9-Point Copy Critique video.

I promise your video critique will be packed with gold. You’ll want to listen to it over and over again.

Lorrie charges her private clients $2,700 for these deep-drive copy reviews.

When you become part of this round of SWS Mentoring, you'll get yours for free.

You have the entire year to complete the SWS materials and coaching. But the sooner you get it under your belt, the faster you can make money. That's why we expect you to review the materials and get feedback from Lorrie more than once.

Since you'll use the SWS to complete more than one ad, we'll give you a second 9-Point Copy Critique as an extra bonus.

That's two full 9-Point Copy Critiques. With a full year to cash in on this $5,400 value.

But wait... There's more...

Even More Professional Training and Career Coaching for Copywriters

At every level of your career.  From just starting (or about to begin)...

... all the way to "already earning 6-figures and ready to earn every more!"

Wherever you are today, this Simple Writing System Mentoring Program has the resources and support to propel you to more incredible copywriting wealth and happiness.

Starting with this NEVER BEFORE available career-boosting training from to of the greatest copywriters of all time.

What if you could access the time-tested wisdom of 2 of the most legendary marketing masters alive about how to run your business like a well-oiled, money-cranking machine …WITHOUT enduring years of trial and error?

Might that knowledge change your life?  If you're thinking, "Heck yeah, it will!", this bonus alone makes investing in SWS Mentoring a freakin' bargain.

John Carlton's & Dan Kennedy's —

Insider's Guide to the Nuts and Bolts of Running a SUCCESSFUL Copywriting Business

This bundle has never been released before.  In fact, the Dan Kennedy sections, created side-by-side with Lorrie Morgan, have not been available for years.

There is no way to get your hands, eyes, and ears on this information...

... other than being part of this round of SWS Coaching & Mentoring.

These lessons are the ONLY way to have Dan Kennedy, Lorrie Morgan, and I guide your copywriting career.

This corner of the Simple Writing System is not about how to write copy or improve your copywriting skills. That's pretty much what all the other corners are about :)

The focus here is to learn to build a successful business.

This information is not for the timid. Dan and I were not shy about claiming our rightful place at the table. And demanding and being paid fees to match. Many methods you're about to be privy to are bold and unconventional. But they WORK.

We don't dabble in minutia like the best Facebook Group to join or how to take advantage of the latest TicTok loophole.  We teach you how to think like a business owner and operator.  How to attract, close, keep, and manage clients for maximum profit.  (Yours and theirs.)

Tools, websites, and gimmicks come and go.  What Dan, Lorrie, and I will teach you is timeless.

In addition to your monthly "Ask Lorrie Anything" Sessions, you are also invited to...

Catapult Your Career Quarterly Clinics

Writing copy for a living is just one aspect of being successful. Now you’ve got to get paid.

These sessions will be dedicated to growing your copywriting career.

You will learn much from the Insider's Guide to the Nuts and Bolts of Running a SUCCESSFUL Copywriting Business materials...

... and then, of course, you'll have your own questions about contracts, negotiations, client management…whatever.

Lorrie Morgan will, once again, be there for you.

In these four private group sessions, Lorrie goes over career tactics from the career training.

And then add her own. Pulled from the world of TODAY's most successful copywriters. Of which Lorrie is one.

Bring your questions.

Like the "Ask Lorrie Anything" Sessions, do not worry if you can't make a session or two. You'll always be able to submit your questions in advance, and we'll always provide recordings so you'll never miss a minute.

If you're not a professional copywriter... and almost skipped this section...

... don't skip this:

The vast majority of what Dan and I teach in these courses, and what Lorrie will coach you through in the live sessions, will apply to ANYONE who provides any kind of service to a client.

Most of the strategies copywriters should use to make more money...

... should also be used by life coaches, roof repairers, carpet cleaners, etc.  Everyone who wants to make more money providing a service.

Now, it pains me to tell you...

Places in The Simple Writing System Coaching Program are limited

Due to the amount of one-on-one attention every student gets from their coach, we don't take on any more than 15-20 students per class.

The upside to this is that you get a ton of hands-on, personal attention from a successful professional copywriter & teacher… who will expertly coach you as you transform into a killer writer.

Unfortunately, this also means spaces are very limited.

Since this is a year-long program, it's obvious we won't be running this classroom for another year.

As you can imagine, spaces will fill up fast.

If you can see an order button below on this page, this means there is still a space for you available in the current class.

But I can’t guarantee that space will still be available if you come back to this page tomorrow… or even later today.

So, if you're ready to secure your spot in The Simple Writing System Coaching & Mentoring Program, don't delay. Order today.

Let me recap everything coming your way. For an entire year and beyond...

  • Lifetime access to 18 video lessons. Available online 24/7/365. Each lesson is  backed up with a short, laser-focused exercise. You'll learn sales copy by writing sales copy.

