Once you’ve done this lesson, you’ll have completed
your free copy Mini-Course with me.
Did you get value out of these exercises?
Did you like getting direct feedback on your copy from me?
Would you like to keep going?
There are 15 other steps in the Simple Writing System.
And when you sign up…
You’ll get direct, personal coaching from me on all of them…
…for 12 Full Weeks!
Now, usually, The SWS coaching program is a 8-week program.
But because of the holidays, we’re adding on an extra four weeks.
This way, nobody can use “I’m too busy this time of year…” as an reason to not get started.
You’ll be able to sign up in a few days… and not even start coaching until 2018… and still get a full coaching session.
Or you can get started as soon as next week… and get all that extra time and extra feedback.
Stan Dahl will be sending you an email soon that will answer all of your questions about SWS Coaching. Including the payment plan that makes it super affordable.
If you’d like to get on the Early Bird List, and receive an invitation to sign up before the vast majority of people who have been through this SWS Express Course, just click on the button and enter the email address you check every day.
You’re not making any decisions or commitments now. You’re just putting yourself on the Early Bird List so you’ll have the first shot to claim your spot.
Because everyone gets individual feedback for 8 (no, make that 12) full weeks, we have to seriously limit the number of students allowed to join.[/text_block]
“SWS is the first course I’ve completed without the fear of ‘what to do next’.
I now have a road map to help me write copy that sells.
You know that saying… ‘Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime!’
That to me is the essence of the SWS Coaching Program!”
Peter IppolitoSan Salvador – CuponClub.net
We have top a “Daily Deal” site in El Salvador and Guatemala that sells big discount coupons for restaurants, hair salons, mechanics, hotels, etc.
Inspired by what Carton teaches about “One-Two Punch Bullets” in the SWS, last week we split-test the bullets we’ve been using on three of our offers.
The results were wild. All 3 resulted in a statistically significant increase in sales.
Argentinian Sausage Sandwiches: 12% increase over the control
Hotel and Spa Day: 28% increase over the control
Weight Loss Treatment: 85% increase over the control
We didn’t change anything else. Just the 4-5 bullets near the top of the page.
Goes to show that copy REALLY matters.
I was a former dead-broke comedian with a few sales letters under my belt when I discovered Carlton’s teaching. John’s coaching and the SWS are responsible for millions of dollars in revenue to my business. Even more crucial is the CONFIDENCE I gained as a salesman in print. SWS is like injecting persuasion into your brain and feeling it shoot from your fingertips.
“THANKS! I got a quick ROI on this and my bullet writing is transformed forever. Very happy student here. Apart from the excellent content, you structured it so I actually worked through and applied the content. It’s so easy to let books and programs gather dust – you made this really usable and I’ve benefited as a result.”
“John’s first critique of my copy was a shock — I thought I was pretty darned good, but he told me to rip it up and start over from scratch, using his specific advice.
I’m glad I had the sense to listen — my first year, with John’s advice stinging in my ears, I earned over $350,000. And this year, I’m bringing in a cool million.”
Disclosure: Harlan’s arguably John Carlton’s most tenacious and successful student. He’s one of the Simple Writing System’s top coaches.
“Quitting My Cushy 6-Figure Job”
“Our investment education business went from $50k a year in sales to over $200k in six months, thanks to John Carlton (and a hot webmaster from Houston). Thanks to what I’ve learned, I’m quitting my cushy six-figure a year job to go full-time in this new business!”
I’ve got to say, this SWS stuff is lightning in a bottle! I never even knew this world existed a year ago. I feel like I’m walking with giants! THANK YOU!
Best Investment I’ve Ever Made
“Best value course I have ever purchased… overall – great course, great value for money, expert feedback – I liked the structure. I have spent thousands of dollars on “internet related” products and in the past I have been personally mentored by not one but 2 ‘world famous’ Internet Marketers (who charge even more thousands of dollars)…and this SWS course beats everything…it is the BEST EVER investment I made. I tell you what really pisses me off – I have spent thousands of dollars being mentored by so-called ‘famous household’ Internet Marketers and not one of them has suggested what you have John, not one!”
