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John is known as “the most ripped-off writer on the Web” and “the most respected writing teacher alive”. The list of well-known marketers who freely reference John as their primary mentor for writing sales messages is staggering.
THIS FREE TRAINING WILL TEACH YOU HOW TO TELL A STORY.
A STORY THAT ENTERTAINS AND SELLS!
LET ME SHOW YOU HOW TO:
TODAY: Register now to get a downloadable PDF of the SWS Express Course.
TOMORROW: You will receive a training video of John Carlton teaching the SWS Express Course.
Hi... I'm John Carlton.
For many years now, I’ve been teaching people with absolutely zero advertising or marketing experience (not to mention a fear of trying to write anything) how to create their very first ad that actually works.
Sales pages... landing pages... video scripts... Facebook ads... blog posts that get people to opt-in to your list or buy your stuff... doesn't matter.
If you give me just a few minutes of your time over the next few days, you're going to be "armed to the teeth" with the know-how to quickly produce the best ad you've ever written.
An ad that will turn reluctant looky-loo’s into paying customers.
Writing a good ad isn't rocket science.
Like almost everything, if you take a bit of time to learn a few simple and proven secrets, everything else is just ridiculously easy.
Sign up below, and I'll teach you step-by-step, repeatable tactics that are in the Bag of Tricks of every world-class marketer and copywriter.
EXTRA BONUS: This training also shows you how to eliminate "writer's block". Rookie marketers sometimes spend hours staring at a blank screen, without a clue how to even begin their ad.
Let me teach you tactics that will scoot you right past your fear, uncertainty, and maybe even tiny panic attacks that set in every time you even think about creating an ad.
I've got a blueprint for beginning (and finishing) an ad that could be that one thing that transforms your business and your life.
"Quitting My Cushy 6-Figure Job"
"Our investment education business went from $50k a year in sales to over $200k in six months, thanks to John Carlton (and a hot webmaster from Houston). Thanks to what I've learned, I'm quitting my cushy six-figure a year job to go full-time in this new business!"Daniel AxelrodRealSalesCopy.com
Within 10 days of graduating from the Simple Writing System Coaching Program:
-- I went to a James Malinchak seminar where merely mentioning I completed SWS led to attendees scheduling a sales call to discuss copy services. One person even said "I was so proud of myself for doing the videos on my own and you actually did the coaching program! You must be amazing now." So yes, there is credibility in The Simple Writing System name.
-- A company where I've been working as a part-time copywriter has been so impressed with me taking them through the SWS steps that they've asked me to come on board as Director of Brand Marketing with a robust salary package.
-- The CEO of that company has told the sales directors to consult me on all new sales scripts. Rather than being irritated by the new guy taking over, they LOVE it. The top sales director told me she wants to carry a recorder when I explain sales concepts because there's so much gold. I gave her a line of sales copy today for new sales trainees, and she exclaimed "Oh my God, THAT'S HOT!!" so loud the entire office heard and probably assumed something inappropriate.
And ALL of this is even before applying the concepts to writing copy! Robert's critiques have not only helped my copy but totally revolutionized my understanding of how selling works.Bernadette DoyleClientMagnets.com
"THANKS! I got a quick ROI on this and my bullet writing is transformed forever. Very happy student here. Apart from the excellent content, you structured it so I actually worked through and applied the content. It's so easy to let books and programs gather dust - you made this really usable and I've benefited as a result."Michael JansPresident, Insurance Profit Systems, Inc.
"I study Carlton's copy like a 14 year-old boy reads Playboy. Completely dazzled, entranced and full of desire. I've read hundreds of books on marketing and copywriting and make my living with it... so I know how to separate the wheat from the chaff in this business. Every time I think I've hit the nail on the head with my copy, I read one of John's letters and realize how much farther I could go. Ouch... it hurts to say that... but it's true."Dritan BashaeLearningGateway.com
I was terrified to even think that I had to write my own sales copy.
SWS Coaching program was the missing link between all my efforts and the results I was hoping to get from my website.
Before taking this coaching I was terrified to even think that I had to write my own sales copy, my own emails, video script or a blog post where I had to present something and hope to convince the reader to buy what I had to sell.
Add to this the fact that I am not a native English speaker and I will let you do the math...
The result of taking this coaching: I crafted my own sales letter (under the careful guidance of the coaches).
I am much more clear about the sales process of my products.