    A printed copy of your own SWS Workbook will be rush-shipped to you in 1-2 days. 300+ pages. Your notes are done for you. You'll go nuts adding your ideas and notes to these pages. All of your notes will always be in one place.

    All of the built-in SWS bonus training programs: "How To Apply The SWS," my original, uncensored "Power Words Report," and "The Best of SWS Coaching."

    These SWS materials, on their own, with none of the coaching, mentoring, and support, go for $497.
  • 12 months of full membership in the Marketing Rebel Insider's Club. 24/7 access to ask The Marketing Rebel Team any of your marketing questions. Plus, a rotating archive of dozens of marketing training videos and swipe files.

    You'll learn marketing from live event recording attendees paid $5,000 to attend. Membership is about $400 / year.
  • 12 months of personal SWS coaching in a small, private, online classroom. Unlimited, personal and specific feedback on every exercise from a hand-picked, highly-successful pro with years of marketing and teaching experience. For over 10 years, SWS Coaching has cost $995 / month. Before now, you'd have paid almost $12,000 for a year of this level of personal, expert, proven attention and feedback.
  • Two 9-Point Copy Critiques. Any time in the next year, you'll get 2 (TWO) detailed video reviews of your copy from Lorrie Morgan.  She charges her clients $5400 for two of these sessions.
  • 12 "Ask Lorrie Anything" Sessions. Bring your copy or marketing question, problems, sticking points, etc., to these sessions. Lorrie will guide you through. Small group coaching like this goes for about $295 / month. If we have an open spot for you.
  • John Carlton's & Dan Kennedy's Insider's Guide to the Nuts and Bolts of Running a SUCCESSFUL Copywriting Business. Learn how two of the GOATs built their empires. This information is not for the timid. You can't purchase this for any price. If we put it on sale in 2023, it will sell for $595.
  • Catapult Your Career Quarterly Clinics. Four times a year, Lorrie will provide you with personal suggestions on how to grow your copywriting business. More and higher paying clients are out there. You just need to know how. When there's an opening, Lorrie's copywriting mentoring group is $17,940 / year.

If you tried to purchase everything the Simple Writing System Coaching and Mentoring Program offers — and you can't because most of it is only available here — you'd need to write a check for $39,415.

But you won't be paying anything close to that amount!

I understand that, while worth every cent, is not a realistic option for many people who will benefit from SWS Coaching and Mentoring.

A year of SWS Coaching and Mentoring has never been available before. I have no idea how long this offer will be open. This page and offer will disappear if it's too much work for Lorrie and The Marketing Rebel Team.

As long as you're on this page and the order form on the other side of the Order Button is live, you can benefit from this once-in-a-lifetime opportunity for only $495 / month.

The Simple Writing System
Coaching & Mentoring Program

$495 / month for 12 months

Simple Writing System Purchase Options image

30-DAY 100% MONEY BACK GUARANTEE

To make your decision today as easy as possible, I’m giving you a screamingly-generous 30-day guarantee of satisfaction…

… meaning you’re not risking anything by diving in right now.

Here’s how it works:

Order today and try the Simple Writing System for yourself. You can even go through the exercises and get feedback from your SWS coach… and if for any reason, whatsoever, you’re not blown away by how easy the SWS makes it to create brilliant advertising…

then you don’t owe me a cent.

Simply send an email to my support team within 30-days of ordering, and you will receive a prompt 100% refund.

This is a ridiculously generous guarantee… Especially considering we have a professional writer who has committed serious time to teaching you and the others in your virtual class.

This guarantee means you can test-drive the course, and get all your money back if it turns out it’s not for you.

I bent over backwards to create this course…

… literally pouring into it everything I know about systematically writing great sales messages.

It’s worked for so many people already that I’m betting it will work for you, too!

As soon as you order, you’ll have instant access to all of the video lessons and bonuses…

… and my staff will scramble to get your workbook to you as fast as possible. (Our customer service always gets rave reviews.)

Now, I’ve shown you how you’re going to get:

  • My Simple Writing System for creating brilliant advertising, on command – that’s been perfected for over 10 years by training over 1,000 students…
  • A slew of bonuses, including my highly sought-after “Power Words Report” – Many world-class copywriters I know keep this report on their desk for inspiration on how to craft their own hooks, headlines and killer copy…
  • Shocking amounts of one-on-one personal coaching from a highly-successful copywriter & writing teacher – There’s no better shortcut money can buy for boosting your copywriting skills in a hurry…

So now...

It's decision time

All that’s really required to start your own adventure in making money is to:

  • Stop making excuses…
  • Find a proven resource like this where you can quickly discover a proven system for writing effective advertising…
  • And make the decision to get started.

