Never Again Struggle to Write an Ad... a Sales Video Script... or an Email to Your List ...

Presented by

John Carlton

John is known as “the most ripped-off writer on the Web” and “the most respected writing teacher alive”. The list of well-known marketers who freely reference John as their primary mentor for writing sales messages is staggering.

THIS FREE TRAINING WILL TEACH YOU ​HOW TO ​TELL A STORY.

A STORY THAT ENTERTAINS AND SELLS!

​​LET ME SHOW YOU HOW TO:

  • Get inside the heads of people who are desperately looking for your product or service. It's not mind reading, but it's pretty close.
  • Clearly ​and quickly explain the value of what you deliver without being “creepy” or “salesy”.  I've got a simple formula that will instantly grab your prospect's ​undivided attention. You will copy and use this formula over and over again.
  • Close more sales using my proven "Provide More Value" ​technique. There's no need for high-pressure sales tactics once you know this strategy.

TODAY: Register now to get a downloadable PDF of the SWS Express Course.

TOMORROW: You will receive a training video of John Carlton teaching the SWS Express Course.

Hi... I'm John Carlton.

For many years now, I’ve been teaching people with absolutely zero advertising or marketing experience (not to mention a fear of trying to write anything) how to create their very first ad that actually works.


Sales pages... landing pages... video scripts... ​Facebook ads... blog posts that get people to opt-in to your list or buy your stuff... doesn't matter.

If you give me just a few minutes of your time over the next few days, you're going to be "armed to the teeth" ​with the know-how to quickly produce ​​the best ad you've ever written.


An ad that will turn reluctant looky-loo’s into paying customers.

Writing a good ad isn't rocket science.


Like almost everything, if you take a bit of time to learn a few simple and proven secrets, ​everything else is just ridiculously easy.


​Sign up below, and I'll teach you step-by-step, repeatable tactics that are in the Bag of Tricks of every world-class marketer and copywriter.


​EXTRA BONUS: This training ​also shows you how to eliminate "writer's block". Rookie marketers sometimes spend hours staring at a blank screen, without a clue how to even begin their ad.

Let me teach you tactics that will scoot you right past ​your fear, uncertainty, and maybe even tiny panic attacks that set in every time you even think about creating an ad.


I've got a blueprint for beginning (and finishing) an ad that could be ​that one thing that ​transforms your business and your life.

What Are Others Saying About John Carlton and The Simple Writing System?

Robert PierceRobert PiercePresident, Tactical Response Solutions, TRSDirect.com

"John has created millions in profit for us. We pitted his ads and letters against big-city ad agencies, PR firms, and writers with lots of awards... and John slaughtered them all. He consistently hits 'home runs' for us -- 20-to-1 return in profit is not unusual. He has saved our butts on several occasions.

Chris RabalaisNew Millennium Publications

Just One Tip Multiplied Response

"Using just ONE tip John gave us increased our mail response by 32%. This means an additional $2,000 in profit for every 1000 letters."

Evelyn ByrneEvelyn ByrneOwner, Market iMprint

"SWS is the first course I’ve completed without the fear of 'what to do next'.

I now have a road map to help me write copy that sells.

You know that saying... 'Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime!'

That to me is the essence of the SWS Coaching Program!"

Chris HaddadChris Haddad"Mr. Moneyfingers"

"Hi. As I write this I'm richer than I ever thought I'd be, happier than I have any right to be . . . and have somehow become one of those "famous" copywriters who gets talked about on message boards, who's building a information business of my own that should hit 7-figures next year, and who's every letter and sales video gets mercilessly ripped off.

And it’s all John Carlton's fault."

[Disclosure: Chris's business did hit 7-figures. He's been a trusted associate for many years as well as a Simple Writing System instructor.]

William McCreedyWilliam McCreedyFutures Trading Secrets

Tripled Sales In One Month

"Your course is fantastic. I have tripled my sales in a month and I am only now getting started fine-tuning and testing."

Karen AlisonKaren Alisonremedywise.com

Was the SWS a life-changing experience? You better believe it!

Unlike some students in my SWS class, I was not an experienced marketer or sales copywriter. I had written three or four websites, but the two existing ones were not converting and I was at a loss as to how to make them generate income. I wrote good articles, judging by the comments and emails we received, and we had created a useful product, but we weren’t selling.

