Never Again Struggle to Write an Ad... a Sales Video Script... or an Email to Your List ...

Presented by

John Carlton

John is known as “the most ripped-off writer on the Web” and “the most respected writing teacher alive”. The list of well-known marketers who freely reference John as their primary mentor for writing sales messages is staggering.

THIS FREE TRAINING WILL TEACH YOU ​HOW TO ​TELL A STORY.

A STORY THAT ENTERTAINS AND SELLS!

​​LET ME SHOW YOU HOW TO:

  • Get inside the heads of people who are desperately looking for your product or service. It's not mind reading, but it's pretty close.
  • Clearly ​and quickly explain the value of what you deliver without being “creepy” or “salesy”.  I've got a simple formula that will instantly grab your prospect's ​undivided attention. You will copy and use this formula over and over again.
  • Close more sales using my proven "Provide More Value" ​technique. There's no need for high-pressure sales tactics once you know this strategy.

TODAY: Register now to get a downloadable PDF of the SWS Express Course.

TOMORROW: You will receive a training video of John Carlton teaching the SWS Express Course.

Hi... I'm John Carlton.

For many years now, I’ve been teaching people with absolutely zero advertising or marketing experience (not to mention a fear of trying to write anything) how to create their very first ad that actually works.


Sales pages... landing pages... video scripts... ​Facebook ads... blog posts that get people to opt-in to your list or buy your stuff... doesn't matter.

If you give me just a few minutes of your time over the next few days, you're going to be "armed to the teeth" ​with the know-how to quickly produce ​​the best ad you've ever written.


An ad that will turn reluctant looky-loo’s into paying customers.

Writing a good ad isn't rocket science.


Like almost everything, if you take a bit of time to learn a few simple and proven secrets, ​everything else is just ridiculously easy.


​Sign up below, and I'll teach you step-by-step, repeatable tactics that are in the Bag of Tricks of every world-class marketer and copywriter.


​EXTRA BONUS: This training ​also shows you how to eliminate "writer's block". Rookie marketers sometimes spend hours staring at a blank screen, without a clue how to even begin their ad.

Let me teach you tactics that will scoot you right past ​your fear, uncertainty, and maybe even tiny panic attacks that set in every time you even think about creating an ad.


I've got a blueprint for beginning (and finishing) an ad that could be ​that one thing that ​transforms your business and your life.

What Are Others Saying About John Carlton and The Simple Writing System?

Michael NormanAustralia

Free Money!

"Amazing! My web site conversion rate has nearly DOUBLED, just from what you've taught me. And guess what? Also following your advice, I tested a much higher price... and the conversion rate was not affected at all. That's FREE MONEY without any extra work! You were right, John."

Otto TrommOtto Tromm

3 Times ROI With New Skills

"I just sold my most expensive screen ever. And, it was due to HOW I sold it with copy skills. Why am I so sure: - it was to a new customer - in a country where people are known for their fondness of bargain hunting - I am sure we had the most expensive offer (competitors offer a similar size screen at a third of the price) - it was the first time that such a screen was sold from a web inquiry. Wanna know how expensive the screen was? 25,000 euro (or about 35K in US$) without shipping or installation.

So thanks guys (David and John), I just made my investment in the Simple Writing System back 3 times on this order alone."

Jimmy ParentJimmy ParentBaltimore, MD

I spent 8 weeks under John Carlton's torturous coaching in the SWS Coaching Program... and all I got from it was a quadrupled income. (And better sex, a perfect golf swing, the ability to use military combat strategies to steal rubber guns from unsuspecting assailants...) PLUS: Agora flying me to Baltimore in 2 weeks to talk about a writing job.

Caleb O'DowdCaleb O'DowdFlorida

Pure Gold

"I've written pieces that have pulled in millions of dollars. Yet, when I sit down to write copy, I pull out my swipe file of John Carlton's stuff, and study it like my life depended on it. He is one of the few true experts in advertising. Pure gold."