Matt Marshallfreelance copywriter
Carlton Got Me FIRED
“I had a cush job at one of the world’s largest ad agencies. Then I found John’s materials, and discovered the how to SELL, not just win awards. The agency hated my new style and gave me the boot. Which was a good thing — my first year on my own, I’m on pace to earn FOUR TIMES my yearly salary at the agency. Thanks, John.”
“Amazing! My web site conversion rate has nearly DOUBLED, just from what you’ve taught me. And guess what? Also following your advice, I tested a much higher price… and the conversion rate was not affected at all. That’s FREE MONEY without any extra work! You were right, John.”
Jiyaad NaeemEdison, NJ
“Within the 8 weeks of taking The Simple Writing System Coaching Program, I landed my first official writing gig – a $4,500 contract (and I was essentially an unemployed dude for 6 months)!
Before working with Leah, John & Stan, I thought I was a good writer, but wasn’t sure if I was putting all the pieces together.
After watching the videos and going through this process with Leah, I realized that I had a long way to go – and thanked God I had someone like Leah guiding me.
I had a lot of blind spots that I never would have realized without her talking me through them. Every single time she made a suggestion, I would say “Dang, that’s a lot better”. (I can’t think of a single exercise where something she recommended didn’t sound better or make me go to a new level of persuasion.)
I probably would have never learned the master level copywriting techniques she taught me if I was doing this alone – or it probably would have taken me years to learn them otherwise.
UPDATE: I just signed a contract for another business deal that will result in a $40,000 if everything works according to plan!!”
Robert PiercePresident, Tactical Response Solutions, TRSDirect.com
“John has created millions in profit for us. We pitted his ads and letters against big-city ad agencies, PR firms, and writers with lots of awards… and John slaughtered them all. He consistently hits ‘home runs’ for us — 20-to-1 return in profit is not unusual. He has saved our butts on several occasions.
$29,000 In New Business Since Completing The Course
“The Simple Writing System course was awesome… Overall, it was a great learning experience. We have closed over $29,000 in new business since completing the course. Thanks a lot.”
Boosted sales by 70%
“Your headline suggestion for one of my web sites boosted sales by 70%! This equals an extra $3,000 every month…from ONE simple change. Thanks.”
Dan KennedyAuthor, No B.S. Marketing Series
“John Carlton is a copywriter I would hire, and there are damn few of those. Further, I would pay to be in a room to learn from him, and there are even fewer people on that list.”
Andrew HryniewiczChelsea, UK – AndrewWayfinder.com
Before SWS I struggled, rambled and “explained” my unique, and (very) hard-to-describe spirit coaching and healing work.
Now… I know what and how to say (and structure) my message to make readers say ‘That sounds amazing…’.
I’m finding that the words and pages I need are just flowing out!
Everyone promises “to crack the code”. John (and the great SWS teachers) deliver!
Sam ClitheroeDirect Response Copywriting
Before The Simple Writing System, I would mentally panic before ANY and EVERY copy project. Why? Because I didn’t know HOW to start or what to actually do. It overwhelmed me… because there were a million different things I could do. I wasted TONS of time and mental energy just trying to “figure it out”.
I was always nervous talking to clients because, while I had a general idea of what to do, I didn’t TRULY know.
When I heard John say the SWS was his PERSONAL approach to writing copy and the ONLY system you’ll ever need for the rest of your life, I was 100% sold.
I committed to using the SWS approach… to selectively IGNORE any other blog post, copywriting course, or “guru” and focus SOLELY on what SWS taught – I’m proud to say this was definitely the best decision I made.
After just 3 weeks of SWS, I started approaching EVERY copy project the same exact way… and it completely eliminated that pre-project resistance that kept me procrastinating.
My clients noticed the quality of my copy JUMP to new levels. I even had a call with one of the BIGGEST names I had ever talked to about potentially working together. The confidence the SWS approach gave me on that call allowed me to land the client. He went on to say out of what seemed like +100 writers he’s worked with, I was the best.
