Once you understand the fundamentals and advanced salesmanship techniques I teach, you will never be frustrated or intimidated by any new marketing channel, system, or technology.
 You will know exactly how to write what needs to be written to make the sale... every time.

Starting Right Here and Right Now...

Learn How You Write Everything You'll Ever Need To Make Your Business Wildly Successful.

A Private Online Classroom Is Waiting For You... Taught By Our Most Experienced Instructor.
If You Want In, Claim Your Seat NOW!

Hi. This is John Carlton. The Simple Writing System is my life’s work… in 18 steps.

It’s brought wealth to me, my clients, and thousands of freelancers and high-producing business owners who have wisely taken the time to learn my system.


If you're not 100% sure who I am...


Over the last 30 years, I’ve been slugging it out on the front lines of the business world, creating some of the most successful and legendary ads, websites and sales messages in advertising history.

I started with nothing — no mentors, no business experience, no investment capital, no idea at all what to do — and I figured it all out by making every mistake possible, and learning my lessons.

My decades-long “school of hard knocks” included working with and for the legendary Gary Halbert, Jay Abraham, and Dan Kennedy…

… and writing ads for some of the world’s largest and most successful direct response marketing companies, including Agora and Rodale.

So when I gained some honest notoriety as one of the hottest advertising writers in the world, it was because I earned it.

And you know what? While I was figuring out how to create famous ads and make people rich through killer sales messages…

… I also discovered a simple way to teach others how to do the same thing for themselves.

For about 20 years now, I’ve been teaching rookies, entrepreneurs and veteran business owners the stunning shortcuts to finally create everything needed to persuade prospects to pay attention to you, and to buy what you offer.

My students and clients include many of the top marketers online who are now household names… including many of the more well-known “gurus” out there.


If you take a quick look at the Wall of Testimonials (on the bottom of this page), you’ll see famous marketers freely giving me credit for helping them.

I’ve also personally taught some of the most stubborn and hard-to-coach people you can imagine… and transformed them from struggling to make sales… into cash-generating powerhouses.

Today, I'd love to help you...


… like I’ve helped thousands of others… by teaching you my very straightforward, very simple step-by-step formula.

This formula will transform you and your business, by enabling you to quickly and easily write every sales message you’ll ever need to make your business cook on high heat.

I’m not just talking about the building blocks of a good sales message. I’m talking about EVERYTHING you need to create absolutely killer marketing materials that attract prospects in droves…

… and expertly persuade them to buy from you.

This includes all your websites, all your ads, all your emails, all your videos…

… everything that presents your sales message.

Why do I call it The Simple Writing System?

Because...

  • check
    It truly is simple. You learn fast by watching super-targeted videos and doing short, fun, easy-to-understand exercises.
  • check
    It burns into your brain the powerful skills behind knowing exactly how to create all your sales messages (and no, you don’t have to possess ANY writing skills at all right now).
  • check
    It really is a versatile, fluid system (as in you’ll be able to use it over and over and over again). No matter if you’re a successful entrepreneur, budding business owner, or even a raw rookie marketer or copywriter.
  • check
    To make absolutely sure you learn everything I know about creating winning ads… you can have an experienced and successful copywriter watch over you every step of the way.

The Simple Writing System is the most thorough learning process ever created for teaching every level of student, from rookie to veteran business owner.

It gives you all the tools you need to create every sales message required in your business.

There’s no other ​program like it anywhere.

It is a proven formula…

… perfected over the past 9 years by training over 1,000 students…

… that you can go through at your own pace…

… in your spare time (evenings, weekends, lunch hours)…

… and — maybe best of all — you’ll use the learning style that works best for you.


Let me tell you how the Simple Writing System works, and what happens immediately when you sign up today:

As soon as you sign up for the SWS, we’ll give you instant access to the training videos. This means you can get started writing better ads today.

All of the SWS Video Lessons are available online, so you’ll be able to watch any time you want… as many times as you want… from any Internet-connected device. You’ll never have to be anywhere or be online at any particular time.



There are 18 Video Lessons

​Each lesson is designed to deliver one single key element of the process behind creating your own killer sales messages.


So everything is really easy to understand, and easy to adopt.


You'll move quickly toward a total understanding and mastery of the sales-message-writing process.


You can see and feel your progress, too…

… as everything stops being mysterious… and starts becoming a comfortable, confident part of your skills toolkit.


I'll break down the exact process I use to craft winning sales messages.

I'll explain how and why you'll use each of my steps in your sales letters, videos, and ads.


I'll show you examples of winning ads, many of which ran successfully for years. (You'll be getting the full version of all of these ads. More on that below...)


There are no live webinars or calls you need to schedule your life around. No deadline for meeting any specific task. No “falling behind”, because everyone goes at their own pace.


All of the lessons, exercises, and bonuses are there waiting for you, 24 hours a day.​

​You'll learn to write sales copy by writing sales copy.


Each lesson gives you a chance to put your new skills to work by providing a short, fun, laser-focused exercise. These exercises show you exactly how to bring what you learned in the video to life.

Do these exercises (which I strongly recommend, but of course that's up to you)...

... and then include your new killer copy in your current website, emails, Facebook ads, etc. and you can start closing more sales almost immediately.​

Your notes are already done for you.

John Carltons' Simple Writing System Workbook

As soon as you sign up, we’ll rush ship you a comprehensive workbook that contains all the notes from the slides used in the videos and all the exercises written out (so you’ll have them on video AND in this easy-to-read format).

PLUS — and this is a BIG plus — the workbook is also loaded with the FULL version of every proven ad I use in the videos… so you can see exactly how each step fits into real-world marketing. There’s no theory here. It’s all hard-core reality-based info. (Most of these ads are mine, including my most sought-after stuff.)

That means this workbook (over 300 pages deep) is a fire-breathing SWIPE FILE of the best ads you’ll ever lay your hands on… to copy, to use for inspiration, to rip from and use as blueprints.


In short...


… this system is a concise, packed-solid “One Stop Resource” for helping you write everything you’ll ever need to write to make your business kick some serious bottom-line butt.

But wait…

… there’s more.


I've got a pile of extra bonuses for you.

BONUS #1:
Lifetime Video Access


If you order today... I'll give you lifetime access to the entire SWS Video Library… all 18 lessons.


This means that as long as you can get online… from any device… you’ll be able to treat yourself to a quick review or brush-up.

Whenever it’s time to create your next ad or campaign… in a few months or a few years… the SWS Videos will be there to remind you exactly how to craft a winner.

BONUS #2:
A Lifetime of Advanced “How To Apply The SWS” Training Programs

The fundamentals you’ll learn from me can be applied to everything you need to make your biz successful… without exception. That’s always been the case.

However, because past students requested more detail about these specific uses of the SWS, we’ll be creating a series of bonus tutorials that will show you exactly how to apply your new killer salesmanship skills to pretty much every aspect of online and offline marketing.

We’ll be adding these tutorials and others to the SWS Library over the next several months. As we do, you’ll get access to all of them… PLUS all updates and new bonuses as we add them in the years to come….

… for FREE.

You’ll get The Simple Writing System For:

  • check
    Social Media (Facebook, Twitter, LinkedIn, etc.)
  • check
    Video Marketing (YouTube, Facebook, Snapchat, DailyMotion, etc.)
  • check
    Paid Advertising (AdWords and other ad networks)
  • check
    Webinars
  • check
    Opt-In Pages (so you’ll capture more qualified leads)
  • check
    Video Sales Letters (VSLs)
  • check
    Email Marketing (to warm up and close your best prospects)
  • check
    Online Retail (Amazon, eBay, Etsy, etc.)
  • check
    Blogging & Content Marketing
  • check
    Direct Mail
  • check
    And whatever new and profitable platforms come along next… we’ll keep adding new bonus training modules to the SWS member’s area… and you’ll get access to all of them (on top of your lifetime access to all of the SWS Training Videos.)