I now have a blueprint of how to craft my emails (a big component of my marketing funnel).
But above everything else, all my fears for not being able to write a well-crafted sales letter disappeared and my confidence skyrocketed.
Thanks for putting together this great coaching!Markus KurodaJapan
"Studying John Carlton's writing, and adapting it to Japanese culture, has allowed me to dominate an entire Asian market. It's just unbelievable what you can do when you learn what's in John's amazing bag of tricks."Mat BakerPower Plumbing
Before using the Simple Writing System I had only a vague idea of who my ideal prospect was and what I "thought" I needed to say to them.
Now, after going through the program, and with the expert advice from my coach, Colin, I am now crystal clear about who my prospect is, what their problem is, and exactly what I need to say to grab their attention.
The SWS has made my sitting down to write way more productive and has eliminated all fear of writer's block.Chris McCombsChrisMcCombs.net
Earning a High Six-Figures Annually Online
"Before I discovered John Carlton I had NO IDEA how to write good copy... and I'll admit I was pretty skeptical about investing in his programs because it just didn't seem possible that I would be able to influence people with print like John does.
Well let me tell you that John's teachings have not only helped me increase conversions by over 511%, but John has been one of the backbones to me earning a high six-figures annually online.
Not only do I use John's strategies in my sales copy and videos, but his tactics have also helped me develop a cult-like following on my blog, making my blog the #1 blog AND website in the world in my niche where I'm able to get as many as 8039 visitors to my blog in one day all from free traffic sources... THAT is the power of the influential writing tactics John showed me how to do.
I love waking up and seeing all the money roll in my bank account... even while I'm off doing whatever the hell it is I want to do"Kevin Hill
$340,000 in 7 Days
"I started working for internet marketer Russell Brunson as a full-time copywriter and had only written a handful of letters up until that point. He asked me to write a sales letter for our 12-Month Internet Millionaire launch -- my first major launch. I was a little nerved up and repeatedly referred to John's course for guidance while writing the letter. Thanks to implementing the quick-start copywriting secrets John revealed in his course, the letter ended up pulling in $340,000 in 7 days.
If you remotely care about becoming a better copywriter and marketer, you need to get your hands on John's materials before your competition does."Dr. Ken NewhouseDentalTown.com
30% more business!
"You showed me how to take my marketing campaign over-the-top. Because of you I had to increase my fees three times. My income has tripled, and your techniques allowed me to develop a waiting list of clients that is 6 months long. When I saw some of the so-called industry greats sitting in your seminar, following you around like a Big Buck during breeding season, I knew I needed to suck as much info out of you as I could. What you teach is worth 1,000 times what you charge."
I am a resume writer. I connect with most of my clients through LinkedIn ProFinder.
For years, a typical reply from prospects was something like, "Your proposal is not suitable for me."
Since applying what I learned in The Simple Writing System Coaching Program to my copy, I have received ZERO responses like this.
I now understand exactly how to communicate with my prospects!
I'm (obviously) not closing everyone. Still, I see my conversion rates go up and up as I apply more techniques from the SWS.
Thank you, John & Colin.Kenneth TurnbullDirect Response Copywriter
Before the SWS, I THOUGHT my copywriting was pretty dang good...
In reality, my copy was lackluster, WAAAY overwritten, and often sloppy.
The SWS quickly changed all of that.
After 8 intense weeks of John Carlton tearing my copy to shreds, I discovered how to write tight, persuasive copy -- which reads like a fast ride down a roller-coaster -- and finally obliterated the "copy wrecking" head-trash that had been holding me back.
Mentoring under John Carlton has been a total game-changer for me. Behind his grizzled exterior, and tough-lovin' advice, John really gives a damn about ensuring the writers in his SWS make genuine breakthroughs.
If you're serious about kicking up your copy-chops to the next level... faster than you could imagine was even possible... I think you'd be CRAZY not to jump at the chance to work with John in his Simple Writing System.Chris Haddad"Mr. Moneyfingers"
"Hi. As I write this I'm richer than I ever thought I'd be, happier than I have any right to be . . . and have somehow become one of those "famous" copywriters who gets talked about on message boards, who's building a information business of my own that should hit 7-figures next year, and who's every letter and sales video gets mercilessly ripped off.
And it’s all John Carlton's fault."
