Never Again Struggle to Write an Ad... a Sales Video Script... or an Email to Your List ...

Presented by

John Carlton

John is known as “the most ripped-off writer on the Web” and “the most respected writing teacher alive”. The list of well-known marketers who freely reference John as their primary mentor for writing sales messages is staggering.

THIS FREE TRAINING WILL TEACH YOU ​HOW TO ​TELL A STORY.

A STORY THAT ENTERTAINS AND SELLS!

​​LET ME SHOW YOU HOW TO:

  • Get inside the heads of people who are desperately looking for your product or service. It's not mind reading, but it's pretty close.
  • Clearly ​and quickly explain the value of what you deliver without being “creepy” or “salesy”.  I've got a simple formula that will instantly grab your prospect's ​undivided attention. You will copy and use this formula over and over again.
  • Close more sales using my proven "Provide More Value" ​technique. There's no need for high-pressure sales tactics once you know this strategy.

TODAY: Register now to get a downloadable PDF of the SWS Express Course.

TOMORROW: You will receive a training video of John Carlton teaching the SWS Express Course.

Hi... I'm John Carlton.

For many years now, I’ve been teaching people with absolutely zero advertising or marketing experience (not to mention a fear of trying to write anything) how to create their very first ad that actually works.


Sales pages... landing pages... video scripts... ​Facebook ads... blog posts that get people to opt-in to your list or buy your stuff... doesn't matter.

If you give me just a few minutes of your time over the next few days, you're going to be "armed to the teeth" ​with the know-how to quickly produce ​​the best ad you've ever written.


An ad that will turn reluctant looky-loo’s into paying customers.

Writing a good ad isn't rocket science.


Like almost everything, if you take a bit of time to learn a few simple and proven secrets, ​everything else is just ridiculously easy.


​Sign up below, and I'll teach you step-by-step, repeatable tactics that are in the Bag of Tricks of every world-class marketer and copywriter.


​EXTRA BONUS: This training ​also shows you how to eliminate "writer's block". Rookie marketers sometimes spend hours staring at a blank screen, without a clue how to even begin their ad.

Let me teach you tactics that will scoot you right past ​your fear, uncertainty, and maybe even tiny panic attacks that set in every time you even think about creating an ad.


I've got a blueprint for beginning (and finishing) an ad that could be ​that one thing that ​transforms your business and your life.

What Are Others Saying About John Carlton and The Simple Writing System?

Michael RichesonMichael RichesonNewberg, OR

"Brought in more than a dozen high-ticket members ($4,000+ each)."

"I read "Kick-Ass Copywriting Secrets" a few months ago. It was so good I bought the Simple Writing System course. A couple weeks ago I had a chance to put it all together for a client of mine. Using what learned, I wrote a Facebook ad, a 3,000-word sales letter, and an email sequence.

The ad finished with a 6 percent CTR, the sales letter had a nearly 30 percent completion rate, and the email sequence (so far) has brought in more than a dozen high-ticket members ($4,000+ each). All from a $150 ad spend.

No way I could've pulled that off without John’s book and course. Thanks for all the valuable info!"

Ken CalhounKen CalhounStockTradingSuccess.com

Sold Out The Show

"You inspired me to write a new pitch to my house list, using your tactics... and it generated a near-DOUBLE response rate (over 203 requests in under 24 hours, at $495 a pop). Sold out the show."

Joe PolishJoe PolishPiranha Marketing, co-host of iLoveMarketing podcast

"Phenomenal content. Of all the marketing, advertising and copywriting experts I pay attention to, John Carlton is by far the most articulate and passionate and knowledgeable (and funny). I get more value just from your hilarious, ballsy stories alone than from the serious efforts of most other gurus. Man, you've helped my advertising get wicked-good."

[Full Disclosure: Joe has been a trusted colleague for many years.]