Bonus #3:
The Best of SWS Coaching


​Over the years, the Simple Writing System faculty has included several of the most famous and notoriously-successful professional copywriters in marketing.


Like David Deutsch… one of the highest paid “A-List” copywriters in the game (who has written controls for the largest direct mail companies in the world).


And Kevin Rogers… the writer behind the most outrageously successful launch campaigns in Clickbank and the founder of Copy Chief.


And David Garfinkel... the author of #1 Amazon bestseller Breakthrough Copywriting and the host of the Copywriters Podcast.

And Lorrie Morgan-Ferrero… who has been a dominant female freelance copywriter for many years.

And Chris Haddad… whose selling prowess has landed him on the Rachael Ray television show.


And “Million Dollar” Mike Morgan... ​whose copy has sold over $300,000,000 in goods and services, including multiple controls for Agora, the billion-dollar direct-response marketing ​behemoth.

And Dr Harlan Kilstein… who has been a highly-paid and much sought-after pioneer in Internet marketing for dozens of niches.

The faculty has, in fact, consisted of a Who’s Who in modern advertising and marketing for many years now.

Because I want you to learn copy from all of these coaches, we’ve put together the very best of Simple Writing System Classroom exercises and Q&A from previous training programs.

This means you won’t just be learning from your personal coach during this upcoming class.


No. You’ll also — through this deep resource of seeing how other students handled the SWS — be learning from all of the former SWS teachers above, plus other “A List” copywriters and marketers who have taught SWS classes.

It’s like having access to the wisdom and applied strategies of the best in the game…

… all laid out for you to use, learn from, and profit with.

Over my decades in the hands-on front-line trenches of the business world…

… I’ve gotten in tight with the best marketers and professional writers in the business. Many of them credit me with providing the ​through that put their careers on steroids.

These men and women have written for the cream of the Internet marketing world… for entrepreneurs of every stripe in the business world… and for the largest direct mail outfits on the planet.

And they discovered that teaching is one of the biggest joys in life. Every top professional writer I’ve asked to participate in this system has agreed. They LOVE teaching, and they’re good at it.

Now, if this program is fun for hardcore professional writers and marketers…

… can you imagine what kind of thrill and adventure it can be for you as a student?

Bonus #​4:
The Most Requested Report I’ve Ever Created …

I’ll also include my original, uncensored “Power Words” collection. I created this beast by combing through my entire archive of top ads, and pulling out the snarling phrases and specific words that pumped up the response rates.


World-class hooks and headlines RELY on using the exact right word to get your point across. And here is a deep collection of the language choices that have defined my now-legendary career.


For years now, professionals (and other insiders I know) have kept this report near their desks when writing the really important stuff. They read through it for inspiration and ideas on how to craft their own hooks, headlines and killer copy.


It’s easily going to become your most-used “kick-starter” resource when you really need your copy to leap off the page and grab your reader.


If, for any reason, after trying the SWS ​you decide it’s not for you, I’ll let you keep my “Power Words” special report as a free gift.  Just for giving The Simple Writing System ​a try.

Bonus #5:
I’m Also Tossing in Full Membership to

The Marketing Rebel Insider’s Club

That’s right.  You’ll get 3 free months of full membership in the Marketing Rebel Insider’s Club – the online one-stop resource for marketers, entrepreneurs, and copywriters that we’ve been hosting for years.


Here, you get:

  • check
    A rotating archive of proven ads and timeless marketing lessons, strategies, and examples. Each ad is backed up with commentary, insights, and an explanation of how it was created and why it worked. (Swipe files of my ads alone have kick-started the careers of countless copywriters, and fueled the best years of oodles of entrepreneurs.)
  • check
    Unlimited chances to bend the ear of the entire Marketing Rebel Team on ANY biz, marketing, advertising, or even lifestyle questions in our Facebook-like chat stream. Would you like to have a place to turn to experienced marketers and small business owners who have been there and done that… ready to answer whatever questions you have on software, hiring, running a growing business… whatever else is holding you back? Inside the Marketing Rebel Insider’s Club, that’s exactly what you’ll find.
  • check
    As a full-privileged member in the MRIC, you are eligible for being chosen for a private Hot Seat consult with my business partner and co-creator of the SWS, Stan Dahl, and me, which we do monthly. That’s a full personal session with us, discussing your biz, your issues, your questions and sticking points. Clients who buy these Hot Seat consults shell out $2500 per session. For the MRIC members who get chosen, it’s FREE. (All members have access to these sessions, so you’ll benefit from these Hot Seats every month.)

This makes the MRIC a tremendous resource to have for advice and tactics on the details of running a business.

It’s like a playground, an experimental business laboratory, a wonderful networking environment, and a marketer’s dream for inside info…

… all packed into a one-stop online club.

And it’s all for free while you’re a member.

The Simple Writing System Comes In Two Flavors...


One is what we call the SWS Home Study Course.


​With that, you get all of the training materials and all of the bonuses I just described.


​It's great and it's powerful and it's changed lives.


But...


​If you are really serious about your business and financial success...


... I strongly recommend you sign up for...

The Simple Writing System Coaching Program

The SWS Coaching Program adds the element that shot my career results from mediocre to astonishing -


Personal Coaching and Mentoring.


We've designed SWS Coaching to ensure you get the absolute maximum value out of the SWS.  And fast.


The SWS Coaching Program is 100% personal and offers shocking amounts of one-on-one time for you... and fits into your busy schedule with "on demand" coaching throughout the entire session.


You just let us know what day you want your personal coaching to begin. (Any day in the next two weeks.)


That's when you'll start getting personal feedback from your Simple Writing System Coach.


Your SWS Coach, a seasoned, professional teacher, will help you cruise through every exercise... with personalized feedback that makes it absolutely clear what to do, and how to do it.


Did you recognize some of the names in The Best of SWS Coaching bonus? That's the level of success and professionalism we require of all SWS Coaches.  You will be mentored by someone whose copy and marketing know-how has produced millions in sales for themselves and their clients.


You’ll be assigned to an online classroom with a small number of other students… led by one, dedicated SWS Coach.

Each class has no more than about 20 students. This is NOT “mass mob teaching”. This is very personal, very one-on-one, and very focused on your learning progress.

That means your coach will really get to know you and your business…

… even if you’re just getting started…

… and be able to give you specific advice tailored to your situation one-on-one.


Plus, because you're in a small classroom with other people learning the same powerful insights, techniques, and copywriting wizardry...

… you get to see how other people — from all kinds of backgrounds, in all kinds of markets, with all kinds of excuses and fears and discomfort with writing -- use these same exercises…

… to apply each step into their situation.


This is real-world learning at its best.

What time is the class?


Any darn time you want it to be!

Because you have instant access to the training videos when you order today, you can begin the lessons today.


Or you can wait a few days and dive ​into the first lesson when you join your classroom.


​It’s 100% up to you.

Everything in the SWS Coaching Program happens on your schedule, not ours.

There are no live webinars or calls you need to schedule your life around. No deadline for meeting any specific task. No “falling behind” other students (because everyone goes at their own pace.)

All of the lessons, exercises, and bonuses are there waiting for you, 24 hours a day.

The SWS Coaching Program runs for 8 weeks. You can work on an exercise and post your results — or your questions — in your virtual classroom any time of the day (or night).

Within one to two working days, often on the same day, you’ll get a personal response from your coach. And with this one-on-one feedback, you’ll learn everything quickly.

Some SWS Students have zoomed through the program in a few weekends. Others have spaced everything out, going through the materials over their lunch hour… or turning off Netflix a few nights a week.

It’s totally up to you. And we’ll help you the entire way.

We’ve had people take this course twice in a row before, just because the networking, the trading of ideas, the brainstorming, and the interaction with their coach and fellow students is such a blast.

The high-octane inspiration you pick up here will fuel your tank for a long, long time.

Meet your SWS Coach...

