ATTN: This week only — for FREE — John Carlton & Lorrie Morgan are teaming up to offer you a mini-workshop, including personal coaching & feedback.

How To Create a Simple, Honest, and Crazy-Profitable Ad... in 3 Easy Steps. 

We call it the Pint of Beer Copywriting Challenge.

You're about to to write a pretty darn good ad... in the time it takes to enjoy a pint of your favorite beverage.

How To Create a Simple, Honest,
and Crazy-
Profitable Ad...

... In Just 3 Easy Steps. 

Copywriting, writing ads, emails, copy for your website, social media, etc. DOES NOT HAVE TO BE HARD OR FRUSTRATING.

John and Lorrie are standing by to guide you through John's legendary "Pint of Beer Copywriting Challenge — 3 Quick Steps To Your First Profitable Ad" process.

They have helped thousands of others write a pretty darn good ad... in just a few minutes.

Their list of happy clients includes people who were terrified of selling and writing.  (Some of them failed high school English.)

Today, thanks to what you're about to learn, they all know how to quickly craft all of the ads, emails, and social media posts they will ever need.

Here's just a taste of what you're going to learn:

  • 1
    Never run out of ad ideas or suffer writer's block again.  You're about to know the the coolest shortcut EVER to help you uncover your prospect's hidden sales triggers.   This alone will shave hours off your marketing research!
  • 2
    Instantly grab your prospect's attention with one simple (but insanely powerful) "fill in the blanks" phrase.  You'll understand how and why this phrase works.  And we're going to give you lots of examples of this phrase in action!
  • 3
    (Forgotten) Tactical Step Every Close Is Just Begging For... that makes selling anything to anyone easy!  You'll close more sales with confidence and integrity using these three "persuasion shortcuts."  There’s no need for high-pressure sales tactics once you know this strategy.

Best of all... You'll go through the entire mini-workshop at your pace, not ours.

You can take one lesson each day, or all three in the next few minutes.

Whatever works best for you.

A NOTE FROM YOUR CO-HOST


Hey there! I'm Lorrie Morgan.

If you see photos of me online, nine times out of 10 I'm wearing a cowboy hat.

That's because I'm obsessed with horses and the country lifestyle.

Last year I even bought a horse ranch with cattle dogs and chickens in Arizona, thanks to the freedom John's system has given me.

Now I have all the money and free time I need to indulge my Big Valley dreams.

Lorrie Morgan Simple Writing System Express Course Coach

I've always been a decent writer.

But for the longest time, I had no idea that I could make money with it.  I slugged it out as an Executive Assistant to pay the bills. The job zapped my energy and left me with almost no time for my kids, so I started looking for a way to escape.

Then in 2003, something amazing happened...

I had the good fortune to mentor with John Carlton. (If you don't know who John is, he's a big deal in the marketing world. His ads have made millions of dollars for his clients.)

Hiring him cost me a fortune - cash I was terrified to part with. Turns out, it was the smartest thing I ever did.

John didn't just reveal his system to me...

He beat me over the head with it!

He was a merciless mentor, making me write and rewrite my ads over and over again.  I was in tears many times over... But it was worth it.

I've built a thriving business where I make all the money I want, and I call the shots. I choose who I want to work with and what projects I will work on.  My schedule is jam-packed with clients who must hire me months in advance.

And now, I've made it my mission to help entrepreneurs send their sales through the roof by teaching them the fastest, easiest ad writing system on the planet.

Whether you want to get paid big bucks by writing for clients, or whether you want more sales for your own business, one thing is certain:

You can do this!

Maybe you think you can't. But I know you can. Why?

Because I'm not just an A-list copywriter. I'm also one of the original coaches of John Carlton's Simple Writing System. I've taught dozens of people who thought they couldn't do it.

  • It doesn't matter if you think you "can't write," because you can forget about most of the uptight, formal rules about writing.

  • And it doesn't matter if you think you "can't sell." John's system has turned even the most introverted hermits into masterful salespeople.

What matters is your determination to succeed, and your willingness to listen to my feedback. 


Let's be perfectly clear... I ain't gonna stroke your ego, because that won't help you. But I promise to be gentle as I put you on the fast-track to writing the best ads of your life!

This will be the first time in three years that I've coached this SWS Express Course.  I'm excited to help you launch your career or grow your sales and your business.

Here's how it works:


There are three short videos by John Carlton. Each one ends with with a simple exercise. All you to do is watch the video, and then post your exercise.