What are you waiting for?

You are about to finally discover the foundation of every successful business.

It’s your turn to get on the inside for a change.

Remember, the spots in this current class are limited, and I can’t guarantee there will be any spots left if you come back to this page tomorrow… or even later today.

And since we won't be offering a full year of coaching & mentoring for at least a year, if ever again, the time to act is now.

Grab your spot now, by signing up below.

Your entire future can change, dramatically and quickly, by choosing to join us right now. For just a few weeks of transformation and career-oriented fun.

This is powerful stuff, for people who are serious about achieving success.

A single new sales message that “hits all the hot buttons” of your market can generate massive results…

… making the price of this system nothing more than a brief investment on your part… quickly recovered.

And remember, you’re covered by my extremely generous 100% money-back guarantee, so you risk nothing by ordering today.

Order now, while you’re thinking about it, and your adventure in business success can begin right away.

Just click on the order button below and grab your spot.

I’ll look for you in your classroom.

Stay frosty…

John Carlton

The Simple Writing System
Coaching & Mentoring Program

$495 / month for 12 months

Simple Writing System Purchase Options image

P.S. – Here’s a reminder of EVERYTHING you’ll be getting when you join us today:

  • Lifetime access to 18 video lessons. Available online 24/7/365. Each lesson is  backed up with a short, laser-focused exercise. You'll learn sales copy by writing sales copy.

    A printed copy of your own SWS Workbook will be rush-shipped to you in 1-2 days. 300+ pages. Your notes are done for you. You'll go nuts adding your ideas and notes to these pages. All of your notes will always be in one place.

    All of the built-in SWS bonus training programs: "How To Apply The SWS", my original, uncensored "Power Words Report", and "The Best of SWS Coaching."

    These SWS materials, on their own, with none of the coaching, mentoring, and support, go for $497.
  • 12 months of full membership in the Marketing Rebel Insider's Club. 24/7 access to ask The Marketing Rebel Team any of your marketing questions. Plus, a rotating archive of dozens of marketing training videos and swipe files.

    You'll learn marketing from live event recording attendees paid $5,000 to attend. Membership is about $400 / year.

  • 12 months of personal SWS coaching in a small, private, online classroom. Unlimited, personal and specific feedback on every exercise from a hand-picked, highly-successful pro with years of marketing and teaching experience. For over 10 years, SWS Coaching has cost $995 / month. Before now, you'd have paid almost $12,000 for a year of this level of personal, expert, proven attention and feedback.
  • Two 9-Point Copy Critiques. Any time in the next year, you'll get 2 (TWO) detailed video reviews of your copy from Lorrie Morgan.  She charges her clients $5400 for two of these sessions.
  • 12 "Ask Lorrie Anything" Sessions. Bring your copy or marketing question, problems, sticking points, etc., to these sessions. Lorrie will guide you through. Small group coaching like this goes for about $295 / month. If we have an open spot for you.
  • John Carlton's & Dan Kennedy's Insider's Guide to the Nuts and Bolts of Running a SUCCESSFUL Copywriting Business.  Learn how two of the GOATs built their empires. This information is not for the timid. You can't purchase this for any price. If we put it on sale in 2023, it will sell for $595.
  • Catapult Your Career Quarterly Clinics. Four times a year, Lorrie will provide you with personal suggestions on how to grow your copywriting business. More and higher paying clients are out there. You just need to know how. When there's an opening, Lorrie's copywriting mentoring group is $17,940 / year.

If you purchased the entire Simple Writing System Coaching and Mentoring Program outside this offer -- and you can't — because most of it is only available here — would require you to write a check for $39,415.

But you won't be paying anything close to that amount!

I understand that's, while worth every cent, is not a realistic option for many of the people who will benefit from SWS Coaching and Mentoring.

A year of SWS Coaching and Mentoring has never been available before. I have no idea how long this offer will be open.  If it turns out it's too much work for Lorrie and The Marketing Rebel Team, this page and offer will disappear.

As long as you're on this page, and the order form on the other side of the Order Button is live, you can benefit from this once-in-a-lifetime opportunity for only $495 / month.

So, there you have it.

If you’re ready to secure your place in The Simple Writing System Coaching & Mentoring Program, click the button below to sign up now:

The Simple Writing System
Coaching & Mentoring Program


$495 / month for 12 months

Simple Writing System Purchase Options image

P.P.S. – Are you asking yourself any of these 3 questions?  (Click each to expand.)

FAQ 1: Will this work for me?

FAQ 2: Can I learn this?

FAQ 3: Can you teach me?

The Simple Writing System
Coaching & Mentoring Program


$495 / month for 12 months

Simple Writing System Purchase Options image

What Are Others Saying About John Carlton and This Simple Writing System?

