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This is the first Coaching Program with the new SWS 2.0 materials where you’ll be personally coached by our most experienced instructor.
There will be just one small, online classroom. If you want in, claim your seat now.
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An URGENT and time-sensitive message…
… for all small business owners…
about the SINGLE most important thing you can do right now
if you’re still struggling to bring in the Big Bucks.
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Reality Check: Your lack of success is NOT because you aren’t hip to the latest Facebook, Google, YouTube, Twitter, LinkedIn, phone app, or any other new marketing trick or fad.
In fact, the success you crave is being held up because of something much more simple… and much easier to solve.
IF you’re willing to learn the truth.
So here’s the basic question: Do you want to waste years (and countless dollars) chasing after every new gimmick, hoping for an edge…
Or are you finally ready to learn the first simple step to unleashing the Killer Marketer hiding inside you?
Okay, then. Let’s get started on changing your life forever…
[text_block style=”style_1.png” align=”left”]Hi. This is John Carlton. Over the last 30 years, I’ve been slugging it out on the front lines of the business world, creating some of the most successful and legendary ads, websites and sales messages in advertising history.
I started with nothing — no mentors, no business experience, no investment capital, no idea at all what to do — and I figured it all out by making every mistake possible, and learning my lessons. Total “school of hard knocks”.
So when I gained some honest notoriety as one of the hottest advertising writers in the world, it was because I earned it.
And you know what? While I was figuring out how to create famous ads and make people rich through killer sales messages…
… I also discovered a simple way to teach others how to do the same thing for themselves.
For about 20 years now, I’ve been teaching rookies, entrepreneurs and veteran business owners the stunning shortcuts to finally create everything needed to persuade prospects to pay attention to you, and to buy what you offer.
My students and clients include many of the top marketers online who are now household names… including many of the more well-known “gurus” out there. If you take a quick look at the Wall of Testimonials (either on the right or bottom of this page), you’ll see famous marketers freely giving me credit for helping them.
I’ve also personally taught some of the most stubborn and hard-to-coach people you can imagine… and transformed them from struggling to make sales… into cash-generating powerhouses.[/text_block]
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Today, I’d like to help you…
… like I’ve helped thousands of others… by teaching you my very straightforward, very simple step-by-step formula.
This formula will transform you and your business, by enabling you to quickly and easily write every sales message you’ll ever need to make your business cook on high heat.
I’m not just talking about the building blocks of a good sales message. I’m talking about EVERYTHING you need to create absolutely killer marketing materials that attract prospects in droves…
… and expertly persuades them to buy from you.
This includes all your websites, all your ads, all your emails, all your videos…
… everything that presents your sales message.[/text_block]
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Successful marketers have a saying:
“Nothing happens until the sales message gets written.”
And the other side of this saying is: Once you know HOW to create all the sales messages you need…
… when you need them…
… you are finally in a position to reach all your goals, and become wildly and happily successful.
Think about it…
You will soon know exactly how to create all of the marketing materials that have been holding you up and murdering your bottom line… because you can’t yet figure out what you need to write… and what you need to say… to make your marketing a sales-closing machine.[/text_block]
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Life is very hard for marketers who don’t
know how to create good sales messages.
Your ads and websites and videos suck…
… and every marketing move you want to take is held hostage by expensive freelancers…
… while your business can be ruined if an outsourced writer misses the deadline or produces crap.
What’s more, without this simple knowledge of how to sell…
… you will never know why your ad or website or video worked… or why it bombed.
You are clueless about the single most important element of your business.[/text_block]
[text_block style=”style_1.png” align=”left”]If you’re tired of singing the “I Got No Sales and My Advertising Sucks Blues”…
… then you need to sign up for the Simple Writing Coaching Program that’s about to begin.[/text_block]
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Why do I call it The Simple Writing System Coaching Program?
Because…[/text_block]
- It truly is simple. You learn fast by watching super-targeted videos and doing short, fun, easy-to-understand exercises.
- It burns into your brain the powerful skill behind knowing exactly how to create all your sales messages (and no, you don’t have to possess ANY writing skills at all right now).
- It really is a system (as in you’ll be able to use it over and over and over again). No matter if you’re a successful entrepreneur, budding business owner, or even a raw rookie marketer or copywriter.
- To make absolutely sure you learn everything I know about creating winning ads… you’ll have a successful, professional copywriter coaching and watching over you every step of the way.
[text_block style=”style_1.png” align=”left”]The Simple Writing System is the most thorough learning process ever created for teaching every level of student, from rookie to veteran business owner.
It gives you all the tools you need to create every sales message required in your business.
There’s no other coaching program like it anywhere.
It is a proven formula…
… perfected over the past 9 years by training over 1,000 students…
… that you can go through at your own pace…
… in your spare time (evenings, weekends, lunch hours)…
… and — maybe best of all — you’ll use the learning style that works best for you.
I know, from years of experience, that you can start from wherever you are right now… and learn this stuff quickly and put it to use right away.
In fact, the more mystified you currently are about creating sales messages…
… the faster you’ll grow… as this system clears everything up and empowers you with the ability to do what needs to be done to bring in the Big Bucks.[/text_block]
[text_block style=”style_1.png” align=”left”]It’s not complicated.
This teaching method is exactly what former students (and there are a ton of them) consistently report WORKED for them. You can see the results in the Wall of Testimonials on this page.
Come with me…
… and I’ll show you how obvious, and easy, and systematic it can be (for the rest of your career) to write everything you need written in your business to make money.[/text_block]
- Your websites will rock.
- Your emails will pack brutal sales-generating energy.