Ben CummingsBen CummingsPark Place Publishing, NY

"I Stalk Your Ads"

"Dear John: Your strategies have made me hundreds of thousands of dollars. I consider your copywriting to be so influential on my success, that I've literally stalked your ads and sales letters, purchased countless products and services to get on lists... solely so I could collect (and study) the sales letters that you write. This practice has been like a real-world 'Harvard Business School' education for me. And I know dozens of millionaire business people and successful "guru's" that quietly keep an eye on you, follow all that you do, and consider you a major influence on their success."

I was made redundant from my job the day after I signed up for Simple Writing System with John - and it's the best thing that ever happened to me.

Within a few days of taking this course, it was clear I never had to apply for another 9-5 position again.

After the SWS and John's coaching (and sometimes... outright slaps upside the head), I've now got the tools to write a winning sales message ingrained in me.

Success in my freelance copywriting career - and happiness in life - will all come back to what I learned from John.

That's not an overstatement... there's a reason he's referred to as "the best copywriting teacher on the planet."

I immediately started putting what I learned into practice, earning thousands of dollars before I was even finished the course.

The price of entry is literally a bargain for the transformation that will occur in your writing and business.

If you're serious about taking your copywriting skills up to the level of "scary good", I can't recommend the Simple Writing System Coaching Program enough.

Peter IppolitoPeter IppolitoSan Salvador - CuponClub.net

We have top a "Daily Deal" site in El Salvador and Guatemala that sells big discount coupons for restaurants, hair salons, mechanics, hotels, etc.

Inspired by what Carton teaches about "One-Two Punch Bullets" in the SWS, last week we split-test the bullets we've been using on three of our offers.

The results were wild. All 3 resulted in a statistically significant increase in sales.

Argentinian Sausage Sandwiches: 12% increase over the control

Hotel and Spa Day: 28% increase over the control

Weight Loss Treatment: 85% increase over the control

We didn't change anything else. Just the 4-5 bullets near the top of the page.

Goes to show that copy REALLY matters.

James CurleyJames CurleyOHP Golf

"Forget College -- Study John's Advice"

"What I learned in an afternoon from John allowed me to earn more money than did my entire college education. I can't tell you how dramatically this has changed my life! My ads now cook and pull like crazy."

[Full Disclosure: James is a partner at a former client of mine, and he's gotten so good that I've both hired him to write for my business, and asked him to be a teacher in the Simple Writing System Coaching Program.]."

Holly LisleHolly LisleHowToThinkSideways.com

... and then the sales started.

I was up against the wall, out of time, pressed for money, stressed beyond belief. I had two things that made me think I could revive my dead business. Jeff Walker's Product Launch Formula, and your Kick-Ass Copywriting Secrets of A Marketing Rebel.

I killed myself on that sales letter. Wrote. Rewrote. Re-re-wrote. Launch day was March 12, and I went live without any testimonials on the thing because I just ran out of time. (I had roughly 400 testies to choose from, but the 12th was the day, because I had to turn the business back on.)

Did the full launch, pointed 29,590 people to the page...and sold THREE in the first hour---all of them in the first five minutes. And I thought, "I'm dead. This is it. I killed it for good..."

... and then the sales started. And got faster, and faster. The first batch of people from the first email were reading the letter, and it took that long. They read, and they bought.

Thirty-six hours later, when I turned off the initial scarcity push, my results were four times better than what I needed to dig out of the hole, and twice what I'd hoped for in my best-case scenario. I'm going to be okay.

I could not have done this without your help, John. Thank you.

Andrew HryniewiczAndrew HryniewiczChelsea, UK - AndrewWayfinder.com

Before SWS I struggled, rambled and "explained" my unique, and (very) hard-to-describe spirit coaching and healing work.

Now... I know what and how to say (and structure) my message to make readers say 'That sounds amazing...'.

I'm finding that the words and pages I need are just flowing out!

Everyone promises "to crack the code". John (and the great SWS teachers) deliver!

Massive thanks.

April MorelockIndiana

"Two months ago I had little hope of making it in this business. Now, after taking John's specific advice, I'm quitting my day job and doing this full time."