Kenneth TurnbullKenneth TurnbullDirect Response Copywriter

Before the SWS, I THOUGHT my copywriting was pretty dang good...

In reality, my copy was lackluster, WAAAY overwritten, and often sloppy.

The SWS quickly changed all of that.

If you're serious about kicking up your copy-chops to the next level... faster than you could imagine was even possible... I think you'd be CRAZY not to jump at the chance to work with John in his Simple Writing System.

Kenneth TurnbullKenneth TurnbullDirect Response Copywriter

Before the SWS, I THOUGHT my copywriting was pretty dang good...

In reality, my copy was lackluster, WAAAY overwritten, and often sloppy.

The SWS quickly changed all of that.

After 8 intense weeks of John Carlton tearing my copy to shreds, I discovered how to write tight, persuasive copy -- which reads like a fast ride down a roller-coaster -- and finally obliterated the "copy wrecking" head-trash that had been holding me back.

Mentoring under John Carlton has been a total game-changer for me. Behind his grizzled exterior, and tough-lovin' advice, John really gives a damn about ensuring the writers in his SWS make genuine breakthroughs.

If you're serious about kicking up your copy-chops to the next level... faster than you could imagine was even possible... I think you'd be CRAZY not to jump at the chance to work with John in his Simple Writing System.

Sam ClitheroeSam ClitheroeDirect Response Copywriting

Before The Simple Writing System, I would mentally panic before ANY and EVERY copy project. Why? Because I didn't know HOW to start or what to actually do. It overwhelmed me... because there were a million different things I could do. I wasted TONS of time and mental energy just trying to "figure it out".

I was always nervous talking to clients because, while I had a general idea of what to do, I didn't TRULY know.

When I heard John say the SWS was his PERSONAL approach to writing copy and the ONLY system you'll ever need for the rest of your life, I was 100% sold.

I committed to using the SWS approach... to selectively IGNORE any other blog post, copywriting course, or "guru" and focus SOLELY on what SWS taught – I'm proud to say this was definitely the best decision I made.

After just 3 weeks of SWS, I started approaching EVERY copy project the same exact way... and it completely eliminated that pre-project resistance that kept me procrastinating.

My clients noticed the quality of my copy JUMP to new levels. I even had a call with one of the BIGGEST names I had ever talked to about potentially working together. The confidence the SWS approach gave me on that call allowed me to land the client. He went on to say out of what seemed like +100 writers he's worked with, I was the best.

After just 6 months of starting my freelance career, I'm now traveling parts of the world while serving a small handful of satisfied clients... and I give all the credit to John Carlton and the SWS.

Alex MandossianAlex MandossianMarketingOnline.com

John Carlton is a world-class copywriter, teacher, and trainer.

He doesn't just tell you how to do it. He doesn't just show you how to do it. He involves you so you learn and you burn those ideas into your mind so that you pick up his strategies and techniques... and the way to apply the psychology of world-class copy.

Most copywriters just write about writing copy. John shows you how to get deep... How to bury your mind into the mind of your prospect.

I want to thank John Carlton from the bottom of my heart. I give John my highest endorsement.

Chris HaddadChris Haddad"Mr. Moneyfingers"

"Hi. As I write this I'm richer than I ever thought I'd be, happier than I have any right to be . . . and have somehow become one of those "famous" copywriters who gets talked about on message boards, who's building a information business of my own that should hit 7-figures next year, and who's every letter and sales video gets mercilessly ripped off.

And it’s all John Carlton's fault."

[Disclosure: Chris's business did hit 7-figures. He's been a trusted associate for many years as well as a Simple Writing System instructor.]

Ken GlickmanKen GlickmanFormer Vice President of Marketing and Sales, Boardroom, Inc.

"Great copywriters are proven because consumers vote with their money. That's why guys like John Carlton are so expensive, and so valuable. This is seriously important information for your business. There are only a handful of writers in John's league. I read his book as soon as I got my hands on it."

Michael JansMichael JansPresident, Insurance Profit Systems, Inc.

"I study Carlton's copy like a 14 year-old boy reads Playboy. Completely dazzled, entranced and full of desire. I've read hundreds of books on marketing and copywriting and make my living with it... so I know how to separate the wheat from the chaff in this business. Every time I think I've hit the nail on the head with my copy, I read one of John's letters and realize how much farther I could go. Ouch... it hurts to say that... but it's true."

April MorelockIndiana

"Two months ago I had little hope of making it in this business. Now, after taking John's specific advice, I'm quitting my day job and doing this full time."

Markus KurodaJapan

"Studying John Carlton's writing, and adapting it to Japanese culture, has allowed me to dominate an entire Asian market. It's just unbelievable what you can do when you learn what's in John's amazing bag of tricks."