- Your print ads will bristle with sales-producing power.
- Your videos will pop with action-inducing persuasion.
[text_block style=”style_1.png” align=”left”]And everything else you need or want to do to reach prospects…
… including face-to-face pitches, banner ads, and social media…
… will be fully locked-and-loaded with all the tactics, strategies and hidden “mojo” used by the most famously-wealthy marketers you know of.[/text_block]
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Let me tell you how the Simple Writing System works, and
what happens immediately when you sign up today:
As soon as you sign up for the SWS Coaching Program, we’ll give you instant access to the training videos. This means you can get started writing better ads today.
All of the SWS Video Lessons are available online, so you’ll be able to watch any time you want… as many times as you want… from any Internet-connected device. You’ll never have to be anywhere or be online at any particular time.
Each SWS lesson is designed to deliver one single key element of the process behind creating your own killer sales messages. So everything is really easy to understand, and easy to adopt.
You can see and feel your progress, too…
… as everything stops being mysterious… and starts becoming a comfortable, confident part of your skills toolkit.[/text_block]
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Your online SWS Classroom opens any day you want between now and Monday, 3 October.
You just let us know when you’re ready, and that’s when you’ll start getting personal feedback from your Simple Writing System Coach.
This program is 100% personal and offers shocking amounts of one-on-one time for you.
You’ll be assigned to an online classroom with a small number of other students and one SWS Coach …
… who will be working just with your classroom.
Each class has no more than about 20 students. This is NOT “mass mob teaching”. This is very personal, very one-on-one, and very focused on your learning progress.
That means your teacher will really get to know you and your business…
… even if you’re just getting started…
… and be able to give you specific advice tailored to your situation one-on-one.
Your professional teacher will help you cruise through every exercise… with personalized feedback that makes it absolutely clear what to do, and how to do it.
Plus, because you’re in a small classroom with other people learning these same powerful techniques…
… you get to see how other people — from all kinds of backgrounds, in all kinds of markets, with all kinds of excuses and fears and discomfort with writing — use these same exercises…
… to apply each step into their situation. It’s real-world learning.[/text_block]
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What time is class?
Any darn time you want it to be!
Because you’ll have instant access to the training videos, you can begin the lessons today, or on the day your classroom opens, or even a few days after that. It’s 100% up to you.
Everything in the SWS Coaching Program happens on your schedule, not ours.
There are no live webinars or calls you need to schedule your life around. No deadline for meeting any specific task. No “falling behind” other students (because everyone goes at their own pace.)
All of the lessons, exercises, and bonuses are there waiting for you, 24 hours a day.
The SWS Coaching Program runs for 8 weeks. You can work on an exercise and post your results — or your questions — in your virtual classroom any time of the day (or night).
Within one to two working days, often on the same day, you’ll get a personal response from your coach. And with this one-on-one feedback, you’ll learn everything quickly.
Some SWS Students have zoomed through the program over a few weekends. Others have spaced everything out, going through the materials over their lunch hour… or turning off Netflix a few nights a week.
It’s totally up to you. And we’ll help you the entire way.
We’ve had people take this course twice in a row before, just because the networking, the trading of ideas, the brainstorming, and the interaction with their coach and fellow students is such a blast.
The energy you pick up here will fuel your tank for a long, long time.[/text_block]
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Your notes are already done for you.
As soon as you sign up, we’ll rush ship you a comprehensive workbook that contains all the notes from the slides used in the videos and all the exercises written out (so you’ll have them on video AND in this easy-to-read format).
PLUS — and this is a BIG plus — the workbook is also loaded with the FULL version of every proven ad I use in the videos… so you can see exactly how each step fits into real-world marketing. There’s no theory here. It’s all hard-core reality-based info. (Most of these ads are mine, including my most sought-after stuff.)
That means this workbook (over 300 pages deep) is a fire-breathing SWIPE FILE of the best ads you’ll ever lay your hands on… to copy, to use for inspiration, to rip from and use as blueprints.[/text_block]
[text_block style=”style_1.png” align=”left”]In short…
… this system is a concise, packed-solid “One Stop Resource” for helping you write everything you’ll ever need to write to make your business kick some serious bottom-line butt.[/text_block]
[text_block style=”style_1.png” align=”left”]But wait…
… there’s more.
I’ve got a pile of extra bonuses for you.[/text_block]
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BONUS #1:
Lifetime Video Access
Even after your coaching program wraps up, you will still have lifetime access to the entire SWS 2 Video Library… all 18 lessons.
This means that as long as you can get online… from any device… you’ll be able to treat yourself to a quick review or brush-up.
Whenever it’s time to create your next ad or campaign… in a few months or a few years… the SWS Videos will be there to remind you exactly how to craft a winner.[/text_block]
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BONUS #2:
A Lifetime of Advanced “How To Apply The SWS” Training Programs
The fundamentals you’ll learn from me can be applied to everything you need to make your biz successful… without exception. That’s always been the case.
However, because past students requested more detail about these specific uses of the SWS, we’ll be creating a series of bonus tutorials that will show you exactly how to apply your new killer salesmanship skills to pretty much every aspect of online and offline marketing.
We’ll be adding these tutorials and others to the SWS Library over the next several months. As we do, you’ll get access to all of them… PLUS all updates and new bonuses as we add them in the years to come….
… for FREE.
You’ll get The Simple Writing System For:[/text_block]
- Social Media (Facebook, Twitter, LinkedIn, etc.)
- Video Marketing (YouTube, Facebook, Snapchat, DailyMotion, etc.)