Kevin RogersKevin RogersCopyChief.com

I was a former dead-broke comedian with a few sales letters under my belt when I discovered Carlton's teaching. John's coaching and the SWS are responsible for millions of dollars in revenue to my business. Even more crucial is the CONFIDENCE I gained as a salesman in print. SWS is like injecting persuasion into your brain and feeling it shoot from your fingertips.

Rich SchefrenRich SchefrenStrategicProfits.com


$287,000 The First Week!

"After listening to John for less than an hour, my mind caught fire and everything fell into place. I immediately produced my first sales letter ever... and it brought in $287,000 the first week! You can bet I seek out his advice every time I make a major business decision."

David DeutschDavid DeutschWorld-class freelancer with controls for Boardroom, Phillips Publishing and other major league mailers... and a frequent Simple Writing System Instructor

Million Dollar Confession

Early in my career, I had the good fortune to discover John Carlton -- and he deserves much of the credit for my success as a freelancer. I hereby confess that many of the ideas behind the million-dollar controls I've written can be directly traced to what I learned or stole from John."

Before the SWS, I THOUGHT my copywriting was pretty dang good...

In reality, my copy was lackluster, WAAAY overwritten, and often sloppy.

The SWS quickly changed all of that.

If you're serious about kicking up your copy-chops to the next level... faster than you could imagine was even possible... I think you'd be CRAZY not to jump at the chance to work with John in his Simple Writing System.

Jonathan Mitchell

$29,000 In New Business Since Completing The Course

"The Simple Writing System course was awesome... Overall, it was a great learning experience. We have closed over $29,000 in new business since completing the course. Thanks a lot."

John ReeseJohn Reese

"John Carlton is one of the best marketers in marketing HISTORY. I have learned a ton from him... and you should soak up everything from him that you can. It will only help you make more money from your Internet marketing efforts."

[Full Disclosure: We did not know or work with John Reese when he sent in this quote. We are now affiliates and colleagues.]

Chris HaddadChris Haddad"Mr. Moneyfingers"

"Hi. As I write this I'm richer than I ever thought I'd be, happier than I have any right to be . . . and have somehow become one of those "famous" copywriters who gets talked about on message boards, who's building a information business of my own that should hit 7-figures next year, and who's every letter and sales video gets mercilessly ripped off.

And it’s all John Carlton's fault."

[Disclosure: Chris's business did hit 7-figures. He's been a trusted associate for many years as well as a Simple Writing System instructor.]

Bernadette DoyleBernadette DoyleClientMagnets.com

"THANKS! I got a quick ROI on this and my bullet writing is transformed forever. Very happy student here. Apart from the excellent content, you structured it so I actually worked through and applied the content. It's so easy to let books and programs gather dust - you made this really usable and I've benefited as a result."

Dean Hohn

Transformed My Website Copy

"As a newbie to copywriting, John and Mark taught me in the Simple Writing System how to target my thoughts and refine my writing in a way to tell a story that will hold a reader's attention, which I didn't do before. That has totally transformed my website script from what I had when I started to what it is now. I want to thank you John, all the team, for your guidance, help, and genuine support. You gave me the feeling that I really mattered as an individual and you personally wanted to help me in my copywriting journey."

Dan KennedyDan KennedyAuthor, No B.S. Marketing Series

"John Carlton is a copywriter I would hire, and there are damn few of those. Further, I would pay to be in a room to learn from him, and there are even fewer people on that list."


The testimonials and case studies on this page are, to the best of our ability to determine, all true and accurate. They were provided willingly, without any compensation offered in return. These testimonials and case studies do not represent typical or average results. Most customers do not contact us or offer to share their results, nor are they required or expected to. Therefore, we have no way to determine what typical or average results have been. Many people do not implement anything we teach them. We can't make anyone follow our advice, and we obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped the folks on this page achieve. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort and motivation to work and follow recommendations. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has inherent risk for loss of capital.

Copyright 2019 - JCSD Publishing LLC - All Rights Reserved

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