Joe PolishJoe PolishPiranha Marketing, co-host of iLoveMarketing podcast

"Phenomenal content. Of all the marketing, advertising and copywriting experts I pay attention to, John Carlton is by far the most articulate and passionate and knowledgeable (and funny). I get more value just from your hilarious, ballsy stories alone than from the serious efforts of most other gurus. Man, you've helped my advertising get wicked-good."

[Full Disclosure: Joe has been a trusted colleague for many years.]

Alastair DryburghAlastair DryburghAkenhurst Consultants Ltd

The fact that it's a system is great - it let me concentrate on a single piece of the process at one time. That focus let me make rapid progress. Regarding the coaching- -having feedback and confirmation after each stage really helped me make progress.

Mukesh ShahMukesh ShahI now understand exactly how to communicate with my prospects - JobGettingResume.com

I am a resume writer. I connect with most of my clients through LinkedIn ProFinder.

For years, a typical reply from prospects was something like, "Your proposal is not suitable for me."

Since applying what I learned in The Simple Writing System Coaching Program to my copy, I have received ZERO responses like this.

I now understand exactly how to communicate with my prospects!

I'm (obviously) not closing everyone. Still, I see my conversion rates go up and up as I apply more techniques from the SWS.

Thank you, John & Colin.

Karen AlisonKaren Alison

Was the SWS a life-changing experience? You better believe it!

Unlike some students in my SWS class, I was not an experienced marketer or sales copywriter. I had written three or four websites, but the two existing ones were not converting and I was at a loss as to how to make them generate income. I wrote good articles, judging by the comments and emails we received, and we had created a useful product, but we weren’t selling.

As I worked through the lessons of the SWS, with John’s probing guidance, all that changed. I learned about the different elements that have to be part of a sales message – long or short – and my writing style began to change. I began to choose words differently and work harder to find compelling language.

More importantly, my thinking changed. I began to think like a marketer who is communicating valuable information to persuade my prospect into buying, instead of an ignoramus blindly hoping to capture a few sales.

John has a saying. "If you have a good product, shame on you if you don’t do everything possible to get it to the people who need it."

That puts a whole different perspective on things, doesn’t it? The SWS makes it clear that it’s your responsibility to reach out to your prospect successfully, and shows you exactly how to do that.

The course is structured in bite-sized steps to lead you through the process of creating an effective sales message, so you have a chance to think through and work with each crucial aspect. At each step, John’s incisive "tough love" feedback showed me where I could improve, when I needed to work harder to really get the lesson, and when I was actually writing well!

I also learned enormously from reading the other students’ posts and the input they received from our coach. The synergy of working in the classroom structure was so powerful, I know it has moved me forward by a quantum leap. My brain is bursting now with new ideas for products and sales messages that I can feature on our sites.

Finally, I understand the process of creating a sales message, so I know what I'm doing instead of fumbling around in the dark, hoping to luck into a good result.

When you are able to rely on tested sales concepts assembled by a pro from his many years of highly-successful copywriting, you have an unfair advantage you won’t find anywhere else. I know... I’ve looked. I've taken courses with some of the most prominent internet marketers and there is nothing with the clarity, simplicity, and focus of the SWS out there. Nothing.

This level of instruction – making the copywriting process 'simple' for the student - can only be achieved by a master writer who has spent years honing his chops to the point where he can teach you exactly how to put your own powerful, dollar-pulling sales message together.

Amanda FoxcroftAmanda FoxcroftAmandaFoxcroft.com

Simple Writing System, and John Carlton's ferocious coaching, has been the best copywriting education investment I've ever made.

Before, I knew of the parts of the sales letter, but didn't know how to make each element sing with persuasion. Now, I know how to dig deeper into the minds of my prospects, how to use empathy, and how to assemble and write a great sales letter.

I'm grateful for the Simple Writing System and John's coaching because I wouldn't have known how to fully execute all these principles on my own. I now have a reliable system I can use again and again to consistently turn out amazing copy. Thank you!

Sam ClitheroeSam ClitheroeDirect Response Copywriting

Before The Simple Writing System, I would mentally panic before ANY and EVERY copy project. Why? Because I didn't know HOW to start or what to actually do. It overwhelmed me... because there were a million different things I could do. I wasted TONS of time and mental energy just trying to "figure it out".

I was always nervous talking to clients because, while I had a general idea of what to do, I didn't TRULY know.

When I heard John say the SWS was his PERSONAL approach to writing copy and the ONLY system you'll ever need for the rest of your life, I was 100% sold.

I committed to using the SWS approach... to selectively IGNORE any other blog post, copywriting course, or "guru" and focus SOLELY on what SWS taught – I'm proud to say this was definitely the best decision I made.