As I worked through the lessons of the SWS, with John’s probing guidance, all that changed. I learned about the different elements that have to be part of a sales message – long or short – and my writing style began to change. I began to choose words differently and work harder to find compelling language.

More importantly, my thinking changed. I began to think like a marketer who is communicating valuable information to persuade my prospect into buying, instead of an ignoramus blindly hoping to capture a few sales.

John has a saying. "If you have a good product, shame on you if you don’t do everything possible to get it to the people who need it."

That puts a whole different perspective on things, doesn’t it? The SWS makes it clear that it’s your responsibility to reach out to your prospect successfully, and shows you exactly how to do that.

The course is structured in bite-sized steps to lead you through the process of creating an effective sales message, so you have a chance to think through and work with each crucial aspect. At each step, John’s incisive "tough love" feedback showed me where I could improve, when I needed to work harder to really get the lesson, and when I was actually writing well!

I also learned enormously from reading the other students’ posts and the input they received from our coach. The synergy of working in the classroom structure was so powerful, I know it has moved me forward by a quantum leap. My brain is bursting now with new ideas for products and sales messages that I can feature on our sites.

Finally, I understand the process of creating a sales message, so I know what I'm doing instead of fumbling around in the dark, hoping to luck into a good result.

When you are able to rely on tested sales concepts assembled by a pro from his many years of highly-successful copywriting, you have an unfair advantage you won’t find anywhere else. I know... I’ve looked. I've taken courses with some of the most prominent internet marketers and there is nothing with the clarity, simplicity, and focus of the SWS out there. Nothing.

This level of instruction – making the copywriting process 'simple' for the student - can only be achieved by a master writer who has spent years honing his chops to the point where he can teach you exactly how to put your own powerful, dollar-pulling sales message together.

Matt Marshallfreelance copywriter

Carlton Got Me FIRED

"I had a cush job at one of the world's largest ad agencies. Then I found John's materials, and discovered the how to SELL, not just win awards. The agency hated my new style and gave me the boot. Which was a good thing -- my first year on my own, I'm on pace to earn FOUR TIMES my yearly salary at the agency. Thanks, John."

Rich SchefrenRich SchefrenStrategicProfits.com


$287,000 The First Week!

"After listening to John for less than an hour, my mind caught fire and everything fell into place. I immediately produced my first sales letter ever... and it brought in $287,000 the first week! You can bet I seek out his advice every time I make a major business decision."

Jimmy ParentJimmy ParentBaltimore, MD

I spent 8 weeks under John Carlton's torturous coaching in the SWS Coaching Program... and all I got from it was a quadrupled income. (And better sex, a perfect golf swing, the ability to use military combat strategies to steal rubber guns from unsuspecting assailants...) PLUS: Agora flying me to Baltimore in 2 weeks to talk about a writing job.

Caleb O'DowdCaleb O'DowdFlorida

Pure Gold

"I've written pieces that have pulled in millions of dollars. Yet, when I sit down to write copy, I pull out my swipe file of John Carlton's stuff, and study it like my life depended on it. He is one of the few true experts in advertising. Pure gold."

Jiyaad NaeemEdison, NJ

"Within the 8 weeks of taking The Simple Writing System Coaching Program, I landed my first official writing gig – a $4,500 contract (and I was essentially an unemployed dude for 6 months)!

Before working with Leah, John & Stan, I thought I was a good writer, but wasn’t sure if I was putting all the pieces together.

After watching the videos and going through this process with Leah, I realized that I had a long way to go – and thanked God I had someone like Leah guiding me.

I had a lot of blind spots that I never would have realized without her talking me through them. Every single time she made a suggestion, I would say "Dang, that’s a lot better". (I can't think of a single exercise where something she recommended didn’t sound better or make me go to a new level of persuasion.)

I probably would have never learned the master level copywriting techniques she taught me if I was doing this alone – or it probably would have taken me years to learn them otherwise.

Thanks guys!

UPDATE: I just signed a contract for another business deal that will result in a $40,000 if everything works according to plan!!"

Before the SWS, I THOUGHT my copywriting was pretty dang good...

In reality, my copy was lackluster, WAAAY overwritten, and often sloppy.

The SWS quickly changed all of that.