- Paid Advertising (AdWords and other ad networks)
- Webinars
- Opt-In Pages (so you’ll capture more qualified leads)
- Video Sales Letters (VSLs)
- Email Marketing (to warm up and close your best prospects)
- Online Retail (Amazon, eBay, Etsy, etc.)
- Blogging & Content Marketing
- Direct Mail
- And whatever new and profitable platforms come along next… we’ll keep adding new bonus training modules to the SWS members area… and you’ll get access to all of them (on top of your lifetime access to all of the SWS Training Videos.)
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Bonus #3:
The Best of SWS Coaching is now included…
Over the years, the Simple Writing System faculty has included several of the most famous and notoriously-successful professional copywriters in marketing.
Like David Deutsch… one of the highest paid “A-List” copywriters in the game (who has written controls for the largest direct mail companies in the world).
And Kevin Rogers… the writer behind the most outrageously successful launch campaigns in Clickbank.
And Lorrie Morgan-Ferrero… who has been a dominant female freelance copywriter for many years.
And Chris Haddad… whose selling prowess has landed him on the Rachael Ray television show.
And Dr Harlan Kilstein… who has been a highly-paid and much sought-after pioneer in Internet marketing for dozens of niches.
The faculty has, in fact, consisted of a Who’s Who in modern advertising and marketing for many years now.
Because I want you to learn copy from all of these coaches, we’ve put together the very best of Simple Writing System Classroom exercises and Q&A from previous training programs.
This means you won’t just be learning from your personal coach during this upcoming class.
No. You’ll also — through this deep resource of seeing how other students handled the SWS — be learning from all of the former SWS teachers above, plus other “A List” copywriters and marketers who have taught SWS classes, including David Garfinkel and “Million Dollar” Mike Morgan.
It’s like having access to the wisdom and applied strategies of the best in the game…
… all laid out for you to use, learn from, and profit with.
Over my decades in the hands-on front-line trenches of the business world…
… I’ve gotten in tight with the best marketers and professional writers in the business. Many of them credit me with providing the breakthrough that put their careers on steroids.
These men and women have written for the cream of the Internet marketing world… for entrepreneurs of every stripe in the business world… and for the largest direct mail outfits on the planet.
And they discovered that teaching is one of the biggest joys in life. Every top professional writer I’ve asked to participate in this system has agreed. They LOVE teaching, and they’re good at it.
Now, if this program is fun for hardcore professional writers and marketers…
… can you imagine what kind of thrill and adventure it can be for you as a student?[/text_block]
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Bonus #4:
I’m Also Tossing in Full Membership to The Marketing Rebel Insider’s Club
That’s right. You’ll get 3 free months of full membership in the Marketing Rebel Insider’s Club – the online one-stop resource for marketers, entrepreneurs, and copywriters that we’ve been hosting for years.
Here, you get:[/text_block]
- A rotating archive of proven ads and timeless marketing lessons, strategies, and examples. Each ad is backed up with commentary, insights, and an explanation of how it was created and why it worked (Swipe files of my ads alone have kick-started the careers of countless copywriters, and fueled the best years of oodles of entrepreneurs.)
- Unlimited chances to bend the ear of the entire Marketing Rebel Team on ANY biz, marketing, advertising, or even lifestyle questions in our Facebook-like chat stream. Would you like to have a place to turn to experienced marketers and small business owners who have been there and done that… ready to answer whatever questions you have on software, hiring, running a growing business… whatever else is holding you back? Inside the Marketing Rebel Insider’s Club, that’s exactly what you’ll find.
- As a full-privileged member in the MRIC, you are eligible for being chosen for a private Hot Seat consult with my business partner and co-creator of the SWS, Stan Dahl and me, which we do monthly. That’s a full personal session with us, discussing your biz, your issues, your questions and sticking points. Clients who buy these Hot Seat consults shell out $2500 per session. For the MRIC members who get chosen, it’s FREE. (All members have access to these sessions, so you’ll benefit from these Hot Seats every month.)
[text_block style=”style_1.png” align=”left”]This makes the MRIC a tremendous resource to have for advice and tactics on the details of running a business.
It’s like a playground, an experimental business laboratory, a wonderful networking environment, and a marketer’s dream for inside info…
… all packed into a one-stop online club.
And it’s all for free while you’re a member. If you’re ready to stop thinking about it and you know it’s time for you to learn the real-world skill of writing ads that sell.[/text_block]
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Bonus #4:
The most requested report I’ve ever created …
I’ll also include my original, uncensored “Power Words” collection.
I created this beast by combing through my entire archive of top ads, and pulling out the snarling phrases and specific words that pumped up the response rates.
World-class hooks and headlines RELY on using the exact right word to get your point across. And here is a deep collection of the language choices that have defined my now-legendary career.
For years now, professionals (and other insiders I know) have kept this report near their desks when writing the really important stuff. They read through it for inspiration and ideas on how to craft their own hooks, headlines and killer copy.
It’s easily going to become your most-used “kick-starter” resource when you really need your copy to leap off the page and grab your reader.
If, for any reason, after trying SWS Coaching you decide it’s not for you, I’ll let you keep my “Power Words” special report as a free gift. Just for giving The Simple Writing System Coaching Program a try.[/text_block]
MONEY BACK GUARANTEE
Yup, you get a screamingly generous conditional guarantee of satisfaction…
… meaning you’re not risking anything by diving in right now.
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Here’s how your conditional guarantee works:
- Sign up for The Simple Writing System Coaching Program right now.
- There is ONE very reasonable condition to this guarantee: You must at least try the system.