After just 3 weeks of SWS, I started approaching EVERY copy project the same exact way... and it completely eliminated that pre-project resistance that kept me procrastinating.

My clients noticed the quality of my copy JUMP to new levels. I even had a call with one of the BIGGEST names I had ever talked to about potentially working together. The confidence the SWS approach gave me on that call allowed me to land the client. He went on to say out of what seemed like +100 writers he's worked with, I was the best.

After just 6 months of starting my freelance career, I'm now traveling parts of the world while serving a small handful of satisfied clients... and I give all the credit to John Carlton and the SWS.

Ken GlickmanKen GlickmanFormer Vice President of Marketing and Sales, Boardroom, Inc.

"Great copywriters are proven because consumers vote with their money. That's why guys like John Carlton are so expensive, and so valuable. This is seriously important information for your business. There are only a handful of writers in John's league. I read his book as soon as I got my hands on it."

April MorelockIndiana

"Two months ago I had little hope of making it in this business. Now, after taking John's specific advice, I'm quitting my day job and doing this full time."

John OrbanJohn OrbanAlexanderArt.com

I’ve got to say, this SWS stuff is lightning in a bottle! I never even knew this world existed a year ago. I feel like I’m walking with giants! THANK YOU!

Dritan BashaDritan BashaeLearningGateway.com

I was terrified to even think that I had to write my own sales copy.

SWS Coaching program was the missing link between all my efforts and the results I was hoping to get from my website.

Before taking this coaching I was terrified to even think that I had to write my own sales copy, my own emails, video script or a blog post where I had to present something and hope to convince the reader to buy what I had to sell.

Add to this the fact that I am not a native English speaker and I will let you do the math...

The result of taking this coaching: I crafted my own sales letter (under the careful guidance of the coaches).

I am much more clear about the sales process of my products.

I now have a blueprint of how to craft my emails (a big component of my marketing funnel).

But above everything else, all my fears for not being able to write a well-crafted sales letter disappeared and my confidence skyrocketed.

Thanks for putting together this great coaching!

Evelyn ByrneEvelyn ByrneOwner, Market iMprint

"SWS is the first course I’ve completed without the fear of 'what to do next'.

I now have a road map to help me write copy that sells.

You know that saying... 'Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime!'

That to me is the essence of the SWS Coaching Program!"

Paul Greig SmithPaul Greig Smith

12 sales in 22 hours on a $4000 offer!!

I was inspired by The Simple Writing System lesson on "Turbulence."

I went through it carefully (and poured over John's Power Words Report) before crafting the final call to action.

I made at least a dozen edits. Kept reading it aloud.

I was still nervous. A little unsure. So I sent the email to just part of my list.

12 sales in 22 hours on a $4000 offer!! (The entire trip sold out in a week.)

I couldn't believe it!

As the bookings came in, literally everyone said words to the effect of, "Bloody hell Paul, I wouldn't miss that for the world!"

"Turbulence" really worked!

Thanks, John!

Eric KurowskiEric KurowskiCobra Kai Creative

"The course is great, but coaching is life changing."

I’ve spent $8,000 trying to be a better copywriter. A big chunk of change for me. I could have saved BIG $$$ and time taking this course first.

John’s methodical Simple Writing System process made the "why" behind writing much clearer. It was a brilliant journey into my prospect's head and into my market.

The writing and coaching expertise of my SWS Coach, Colin, is off the charts. (Rob a dang liquor store if you must find the cash, but get coaching!!). He was accessible, smart and funny.

Whenever I thought I had something down, sure as sh!t about what I wrote, he would guide me to make it even better.

I finally feel confident, locked and loaded, and ready to make the jump to writing persuasively for the rest of my life.

Rick MarionRick MarionCopywriting & Consulting

Before going through the SWS Coaching Program, I'd read a bunch of books on copywriting, had some training, and felt like I knew more than 'the basics'.

Like many eager copywriters, I'd get excited about reading a new sales, psychology, or advertising book...

...but when finished, I'd just jump to the next book. The information didn't stick because there was no clear path to apply it.

For these reasons, I was skeptical about what else I could learn from another course.

Within the first couple weeks of class I knew The SWS Coaching Program was sparking a visceral change within me.

Through the daily coaching, feedback, and course materials in SWS I could practice John's system right away, learn what needed to be improved, and continue applying the material until I proved to myself and to my coach that I understood the material.

John somehow infused a deep understanding of salesmanship psychology in me, unlike anything I've ever experienced.

Now, I'm significantly more confident with my copywriting and consulting. (Oddly enough, it's given me more confidence in my personal life too.)

I see why John and his team charge premium prices - the value in coaching someone to fundamentally change their attitude, confidence, and writing abilities is truly priceless, considering the doors it opens in life and business.