After 8 intense weeks of John Carlton tearing my copy to shreds, I discovered how to write tight, persuasive copy -- which reads like a fast ride down a roller-coaster -- and finally obliterated the "copy wrecking" head-trash that had been holding me back.

Mentoring under John Carlton has been a total game-changer for me. Behind his grizzled exterior, and tough-lovin' advice, John really gives a damn about ensuring the writers in his SWS make genuine breakthroughs.

If you're serious about kicking up your copy-chops to the next level... faster than you could imagine was even possible... I think you'd be CRAZY not to jump at the chance to work with John in his Simple Writing System.

Craig WoolvenCraig Woolven

"Your Simple Writing System has instantly turbo-charged my sales letters. $11,000 of new business in 48 hours using just a few of your wickedly effective sales strategies.

John, your Simple Writing System is my step-by-step blueprint for writing killer, kick-ass sales letters. At last, a simple step-by-step system that pulls together all the elements of writing sizzling, money-in-the-bank sales letters.

The videos explain exactly what to do and the workbook is chock-a-block-full of real world examples and my personal tutor made sure I nailed every exercise.

I now know what to say and exactly how to write it. Powerful, laser targeted sales copy at my fingertips using your step-by step process. Absolutely awesome -- thanks John."

Kevin RogersKevin RogersCopyChief.com

I was a former dead-broke comedian with a few sales letters under my belt when I discovered Carlton's teaching. John's coaching and the SWS are responsible for millions of dollars in revenue to my business. Even more crucial is the CONFIDENCE I gained as a salesman in print. SWS is like injecting persuasion into your brain and feeling it shoot from your fingertips.

Ken GlickmanKen GlickmanFormer Vice President of Marketing and Sales, Boardroom, Inc.

"Great copywriters are proven because consumers vote with their money. That's why guys like John Carlton are so expensive, and so valuable. This is seriously important information for your business. There are only a handful of writers in John's league. I read his book as soon as I got my hands on it."

Al OelschlaegerEncryptaGifts.com

100% Right With Just A Glance

"It's scary how exactly on target you were with your advice based on reading just a few pages of our sales letter. You were 100% right. We've now made over 1,000 sales, captured wonderful customer feedback (as you advised), and are establishing national distribution."

Dritan BashaDritan BashaeLearningGateway.com

I was terrified to even think that I had to write my own sales copy.

SWS Coaching program was the missing link between all my efforts and the results I was hoping to get from my website.

Before taking this coaching I was terrified to even think that I had to write my own sales copy, my own emails, video script or a blog post where I had to present something and hope to convince the reader to buy what I had to sell.

Add to this the fact that I am not a native English speaker and I will let you do the math...

The result of taking this coaching: I crafted my own sales letter (under the careful guidance of the coaches).

I am much more clear about the sales process of my products.

I now have a blueprint of how to craft my emails (a big component of my marketing funnel).

But above everything else, all my fears for not being able to write a well-crafted sales letter disappeared and my confidence skyrocketed.

Thanks for putting together this great coaching!

Michael NormanAustralia

Free Money!

"Amazing! My web site conversion rate has nearly DOUBLED, just from what you've taught me. And guess what? Also following your advice, I tested a much higher price... and the conversion rate was not affected at all. That's FREE MONEY without any extra work! You were right, John."

Before the SWS, I THOUGHT my copywriting was pretty dang good...

In reality, my copy was lackluster, WAAAY overwritten, and often sloppy.

The SWS quickly changed all of that.

If you're serious about kicking up your copy-chops to the next level... faster than you could imagine was even possible... I think you'd be CRAZY not to jump at the chance to work with John in his Simple Writing System.

John OrbanJohn OrbanAlexanderArt.com

I’ve got to say, this SWS stuff is lightning in a bottle! I never even knew this world existed a year ago. I feel like I’m walking with giants! THANK YOU!


The testimonials and case studies on this page are, to the best of our ability to determine, all true and accurate. They were provided willingly, without any compensation offered in return. These testimonials and case studies do not represent typical or average results. Most customers do not contact us or offer to share their results, nor are they required or expected to. Therefore, we have no way to determine what typical or average results have been. Many people do not implement anything we teach them. We can't make anyone follow our advice, and we obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped the folks on this page achieve. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort and motivation to work and follow recommendations. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has inherent risk for loss of capital.

Copyright 2019 - JCSD Publishing LLC - All Rights Reserved

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