Perry MarshallPerry MarshallBestselling author of Ultimate Guide to Google AdWords and Ultimate Guide to Facebook Advertising

"John's input on my website increased my flow of sales leads by 50%. Also, his advice to trash my sales letter and start fresh (with very specific instructions on how to do it) DOUBLED my sales conversion rate! He was right -- this gets exciting, fast."

Jorge Garcia

"The SWS is an unbelievable, bullet-proof plan for composing the hands-down best copy I've ever written."

"I've been in the freelancing game for 7 years now and always had trouble putting things together. I've got it all: ADHD OCD BP ETC, so perfectionism and a short attention span blasted my workflow to pieces with my previous clients. SWS forces me to sit down, focus on making the cogs, and helps me put together a selling machine.

In ONE DAY I tweaked my Upwork.com profile and I started getting inundated with work requests. It was like no other copywriter had a page quite as sharp as mine. My request inbox was so loaded up I had to turn down several jobs a week. Upwork gave me top-rated status the following week based on how much work and 5-star ratings I was getting. I had to start sending people to my website to get in line for a chance to work with me.

Now I'm charging three times my previous hourly rate and clients are paying my per-project fee. I can't thank you enough for this system. As a fiction writer turned copywriter, it is the one writing tutorial that's actually worked for someone with my thinking patterns.

You should change the acronym from SWS to ROI. I'm making three times as much on freelance projects as I used to and now I HAVE TO TURN DOWN JOBS ON A WEEKLY BASIS. My new copy is bursting at the seams with an irresistible voice and pinpoint salesmanship and people are seeking ME out to work with them (and paying me much more than the other guys). No other book or course comes close. This is the end-all, be-all for copywriting courses.

Thanks a ton for everything."

April MorelockIndiana

"Two months ago I had little hope of making it in this business. Now, after taking John's specific advice, I'm quitting my day job and doing this full time."

Craig ClemensCraig ClemensNew York, NY


Thanks For Giving Me A Better Life

"Since 2005, your simple writing strategies have earned me and my clients millions. It all began when Eben Pagan shoved a copy of your course into my hands and said "Study every word and then write me some copy!" I was hooked, and got my hands on everything you produced.

My career as a copywriter has flourished since then, because you helped me understand the psychology behind a great sales message. In fact, just last month I booked a project that brought me a fat $15,000 (plus 5% of the gross sales in royalties)... and it took me just one week of work.

The beauty of writing sales copy is that it's not the writing that brings in the money... it's the knowledge of what to write about to get people to buy. And there is no one on earth who knows this -- and can teach it so you "get it" quickly -- better than John Carlton. Thanks, John, for giving me a better life."

Jeff GardnerJeff GardnerTX


Massive Breakthrough Generates $70,000

"I had a massive breakthrough reading your stuff, John. Over the last 14 days, what you taught me generated an extra 20,979 in sales! Thanks again."

(Update: "After a full month, my take is now $70,000! Note to self: Follow John's advice!")

Chris McCombsChris McCombsChrisMcCombs.net

Earning a High Six-Figures Annually Online

"Before I discovered John Carlton I had NO IDEA how to write good copy... and I'll admit I was pretty skeptical about investing in his programs because it just didn't seem possible that I would be able to influence people with print like John does.

Well let me tell you that John's teachings have not only helped me increase conversions by over 511%, but John has been one of the backbones to me earning a high six-figures annually online.

Not only do I use John's strategies in my sales copy and videos, but his tactics have also helped me develop a cult-like following on my blog, making my blog the #1 blog AND website in the world in my niche where I'm able to get as many as 8039 visitors to my blog in one day all from free traffic sources... THAT is the power of the influential writing tactics John showed me how to do.

I love waking up and seeing all the money roll in my bank account... even while I'm off doing whatever the hell it is I want to do"

Chris RabalaisNew Millennium Publications

Just One Tip Multiplied Response

"Using just ONE tip John gave us increased our mail response by 32%. This means an additional $2,000 in profit for every 1000 letters."

Michael JansMichael JansPresident, Insurance Profit Systems, Inc.

"I study Carlton's copy like a 14 year-old boy reads Playboy. Completely dazzled, entranced and full of desire. I've read hundreds of books on marketing and copywriting and make my living with it... so I know how to separate the wheat from the chaff in this business. Every time I think I've hit the nail on the head with my copy, I read one of John's letters and realize how much farther I could go. Ouch... it hurts to say that... but it's true."