Just the other day I sent a proposal off for over $20,000 without batting an eye or second guessing my value. The bottom line is confidence sells and the SWS is the best investment I've made to build the kind of confidence that's real and based on my skills.

P.S. I got the $20,000 job!!

Jimmy ParentJimmy ParentBaltimore, MD

I spent 8 weeks under John Carlton's torturous coaching in the SWS Coaching Program... and all I got from it was a quadrupled income. (And better sex, a perfect golf swing, the ability to use military combat strategies to steal rubber guns from unsuspecting assailants...) PLUS: Agora flying me to Baltimore in 2 weeks to talk about a writing job.

Alex MandossianAlex MandossianMarketingOnline.com

John Carlton is a world-class copywriter, teacher, and trainer.

He doesn't just tell you how to do it. He doesn't just show you how to do it. He involves you so you learn and you burn those ideas into your mind so that you pick up his strategies and techniques... and the way to apply the psychology of world-class copy.

Most copywriters just write about writing copy. John shows you how to get deep... How to bury your mind into the mind of your prospect.

I want to thank John Carlton from the bottom of my heart. I give John my highest endorsement.

Michael JansMichael JansPresident, Insurance Profit Systems, Inc.

"I study Carlton's copy like a 14 year-old boy reads Playboy. Completely dazzled, entranced and full of desire. I've read hundreds of books on marketing and copywriting and make my living with it... so I know how to separate the wheat from the chaff in this business. Every time I think I've hit the nail on the head with my copy, I read one of John's letters and realize how much farther I could go. Ouch... it hurts to say that... but it's true."

Markus KurodaJapan

"Studying John Carlton's writing, and adapting it to Japanese culture, has allowed me to dominate an entire Asian market. It's just unbelievable what you can do when you learn what's in John's amazing bag of tricks."

Michael RichesonMichael RichesonNewberg, OR

"Brought in more than a dozen high-ticket members ($4,000+ each)."

"I read "Kick-Ass Copywriting Secrets" a few months ago. It was so good I bought the Simple Writing System course. A couple weeks ago I had a chance to put it all together for a client of mine. Using what learned, I wrote a Facebook ad, a 3,000-word sales letter, and an email sequence.

The ad finished with a 6 percent CTR, the sales letter had a nearly 30 percent completion rate, and the email sequence (so far) has brought in more than a dozen high-ticket members ($4,000+ each). All from a $150 ad spend.

No way I could've pulled that off without John’s book and course. Thanks for all the valuable info!"

Tanja PislarTanja Pislar@tanjapislar, UK

The SWS is the FIRST and ONLY online course that I ever finished. Ever. And I bought a few of them that are out there. The SWS is that good.

You get your own, personal, PROFESSIONAL copywriting instructor.

One that does this for a living, for BIG MONEY.

You spend 8 weeks with him and he helps you develop your sales letter specific to YOUR situation.

I entered the course as a rookie... and left it with a clear idea what a winning sales letter looks like.

Now, I have the recipe to write my own. A checklist that will sit on my desk for a long time.

I already went through all the material a couple of more times since the course finished.

I loved this course so much that I am now pursuing this as something I want to do for money - a career change. From a web developer, I am training to become a professional direct response copywriter.

Seriously, if anyone reading this is on the fence - just click that button and buy it. You will definitely finish this course - it won't stay unwrapped under your bed :)

Andrew HryniewiczAndrew HryniewiczChelsea, UK - AndrewWayfinder.com

Before SWS I struggled, rambled and "explained" my unique, and (very) hard-to-describe spirit coaching and healing work.

Now... I know what and how to say (and structure) my message to make readers say 'That sounds amazing...'.

I'm finding that the words and pages I need are just flowing out!

Everyone promises "to crack the code". John (and the great SWS teachers) deliver!

Massive thanks.

Carolynn AnanianCarolynn AnanianDirect Response Copywriter

If you have to pick just one resource for learning copy, The Simple Writing System is it.

I read all the copy books, yet I was still frozen by performance anxiety every time I sat down to write.

Now that I'm better at research and understanding my avatar, writing is so much easier and faster. The research lessons alone were worth the price, because they got me inside the prospect's brain in a way no other book or course was able to.

I appreciate how you guys broke down the entire writing process step by step.

Good writing isn't a fluke, it's a formula. (And I don't mean those B.S. formulas you see out there for how to write a sales page).

The SWS taught me the nuts and bolts of crafting a killer sales argument are deeper than just hooks and headlines. And good luck finding material out there that explains all of this in a way practical and down to earth like it's done in the SWS.

Definitely glad I chose the private coaching option, too. Colin gives the best insights, took the SWS lessons to another level, and gently redirected me when I missed something. At least 80% of the value I got from SWS came from the private coaching. My only regret is that I didn't find you years earlier.

