Never Again Struggle to Write an Ad... a Sales Video Script... or an Email to Your List ...


THIS FREE 2-PART TRAINING WILL SHOW YOU HOW TO:

  • Get inside your prospect's head and learn exactly how your product or service can help them.
  • Clearly communicate the value of your product or service without being "creepy" or "salesy".
  • Close sales by providing even more value (instead of using high-pressure sales tactics).

Presented by John Carlton

John is known as “the most ripped-off writer on the Web” and “the most respected writing teacher alive”. The list of well-known marketers who freely reference John as their primary mentor for writing sales messages is staggering.

TODAY: Register now to get a downloadable PDF of the SWS Express Course.

TOMORROW: Training video of John Carlton teaching the SWS Express Course.

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Hi... I'm John Carlton.

For many years now, I’ve been teaching people with absolutely zero advertising or marketing experience (not to mention a fear of trying to write anything) how to create their very first ad that actually works.

Facebook ads... YouTube videos... the landing and sales pages on your website... doesn't matter.

If you give me just a few minutes of your time over the next few days, you're going to be "armed to the teeth" with a killer ad that eliminates the mumbling, brings in sales, and turns reluctant looky-loo’s into paying customers.

Writing a good ad isn't rocket science. But if you want to get truly efficient and effective, there are a few simple secrets to discover first.

Once you know the secrets, everything else is just ridiculously easy. This is a critical tactic in every world-class copywriter's Bag of Tricks. It lays bare the fundamental elements of a great pitch.

Plus, it eliminates "writer's block". Rookie marketers sometimes spend hours staring at a blank screen, without a clue how to even begin their ad.

Let me teach you tactics that will scoot you right past those clueless panic attacks and give you a blueprint for beginning, and finishing, an ad that will do the job.

Learn How To Write Ads That Work Like Crazy!
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IMPORTANT: Spaces in the Simple Writing System Coaching Program are VERY LIMITED. Please reserve your spot today to avoid missing out on this rare chance to learn, from a highly-successful professional, this step-by-step formula for writing ads that transform lookers into buyers.

Jeff GardnerJeff GardnerTX


Massive Breakthrough Generates $70,000

"I had a massive breakthrough reading your stuff, John. Over the last 14 days, what you taught me generated an extra 20,979 in sales! Thanks again."

(Update: "After a full month, my take is now $70,000! Note to self: Follow John's advice!")

Rich SchefrenRich SchefrenStrategicProfits.com


$287,000 The First Week!

"After listening to John for less than an hour, my mind caught fire and everything fell into place. I immediately produced my first sales letter ever... and it brought in $287,000 the first week! You can bet I seek out his advice every time I make a major business decision."

April MorelockIndiana

"Two months ago I had little hope of making it in this business. Now, after taking John's specific advice, I'm quitting my day job and doing this full time."

I was made redundant from my job the day after I signed up for Simple Writing System with John - and it's the best thing that ever happened to me.

Within a few days of taking this course, it was clear I never had to apply for another 9-5 position again.

After the SWS and John's coaching (and sometimes... outright slaps upside the head), I've now got the tools to write a winning sales message ingrained in me.

Success in my freelance copywriting career - and happiness in life - will all come back to what I learned from John.

That's not an overstatement... there's a reason he's referred to as "the best copywriting teacher on the planet."

I immediately started putting what I learned into practice, earning thousands of dollars before I was even finished the course.

The price of entry is literally a bargain for the transformation that will occur in your writing and business.

If you're serious about taking your copywriting skills up to the level of "scary good", I can't recommend the Simple Writing System Coaching Program enough.

Gary HalbertGary HalbertTheGaryHalbertLetter.com

"John is the first guy I call when I have a marketing problem."

"His insights and marketing prowess are unparalleled among the working advertising experts I know... and I know them all. The money available, when you learn what insiders like John has to share, is just insane. In my book, there is John... and no one else is even close."

Dr. G.E. NielsenDr. G.E. NielsenWisconsin

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One Tip, One New Car

"On your advice, I edited my copy using your 'Action Verbs'. This killer strategy ALONE allowed me to buy a new car (for cash) after the first campaign!"

Joe PolishJoe PolishPiranha Marketing, co-host of iLoveMarketing podcast

"Phenomenal content. Of all the marketing, advertising and copywriting experts I pay attention to, John Carlton is by far the most articulate and passionate and knowledgeable (and funny). I get more value just from your hilarious, ballsy stories alone than from the serious efforts of most other gurus. Man, you've helped my advertising get wicked-good."

[Full Disclosure: Joe has been a trusted colleague for many years.]

Alex MandossianAlex MandossianMarketingOnline.com

John Carlton is a world-class copywriter, teacher, and trainer.

He doesn't just tell you how to do it. He doesn't just show you how to do it. He involves you so you learn and you burn those ideas into your mind so that you pick up his strategies and techniques... and the way to apply the psychology of world-class copy.

Most copywriters just write about writing copy. John shows you how to get deep... How to bury your mind into the mind of your prospect.

I want to thank John Carlton from the bottom of my heart. I give John my highest endorsement.

James CurleyJames CurleyOHP Golf

"Forget College -- Study John's Advice"

"What I learned in an afternoon from John allowed me to earn more money than did my entire college education. I can't tell you how dramatically this has changed my life! My ads now cook and pull like crazy."

[Full Disclosure: James is a partner at a former client of mine, and he's gotten so good that I've both hired him to write for my business, and asked him to be a teacher in the Simple Writing System Coaching Program.]."

Caleb O’DowdCaleb O’DowdFlorida

Pure Gold

"I've written pieces that have pulled in millions of dollars. Yet, when I sit down to write copy, I pull out my swipe file of John Carlton's stuff, and study it like my life depended on it. He is one of the few true experts in advertising. Pure gold."

Lorrie Morgan-FerreroLorrie Morgan-FerreroRedHotCopy.com

"When my copywriting business was operating in the red, I bit the bullet and invested in John's stuff. Know what? I started making money. Lots of it. The subtle tweaks and step-by-step system I learned from John shot conversion rates through the roof. And I confidently raised my fees by 60% because of everything I learned from him... and my fees continue to rise."

[Disclosure: Lorrie has turned into such a successful copywriter and consultant that she's become a frequent Simple Writing System's Coach.]

John LaneJohn LaneTaxSaleLists.com

30% Boost In Conversions

"I have been using some of the things John teaches in our email campaigns for our free workshop and our attendance each week has gone up by about 40%. I also used some of his suggestions in the power point for the free workshop and our conversion rate to the paid workshop has increased by about 30%. We were converting about 5% to a $1,297 workshop, now we are just under 7% conversion.

Learn How To Write Ads That Work Like Crazy!
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The testimonials and case studies on this page are, to the best of our ability to determine, all true and accurate. They were provided willingly, without any compensation offered in return. These testimonials and case studies do not represent typical or average results. Most customers do not contact us or offer to share their results, nor are they required or expected to. Therefore, we have no way to determine what typical or average results have been. Many people do not implement anything we teach them. We can't make anyone follow our advice, and we obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped the folks on this page achieve. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort and motivation to work and follow recommendations. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has inherent risk for loss of capital.