Lorrie Morgan Simple Writing System

I'm thrilled to announce that this round of the SWS Coaching Program will be led by Lorrie Morgan.


I personally mentored Lorrie when she broke into the copywriting and direct response marketing business 15 years ago.


She was one of very first copywriting coaches I invited to become an SWS Coach... and she's been an extremely popular coach here since 2009.


​When she has time to work with me as an SWS Coach.  Which is not often these days. ​(So don't skip this rare opportunity).


​Lorrie has watched and studied how I coach for longer than a lot of marketers have even been in the business.


​I frequently invite her to my live events and mastermind meetings to ​​represent the "female perspective."  (Who you know are the primary buyers in most markets).


Lorrie will offer you a unique perspective on my Simple Writing System.  She'll help you become a better copywriter and marketer in a way NO OTHER TRAINER could.


As a long-time mentee and ​partner of mine, ​Lorrie gets exactly how to coach every level of writer and marketer through this program.  ​Each step of the way, ​she will be there to give you honest feedback on your copy and overall salesmanship.


​​​Having unlimited access to ​Lorrie for 8 weeks to guide you through every step of SWS is an absolutely amazing deal.  It's a small fraction of what you would pay if you tried to hire ​her on your own.​

The Simple Writing System

Home Study Course

  • ​18 Video Lessons. Available on-line 24/7/365. Lifetime access.
  • ​Short, laser-focused exercises. You'll learn sales copy by writing sales copy.
  • ​T​he SWS Workbook. 300+ pages. Your notes are done for you.
  • check
    ​“How To Apply The SWS” bonus training programs. Lifetime access to new lessons.
  • check
    The Best of SWS Coaching. Learn from some of the top marketers and trainers in the biz.
  • check
    ​My original, uncensored "Power Words" ​Report. ​This will immediately juice up the result-getting mojo of everything you write.
  • check
    3 free months of full membership in the Marketing Rebel Insider’s Club. ​Member Hot Seats, daily Q&A, and ​dozens of marketing training videos and swipe files.

$477

(or take advantage of our payment plan and get started for just $99 today)

The Simple Writing System Coaching Program

  • ​18 Video Lessons. Available on-line 24/7/365. Lifetime access.
  • ​Short, laser-focused exercises. You'll learn sales copy by writing sales copy.
  • ​T​he SWS Workbook. 300+ pages. Your notes are done for you.
  • check
    ​“How To Apply The SWS” bonus training programs. Lifetime access to new lessons.
  • check
    The Best of SWS Coaching. Learn from some of the top marketers and trainers in the biz.
  • check
    ​My original, uncensored "Power Words" ​Report. ​This will immediately juice up the result-getting mojo of everything you write.
  • check
    3 free months of full membership in the Marketing Rebel Insider’s Club. ​Member Hot Seats, daily Q&A, and ​dozens of marketing training videos and swipe files.
  • check
    8-weeks of personal coaching in a small, private, on-line classroom.
  • check
    ​8 weeks of unlimited, personal and specific feedback on every exercise from a hand-picked, highly-successful pro with years of marketing and teaching experience.

$1,997

(or take advantage of our payment plan and get started for just $397 today)​

100% MONEY BACK GUARANTEE


Yup, you get a screamingly generous conditional guarantee of satisfaction…

… meaning you’re not risking anything by diving in right now.


Here’s how your conditional guarantee works:

  • 1
    Sign up for The Simple Writing System right now.
  • 2
    There is ONE very reasonable condition to this guarantee: You must at least try the system in the next 30 days.
  • 3
    ​By 'try', we mean complete just 2 of the exercises​, either in your online classroom with your coach (if you go with SWS Coaching) or in your workbook (if you go with SWS Home Study).
  • 4
    If, after doing these 2 exercises within the 30-day guarantee period, you are convinced this system is not for you…

… simply return the workbook we’ve shipped to you (in any condition, with at least 2 exercises written in)…

… and you will receive a prompt refund.

This is a very reasonable guarantee, and I hope you clearly understand why we have this single condition.

We have a professional writer who has committed serious time to teaching you and the others in your virtual class.

Each spot in the class is important, because we devote personal interactive time with each student.

So it’s only fair that you commit to this program, too. And grab this opportunity for hands-on, personal attention from a seasoned professional…

… who will expertly coach you as you transform into a killer writer.

This guarantee means you can test-drive the course, and get all your money back if it turns out it’s not for you.

We’re looking out for you, and it’s up to us to show you why the program works.

I bent over backwards to create this course…

… literally pouring into it everything I know about systematically writing great sales messages.

It’s worked for so many people that I’m betting it will work for you, too…

… if you’ll just give it the slightest chance.

You’ll have instant access to all of the video lessons and bonuses…

… and my staff will scramble to get your workbook to you as fast as possible. Our customer service always gets rave reviews.

I want you to feel comfortable ordering, even if you’re not totally convinced and need to see the course first…

… you risk nothing… as long as you agree to give it a try.

It's up to you now...

All that’s really required to start your own adventure in making money is to:

  • check
    Stop making excuses…
  • check
    Find a proven resource like this where you can quickly learn what you need to learn…
  • check
    And make the decision to get started.

What are you waiting for?

You are about to finally discover the foundation of every successful business.

It’s your turn to get on the inside for a change.

You need to hurry.

Grab your spot now, by signing up. Your opportunity is now.

I hope you realize how big this opportunity is.

Your entire future can change, dramatically and quickly, by choosing to join us right now. For just a few weeks of transformation and career-oriented fun.

This is serious stuff, for people who are serious about achieving success.

This should not be a hard decision to make — you have an opportunity here.

A single new sales message that “hits all the hot buttons” of your market can generate massive results…

… making the price of this system nothing more than a brief investment on your part… quickly recovered.

Order now, while you’re thinking about it. And your adventure in business success can begin right away.

Just click on the order button and grab your spot.

I’ll look for you in your classroom.

Stay frosty…

     John Carlton

The Simple Writing System

Home Study Course

  • ​18 Video Lessons. Available on-line 24/7/365. Lifetime access.
  • ​Short, laser-focused exercises. You'll learn sales copy by writing sales copy.
  • ​T​he SWS Workbook. 300+ pages. Your notes are done for you.
  • check
    ​“How To Apply The SWS” bonus training programs. Lifetime access to new lessons.
  • check
    The Best of SWS Coaching. Learn from some of the top marketers and trainers in the biz.
  • check
    ​My original, uncensored "Power Words" ​Report. This will immediately juice up the result-getting mojo of everything you write.
  • check
    3 free months of full membership in the Marketing Rebel Insider’s Club. ​Member Hot Seats, daily Q&A, and ​dozens of marketing training videos and swipe files.

$477

(or take advantage of our payment plan and get started for just $99 today)

The Simple Writing System Coaching Program

  • ​18 Video Lessons. Available on-line 24/7/365. Lifetime access.
  • ​Short, laser-focused exercises. You'll learn sales copy by writing sales copy.
  • ​T​he SWS Workbook. 300+ pages. Your notes are done for you.
  • check
    ​“How To Apply The SWS” bonus training programs. Lifetime access to new lessons.
  • check
    The Best of SWS Coaching. Learn from some of the top marketers and trainers in the biz.
  • check
    ​My original, uncensored "Power Words" ​Report. ​This will immediately juice up the result-getting mojo of everything you write.
  • check
    3 free months of full membership in the Marketing Rebel Insider’s Club. ​Member Hot Seats, daily Q&A, and ​dozens of marketing training videos and swipe files.
  • check
    8-weeks of personal coaching in a small, private, on-line classroom.
  • check
    8 weeks of unlimited, personal and specific feedback on every exercise from a hand-picked, highly-successful pro with years of marketing and teaching experience.

$1,997

(or take advantage of our payment plan and get started for just $397 today)

Every one of my hand-picked and mentored Simple Writing System Coaches charges at least $500 / hour for consulting, copy critiques, etc.