Kenneth TurnbullKenneth TurnbullDirect Response Copywriter

Before the SWS, I THOUGHT my copywriting was pretty dang good...

In reality, my copy was lackluster, WAAAY overwritten, and often sloppy.

The SWS quickly changed all of that.

After 8 intense weeks of John Carlton tearing my copy to shreds, I discovered how to write tight, persuasive copy -- which reads like a fast ride down a roller-coaster -- and finally obliterated the "copy wrecking" head-trash that had been holding me back.

Mentoring under John Carlton has been a total game-changer for me. Behind his grizzled exterior, and tough-lovin' advice, John really gives a damn about ensuring the writers in his SWS make genuine breakthroughs.

If you're serious about kicking up your copy-chops to the next level... faster than you could imagine was even possible... I think you'd be CRAZY not to jump at the chance to work with John in his Simple Writing System.

Joshua MaherJoshua MaherFreelance Copywriter

I was made redundant from my job the day after I signed up for Simple Writing System with John - and it's the best thing that ever happened to me.

Within a few days of taking this course, it was clear I never had to apply for another 9-5 position again.

After the SWS and John's coaching (and sometimes... outright slaps upside the head), I've now got the tools to write a winning sales message ingrained in me.

Success in my freelance copywriting career - and happiness in life - will all come back to what I learned from John.

That's not an overstatement... there's a reason he's referred to as "the best copywriting teacher on the planet."

I immediately started putting what I learned into practice, earning thousands of dollars before I was even finished the course.

The price of entry is literally a bargain for the transformation that will occur in your writing and business.

If you're serious about taking your copywriting skills up to the level of "scary good", I can't recommend the Simple Writing System Coaching Program enough.

Chris HaddadChris Haddad"Mr. Moneyfingers"

"Hi. As I write this I'm richer than I ever thought I'd be, happier than I have any right to be . . . and have somehow become one of those "famous" copywriters who gets talked about on message boards, who's building a information business of my own that should hit 7-figures next year, and who's every letter and sales video gets mercilessly ripped off.

And it’s all John Carlton's fault."

[Disclosure: Chris's business did hit 7-figures. He's been a trusted associate for many years as well as a Simple Writing System instructor.]

James CurleyJames CurleyOHP Golf

"Forget College -- Study John's Advice"

"What I learned in an afternoon from John allowed me to earn more money than did my entire college education. I can't tell you how dramatically this has changed my life! My ads now cook and pull like crazy."

[Full Disclosure: James is a partner at a former client of mine, and he's gotten so good that I've both hired him to write for my business, and asked him to be a teacher in the Simple Writing System Coaching Program.]."

Kevin RogersKevin RogersCopyChief.com

I was a former dead-broke comedian with a few sales letters under my belt when I discovered Carlton's teaching. John's coaching and the SWS are responsible for millions of dollars in revenue to my business. Even more crucial is the CONFIDENCE I gained as a salesman in print. SWS is like injecting persuasion into your brain and feeling it shoot from your fingertips.

Marc Boninthecarbutler.ca

"Before SWS I was hesitant about writing a sales letter because I had no one with marketing knowledge that could give me feedback. Now I have a system. Thanks SWS crew!"

Ernie SvensonErnie SvensonSmallFirmBootcamp.com

"To be honest, even though I have massive respect for John Carlton and everything he does, I was hesitant about signing up because I was afraid I'd be somehow disappointed.

But, after having run the gauntlet I can say... The SWS course was everything I secretly hoped it would be: practical, hands-on, inspiring, challenging, enlightening, thoroughly enjoyable, and definitely profitable.

Thank you SO much for offering this exceptional course, and for making it so convenient to learn copywriting from the best in the biz."

Tanner HarpTanner HarpSabre.com

Before I took the Simple Writing System, had a lot of scattered knowledge from reading books from the copywriting legends like Claude Hopkins, David Ogilvy, Eugene Schwartz, but I didn't have a structured system to put it to use. Each fresh ad was a new trip down the rabbit hole.

After learning the Simple Writing System, it gave me a structured way to approach the work. The results were clear in my day job WAY before I started using the sales letter I developed. I became the most in-demand campaign manager in the business, got a significant raise, and the first direct mail campaign I applied the lessons to was heralded as the most successful marketing campaign of the year!

The coaching brought it together for me. They slapped some of my bad habits out of me (habits I swore by until then!) and built my strengths. I wouldn't have seen it without the coaching -- and I couldn't created such effective campaigns without the system John teaches.

Chris MilkieMilwaukee, WI

In the middle of the SWS I reinvented an ad for a weight loss biz and the phones went from lukewarm to SIZZLIN’.

Thank you John!!

The Simple Writing System
Coaching & Mentoring Program


$495 / month for 12 months

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