- To do this, (a) Complete just 2 of the exercises (within 14 days from the day you have access to your online classroom) and (b) post your exercises in your online classroom to get personal feedback from your coach. You can do this quickly, in a single session. Just check out the first 2 video lessons and follow the easy instructions for the exercises. (You can zoom through this process.)
- If, after doing these 2 exercises within the 14-day guarantee period, you are convinced this system is not for you…
… simply return the workbook we’ve shipped to you (in any condition)…
… and you will receive a prompt refund.
This is a very reasonable guarantee, and I hope you clearly understand why we have this single condition.
We have a professional writer who has committed serious time to teaching you and the others in your virtual class.
Each spot in the class is important, because your teacher devotes personal interactive time with each student.
So it’s only fair that you commit to this program, too. And grab this opportunity for hands-on, personal attention from a seasoned professional…
… who will expertly coach you as you transform into a killer writer.
This guarantee means you can test-drive the course, and get all your money back if it turns out it’s not for you.
We’re looking out for you, and it’s up to us to show you why the program works.
I bent over backwards to create this course…
… literally pouring into it everything I know about systematically writing great sales messages.
It’s worked for so many people that I’m betting it will work for you, too…
… if you’ll just give it the slightest chance.
You’ll have instant access to all of the video lessons and bonuses…
… and my staff will scramble to get your workbook to you as fast as possible. Our customer service always gets rave reviews.
I want you to feel comfortable ordering, even if you’re not totally convinced and need to see the course first…
… you risk nothing… as long as you agree to give it a try.[/text_block]
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It’s up to you now…
All that’s really required to start your own adventure in making money is to:[/text_block]
- Stop making excuses…
- Find a proven resource like this where you can quickly learn what you need to learn…
- And make the decision to get started.
[text_block style=”style_1.png” align=”left”]What are you waiting for?
You are about to finally discover the foundation of every successful business.
It’s your turn to get on the inside for a change.
You need to hurry.
Grab your spot now, by signing up. Your opportunity is now.
I hope you realize how big this opportunity is.
Your entire future can change, dramatically and quickly, by choosing to join us right now. For just a few weeks of transformation and career-oriented fun.
This is serious stuff, for people who are serious about achieving success.
This should not be a hard decision to make — you have an opportunity here.
A single new sales message that “hits all the hot buttons” of your market can generate massive results…
… making the price of this system nothing more than a brief investment on your part… quickly recovered.
Order now, while you’re thinking about it. And your adventure in business success can begin right away.
Just click on an order button and grab your spot.
I’ll look for you in the class.
Stay frosty…
John[/text_block]
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P.S. – Are you asking yourself these 3 questions?
Q1: Will this work for me?
If I wasn’t 100% sure that the answer is “Yes!”, I wouldn’t be offering you both personal coaching from a successful pro and a 100% money-back guarantee.
It does not matter what kind of product you sell… high- or low-priced… physical product or digital download… something for the mass market or just for a specialty niche…
… what you are about to learn gives you a repeatable system that will be in your “Success Toolkit” for the rest of your career.
You will finally know what the best marketers in the world know about writing the strongest and most results-getting sales messages possible.
No one can ever take this skill away from you.
You will never again be at the mercy of anyone else for the most important part of your business:
The communication you have with your prospects, persuading them to buy.
Learning this system gives you total independence.
And even if you DO hire someone else to write for you…
… you will know EXACTLY what you need written…
… and how it should BE written.
So you will, essentially, be a freelance writer’s worst nightmare…
… because he will be forced to do his very best work for you, every time.
Because you know.
Because you, like the other successful marketers whose stories you see on this page…
… are finally clued-in to how great sales messages get created.[/text_block]
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Q2: Can I learn this?
Over 1,000 folks have been through the SWS Coaching Program. They came from every kind of situation you can imagine. Rookies, veteran business owners, it doesn’t matter.
The system works.
This is not like high school or even college.
This is, instead, simple yet advanced education for adults — adults who finally want to learn how to produce sales and results like the best marketers out there.
We’re going to gently force-feed into your brain…
… these simple step-by-step keys to finally understanding how and why selling works.
And we’ll do this by actually getting you to DO it.
This is not about getting critiques or reviews of your current materials. You can do that yourself, once you know what’s needed and what’s missing.
No… this program is about the freedom to go where you want to go with your marketing. As effectively as the best marketers out there.
This program is about creating everything you need now, and everything you’ll need as your business grows. Forever.
Why would you give into to the nonsensical belief that you “can’t do this”?
Of course you CAN do this.
The proof is all over this site. Just glance at their stories.
Others did it, often with less brains and more obstacles than you face today.
You can learn this…[/text_block]
- No matter what market you’re in (or how new you are in this market).
- No matter what your dreams are.
- And no matter HOW you define “success”.
few brief sessions each week.You are not “too busy” to fit this in.We tell folks that just eliminating one or two TV shows you’ve been
watching…
… opens up more than enough time each week to get the whole system
completed.
You can resume your TV addiction AFTER learning this system, if you
like.
Many students have completed it in a long weekend. They just sat down
and went through all of it, and GOT it.
Others squeezed it in – easily — with just a few hours a night, a few
nights a week, or even over their lunch hour.
The thing is… it’s completely up to you.
You go at YOUR own pace. At whatever kind of schedule works for you…
… or even no schedule at all, if you want to just dive in when you
have some time each week.
You don’t have to be anywhere to listen to any scheduled webinars,
ever. All the lessons, and all the interaction with your teacher
happen when you choose to get it done.[/text_block]
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Q3: Can you teach me?
If you are willing to learn… and willing to be coached… I know I can.
