John Carlton's
Simple Writing System Express Course

"The Pint of Beer Challenge"
Lesson #3 - Close The Deal

You’ve made it to the home stretch!  You survived Lesson #1 and Lesson #2...

(If you haven't looked at those lessons, please do. Just like in the full Simple Writing System, the lessons in this Express Course are meant to be completed in order.)

I love reading your takeaways and "ahas". That’s exactly why John Carlton designed the SWS Express Course – to show how easy (and fun) success can be when you have the right map.

And now, it's time for the most important part of your business...

Getting Paid.

You won't stay in business long if you can't Close the Deal.

Yet it's one of the biggest blocks I find business owners stumbling over. Let’s take care of that right now.

Here’s our man, Mr. Carlton with three specific tips…

Good schtuff!

Now you know your ABCs. Always Be Closing.

And just like the last two lessons... it's your turn now.


1. You've watched the video

2. Think about what you can do to reverse risk

3. Can you map out the exact process by which money gets into your hands?

4. What can you add to your offer to boost value?

5. Write it all out in the comments section...

6. And I'll hit you back with some feedback.

Teaching this course to over 1000 people, we've learned it's not uncommon for people to get tripped up on #4, "What you can add to boost value?".

Don't worry, we got your back.

Here are some ideas for you (courtesy of my colleague, Colin Chung)...

MEDIA

Text

Audio/CD

Video/DVD/CDROM

Recorded Teleseminar

Recorded Webinar

Live Event

ORGANIZATION

eBooks

Reports

Worksheets

Checklists

Resource Guides

Quick Start Sheet

Modules

Lessons

App

ACCESS

Membership Site

Ongoing Newsletter

Support

Ongoing Training

Forum Access

Call-In Days

Live Teleseminars

Live Webinar

App

DONE FOR YOU

Done For You

Insurance

Warranty

Check-Ups

Free Gas/Batteries

If you took a look at this list and said to yourself, "That's fine for info-products and high level services like consultants... but my business is different."

THINK AGAIN!

That’s enough from me for now. I'll let you at it.

See you in the comments section.

Warmly,

Aaron Gentzler
SWS Express Guide

P.S. If you haven’t done the exercise from Lesson 1 or Lesson 2, yet... you really ought to.

John Carlton's Simple Writing System was designed with an internal logic where you go from step 1 to step 2 and so forth.

Skipping steps can really hurt you in your copy training.

I'm serious. Do 'em in order. Go back to Lesson 1 now, and do the exercise. And then Lesson 2.

I'll be spending most of my time here today, but I'll try to jump back to the Lesson 1 or Lesson 2 exercises and give you some feedback and tips if you post today.

In any case, you will find all of the replies I've made so far. I think you'll get a lot of value out of reading the comments on both pages.

These SWS "Pint of Beer Challenge" Express Course lessons will be available for just a few more days.

You can still devour the staggering amount of copywriting and marketing experience Aaron handed out during the week of free coaching.

Watch the videos… do the exercises…

… and don't forget slots in the complete Simple Writing System Coaching Program are going fast.

Enter your SWS Exercise in the Comments Section below...

Lisa WagnerLisa WagnerRugChick.com

Tripled Response!

"You know that new 'hook' you insisted I try in my sales pitch? It TRIPLED response! This translates into several hundred thousand dollars in sales over the coming year. You are on my Christmas gift list for life, dude."

Tom VenutoTom VenutoBurnTheFatFeedTheMuscle.com

50% More Orders

My average order is 50% higher (and more) since I adopted your idea. I love your outlook, and your advice cracks me up while bringing in the results."

Evelyn ByrneEvelyn ByrneOwner, Market iMprint

"SWS is the first course I’ve completed without the fear of 'what to do next'.

I now have a road map to help me write copy that sells.

You know that saying... 'Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime!'

That to me is the essence of the SWS Coaching Program!"

Tanja PislarTanja Pislar@tanjapislar, UK

The SWS is the FIRST and ONLY online course that I ever finished. Ever. And I bought a few of them that are out there. The SWS is that good.

You get your own, personal, PROFESSIONAL copywriting instructor.