I'll jump in and give personal feedback on as many of the exercises as I can get to every day.

Normally, I charge $800 an hour for this kind of personalized attention. But John and I really want to help you through these rough economic times.

That's why we're offering it for free.  But for this week, only.

If you want in, please sign up now.

You only need a few minutes for each videos exercise.

This hot little mini-course is going to transform your business and your sales. Pretty soon, you'll be writing smoking hot sales messages that convert like crazy!

So sign up for free below right now.

Whatever path you're on, the SWS Express can help you skyrocket your sales!

Entrepreneur (Online, Offline, Global or Local)

Whatever it is you’re selling… you need copy.  Devastatingly-effective, classic direct response copy, delivered with “wag you up” verve and excitement and irresistible closes (just like the greatest salesmen in the world write it).  It’s the one key to success that can never be taken from you.  (Plus, you’ll finally know what to look for when you hire a copywriter. 

Aspiring Copywriter

Looking to start a fabulous career dripping with wealth and notoriety as a direct response copywriter… or just looking to polish your skills?  This interactive coaching has launched mobs of newbie (and veteran-but-struggling) copywriters into lavish new careers and global fame… writing for every major industry out there.

"I Have No Time" Business Owner

You don’t have time to work on your website?  Fine - so why not just shortcut the process by mastering the few simple skills of quickly creating a killer sales message yourself… so you stop blowing fortunes on design and technology that don’t produce results (cuz your copy sucks)!  Learning these easy tactics actually puts massive time BACK into your day, and eliminates mountains of BS, instantly.

Your SWS Express Course Hosts

JOHN CARLTON


John is known as "the most ripped-off writer on the Web" and "the most respected writing teacher alive". The list of well-known marketers who freely reference John as their primary mentor for writing sales messages is staggering. 

LORRIE MORGAN


Lorrie is an industry trailblazer in the world of direct response marketing and one of a handful of female copywriters to buck the “old boy’s network”. She's frequently a guest expert at John's exclusive mastermind meetings and is one of the original teachers in the Simple Writing System. 

IMPORTANT: Spaces in the Simple Writing System Coaching Program are VERY LIMITED. Please reserve your spot today to avoid missing out on this rare chance to learn, from a highly-successful professional, this step-by-step formula for writing ads that transform lookers into buyers.

ATTN: Important Message About Lorrie Morgan From John Carlton

A NOTE FROM JOHN CARLTON


It did not take long for Lo to earn my respect.

I invited her to multiple seminars as “the wise feminine perspective”, a trusted and experienced (and much needed) voice in the sausage club most marketing events become.

She was in the SWS faculty from Day One, too, always one of the favorite teachers among students, always going the extra mile to make sure people learned the critical lessons.

She’s among the most recognized and respected women in our end of the direct response game, and has decades of experience in marketing, advertising, copywriting, and running a business.

Women buyers dominate nearly every market on the planet. Learning to effectively communicate with them — knowing what to say, what not to say, and how to say it with maximum persuasion — is one of the big damn secrets to becoming a top writer. It’s critical to have an experienced woman’s perspective.

We’re very pleased to present this special SWS class, hosted by Lo.

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What Are Others Saying About John Carlton and This Simple Writing System?

Kenneth TurnbullKenneth TurnbullDirect Response Copywriter

Before the SWS, I THOUGHT my copywriting was pretty dang good...

In reality, my copy was lackluster, WAAAY overwritten, and often sloppy.

The SWS quickly changed all of that.

If you're serious about kicking up your copy-chops to the next level... faster than you could imagine was even possible... I think you'd be CRAZY not to jump at the chance to work with John in his Simple Writing System.

Kenneth TurnbullKenneth TurnbullDirect Response Copywriter

Before the SWS, I THOUGHT my copywriting was pretty dang good...

In reality, my copy was lackluster, WAAAY overwritten, and often sloppy.

The SWS quickly changed all of that.

After 8 intense weeks of John Carlton tearing my copy to shreds, I discovered how to write tight, persuasive copy -- which reads like a fast ride down a roller-coaster -- and finally obliterated the "copy wrecking" head-trash that had been holding me back.

Mentoring under John Carlton has been a total game-changer for me. Behind his grizzled exterior, and tough-lovin' advice, John really gives a damn about ensuring the writers in his SWS make genuine breakthroughs.

If you're serious about kicking up your copy-chops to the next level... faster than you could imagine was even possible... I think you'd be CRAZY not to jump at the chance to work with John in his Simple Writing System.