After just 6 months of starting my freelance career, I’m now traveling parts of the world while serving a small handful of satisfied clients… and I give all the credit to John Carlton and the SWS.
Michael RichesonNewberg, OR
“Brought in more than a dozen high-ticket members ($4,000+ each).”
“I read “Kick-Ass Copywriting Secrets” a few months ago. It was so good I bought the Simple Writing System course. A couple weeks ago I had a chance to put it all together for a client of mine. Using what learned, I wrote a Facebook ad, a 3,000-word sales letter, and an email sequence.
The ad finished with a 6 percent CTR, the sales letter had a nearly 30 percent completion rate, and the email sequence (so far) has brought in more than a dozen high-ticket members ($4,000+ each). All from a $150 ad spend.
No way I could’ve pulled that off without John’s book and course. Thanks for all the valuable info!”
“John Carlton is one of the best marketers in marketing HISTORY. I have learned a ton from him… and you should soak up everything from him that you can. It will only help you make more money from your Internet marketing efforts.”
[Full Disclosure: We did not know or work with John Reese when he sent in this quote. We are now affiliates and colleagues.]
Michael JansPresident, Insurance Profit Systems, Inc.
“I study Carlton’s copy like a 14 year-old boy reads Playboy. Completely dazzled, entranced and full of desire. I’ve read hundreds of books on marketing and copywriting and make my living with it… so I know how to separate the wheat from the chaff in this business. Every time I think I’ve hit the nail on the head with my copy, I read one of John’s letters and realize how much farther I could go. Ouch… it hurts to say that… but it’s true.”
100% Right With Just A Glance
“It’s scary how exactly on target you were with your advice based on reading just a few pages of our sales letter. You were 100% right. We’ve now made over 1,000 sales, captured wonderful customer feedback (as you advised), and are establishing national distribution.”
$287,000 The First Week!
“After listening to John for less than an hour, my mind caught fire and everything fell into place. I immediately produced my first sales letter ever… and it brought in $287,000 the first week! You can bet I seek out his advice every time I make a major business decision.”
David DeutschWorld-class freelancer with controls for Boardroom, Phillips Publishing and other major league mailers… and a frequent Simple Writing System Instructor
Million Dollar Confession
Early in my career, I had the good fortune to discover John Carlton — and he deserves much of the credit for my success as a freelancer. I hereby confess that many of the ideas behind the million-dollar controls I’ve written can be directly traced to what I learned or stole from John.”
John Carlton is a world-class copywriter, teacher, and trainer.
He doesn’t just tell you how to do it. He doesn’t just show you how to do it. He involves you so you learn and you burn those ideas into your mind so that you pick up his strategies and techniques… and the way to apply the psychology of world-class copy.
Most copywriters just write about writing copy. John shows you how to get deep… How to bury your mind into the mind of your prospect.
I want to thank John Carlton from the bottom of my heart. I give John my highest endorsement.
$340,000 in 7 Days
“I started working for internet marketer Russell Brunson as a full-time copywriter and had only written a handful of letters up until that point. He asked me to write a sales letter for our 12-Month Internet Millionaire launch — my first major launch. I was a little nerved up and repeatedly referred to John’s course for guidance while writing the letter. Thanks to implementing the quick-start copywriting secrets John revealed in his course, the letter ended up pulling in $340,000 in 7 days.
If you remotely care about becoming a better copywriter and marketer, you need to get your hands on John’s materials before your competition does.”
The testimonials and case studies on this page are, to the best of our ability to determine, all true and accurate. They were provided willingly, without any compensation offered in return. These testimonials and case studies do not represent typical or average results. Most customers do not contact us or offer to share their results, nor are they required or expected to. Therefore, we have no way to determine what typical or average results have been. Many people do not implement anything we teach them. We can’t make anyone follow our advice, and we obviously can’t promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it’s helped the folks on this page achieve. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual’s success will be determined by his or her desire, dedication, marketing background, product, effort and motivation to work and follow recommendations. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has inherent risk for loss of capital.