Having unlimited access to any of them for 8 weeks to guide you through every step of SWS is an absolutely amazing deal.  It's a small fraction of what you would pay if you tried to hire them on your own.

P.S. – Are you asking yourself these 3 questions?

Q1: Will this work for me?


If I wasn’t 100% sure that the answer is “Yes!”, I wouldn’t be offering you both personal coaching from a successful pro and a 100% money-back guarantee.

It does not matter what kind of product you sell… high- or low-priced… physical product or digital download… something for the mass market or just for a specialty niche…

… what you are about to learn gives you a repeatable system that will be in your “Success Toolkit” for the rest of your career.

You will finally know what the best marketers in the world know about writing the strongest and most results-getting sales messages possible.

No one can ever take this skill away from you.

You will never again be at the mercy of anyone else for the most important part of your business:

The communication you have with your prospects, persuading them to buy.

Learning this system gives you total independence.


And even if you DO hire someone else to write for you…

… you will know EXACTLY what you need written…

… and how it should BE written.

So you will, essentially, be a freelance writer’s worst nightmare…

… because he will be forced to do his very best work for you, every time.

Because you know.

Because you, like the other successful marketers whose stories you see on this page…

… are finally clued-in to how great sales messages get created.

Q2: Can I learn this?

Over 1,000 folks have been through the SWS Coaching Program. They came from every kind of situation you can imagine.  Rookies, veteran business owners, it doesn’t matter.


The system works.


This is not like high school or even college.


This is, instead, simple yet advanced education for adults — adults who finally want to learn how to produce sales and results like the best marketers out there.


We’re going to gently force-feed into your brain…


… these simple step-by-step keys to finally understanding how and why selling works.

And we’ll do this by actually getting you to DO it.


This is not about getting critiques or reviews of your current materials. You can do that yourself, once you know what’s needed and what’s missing.


No… this program is about the freedom to go where you want to go with your marketing. As effectively as the best marketers out there.


This program is about creating everything you need now, and everything you’ll need as your business grows. Forever.


Why would you give into to the nonsensical belief that you “can’t do this”?


Of course you CAN do this.


The proof is all over this site.  Just glance at their stories.


Others did it, often with less brains and more obstacles than you face today.


You can learn this…


  • No matter what market you’re in (or how new you are in this market).
  • No matter what your dreams are.
  • And no matter HOW you define “success”.

You can fit this entire course into your current schedule, with just a few brief sessions each week.

You are not "too busy" to fit this in.

We tell folks that just eliminating one or two TV shows you’ve been watching...

... opens up more than enough time each week to get the whole system completed.

You can resume your TV addiction AFTER learning this system, if you like.

Many students have completed it in a long weekend. They just sat down and went through all of it, and GOT it.

Others squeezed it in – easily — with just a few hours a night, a few nights a week, or even over their lunch hour.

The thing is... it’s completely up to you.

You go at YOUR own pace. At whatever kind of schedule works for you...

... or even no schedule at all, if you want to just dive in when you have some time each week.

You don’t have to be anywhere to listen to any scheduled webinars, ever. All the lessons, and all the interaction happen when you choose.

Q3: Can you teach me?


If you are willing to learn… and willing to be coached… I know I can.

Take a look at the wall of testimonials on this page. You’ll find success stories from some of the top marketers of the past 20 years, and people just like you.

I’ve broken everything down into simple, easy-to-master chunks for you.

Having this simple formula plugged into your brain makes every writing task faster, easier and TONS more profitable than just “winging it”…

… because you suddenly know exactly what to do at each step. Bang, bang, bang, and you’ve got the sales message you need.


How DO you define success?

Some folks define success as earning more money.

Or maybe you want a thriving, long-term business model.

Or you may want more free time.

Or you may want to dominate your niche market, and crush your competition while becoming the top dog.

Well, this is how it all gets done. Quickly, and simply…

… once you finally understand how to create the critical sales messages needed to get the results you crave.

Success in business is going to come down to your ability to produce sales. Without that, you’re toast.

So let’s fix that, starting right now.

Now, if you’re ready for the ride of your life to begin, it’s your turn.

The Simple Writing System

Home Study Course

  • ​18 Video Lessons. Available on-line 24/7/365. Lifetime access.
  • ​Short, laser-focused exercises. You'll learn sales copy by writing sales copy.
  • ​T​he SWS Workbook. 300+ pages. Your notes are done for you.
  • check
    ​“How To Apply The SWS” bonus training programs. Lifetime access to new lessons.
  • check
    The Best of SWS Coaching. Learn from some of the top marketers and trainers in the biz.
  • check
    ​My original, uncensored "Power Words" ​Report. ​This will immediately juice up the result-getting mojo of everything you write.​
  • check
    3 free months of full membership in the Marketing Rebel Insider’s Club. ​Member Hot Seats, daily Q&A, and ​dozens of marketing training videos and swipe files.

$477

(or take advantage of our payment plan and get started for just $99 today)

The Simple Writing System Coaching Program

  • ​18 Video Lessons. Available on-line 24/7/365. Lifetime access.
  • ​Short, laser-focused exercises. You'll learn sales copy by writing sales copy.
  • ​T​he SWS Workbook. 300+ pages. Your notes are done for you.
  • check
    ​“How To Apply The SWS” bonus training programs. Lifetime access to new lessons.
  • check
    The Best of SWS Coaching. Learn from some of the top marketers and trainers in the biz.
  • check
    ​My original, uncensored "Power Words" ​Report. ​This will immediately juice up the result-getting mojo of everything you write.​
  • check
    3 free months of full membership in the Marketing Rebel Insider’s Club. ​Member Hot Seats, daily Q&A, and ​dozens of marketing training videos and swipe files.
  • check
    8-weeks of personal coaching in a small, private, on-line classroom.
  • check
    8 weeks of unlimited, personal and specific feedback on every exercise from a hand-picked, highly-successful pro with years of marketing and teaching experience.

$1,997

(or take advantage of our payment plan and get started for just $397 today)

What Are Others Saying About John Carlton and The Simple Writing System?

Daryl ThompsonDaryl ThompsonInsurMark.net


"Quitting My Cushy 6-Figure Job"

"Our investment education business went from $50k a year in sales to over $200k in six months, thanks to John Carlton (and a hot webmaster from Houston). Thanks to what I've learned, I'm quitting my cushy six-figure a year job to go full-time in this new business!"

Jazmin Onyx

"John Carlton's Simple Writing Course truly is an opportunity of a lifetime that will result in that one defining moment that you will look back on for the rest of your life resulting in the breakthrough you have always looked for but didn't know how to find.

If you don't take advantage of this course, you are missing out on one of the most powerful tools anyone can ever acquire - to be applied to almost any goal you wish to attain.

If you let it pass you by, then you will be kicking yourself in the ass for a really long time.

Every promise made exceeds expectations and the over delivery of value is worth many times the price of the course. John's coaches are a "brain trust" unequalled anywhere else in the marketplace.

You will truly be learning from the Masters of the Craft. Learning Copywriting from John Carlton is like learning guitar from Eric Clapton. It is an honor and a privilege to be his student."

Ken CalhounKen CalhounStockTradingSuccess.com

Sold Out The Show

"You inspired me to write a new pitch to my house list, using your tactics... and it generated a near-DOUBLE response rate (over 203 requests in under 24 hours, at $495 a pop). Sold out the show."

If you have to pick just one resource for learning copy, The Simple Writing System is it.

I read all the copy books, yet I was still frozen by performance anxiety every time I sat down to write.

Now that I'm better at research and understanding my avatar, writing is so much easier and faster. The research lessons alone were worth the price, because they got me inside the prospect's brain in a way no other book or course was able to.

I appreciate how you guys broke down the entire writing process step by step.

Good writing isn't a fluke, it's a formula. (And I don't mean those B.S. formulas you see out there for how to write a sales page).