Sam ClitheroeSam ClitheroeDirect Response Copywriting

Before The Simple Writing System, I would mentally panic before ANY and EVERY copy project. Why? Because I didn't know HOW to start or what to actually do. It overwhelmed me... because there were a million different things I could do. I wasted TONS of time and mental energy just trying to "figure it out".

I was always nervous talking to clients because, while I had a general idea of what to do, I didn't TRULY know.

When I heard John say the SWS was his PERSONAL approach to writing copy and the ONLY system you'll ever need for the rest of your life, I was 100% sold.

I committed to using the SWS approach... to selectively IGNORE any other blog post, copywriting course, or "guru" and focus SOLELY on what SWS taught – I'm proud to say this was definitely the best decision I made.

After just 3 weeks of SWS, I started approaching EVERY copy project the same exact way... and it completely eliminated that pre-project resistance that kept me procrastinating.

My clients noticed the quality of my copy JUMP to new levels. I even had a call with one of the BIGGEST names I had ever talked to about potentially working together. The confidence the SWS approach gave me on that call allowed me to land the client. He went on to say out of what seemed like +100 writers he's worked with, I was the best.

After just 6 months of starting my freelance career, I'm now traveling parts of the world while serving a small handful of satisfied clients... and I give all the credit to John Carlton and the SWS.

Alex MandossianAlex MandossianMarketingOnline.com

John Carlton is a world-class copywriter, teacher, and trainer.

He doesn't just tell you how to do it. He doesn't just show you how to do it. He involves you so you learn and you burn those ideas into your mind so that you pick up his strategies and techniques... and the way to apply the psychology of world-class copy.

Most copywriters just write about writing copy. John shows you how to get deep... How to bury your mind into the mind of your prospect.

I want to thank John Carlton from the bottom of my heart. I give John my highest endorsement.

Chris HaddadChris Haddad"Mr. Moneyfingers"

"Hi. As I write this I'm richer than I ever thought I'd be, happier than I have any right to be . . . and have somehow become one of those "famous" copywriters who gets talked about on message boards, who's building a information business of my own that should hit 7-figures next year, and who's every letter and sales video gets mercilessly ripped off.

And it’s all John Carlton's fault."

[Disclosure: Chris's business did hit 7-figures. He's been a trusted associate for many years as well as a Simple Writing System instructor.]

Ken GlickmanKen GlickmanFormer Vice President of Marketing and Sales, Boardroom, Inc.

"Great copywriters are proven because consumers vote with their money. That's why guys like John Carlton are so expensive, and so valuable. This is seriously important information for your business. There are only a handful of writers in John's league. I read his book as soon as I got my hands on it."

Michael JansMichael JansPresident, Insurance Profit Systems, Inc.

"I study Carlton's copy like a 14 year-old boy reads Playboy. Completely dazzled, entranced and full of desire. I've read hundreds of books on marketing and copywriting and make my living with it... so I know how to separate the wheat from the chaff in this business. Every time I think I've hit the nail on the head with my copy, I read one of John's letters and realize how much farther I could go. Ouch... it hurts to say that... but it's true."

April MorelockIndiana

"Two months ago I had little hope of making it in this business. Now, after taking John's specific advice, I'm quitting my day job and doing this full time."

Markus KurodaJapan

"Studying John Carlton's writing, and adapting it to Japanese culture, has allowed me to dominate an entire Asian market. It's just unbelievable what you can do when you learn what's in John's amazing bag of tricks."

Joe PolishJoe PolishPiranha Marketing, co-host of iLoveMarketing podcast

"Phenomenal content. Of all the marketing, advertising and copywriting experts I pay attention to, John Carlton is by far the most articulate and passionate and knowledgeable (and funny). I get more value just from your hilarious, ballsy stories alone than from the serious efforts of most other gurus. Man, you've helped my advertising get wicked-good."

[Full Disclosure: Joe has been a trusted colleague for many years.]

Ken CalhounKen CalhounStockTradingSuccess.com

Sold Out The Show

"You inspired me to write a new pitch to my house list, using your tactics... and it generated a near-DOUBLE response rate (over 203 requests in under 24 hours, at $495 a pop). Sold out the show."

Joe PolishJoe PolishPiranha Marketing, co-host of iLoveMarketing podcast

"Phenomenal content. Of all the marketing, advertising and copywriting experts I pay attention to, John Carlton is by far the most articulate and passionate and knowledgeable (and funny). I get more value just from your hilarious, ballsy stories alone than from the serious efforts of most other gurus. Man, you've helped my advertising get wicked-good."