Take a look at the wall of testimonials on this page. You’ll find success stories from some of the top marketers of the past 20 years, and people just like you.
I’ve broken everything down into simple, easy-to-master chunks for you.
Having this simple formula plugged into your brain makes every writing task faster, easier and TONS more profitable than just “winging it”…
… because you suddenly know exactly what to do at each step. Bang, bang, bang, and you’ve got the sales message you need.[/text_block]
[text_block style=”style_1.png” align=”left”]How DO you define success?
Some folks define success as earning more money.
Or maybe you want a thriving, long-term business model.
Or you may want more free time.
Or you may want to dominate your niche market, and crush your competition while becoming the top dog.
Well, this is how it all gets done. Quickly, and simply…
… once you finally understand how to create the critical sales messages needed to get the results you crave.
Success in business is going to come down to your ability to produce sales. Without that, you’re toast.
So let’s fix that, starting right now.
Now, if you’re ready for the ride of your life to begin, it’s your turn.[/text_block]
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Karen Alison
If you study online marketing at all, the name that comes up over and over again is John Carlton. Most of the top online marketers credit him as their teacher, or “borrow” (…steal…) from him. I’d been hearing about John and his work for years. I already had his KickAss Copywriting Secrets and followed his blog, so I knew how accomplished and influential he is. And the quality of advice he dishes out.
Was the SWS a life-changing experience? You better believe it!
Unlike some students in our SWS class, I was not an experienced marketer or sales copywriter. I had written three or four websites, but the two existing ones were not converting and I was at a loss as to how to make them generate income. I wrote good articles, judging by the comments and emails we received, and we had created a useful product, but we weren’t reaching enough prospects and we weren’t selling.
I’d even written a 28-page sales letter for our primary product that got a few sales, but the truth is, I didn’t know what I was doing. I also had the problem that a lot of people in the natural health field have – I didn’t want to push for the sale, because it might be perceived as too aggressive and “offend” my customer.
As I worked through the lessons of the SWS, with John’s probing guidance, all that changed. I learned about the different elements that have to be part of a sales message – long or short – and my writing style began to change. I began to choose words differently and work harder to find compelling language.
More importantly, my thinking changed. I began to think like a marketer who is communicating valuable information to persuade my prospect into buying, instead of an ignoramus blindly hoping to capture a few sales.
John has a saying. “If you have a good product, shame on you if you don’t do everything possible to get it to the people who need it.”
That puts a whole different perspective on things, doesn’t it? The SWS makes it clear that it’s your responsibility to reach out to your prospect successfully, and shows you exactly how to do that.
The course is structured in bite-sized steps to lead you through the process of creating an effective sales message, so you have a chance to think through and work with each crucial aspect. At each step, John’s incisive “tough love” feedback showed me where I could improve, when I needed to work harder to really get the lesson, and when I was actually writing well!
I also learned enormously from reading the other students’ posts and the input they received from our coach. The synergy of working in the classroom structure was so powerful, I know it has moved me forward by a quantum leap. My brain is bursting now with new ideas for products and sales messages that I can feature on our sites.
What do I think is the best thing about the SWS?
Finally, I understand the process of creating a sales message, so I know what I’m doing instead of fumbling around in the dark, hoping to luck into a good result.
Nothing is better than being able to rely on real, tested sales concepts assembled by a pro from his many years of highly-successful copywriting. As John puts it, having this knowledge in my toolkit is going to put me ahead of 90% of the writers out there.
And it’s an unfair advantage you won’t find anywhere else. I know… I’ve looked. I’ve taken courses with some of the most prominent internet marketers and there is nothing with the clarity, simplicity, and focus of the SWS out there. Nothing.
This level of instruction – making the copywriting process ‘simple’ for the student – can only be achieved by a master writer who has spent years honing his chops to the point where he can practically put a powerful, dollar-pulling sales message together in his sleep.
Don’t you want to be that person, too? I do!
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Lorrie Morgan-Ferrero
“When my copywriting business was operating in the red, I bit the bullet and invested in John’s stuff. Know what? I started making money. Lots of it. The subtle tweaks and step-by-step system I learned from John shot conversion rates through the roof. And I confidently raised my fees by 60% because of everything I learned from him… and my fees continue to rise.”
Disclosure: Lorrie has turned into such a successful copywriter and consultant that she’s become a frequent Simple Writing System’s Coach.
Al Oelschlaeger
100% Right With Just A Glance
“It’s scary how exactly on target you were with your advice based on reading just a few pages of our sales letter. You were 100% right. We’ve now made over 1,000 sales, captured wonderful customer feedback (as you advised), and are establishing national distribution.”
Dritan Basha
I was terrified to even think that I had to write my own sales copy.
SWS Coaching program was the missing link between all my efforts and the results I was hoping to get from my website.
Before taking this coaching I was terrified to even think that I had to write my own sales copy, my own emails, video script or a blog post where I had to present something and hope to convince the reader to buy what I had to sell.
Add to this the fact that I am not a native English speaker and I will let you do the math…
The result of taking this coaching: I crafted my own sales letter (under the careful guidance of the coaches).
I am much more clear about the sales process of my products.
I now have a blueprint of how to craft my emails (a big component of my marketing funnel).
But above everything else, all my fears for not being able to write a well-crafted sales letter disappeared and my confidence skyrocketed.
Thanks for putting together this great coaching!
Tanja Pislar
The SWS is the FIRST and ONLY online course that I ever finished. Ever. And I bought a few of them that are out there. The SWS is that good.
You get your own, personal, PROFESSIONAL copywriting instructor.