One that does this for a living, for BIG MONEY.

You spend 8 weeks with him and he helps you develop your sales letter specific to YOUR situation.

I entered the course as a rookie... and left it with a clear idea what a winning sales letter looks like.

Now, I have the recipe to write my own. A checklist that will sit on my desk for a long time.

I already went through all the material a couple of more times since the course finished.

I loved this course so much that I am now pursuing this as something I want to do for money - a career change. From a web developer, I am training to become a professional direct response copywriter.

Seriously, if anyone reading this is on the fence - just click that button and buy it. You will definitely finish this course - it won't stay unwrapped under your bed :)

David DeutschDavid DeutschWorld-class freelancer with controls for Boardroom, Phillips Publishing and other major league mailers... and a frequent Simple Writing System Instructor

Million Dollar Confession

Early in my career, I had the good fortune to discover John Carlton -- and he deserves much of the credit for my success as a freelancer. I hereby confess that many of the ideas behind the million-dollar controls I've written can be directly traced to what I learned or stole from John."

Stacey MorgensternStacey MorgensternHolisticMBA.com

"John promises a lot in the SWS. You get 200%. I don't even know how to calculate the ROI on this one. I am only half way through the course and one specific tactic I've used this week has generated at least $2,000 in passive revenue - and that was the FIRST time I tried it!"

Andrew HryniewiczAndrew HryniewiczChelsea, UK - AndrewWayfinder.com

Before SWS I struggled, rambled and "explained" my unique, and (very) hard-to-describe spirit coaching and healing work.

Now... I know what and how to say (and structure) my message to make readers say 'That sounds amazing...'.

I'm finding that the words and pages I need are just flowing out!

Everyone promises "to crack the code". John (and the great SWS teachers) deliver!

Massive thanks.

Dan KennedyDan KennedyAuthor, No B.S. Marketing Series

"John Carlton is a copywriter I would hire, and there are damn few of those. Further, I would pay to be in a room to learn from him, and there are even fewer people on that list."

Robert PierceRobert PiercePresident, Tactical Response Solutions, TRSDirect.com

"John has created millions in profit for us. We pitted his ads and letters against big-city ad agencies, PR firms, and writers with lots of awards... and John slaughtered them all. He consistently hits 'home runs' for us -- 20-to-1 return in profit is not unusual. He has saved our butts on several occasions.

Victor ChengVictor ChengTaipei, Taiwan

When I started the SWS Coaching Program, I was a copywriting rookie.

At first look, the 18-steps program layout did not seem all that "simple."

However, once I got into it, I quickly understood why the program is structured the way it is. It made me focus on "one step at a time."

I trusted the system and followed my coach's guidance. Eight weeks later, I graduated with my new "killer" communication and persuasion skills.

Communication is always going to be the skill we use most often. The SWS program taught me the secrets of effective communication. I'll use that every day in business and life.

Chris HaddadChris Haddad"Mr. Moneyfingers"

"Hi. As I write this I'm richer than I ever thought I'd be, happier than I have any right to be . . . and have somehow become one of those "famous" copywriters who gets talked about on message boards, who's building a information business of my own that should hit 7-figures next year, and who's every letter and sales video gets mercilessly ripped off.

And it’s all John Carlton's fault."

[Disclosure: Chris's business did hit 7-figures. He's been a trusted associate for many years as well as a Simple Writing System instructor.]

Before the SWS, I THOUGHT my copywriting was pretty dang good...

In reality, my copy was lackluster, WAAAY overwritten, and often sloppy.

The SWS quickly changed all of that.

After 8 intense weeks of John Carlton tearing my copy to shreds, I discovered how to write tight, persuasive copy -- which reads like a fast ride down a roller-coaster -- and finally obliterated the "copy wrecking" head-trash that had been holding me back.

Mentoring under John Carlton has been a total game-changer for me. Behind his grizzled exterior, and tough-lovin' advice, John really gives a damn about ensuring the writers in his SWS make genuine breakthroughs.

If you're serious about kicking up your copy-chops to the next level... faster than you could imagine was even possible... I think you'd be CRAZY not to jump at the chance to work with John in his Simple Writing System.

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