The SWS taught me the nuts and bolts of crafting a killer sales argument are deeper than just hooks and headlines. And good luck finding material out there that explains all of this in a way practical and down to earth like it's done in the SWS.

Definitely glad I chose the private coaching option, too. Colin gives the best insights, took the SWS lessons to another level, and gently redirected me when I missed something. At least 80% of the value I got from SWS came from the private coaching. My only regret is that I didn't find you years earlier.

Jorge Garcia

"The SWS is an unbelievable, bullet-proof plan for composing the hands-down best copy I've ever written."

"I've been in the freelancing game for 7 years now and always had trouble putting things together. I've got it all: ADHD OCD BP ETC, so perfectionism and a short attention span blasted my workflow to pieces with my previous clients. SWS forces me to sit down, focus on making the cogs, and helps me put together a selling machine.

In ONE DAY I tweaked my Upwork.com profile and I started getting inundated with work requests. It was like no other copywriter had a page quite as sharp as mine. My request inbox was so loaded up I had to turn down several jobs a week. Upwork gave me top-rated status the following week based on how much work and 5-star ratings I was getting. I had to start sending people to my website to get in line for a chance to work with me.

Now I'm charging three times my previous hourly rate and clients are paying my per-project fee. I can't thank you enough for this system. As a fiction writer turned copywriter, it is the one writing tutorial that's actually worked for someone with my thinking patterns.

You should change the acronym from SWS to ROI. I'm making three times as much on freelance projects as I used to and now I HAVE TO TURN DOWN JOBS ON A WEEKLY BASIS. My new copy is bursting at the seams with an irresistible voice and pinpoint salesmanship and people are seeking ME out to work with them (and paying me much more than the other guys). No other book or course comes close. This is the end-all, be-all for copywriting courses.

Thanks a ton for everything."

Chris RabalaisNew Millennium Publications

Just One Tip Multiplied Response

"Using just ONE tip John gave us increased our mail response by 32%. This means an additional $2,000 in profit for every 1000 letters."

Terry DeanTerry Dean

Boosted sales by 70%

"Your headline suggestion for one of my web sites boosted sales by 70%! This equals an extra $3,000 every month...from ONE simple change. Thanks."

Sean QuinnSean Quinn

"In Northern Ireland, bricks and mortar businesses are beginning to realize they need to evolve. So I'm writing their sales and marketing funnels, from opt-in video scripts, free reports, direct response letters, to posts and emails for nurturing campaigns.

Good copy and sales funnels are a whole new concept to almost all of them, which gives me an endless stream of prospects.

At last it's paying off.

The Simple Writing System Coaching (and persistence) has given me the advantage over other copywriters, but I keep cool, and stay modest.

What I've learned from you means I know how to can help clients in almost any industry.

My thanks to you and John."

Dr. G.E. NielsenWisconsin

.One Tip, One New Car

"On your advice, I edited my copy using your 'Action Verbs'. This killer strategy ALONE allowed me to buy a new car (for cash) after the first campaign!"

Andrew HryniewiczAndrew HryniewiczChelsea, UK - AndrewWayfinder.com

Before SWS I struggled, rambled and "explained" my unique, and (very) hard-to-describe spirit coaching and healing work.

Now... I know what and how to say (and structure) my message to make readers say 'That sounds amazing...'.

I'm finding that the words and pages I need are just flowing out!

Everyone promises "to crack the code". John (and the great SWS teachers) deliver!

Massive thanks.

Andreea GradAndreea GradPortland, Oregon

30% more business in the last few months!

"What I learned in the Simple Writing System will help me build multiple streams of profits for years to come. I now feel I can truly make more money, create products that sell and attract more clients for my growing business. In fact, I can write my own ads which have brought in 30% more business locally in the last few months. I am so grateful for it. Thank you from my heart."

Chris HaddadChris Haddad"Mr. Moneyfingers"

"Hi. As I write this I'm richer than I ever thought I'd be, happier than I have any right to be . . . and have somehow become one of those "famous" copywriters who gets talked about on message boards, who's building a information business of my own that should hit 7-figures next year, and who's every letter and sales video gets mercilessly ripped off.

And it’s all John Carlton's fault."

[Disclosure: Chris's business did hit 7-figures. He's been a trusted associate for many years as well as a Simple Writing System instructor.]

Chris PayneChris PayneTriumphOverChallenges.com, United Kingdom

Profits Through The Roof

"I used Carlton's tactics in my advertising online, and profits went through the roof. That meant we could move into a bigger house, and I've kit it out with the most amazing high-tech gear. I would not be here today without John's help"

Andrew RondeauAndrew RondeauWeBuildYourBlog.com

Best Investment I've Ever Made

"Best value course I have ever purchased... overall - great course, great value for money, expert feedback - I liked the structure. I have spent thousands of dollars on "internet related" products and in the past I have been personally mentored by not one but 2 'world famous' Internet Marketers (who charge even more thousands of dollars)...and this SWS course beats everything...it is the BEST EVER investment I made. I tell you what really pisses me off - I have spent thousands of dollars being mentored by so-called 'famous household' Internet Marketers and not one of them has suggested what you have John, not one!"

Kevin Hill

$340,000 in 7 Days

"I started working for internet marketer Russell Brunson as a full-time copywriter and had only written a handful of letters up until that point. He asked me to write a sales letter for our 12-Month Internet Millionaire launch -- my first major launch. I was a little nerved up and repeatedly referred to John's course for guidance while writing the letter. Thanks to implementing the quick-start copywriting secrets John revealed in his course, the letter ended up pulling in $340,000 in 7 days.

If you remotely care about becoming a better copywriter and marketer, you need to get your hands on John's materials before your competition does."

Amanda FoxcroftAmanda FoxcroftAmandaFoxcroft.com

Simple Writing System, and John Carlton's ferocious coaching, has been the best copywriting education investment I've ever made.

Before, I knew of the parts of the sales letter, but didn't know how to make each element sing with persuasion. Now, I know how to dig deeper into the minds of my prospects, how to use empathy, and how to assemble and write a great sales letter.

I'm grateful for the Simple Writing System and John's coaching because I wouldn't have known how to fully execute all these principles on my own. I now have a reliable system I can use again and again to consistently turn out amazing copy. Thank you!

Otto TrommOtto Tromm

3 Times ROI With New Skills

"I just sold my most expensive screen ever. And, it was due to HOW I sold it with copy skills. Why am I so sure: - it was to a new customer - in a country where people are known for their fondness of bargain hunting - I am sure we had the most expensive offer (competitors offer a similar size screen at a third of the price) - it was the first time that such a screen was sold from a web inquiry. Wanna know how expensive the screen was? 25,000 euro (or about 35K in US$) without shipping or installation.

So thanks guys (David and John), I just made my investment in the Simple Writing System back 3 times on this order alone."

Harlan KilsteinHarlan KilsteinTheDogingtonPost.com

Million-Dollar Advice

"John's first critique of my copy was a shock -- I thought I was pretty darned good, but he told me to rip it up and start over from scratch, using his specific advice.

I'm glad I had the sense to listen -- my first year, with John's advice stinging in my ears, I earned over $350,000. And this year, I'm bringing in a cool million."

Disclosure: Harlan's arguably John Carlton's most tenacious and successful student. He's one of the Simple Writing System's top coaches.

Chris MilkieMilwaukee, WI

In the middle of the SWS I reinvented an ad for a weight loss biz and the phones went from lukewarm to SIZZLIN’.

Thank you John!!

Dr. Ken NewhouseDr. Ken NewhouseDentalTown.com


30% more business!

"You showed me how to take my marketing campaign over-the-top. Because of you I had to increase my fees three times. My income has tripled, and your techniques allowed me to develop a waiting list of clients that is 6 months long. When I saw some of the so-called industry greats sitting in your seminar, following you around like a Big Buck during breeding season, I knew I needed to suck as much info out of you as I could. What you teach is worth 1,000 times what you charge."