One that does this for a living, for BIG MONEY.
You spend 8 weeks with him and he helps you develop your sales letter specific to YOUR situation.
I entered the course as a rookie… and left it with a clear idea what a winning sales letter looks like.
Now, I have the recipe to write my own. A checklist that will sit on my desk for a long time.
I already went through all the material couple of more times since the course finished.
I loved this course so much that I am now pursuing this as something I want to do for money – a career change. From a web developer, I am training to become a professional direct response copywriter.
Seriously, if anyone reading this is on the fence – just click that button and buy it. You will definitely finish this course – it won’t stay unwrapped under your bed 🙂
Daniel Axelrod
Within 10 days of graduating from the Simple Writing System Coaching Program:
— I went to a James Malinchak seminar where merely mentioning I completed SWS led to attendees scheduling a sales call to discuss copy services. One person even said “I was so proud of myself for doing the videos on my own and you actually did the coaching program! You must be amazing now.” So yes, there is credibility in The Simple Writing System name.
— A company where I’ve been working as a part-time copywriter has been so impressed with me taking them through the SWS steps that they’ve asked me to come on board as Director of Brand Marketing with a robust salary package.
— The CEO of that company has told the sales directors to consult me on all new sales scripts. Rather than being irritated by the new guy taking over, they LOVE it. The top sales director told me she wants to carry a recorder when I explain sales concepts because there’s so much gold. I gave her a line of sales copy today for new sales trainees, and she exclaimed “Oh my God, THAT’S HOT!!” so loud the entire office heard and probably assumed something inappropriate.
And ALL of this is even before applying the concepts to writing copy! Robert’s critiques have not only helped my copy but totally revolutionized my understanding of how selling works.
Sean Quinn
“In Northern Ireland, bricks and mortar businesses are beginning to realize they need to evolve. So I’m writing their sales and marketing funnels, from opt-in video scripts, free reports, direct response letters, to posts and emails for nurturing campaigns.
Good copy and sales funnels are a whole new concept to almost all of them, which gives me an endless stream of prospects.
At last it’s paying off.
The Simple Writing System Coaching (and persistence) has given me the advantage over other copywriters, but I keep cool, and stay modest.
What I’ve learned from you means I know how to can help clients in almost any industry.
My thanks to you and John.”
Craig Woolven
“Your Simple Writing System has instantly turbo-charged my sales letters. $11,000 of new business in 48 hours using just a few of your wickedly effective sales strategies.
John, your Simple Writing System is my step-by-step blueprint for writing killer, kick-ass sales letters. At last, a simple step-by-step system that pulls together all the elements of writing sizzling, money-in-the-bank sales letters.
The videos explain exactly what to do… the workbook is chock-a-block-full of real world examples and my personal tutor made sure I nailed every exercise. Your red-hot team of million dollar writing tutors delivered the personal attention needed to catapult my writing skills to a whole new level.
I now know what to say and exactly how to write it. Powerful, laser targeted sales copy at my fingertips using your step-by step process. Absolutely awesome — thanks John.”
Harlan Kilstein
Million-Dollar Advice
“John’s first critique of my copy was a shock — I thought I was pretty darned good, but he told me to rip it up and start over from scratch, using his specific advice.
I’m glad I had the sense to listen — my first year, with John’s advice stinging in my ears, I earned over $350,000. And this year, I’m bringing in a cool million.”
Disclosure: Harlan’s arguably John Carlton’s most tenacious and successful student. He’s one of the Simple Writing System’s top coaches.
Evelyn Byrne
“SWS is the first course I’ve completed without the fear of ‘what to do next’.
I now have a road map to help me write copy that sells.
You know that saying… ‘Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime!’
That to me is the essence of the SWS Coaching Program!”
Pauk Rakovich
“Probably the best marketing investment I’ve ever made. My Coach and the SWS have forever altered the way I market, both for myself and my clients. I am truly grateful for his guidance. Please do it again!!”
Dean Hohn
Transformed My Website Copy
“As a newbie to copywriting, John and Mark taught me in the Simple Writing System how to target my thoughts and refine my writing in a way to tell a story that will hold a reader’s attention, which I didn’t do before. That has totally transformed my website script from what I had when I started to what it is now. I want to thank you John, all the team, for your guidance, help, and genuine support. You gave me the feeling that I really mattered as an individual and you personally wanted to help me in my copywriting journey.”
Andrew Hryniewicz
Before SWS I struggled, rambled and “explained” my unique, and (very) hard-to-describe spirit coaching and healing work.
Now… I know what and how to say (and structure) my message to make readers say ‘That sounds amazing…’.
I’m finding that the words and pages I need are just flowing out!
Everyone promises “to crack the code”. John (and the great SWS teachers) deliver!
Massive thanks.
Jazmin Onyx
“John Carlton’s Simple Writing Course truly is an opportunity of a lifetime that will result in that one defining moment that you will look back on for the rest of your life resulting in the breakthrough you have always looked for but didn’t know how to find.
If you don’t take advantage of this course, you are missing out on one of the most powerful tools anyone can ever acquire – to be applied to almost any goal you wish to attain.
If you let it pass you by, then you will be kicking yourself in the ass for a really long time.
Every promise made exceeds expectations and the over delivery of value is worth many times the price of the course. John’s coaches are a “brain trust” unequalled anywhere else in the marketplace.
You will truly be learning from the Masters of the Craft. Learning Copywriting from John Carlton is like learning guitar from Eric Clapton. It is an honor and a privilege to be his student.”