[Disclosure: Chris's business did hit 7-figures. He's been a trusted associate for many years as well as a Simple Writing System instructor.]Antony RuffinMatthews, NC
Write More Effective Copy, In Less Time
"Everything was great. Being able to do it on my own time was a plus. The videos were high quality and the workbook has information that I have used to get good results…The Simple Writing System gave me a blue print where I can focus my efforts on each step of the puzzle. Now I can write more effective copy in less time. It gives me the ability to write my own sales letters without using someone else's work as a template for the whole thing"Kamron KaringtonRepeatReturns.com
$25 Per Minute!
"John, I made over $25 per minute using JUST your "power words" list. Increased click-throughs by 107%, and stuffed $10,500 in my pocket while sipping my morning coffee, using your tactics to rewrite some lame headlines for a client."Frank Kern
"When John talks about changing your life, he's not kidding around."
"Just before the famous StomperNet launch, everything was in doubt. We cornered John for advice, and in just a few minutes he provided such clarity that the fog melted away... and I was finally able to write the pitch that made Internet marketing history, with record results.
That's twice he's helped me -- long ago, when I was broke, clueless and desperate, I somehow found John's 'Kick Ass' course... and halfway through, a calm confidence came over me. I told my wife that everything was going to be all right, because this really made sense. When John talks about changing your life, he's not kidding around."
[Full Disclosure: We received this quote from Frank before he was "the Frank Kern", the well-known marketing expert. I had yet to meet him when he first bought and read my course. We are now colleagues and recommend each other's materials.]Rick MarionCopywriting & Consulting
Before going through the SWS Coaching Program, I'd read a bunch of books on copywriting, had some training, and felt like I knew more than 'the basics'.
Like many eager copywriters, I'd get excited about reading a new sales, psychology, or advertising book...
...but when finished, I'd just jump to the next book. The information didn't stick because there was no clear path to apply it.
For these reasons, I was skeptical about what else I could learn from another course.
Within the first couple weeks of class I knew The SWS Coaching Program was sparking a visceral change within me.
Through the daily coaching, feedback, and course materials in SWS I could practice John's system right away, learn what needed to be improved, and continue applying the material until I proved to myself and to my coach that I understood the material.
John somehow infused a deep understanding of salesmanship psychology in me, unlike anything I've ever experienced.
Now, I'm significantly more confident with my copywriting and consulting. (Oddly enough, it's given me more confidence in my personal life too.)
I see why John and his team charge premium prices - the value in coaching someone to fundamentally change their attitude, confidence, and writing abilities is truly priceless, considering the doors it opens in life and business.
Just the other day I sent a proposal off for over $20,000 without batting an eye or second guessing my value. The bottom line is confidence sells and the SWS is the best investment I've made to build the kind of confidence that's real and based on my skills.
P.S. I got the $20,000 job!!Evelyn ByrneOwner, Market iMprint
"SWS is the first course I’ve completed without the fear of 'what to do next'.
I now have a road map to help me write copy that sells.
You know that saying... 'Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime!'
That to me is the essence of the SWS Coaching Program!"Chris MilkieMilwaukee, WI
In the middle of the SWS I reinvented an ad for a weight loss biz and the phones went from lukewarm to SIZZLIN’.
Thank you John!!Craig ClemensNew York, NY
Thanks For Giving Me A Better Life
"Since 2005, your simple writing strategies have earned me and my clients millions. It all began when Eben Pagan shoved a copy of your course into my hands and said "Study every word and then write me some copy!" I was hooked, and got my hands on everything you produced.
My career as a copywriter has flourished since then, because you helped me understand the psychology behind a great sales message. In fact, just last month I booked a project that brought me a fat $15,000 (plus 5% of the gross sales in royalties)... and it took me just one week of work.
The beauty of writing sales copy is that it's not the writing that brings in the money... it's the knowledge of what to write about to get people to buy. And there is no one on earth who knows this -- and can teach it so you "get it" quickly -- better than John Carlton. Thanks, John, for giving me a better life."
The testimonials and case studies on this page are, to the best of our ability to determine, all true and accurate. They were provided willingly, without any compensation offered in return. These testimonials and case studies do not represent typical or average results. Most customers do not contact us or offer to share their results, nor are they required or expected to. Therefore, we have no way to determine what typical or average results have been. Many people do not implement anything we teach them. We can't make anyone follow our advice, and we obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped the folks on this page achieve. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort and motivation to work and follow recommendations. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has inherent risk for loss of capital.
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We respect your privacy. We don't share your email address. With anyone. Ever.