[Full Disclosure: Joe has been a trusted colleague for many years.]

Michael JansMichael JansPresident, Insurance Profit Systems, Inc.

"I study Carlton's copy like a 14 year-old boy reads Playboy. Completely dazzled, entranced and full of desire. I've read hundreds of books on marketing and copywriting and make my living with it... so I know how to separate the wheat from the chaff in this business. Every time I think I've hit the nail on the head with my copy, I read one of John's letters and realize how much farther I could go. Ouch... it hurts to say that... but it's true."

Holly LisleHolly Lisle

“I was up against the wall, out of time, pressed for money, stressed beyond belief. Launch day was March 12. I went live without testimonials because I ran out of time.

Then the sales started... And got faster, and faster.

Thirty-six hours later, my results were four times better than what I needed to dig out of the hole, and twice what I'd hoped for in my best-case scenario. I'm going to be okay. I could not have done this without your help, John. Thank you!"

Kamron KaringtonKamron KaringtonRepeatReturns.com

$25 Per Minute!

"John, I made over $25 per minute using JUST your "power words" list. Increased click-throughs by 107%, and stuffed $10,500 in my pocket while sipping my morning coffee, using your tactics to rewrite some lame headlines for a client."

Ernie SvensonErnie SvensonSmallFirmBootcamp.com

"To be honest, even though I have massive respect for John Carlton and everything he does, I was hesitant about signing up because I was afraid I'd be somehow disappointed.

But, after having run the gauntlet I can say... The SWS course was everything I secretly hoped it would be: practical, hands-on, inspiring, challenging, enlightening, thoroughly enjoyable, and definitely profitable.

Thank you SO much for offering this exceptional course, and for making it so convenient to learn copywriting from the best in the biz."

Michael RichesonMichael RichesonNewberg, OR

"Brought in more than a dozen high-ticket members ($4,000+ each)."

"I read "Kick-Ass Copywriting Secrets" a few months ago. It was so good I bought the Simple Writing System course. A couple weeks ago I had a chance to put it all together for a client of mine. Using what I learned, I wrote a Facebook ad, a 3,000-word sales letter, and an email sequence.

The ad finished with a 6 percent CTR, the sales letter had a nearly 30 percent completion rate, and the email sequence (so far) has brought in more than a dozen high-ticket members ($4,000+ each). All from a $150 ad spend.

No way I could've pulled that off without John’s book and course. Thanks for all the valuable info!"

John OrbanJohn OrbanAlexanderArt.com

I’ve got to say, this SWS stuff is lightning in a bottle! I never even knew this world existed a year ago. I feel like I’m walking with giants! THANK YOU!

Chris PayneChris PayneTriumphOverChallenges.com, United Kingdom

Profits Through The Roof

"I used Carlton's tactics in my advertising online, and profits went through the roof. That meant we could move into a bigger house, and I've kit it out with the most amazing high-tech gear. I would not be here today without John's help"

John ReeseJohn Reese

"John Carlton is one of the best marketers in marketing HISTORY. I have learned a ton from him... and you should soak up everything from him that you can. It will only help you make more money from your Internet marketing efforts."

[Full Disclosure: We did not know or work with John Reese when he sent in this quote. We are now affiliates and colleagues.]

Daryl ThompsonDaryl ThompsonInsurMark.net


"Quitting My Cushy 6-Figure Job"

"Our investment education business went from $50k a year in sales to over $200k in six months, thanks to John Carlton (and a hot webmaster from Houston). Thanks to what I've learned, I'm quitting my cushy six-figure a year job to go full-time in this new business!"

Peter IppolitoPeter IppolitoSan Salvador - CuponClub.net

We have a top "Daily Deal" site in El Salvador and Guatemala that sells big discount coupons for restaurants, hair salons, mechanics, hotels, etc.

Inspired by what Carlton teaches about "One-Two Punch Bullets" in the SWS, last week we split-test the bullets we've been using on three of our offers.

The results were wild. All 3 resulted in a statistically significant increase in sales.

Argentinian Sausage Sandwiches: 12% increase over the control

Hotel and Spa Day: 28% increase over the control

Weight Loss Treatment: 85% increase over the control

We didn't change anything else. Just the 4-5 bullets near the top of the page.

Goes to show that copy REALLY matters.


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