I was made redundant from my job the day after I signed up for Simple Writing System with John - and it's the best thing that ever happened to me.

Within a few days of taking this course, it was clear I never had to apply for another 9-5 position again.

After the SWS and John's coaching (and sometimes... outright slaps upside the head), I've now got the tools to write a winning sales message ingrained in me.

Success in my freelance copywriting career - and happiness in life - will all come back to what I learned from John.

That's not an overstatement... there's a reason he's referred to as "the best copywriting teacher on the planet."

I immediately started putting what I learned into practice, earning thousands of dollars before I was even finished the course.

The price of entry is literally a bargain for the transformation that will occur in your writing and business.

If you're serious about taking your copywriting skills up to the level of "scary good", I can't recommend the Simple Writing System Coaching Program enough.

Daniel AxelrodDaniel AxelrodRealSalesCopy.com

Within 10 days of graduating from the Simple Writing System Coaching Program:

-- I went to a James Malinchak seminar where merely mentioning I completed SWS led to attendees scheduling a sales call to discuss copy services. One person even said "I was so proud of myself for doing the videos on my own and you actually did the coaching program! You must be amazing now." So yes, there is credibility in The Simple Writing System name.

-- A company where I've been working as a part-time copywriter has been so impressed with me taking them through the SWS steps that they've asked me to come on board as Director of Brand Marketing with a robust salary package.

-- The CEO of that company has told the sales directors to consult me on all new sales scripts. Rather than being irritated by the new guy taking over, they LOVE it. The top sales director told me she wants to carry a recorder when I explain sales concepts because there's so much gold. I gave her a line of sales copy today for new sales trainees, and she exclaimed "Oh my God, THAT'S HOT!!" so loud the entire office heard and probably assumed something inappropriate.

And ALL of this is even before applying the concepts to writing copy! Robert's critiques have not only helped my copy but totally revolutionized my understanding of how selling works.

Peter IppolitoPeter IppolitoSan Salvador - CuponClub.net

We have top a "Daily Deal" site in El Salvador and Guatemala that sells big discount coupons for restaurants, hair salons, mechanics, hotels, etc.

Inspired by what Carton teaches about "One-Two Punch Bullets" in the SWS, last week we split-test the bullets we've been using on three of our offers.

The results were wild. All 3 resulted in a statistically significant increase in sales.

Argentinian Sausage Sandwiches: 12% increase over the control

Hotel and Spa Day: 28% increase over the control

Weight Loss Treatment: 85% increase over the control

We didn't change anything else. Just the 4-5 bullets near the top of the page.

Goes to show that copy REALLY matters.

Joe PolishJoe PolishPiranha Marketing, co-host of iLoveMarketing podcast

"Phenomenal content. Of all the marketing, advertising and copywriting experts I pay attention to, John Carlton is by far the most articulate and passionate and knowledgeable (and funny). I get more value just from your hilarious, ballsy stories alone than from the serious efforts of most other gurus. Man, you've helped my advertising get wicked-good."

[Full Disclosure: Joe has been a trusted colleague for many years.]

Alex MandossianAlex MandossianMarketingOnline.com

John Carlton is a world-class copywriter, teacher, and trainer.

He doesn't just tell you how to do it. He doesn't just show you how to do it. He involves you so you learn and you burn those ideas into your mind so that you pick up his strategies and techniques... and the way to apply the psychology of world-class copy.

Most copywriters just write about writing copy. John shows you how to get deep... How to bury your mind into the mind of your prospect.

I want to thank John Carlton from the bottom of my heart. I give John my highest endorsement.

Jiyaad NaeemEdison, NJ

"Within the 8 weeks of taking The Simple Writing System Coaching Program, I landed my first official writing gig – a $4,500 contract (and I was essentially an unemployed dude for 6 months)!

Before working with Leah, John & Stan, I thought I was a good writer, but wasn’t sure if I was putting all the pieces together.

After watching the videos and going through this process with Leah, I realized that I had a long way to go – and thanked God I had someone like Leah guiding me.

I had a lot of blind spots that I never would have realized without her talking me through them. Every single time she made a suggestion, I would say "Dang, that’s a lot better". (I can't think of a single exercise where something she recommended didn’t sound better or make me go to a new level of persuasion.)

I probably would have never learned the master level copywriting techniques she taught me if I was doing this alone – or it probably would have taken me years to learn them otherwise.

Thanks guys!

UPDATE: I just signed a contract for another business deal that will result in a $40,000 if everything works according to plan!!"

Bernadette DoyleBernadette DoyleClientMagnets.com

"THANKS! I got a quick ROI on this and my bullet writing is transformed forever. Very happy student here. Apart from the excellent content, you structured it so I actually worked through and applied the content. It's so easy to let books and programs gather dust - you made this really usable and I've benefited as a result."

Robert PierceRobert PiercePresident, Tactical Response Solutions, TRSDirect.com

"John has created millions in profit for us. We pitted his ads and letters against big-city ad agencies, PR firms, and writers with lots of awards... and John slaughtered them all. He consistently hits 'home runs' for us -- 20-to-1 return in profit is not unusual. He has saved our butts on several occasions.

Markus KurodaJapan

"Studying John Carlton's writing, and adapting it to Japanese culture, has allowed me to dominate an entire Asian market. It's just unbelievable what you can do when you learn what's in John's amazing bag of tricks."

Tom WilkersonPhoenix, AZ

Topped Our Best Month Ever... In Just One Week With New Tactics

"In the last 3 months conversions on my website have gone through the roof. Last week we had 17 sales ($300 info product) with less than 300 unique visitors to the site, which is by far the best
month we ever had in just 1 week.
My data base guy is foaming at the mouth to find out why my analytics data is sending such a huge spike in conversions and my bounce rate plummeting to the bottom of the Grand Canyon. I implemented changes to my site as I was progressing within the Simple Writing System Training Program and realized after week 3 that I had all my money back. I truly can't wait to see what happens to my bank account and my list at the end of the year!"

James CurleyJames CurleyOHP Golf

"Forget College -- Study John's Advice"

"What I learned in an afternoon from John allowed me to earn more money than did my entire college education. I can't tell you how dramatically this has changed my life! My ads now cook and pull like crazy."

[Full Disclosure: James is a partner at a former client of mine, and he's gotten so good that I've both hired him to write for my business, and asked him to be a teacher in the Simple Writing System Coaching Program.]."

Kevin RogersKevin RogersCopyChief.com

I was a former dead-broke comedian with a few sales letters under my belt when I discovered Carlton's teaching. John's coaching and the SWS are responsible for millions of dollars in revenue to my business. Even more crucial is the CONFIDENCE I gained as a salesman in print. SWS is like injecting persuasion into your brain and feeling it shoot from your fingertips.

Kamron KaringtonKamron KaringtonRepeatReturns.com

$25 Per Minute!

"John, I made over $25 per minute using JUST your "power words" list. Increased click-throughs by 107%, and stuffed $10,500 in my pocket while sipping my morning coffee, using your tactics to rewrite some lame headlines for a client."

Ben CummingsBen CummingsPark Place Publishing, NY

"I Stalk Your Ads"

"Dear John: Your strategies have made me hundreds of thousands of dollars. I consider your copywriting to be so influential on my success, that I've literally stalked your ads and sales letters, purchased countless products and services to get on lists... solely so I could collect (and study) the sales letters that you write. This practice has been like a real-world 'Harvard Business School' education for me. And I know dozens of millionaire business people and successful "guru's" that quietly keep an eye on you, follow all that you do, and consider you a major influence on their success."

Gary HalbertGary HalbertTheGaryHalbertLetter.com

"John is the first guy I call when I have a marketing problem."

"His insights and marketing prowess are unparalleled among the working advertising experts I know... and I know them all. The money available, when you learn what insiders like John has to share, is just insane. In my book, there is John... and no one else is even close."