Dr. G.E. NielsenWisconsin

.One Tip, One New Car

"On your advice, I edited my copy using your 'Action Verbs'. This killer strategy ALONE allowed me to buy a new car (for cash) after the first campaign!"

Al OelschlaegerEncryptaGifts.com

100% Right With Just A Glance

"It's scary how exactly on target you were with your advice based on reading just a few pages of our sales letter. You were 100% right. We've now made over 1,000 sales, captured wonderful customer feedback (as you advised), and are establishing national distribution."

Rich SchefrenRich SchefrenStrategicProfits.com


$287,000 The First Week!

"After listening to John for less than an hour, my mind caught fire and everything fell into place. I immediately produced my first sales letter ever... and it brought in $287,000 the first week! You can bet I seek out his advice every time I make a major business decision."

John ReeseJohn Reese

"John Carlton is one of the best marketers in marketing HISTORY. I have learned a ton from him... and you should soak up everything from him that you can. It will only help you make more money from your Internet marketing efforts."

[Full Disclosure: We did not know or work with John Reese when he sent in this quote. We are now affiliates and colleagues.]

Chris PayneChris PayneTriumphOverChallenges.com, United Kingdom

Profits Through The Roof

"I used Carlton's tactics in my advertising online, and profits went through the roof. That meant we could move into a bigger house, and I've kit it out with the most amazing high-tech gear. I would not be here today without John's help"

Andrew RondeauAndrew RondeauWeBuildYourBlog.com

Best Investment I've Ever Made

"Best value course I have ever purchased... overall - great course, great value for money, expert feedback - I liked the structure. I have spent thousands of dollars on "internet related" products and in the past I have been personally mentored by not one but 2 'world famous' Internet Marketers (who charge even more thousands of dollars)...and this SWS course beats everything...it is the BEST EVER investment I made. I tell you what really pisses me off - I have spent thousands of dollars being mentored by so-called 'famous household' Internet Marketers and not one of them has suggested what you have John, not one!"

Frank KernFrank Kern

"When John talks about changing your life, he's not kidding around."

"Just before the famous StomperNet launch, everything was in doubt. We cornered John for advice, and in just a few minutes he provided such clarity that the fog melted away... and I was finally able to write the pitch that made Internet marketing history, with record results.

That's twice he's helped me -- long ago, when I was broke, clueless and desperate, I somehow found John's 'Kick Ass' course... and halfway through, a calm confidence came over me. I told my wife that everything was going to be all right, because this really made sense. When John talks about changing your life, he's not kidding around."

[Full Disclosure: We received this quote from Frank before he was "the Frank Kern", the well-known marketing expert. I had yet to meet him when he first bought and read my course. We are now colleagues and recommend each other's materials.]

Tom WilkersonPhoenix, AZ

Topped Our Best Month Ever... In Just One Week With New Tactics

"In the last 3 months conversions on my website have gone through the roof. Last week we had 17 sales ($300 info product) with less than 300 unique visitors to the site, which is by far the best
month we ever had in just 1 week.
My data base guy is foaming at the mouth to find out why my analytics data is sending such a huge spike in conversions and my bounce rate plummeting to the bottom of the Grand Canyon. I implemented changes to my site as I was progressing within the Simple Writing System Training Program and realized after week 3 that I had all my money back. I truly can't wait to see what happens to my bank account and my list at the end of the year!"


The testimonials and case studies on this page are, to the best of our ability to determine, all true and accurate. They were provided willingly, without any compensation offered in return. These testimonials and case studies do not represent typical or average results. Most customers do not contact us or offer to share their results, nor are they required or expected to. Therefore, we have no way to determine what typical or average results have been. Many people do not implement anything we teach them. We can't make anyone follow our advice, and we obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped the folks on this page achieve. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort and motivation to work and follow recommendations. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has inherent risk for loss of capital.

Copyright 2019 - JCSD Publishing LLC - All Rights Reserved

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