Never Again Struggle to Write an Ad... a Sales Video Script... or an Email to Your List ...


  • Get inside your prospect's head and learn exactly how your product or service can help them.
  • Clearly communicate the value of your product or service without being "creepy" or "salesy".
  • Close sales by providing even more value (instead of using high-pressure sales tactics).

Presented by John Carlton

John is known as “the most ripped-off writer on the Web” and “the most respected writing teacher alive”. The list of well-known marketers who freely reference John as their primary mentor for writing sales messages is staggering.

TODAY: Register now to get a downloadable PDF of the SWS Express Course.

TOMORROW: Training video of John Carlton teaching the SWS Express Course.

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Hi... I'm John Carlton.

For many years now, I’ve been teaching people with absolutely zero advertising or marketing experience (not to mention a fear of trying to write anything) how to create their very first ad that actually works.

Facebook ads... YouTube videos... the landing and sales pages on your website... doesn't matter.

If you give me just a few minutes of your time over the next few days, you're going to be "armed to the teeth" with a killer ad that eliminates the mumbling, brings in sales, and turns reluctant looky-loo’s into paying customers.

Writing a good ad isn't rocket science. But if you want to get truly efficient and effective, there are a few simple secrets to discover first.

Once you know the secrets, everything else is just ridiculously easy. This is a critical tactic in every world-class copywriter's Bag of Tricks. It lays bare the fundamental elements of a great pitch.

Plus, it eliminates "writer's block". Rookie marketers sometimes spend hours staring at a blank screen, without a clue how to even begin their ad.

Let me teach you tactics that will scoot you right past those clueless panic attacks and give you a blueprint for beginning, and finishing, an ad that will do the job.

Learn How To Write Ads That Work Like Crazy!
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IMPORTANT: Spaces in the Simple Writing System Coaching Program are VERY LIMITED. Please reserve your spot today to avoid missing out on this rare chance to learn, from a highly-successful professional, this step-by-step formula for writing ads that transform lookers into buyers.

Rich SchefrenRich

$287,000 The First Week!

"After listening to John for less than an hour, my mind caught fire and everything fell into place. I immediately produced my first sales letter ever... and it brought in $287,000 the first week! You can bet I seek out his advice every time I make a major business decision."

Lisa WagnerLisa

Tripled Response!

"You know that new 'hook' you insisted I try in my sales pitch? It TRIPLED response! This translates into several hundred thousand dollars in sales over the coming year. You are on my Christmas gift list for life, dude."

Ken GlickmanKen GlickmanFormer Vice President of Marketing and Sales, Boardroom, Inc.

"Great copywriters are proven because consumers vote with their money. That's why guys like John Carlton are so expensive, and so valuable. This is seriously important information for your business. There are only a handful of writers in John's league. I read his book as soon as I got my hands on it."

Chris RabalaisNew Millennium Publications

Just One Tip Multiplied Response

"Using just ONE tip John gave us increased our mail response by 32%. This means an additional $2,000 in profit for every 1000 letters."

Robert PierceRobert PiercePresident, Tactical Response Solutions,

"John has created millions in profit for us. We pitted his ads and letters against big-city ad agencies, PR firms, and writers with lots of awards... and John slaughtered them all. He consistently hits 'home runs' for us -- 20-to-1 return in profit is not unusual. He has saved our butts on several occasions.

Alex MandossianAlex

John Carlton is a world-class copywriter, teacher, and trainer.

He doesn't just tell you how to do it. He doesn't just show you how to do it. He involves you so you learn and you burn those ideas into your mind so that you pick up his strategies and techniques... and the way to apply the psychology of world-class copy.

Most copywriters just write about writing copy. John shows you how to get deep... How to bury your mind into the mind of your prospect.

I want to thank John Carlton from the bottom of my heart. I give John my highest endorsement.

Terry DeanTerry Dean

Boosted sales by 70%

"Your headline suggestion for one of my web sites boosted sales by 70%! This equals an extra $3,000 every month...from ONE simple change. Thanks."

Harlan KilsteinHarlan

Million-Dollar Advice

"John's first critique of my copy was a shock -- I thought I was pretty darned good, but he told me to rip it up and start over from scratch, using his specific advice.

I'm glad I had the sense to listen -- my first year, with John's advice stinging in my ears, I earned over $350,000. And this year, I'm bringing in a cool million."

Disclosure: Harlan's arguably John Carlton's most tenacious and successful student. He's one of the Simple Writing System's top coaches.

Matt Marshallfreelance copywriter

Carlton Got Me FIRED

"I had a cush job at one of the world's largest ad agencies. Then I found John's materials, and discovered the how to SELL, not just win awards. The agency hated my new style and gave me the boot. Which was a good thing -- my first year on my own, I'm on pace to earn FOUR TIMES my yearly salary at the agency. Thanks, John."

Caleb O’DowdCaleb O’DowdFlorida

Pure Gold

"I've written pieces that have pulled in millions of dollars. Yet, when I sit down to write copy, I pull out my swipe file of John Carlton's stuff, and study it like my life depended on it. He is one of the few true experts in advertising. Pure gold."

Michael JansMichael JansPresident, Insurance Profit Systems, Inc.

"I study Carlton's copy like a 14 year-old boy reads Playboy. Completely dazzled, entranced and full of desire. I've read hundreds of books on marketing and copywriting and make my living with it... so I know how to separate the wheat from the chaff in this business. Every time I think I've hit the nail on the head with my copy, I read one of John's letters and realize how much farther I could go. Ouch... it hurts to say that... but it's true."

Perry MarshallPerry MarshallBestselling author of Ultimate Guide to Google AdWords and Ultimate Guide to Facebook Advertising

"John's input on my website increased my flow of sales leads by 50%. Also, his advice to trash my sales letter and start fresh (with very specific instructions on how to do it) DOUBLED my sales conversion rate! He was right -- this gets exciting, fast."

Learn How To Write Ads That Work Like Crazy!
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The testimonials and case studies on this page are, to the best of our ability to determine, all true and accurate. They were provided willingly, without any compensation offered in return. These testimonials and case studies do not represent typical or average results. Most customers do not contact us or offer to share their results, nor are they required or expected to. Therefore, we have no way to determine what typical or average results have been. Many people do not implement anything we teach them. We can't make anyone follow our advice, and we obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped the folks on this page achieve. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort and motivation to work and follow recommendations. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has inherent risk for loss of capital.