Evelyn ByrneEvelyn ByrneOwner, Market iMprint

"SWS is the first course I’ve completed without the fear of 'what to do next'.

I now have a road map to help me write copy that sells.

You know that saying... 'Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime!'

That to me is the essence of the SWS Coaching Program!"

Frank KernFrank Kern

"When John talks about changing your life, he's not kidding around."

"Just before the famous StomperNet launch, everything was in doubt. We cornered John for advice, and in just a few minutes he provided such clarity that the fog melted away... and I was finally able to write the pitch that made Internet marketing history, with record results.

That's twice he's helped me -- long ago, when I was broke, clueless and desperate, I somehow found John's 'Kick Ass' course... and halfway through, a calm confidence came over me. I told my wife that everything was going to be all right, because this really made sense. When John talks about changing your life, he's not kidding around."

[Full Disclosure: We received this quote from Frank before he was "the Frank Kern", the well-known marketing expert. I had yet to meet him when he first bought and read my course. We are now colleagues and recommend each other's materials.]

Ernie SvensonErnie SvensonSmallFirmBootcamp.com

"To be honest, even though I have massive respect for John Carlton and everything he does, I was hesitant about signing up because I was afraid I'd be somehow disappointed.

But, after having run the gauntlet I can say... The SWS course was everything I secretly hoped it would be: practical, hands-on, inspiring, challenging, enlightening, thoroughly enjoyable, and definitely profitable.

Thank you SO much for offering this exceptional course, and for making it so convenient to learn copywriting from the best in the biz."

Antony RuffinMatthews, NC

Write More Effective Copy, In Less Time

"Everything was great. Being able to do it on my own time was a plus. The videos were high quality and the workbook has information that I have used to get good results…The Simple Writing System gave me a blue print where I can focus my efforts on each step of the puzzle. Now I can write more effective copy in less time. It gives me the ability to write my own sales letters without using someone else's work as a template for the whole thing"

Michael JansMichael JansPresident, Insurance Profit Systems, Inc.

"I study Carlton's copy like a 14 year-old boy reads Playboy. Completely dazzled, entranced and full of desire. I've read hundreds of books on marketing and copywriting and make my living with it... so I know how to separate the wheat from the chaff in this business. Every time I think I've hit the nail on the head with my copy, I read one of John's letters and realize how much farther I could go. Ouch... it hurts to say that... but it's true."

Lorrie MorganLorrie MorganRedHotCopy.com

"When my copywriting business was operating in the red, I bit the bullet and invested in John's stuff. Know what? I started making money. Lots of it. The subtle tweaks and step-by-step system I learned from John shot conversion rates through the roof. And I confidently raised my fees by 60% because of everything I learned from him... and my fees continue to rise."

[Disclosure: Lorrie has turned into such a successful copywriter and consultant that she's become a frequent Simple Writing System's Coach.]

Ken GlickmanKen GlickmanFormer Vice President of Marketing and Sales, Boardroom, Inc.

"Great copywriters are proven because consumers vote with their money. That's why guys like John Carlton are so expensive, and so valuable. This is seriously important information for your business. There are only a handful of writers in John's league. I read his book as soon as I got my hands on it."

Dean Hohn

Transformed My Website Copy

"As a newbie to copywriting, John and Mark taught me in the Simple Writing System how to target my thoughts and refine my writing in a way to tell a story that will hold a reader's attention, which I didn't do before. That has totally transformed my website script from what I had when I started to what it is now. I want to thank you John, all the team, for your guidance, help, and genuine support. You gave me the feeling that I really mattered as an individual and you personally wanted to help me in my copywriting journey."

Before the SWS, I THOUGHT my copywriting was pretty dang good...

In reality, my copy was lackluster, WAAAY overwritten, and often sloppy.

The SWS quickly changed all of that.

After 8 intense weeks of John Carlton tearing my copy to shreds, I discovered how to write tight, persuasive copy -- which reads like a fast ride down a roller-coaster -- and finally obliterated the "copy wrecking" head-trash that had been holding me back.

Mentoring under John Carlton has been a total game-changer for me. Behind his grizzled exterior, and tough-lovin' advice, John really gives a damn about ensuring the writers in his SWS make genuine breakthroughs.

If you're serious about kicking up your copy-chops to the next level... faster than you could imagine was even possible... I think you'd be CRAZY not to jump at the chance to work with John in his Simple Writing System.

Lisa WagnerLisa WagnerRugChick.com

Tripled Response!

"You know that new 'hook' you insisted I try in my sales pitch? It TRIPLED response! This translates into several hundred thousand dollars in sales over the coming year. You are on my Christmas gift list for life, dude."

Stacey MorgensternStacey MorgensternHolisticMBA.com

"John promises a lot in the SWS. You get 200%. I don't even know how to calculate the ROI on this one. I am only half way through the course and one specific tactic I've used this week has generated at least $2,000 in passive revenue - and that was the FIRST time I tried it!"

David DeutschDavid DeutschWorld-class freelancer with controls for Boardroom, Phillips Publishing and other major league mailers... and a frequent Simple Writing System Instructor

Million Dollar Confession

Early in my career, I had the good fortune to discover John Carlton -- and he deserves much of the credit for my success as a freelancer. I hereby confess that many of the ideas behind the million-dollar controls I've written can be directly traced to what I learned or stole from John."

Adam CloetAdam Cloetbodysystems.ca

"Over 6 figures/year into my pocket."

"For me... Copywriting was my lacking skill...

I never knew how to write effective copy, and John you've done a GREAT job... the SWS blows away any "system" I've seen in a long time. It's pretty much idiot proof.

To top it off, my motivation after this course has never been so high... Since starting it I've sold 2 new franchisees (which adds over 6 figures/year into my pocket. I'm starting to blast off writing follow up sequences....I've also finalized my entire franchise manual for all of my stores, and my web guy is starting to build a new website for my retail stores and will use your copywriting to make it smash the competition as well as build an avenue through the site to franchise even more...

I can't thank you enough... this is a program geared for REAL business minded people... it's the real deal... not some fancy, full of fluff, way of repackaging old basic marketing. Thanks John!"

Jimmy ParentJimmy ParentBaltimore, MD

I spent 8 weeks under John Carlton's torturous coaching in the SWS Coaching Program... and all I got from it was a quadrupled income. (And better sex, a perfect golf swing, the ability to use military combat strategies to steal rubber guns from unsuspecting assailants...) PLUS: Agora flying me to Baltimore in 2 weeks to talk about a writing job.

Tanja PislarTanja Pislar@tanjapislar, UK

The SWS is the FIRST and ONLY online course that I ever finished. Ever. And I bought a few of them that are out there. The SWS is that good.

You get your own, personal, PROFESSIONAL copywriting instructor.

One that does this for a living, for BIG MONEY.

You spend 8 weeks with him and he helps you develop your sales letter specific to YOUR situation.

I entered the course as a rookie... and left it with a clear idea what a winning sales letter looks like.

Now, I have the recipe to write my own. A checklist that will sit on my desk for a long time.

I already went through all the material a couple of more times since the course finished.

I loved this course so much that I am now pursuing this as something I want to do for money - a career change. From a web developer, I am training to become a professional direct response copywriter.

Seriously, if anyone reading this is on the fence - just click that button and buy it. You will definitely finish this course - it won't stay unwrapped under your bed :)

John OrbanJohn OrbanAlexanderArt.com

I’ve got to say, this SWS stuff is lightning in a bottle! I never even knew this world existed a year ago. I feel like I’m walking with giants! THANK YOU!

Tanner HarpTanner HarpSabre.com

Before I took the Simple Writing System, had a lot of scattered knowledge from reading books from the copywriting legends like Claude Hopkins, David Ogilvy, Eugene Schwartz, but I didn't have a structured system to put it to use. Each fresh ad was a new trip down the rabbit hole.