Marc Bonin
“Before SWS I was hesitant about writing a sales letter because I had no one with marketing knowledge that could give me feedback. Now I have a system. Thanks SWS crew!”
Jiyaad Naeem
“Within the 8 weeks of taking The Simple Writing System Coaching Program, I landed my first official writing gig – a $4,500 contract (and I was essentially an unemployed dude for 6 months)!
Before working with Leah, John & Stan, I thought I was a good writer, but wasn’t sure if I was putting all the pieces together.
After watching the videos and going through this process with Leah, I realized that I had a long way to go – and thanked God I had someone like Leah guiding me.
I had a lot of blind spots that I never would have realized without her talking me through them. Every single time she made a suggestion, I would say “Dang, that’s a lot better”. (I can’t think of a single exercise where something she recommended didn’t sound better or make me go to a new level of persuasion.)
I probably would have never learned the master level copywriting techniques she taught me if I was doing this alone – or it probably would have taken me years to learn them otherwise.
Thanks guys!
UPDATE: I just signed a contract for another business deal that will result in a $40,000 if everything works according to plan!!”
Tanner Harp
Before I took the Simple Writing System, had a lot of scattered knowledge from reading books from the copywriting legends like Claude Hopkins, David Ogilvy, Eugene Schwartz, but I didn’t have a structured system to put it to use. Each fresh ad was a new trip down the rabbit hole.
After learning the Simple Writing System, it gave me a structured way to approach the work. The results were clear in my day job WAY before I started using the sales letter I developed. I became the most in-demand campaign manager in the business, got a significant raise, and the first direct mail campaign I applied the lessons to was heralded as the most successful marketing campaign of the year!
The coaching brought it together for me. They slapped some of my bad habits out of me (habits I swore by until then!) and built my strengths. I wouldn’t have seen it without the coaching — and I couldn’t created such effective campaigns without the system John teaches.
Ben Cummings
“I Stalk Your Ads”
“Dear John: Your strategies have made me hundreds of thousands of dollars. I consider your copywriting to be so influential on my success, that I’ve literally stalked your ads and sales letters, purchased countless products and services to get on lists… solely so I could collect (and study) the sales letters that you write. This practice has been like a real-world ‘Harvard Business School’ education for me. And I know dozens of millionaire business people and successful “guru’s” that quietly keep an eye on you, follow all that you do, and consider you a major influence on their success.”
Bernadette Doyle
“THANKS! I got a quick ROI on this and my bullet writing is transformed forever. Very happy student here. Apart from the excellent content, you structured it so I actually worked through and applied the content. It’s so easy to let books and programs gather dust – you made this really usable and I’ve benefited as a result.”
Otto Tromm
3 Times ROI With New Skills
“I just sold my most expensive screen ever. And, it was due to HOW I sold it with copy skills. Why am I so sure: – it was to a new customer – in a country where people are known for their fondness of bargain hunting – I am sure we had the most expensive offer (competitors offer a similar size screen at a third of the price) – it was the first time that such a screen was sold from a web inquiry. Wanna know how expensive the screen was? 25,000 euro (or about 35K in US$) without shipping or installation.
So thanks guys (David and John), I just made my investment in the Simple Writing System back 3 times on this order alone.”
Jorge Garcia
“The SWS is an unbelievable, bullet-proof plan for composing the hands-down best copy I’ve ever written.”
“I’ve been in the freelancing game for 7 years now and always had trouble putting things together. I’ve got it all: ADHD OCD BP ETC, so perfectionism and a short attention span blasted my workflow to pieces with my previous clients. SWS forces me to sit down, focus on making the cogs, and helps me put together a selling machine.
In ONE DAY I tweaked my Upwork.com profile and I started getting inundated with work requests. It was like no other copywriter had a page quite as sharp as mine. My request inbox was so loaded up I had to turn down several jobs a week. Upwork gave me top-rated status the following week based on how much work and 5-star ratings I was getting. I had to start sending people to my website to get in line for a chance to work with me.
Now I’m charging three times my previous hourly rate and clients are paying my per-project fee. I can’t thank you enough for this system. As a fiction writer turned copywriter, it is the one writing tutorial that’s actually worked for someone with my thinking patterns.
You should change the acronym from SWS to ROI. I’m making three times as much on freelance projects as I used to and now I HAVE TO TURN DOWN JOBS ON A WEEKLY BASIS. My new copy is bursting at the seams with an irresistible voice and pinpoint salesmanship and people are seeking ME out to work with them (and paying me much more than the other guys). No other book or course comes close. This is the end-all, be-all for copywriting courses.
Thanks a ton for everything.”
Peter Ippolito
We have top a “Daily Deal” site in El Salvador and Guatemala that sells big discount coupons for restaurants, hair salons, mechanics, hotels, etc.
Inspired by what Carton teaches about “One-Two Punch Bullets” in the SWS, last week we split-test the bullets we’ve been using on three of our offers.
The results were wild. All 3 resulted in a statistically significant increase in sales.
Argentinian Sausage Sandwiches: 12% increase over the control
Hotel and Spa Day: 28% increase over the control
Weight Loss Treatment: 85% increase over the control
We didn’t change anything else. Just the 4-5 bullets near the top of the page.
Goes to show that copy REALLY matters.
Andreea Grad
30% more business in the last few months!
“What I learned in the Simple Writing System will help me build multiple streams of profits for years to come. I now feel I can truly make more money, create products that sell and attract more clients for my growing business. In fact, I can write my own ads which have brought in 30% more business locally in the last few months. I am so grateful for it. Thank you from my heart.”