After learning the Simple Writing System, it gave me a structured way to approach the work. The results were clear in my day job WAY before I started using the sales letter I developed. I became the most in-demand campaign manager in the business, got a significant raise, and the first direct mail campaign I applied the lessons to was heralded as the most successful marketing campaign of the year!

The coaching brought it together for me. They slapped some of my bad habits out of me (habits I swore by until then!) and built my strengths. I wouldn't have seen it without the coaching -- and I couldn't created such effective campaigns without the system John teaches.

John LaneJohn LaneTaxSaleLists.com

30% Boost In Conversions

"I have been using some of the things John teaches in our email campaigns for our free workshop and our attendance each week has gone up by about 40%. I also used some of his suggestions in the power point for the free workshop and our conversion rate to the paid workshop has increased by about 30%. We were converting about 5% to a $1,297 workshop, now we are just under 7% conversion.

Before the SWS, I THOUGHT my copywriting was pretty dang good...

In reality, my copy was lackluster, WAAAY overwritten, and often sloppy.

The SWS quickly changed all of that.

If you're serious about kicking up your copy-chops to the next level... faster than you could imagine was even possible... I think you'd be CRAZY not to jump at the chance to work with John in his Simple Writing System.

Victor ChengVictor ChengTaipei, Taiwan

When I started the SWS Coaching Program, I was a copywriting rookie.

At first look, the 18-steps program layout did not seem all that "simple."

However, once I got into it, I quickly understood why the program is structured the way it is. It made me focus on "one step at a time."

I trusted the system and followed my coach's guidance. Eight weeks later, I graduated with my new "killer" communication and persuasion skills.

Communication is always going to be the skill we use most often. The SWS program taught me the secrets of effective communication. I'll use that every day in business and life.

Karen AlisonKaren Alisonremedywise.com

Was the SWS a life-changing experience? You better believe it!

Unlike some students in my SWS class, I was not an experienced marketer or sales copywriter. I had written three or four websites, but the two existing ones were not converting and I was at a loss as to how to make them generate income. I wrote good articles, judging by the comments and emails we received, and we had created a useful product, but we weren’t selling.

As I worked through the lessons of the SWS, with John’s probing guidance, all that changed. I learned about the different elements that have to be part of a sales message – long or short – and my writing style began to change. I began to choose words differently and work harder to find compelling language.

More importantly, my thinking changed. I began to think like a marketer who is communicating valuable information to persuade my prospect into buying, instead of an ignoramus blindly hoping to capture a few sales.

John has a saying. "If you have a good product, shame on you if you don’t do everything possible to get it to the people who need it."

That puts a whole different perspective on things, doesn’t it? The SWS makes it clear that it’s your responsibility to reach out to your prospect successfully, and shows you exactly how to do that.

The course is structured in bite-sized steps to lead you through the process of creating an effective sales message, so you have a chance to think through and work with each crucial aspect. At each step, John’s incisive "tough love" feedback showed me where I could improve, when I needed to work harder to really get the lesson, and when I was actually writing well!

I also learned enormously from reading the other students’ posts and the input they received from our coach. The synergy of working in the classroom structure was so powerful, I know it has moved me forward by a quantum leap. My brain is bursting now with new ideas for products and sales messages that I can feature on our sites.

Finally, I understand the process of creating a sales message, so I know what I'm doing instead of fumbling around in the dark, hoping to luck into a good result.

When you are able to rely on tested sales concepts assembled by a pro from his many years of highly-successful copywriting, you have an unfair advantage you won’t find anywhere else. I know... I’ve looked. I've taken courses with some of the most prominent internet marketers and there is nothing with the clarity, simplicity, and focus of the SWS out there. Nothing.

This level of instruction – making the copywriting process 'simple' for the student - can only be achieved by a master writer who has spent years honing his chops to the point where he can teach you exactly how to put your own powerful, dollar-pulling sales message together.

Jeff GardnerJeff GardnerTX


Massive Breakthrough Generates $70,000

"I had a massive breakthrough reading your stuff, John. Over the last 14 days, what you taught me generated an extra 20,979 in sales! Thanks again."

(Update: "After a full month, my take is now $70,000! Note to self: Follow John's advice!")

Matt Marshallfreelance copywriter

Carlton Got Me FIRED

"I had a cush job at one of the world's largest ad agencies. Then I found John's materials, and discovered the how to SELL, not just win awards. The agency hated my new style and gave me the boot. Which was a good thing -- my first year on my own, I'm on pace to earn FOUR TIMES my yearly salary at the agency. Thanks, John."

Dan KennedyDan KennedyAuthor, No B.S. Marketing Series

"John Carlton is a copywriter I would hire, and there are damn few of those. Further, I would pay to be in a room to learn from him, and there are even fewer people on that list."

Chris McCombsChris McCombsChrisMcCombs.net

Earning a High Six-Figures Annually Online

"Before I discovered John Carlton I had NO IDEA how to write good copy... and I'll admit I was pretty skeptical about investing in his programs because it just didn't seem possible that I would be able to influence people with print like John does.

Well let me tell you that John's teachings have not only helped me increase conversions by over 511%, but John has been one of the backbones to me earning a high six-figures annually online.

Not only do I use John's strategies in my sales copy and videos, but his tactics have also helped me develop a cult-like following on my blog, making my blog the #1 blog AND website in the world in my niche where I'm able to get as many as 8039 visitors to my blog in one day all from free traffic sources... THAT is the power of the influential writing tactics John showed me how to do.

I love waking up and seeing all the money roll in my bank account... even while I'm off doing whatever the hell it is I want to do"

The Simple Writing System Home Study Course

  • ​18 Video Lessons. Available on-line 24/7/365. Lifetime access.
  • ​Short, laser-focused exercises. You'll learn sales copy by writing sales copy.
  • ​T​he SWS Workbook. 300+ pages. Your notes are done for you.
  • check
    ​“How To Apply The SWS” bonus training programs. Lifetime access to new lessons.
  • check
    The Best of SWS Coaching. Learn from some of the top marketers and trainers in the biz.
  • check
    My original, uncensored "Power Words" ​Report. ​This will immediately juice up the result-getting mojo of everything you write.
  • check
    3 free months of full membership in the Marketing Rebel Insider’s Club. ​Member Hot Seats, daily Q&A, and ​dozens of marketing training videos and swipe files.

$477

(or take advantage of our payment plan and get started for just $99 today)

The Simple Writing System Coaching Program

  • ​18 Video Lessons. Available on-line 24/7/365. Lifetime access.
  • ​Short, laser-focused exercises. You'll learn sales copy by writing sales copy.
  • ​T​he SWS Workbook. 300+ pages. Your notes are done for you.
  • check
    ​“How To Apply The SWS” bonus training programs. Lifetime access to new lessons.
  • check
    The Best of SWS Coaching. Learn from some of the top marketers and trainers in the biz.
  • check
    My original, uncensored "Power Words" ​Report. ​This will immediately juice up the result-getting mojo of everything you write.
  • check
    3 free months of full membership in the Marketing Rebel Insider’s Club. ​Member Hot Seats, daily Q&A, and ​dozens of marketing training videos and swipe files.
  • check
    8-weeks of personal coaching in a small, private, on-line classroom.
  • check
    8 weeks of unlimited, personal and specific feedback on every exercise from a hand-picked, highly-successful pro with years of marketing and teaching experience.

$1,997

(or take advantage of our payment plan and get started for just $397 today)


The testimonials and case studies on this page are, to the best of our ability to determine, all true and accurate. They were provided willingly, without any compensation offered in return. These testimonials and case studies do not represent typical or average results. Most customers do not contact us or offer to share their results, nor are they required or expected to. Therefore, we have no way to determine what typical or average results have been. Many people do not implement anything we teach them. We can't make anyone follow our advice, and we obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped the folks on this page achieve. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort and motivation to work and follow recommendations. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has inherent risk for loss of capital.

Copyright 2018 - JCSD Publishing LLC - All Rights Reserved

>