Kevin Hill
$340,000 in 7 Days
“I started working for internet marketer Russell Brunson as a full-time copywriter and had only written a handful of letters up until that point. He asked me to write a sales letter for our 12-Month Internet Millionaire launch — my first major launch. I was a little nerved up and repeatedly referred to John’s course for guidance while writing the letter. Thanks to implementing the quick-start copywriting secrets John revealed in his course, the letter ended up pulling in $340,000 in 7 days.
If you remotely care about becoming a better copywriter and marketer, you need to get your hands on John’s materials before your competition does.”
Craig Woolven
“Your Simple Writing System has instantly turbo-charged my sales letters. $11,000 of new business in 48 hours using just a few of your wickedly effective sales strategies.
John, your Simple Writing System is my step-by-step blueprint for writing killer, kick-ass sales letters. At last, a simple step-by-step system that pulls together all the elements of writing sizzling, money-in-the-bank sales letters.
The videos explain exactly what to do and the workbook is chock-a-block-full of real world examples and my personal tutor made sure I nailed every exercise.
I now know what to say and exactly how to write it. Powerful, laser targeted sales copy at my fingertips using your step-by step process. Absolutely awesome — thanks John.”
Kamron Karington
$25 Per Minute!
“John, I made over $25 per minute using JUST your “power words” list. Increased click-throughs by 107%, and stuffed $10,500 in my pocket while sipping my morning coffee, using your tactics to rewrite some lame headlines for a client.”
Chris McCombs
Earning a High Six-Figures Annually Online
“Before I discovered John Carlton I had NO IDEA how to write good copy… and I’ll admit I was pretty skeptical about investing in his programs because it just didn’t seem possible that I would be able to influence people with print like John does.
Well let me tell you that John’s teachings have not only helped me increase conversions by over 511%, but John has been one of the backbones to me earning a high six-figures annually online.
Not only do I use John’s strategies in my sales copy and videos, but his tactics have also helped me develop a cult-like following on my blog, making my blog the #1 blog AND website in the world in my niche where I’m able to get as many as 8039 visitors to my blog in one day all from free traffic sources… THAT is the power of the influential writing tactics John showed me how to do.
I love waking up and seeing all the money roll in my bank account… even while I’m off doing whatever the hell it is I want to do”
Andrew Rondeau
Best Investment I’ve Ever Made
“Best value course I have ever purchased… overall – great course, great value for money, expert feedback – I liked the structure. I have spent thousands of dollars on “internet related” products and in the past I have been personally mentored by not one but 2 ‘world famous’ Internet Marketers (who charge even more thousands of dollars)…and this SWS course beats everything…it is the BEST EVER investment I made. I tell you what really pisses me off – I have spent thousands of dollars being mentored by so-called ‘famous household’ Internet Marketers and not one of them has suggested what you have John, not one!”
Adam Cloet
“For me… Copywriting was my lacking skill…. I never knew how to write effective copy, and John you’ve done a GREAT job… the SWS blows away any “system” I’ve seen in a long time. It’s pretty much idiot proof. To top it off, my motivation after this course has never been so high… Since starting it I’ve sold 2 new franchisees (which adds over 6 figures/year into my pocket. I’m starting to blast off writing follow up sequences….I’ve also finalized my entire franchise manual for all of my stores, and my web guy is starting to build a new website for my retail stores and will use your copywriting to make it smash the competition as well as build an avenue through the site to franchise even more…I can’t thank you enough… this is a program geared for REAL business minded people….. it’s the real deal.. not some fancy, full of fluff, way of repackaging old basic marketing. Thanks John!”
Ernie Svenson
“To be honest, even though I have massive respect for John Carlton and everything he does, I was hesitant about signing up because I was afraid I’d be somehow disappointed.
But, after having run the gauntlet I can say… The SWS course was everything I secretly hoped it would be: practical, hands-on, inspiring, challenging, enlightening, thoroughly enjoyable, and definitely profitable.
Thank you SO much for offering this exceptional course, and for making it so convenient to learn copywriting from the best in the biz.”
“John promises a lot in the SWS. You get 200%. I don’t even know how to calculate the ROI on this one. I am only half way through the course and one specific tactic I’ve used this week has generated at least $2,000 in passive revenue – and that was the FIRST time I tried it!”
Jonathan Mitchell
$29,000 In New Business Since Completing The Course
“The Simple Writing System course was awesome… Overall, it was a great learning experience. We have closed over $29,000 in new business since completing the course. Thanks a lot.”
Tom Wilkerson
Topped Our Best Month Ever… In Just One Week With New Tactics
“In the last 3 months conversions on my website have gone through the roof. Last week we had 17 sales ($300 info product) with less than 300 unique visitors to the site, which is by far the best
month we ever had in just 1 week. My data base guy is foaming at the mouth to find out why my analytics data is sending such a huge spike in conversions and my bounce rate plummeting to the bottom of the Grand Canyon. I implemented changes to my site as I was progressing within the Simple Writing System Training Program and realized after week 3 that I had all my money back. I truly can’t wait to see what happens to my bank account and my list at the end of the year!”
Antony Ruffin
Write More Effective Copy, In Less Time
“Everything was great. Being able to do it on my own time was a plus. The DVDs were high quality and the two course books had information that I have used and gotten good results…The Simple Writing System gave me a blue print where I can focus my efforts on each step of the puzzle. Now I can write more effectivecopy in less time. It gives me the ability to write my own sales letters without using someone else’s work as a template for the whole thing”
Chris Milkie
In the middle of the SWS I reinvented an ad for a weight loss biz and the phones went from lukewarm to SIZZLIN’.
Thank you John!!
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