Copywriting Tips Webinar w Colin Chung

Within 10 days of graduating from the Simple Writing System Coaching Program:

— I went to a James Malinchak seminar where merely mentioning I completed SWS led to attendees scheduling a sales call to discuss copy services. One person even said “I was so proud of myself for doing the videos on my own and you actually did the coaching program! You must be amazing now.” So yes, there is credibility in The Simple Writing System name.

— A company where I’ve been working as a part-time copywriter has been so impressed with me taking them through the SWS steps that they’ve asked me to come on board as Director of Brand Marketing with a robust salary package.

— The CEO of that company has told the sales directors to consult me on all new sales scripts. Rather than being irritated by the new guy taking over, they LOVE it. The top sales director told me she wants to carry a recorder when I explain sales concepts because there’s so much gold. I gave her a line of sales copy today for new sales trainees, and she exclaimed “Oh my God, THAT’S HOT!!” so loud the entire office heard and probably assumed something inappropriate.

And ALL of this is even before applying the concepts to writing copy! Robert’s critiques have not only helped my copy but totally revolutionized my understanding of how selling works.

I was made redundant from my job the day after I signed up for SWS with John – and it’s the best thing that ever happened to me.

Within a few days of taking this course, it was clear I never had to apply for another 9-5 position again.

After the Simple Writing System and John’s coaching (and sometimes… outright slaps upside the head), I’ve now got the tools to write a winning sales message ingrained in me.

Success in my freelance copywriting career – and happiness in life – will all come back to what I learned from John.

That’s not an overstatement… there’s a reason he’s referred to as “the best copywriting teacher on the planet.”

I immediately started putting what I learned into practice, earning thousands of dollars before I was even finished the course.

The price of entry is literally a bargain for the transformation that will occur in your writing and business.

If you’re serious about taking your copywriting skills up to the level of “scary good”, I can’t recommend the Simple Writing System Coaching Program enough.

“Your Simple Writing System has instantly turbo-charged my sales letters. $11,000 of new business in 48 hours using just a few of your wickedly effective sales strategies.

John, your Simple Writing System is my step-by-step blueprint for writing killer, kick-ass sales letters. At last, a simple step-by-step system that pulls together all the elements of writing sizzling, money-in-the-bank sales letters.

The videos explain exactly what to do… the workbook is chock-a-block-full of real world examples and my personal tutor made sure I nailed every exercise. Your red-hot team of million dollar writing tutors delivered the personal attention needed to catapult my writing skills to a whole new level.

I now know what to say and exactly how to write it. Powerful, laser targeted sales copy at my fingertips using your step-by step process. Absolutely awesome — thanks John.”

30% more business in the last few months!

“What I learned in the Simple Writing System will help me build multiple streams of profits for years to come. I now feel I can truly make more money, create products that sell and attract more clients for my growing business. In fact, I can write my own ads which have brought in 30% more business locally in the last few months. I am so grateful for it. Thank you from my heart.”

“To be honest, even though I have massive respect for John Carlton and everything he does, I was hesitant about signing up because I was afraid I’d be somehow disappointed.

But, after having run the gauntlet I can say… The SWS course was everything I secretly hoped it would be: practical, hands-on, inspiring, challenging, enlightening, thoroughly enjoyable, and definitely profitable.

Thank you SO much for offering this exceptional course, and for making it so convenient to learn copywriting from the best in the biz.”

“Over 6 figures/year into my pocket.”

“For me… Copywriting was my lacking skill…

I never knew how to write effective copy, and John you’ve done a GREAT job… the SWS blows away any “system” I’ve seen in a long time. It’s pretty much idiot proof.

To top it off, my motivation after this course has never been so high… Since starting it I’ve sold 2 new franchisees (which adds over 6 figures/year into my pocket. I’m starting to blast off writing follow up sequences….I’ve also finalized my entire franchise manual for all of my stores, and my web guy is starting to build a new website for my retail stores and will use your copywriting to make it smash the competition as well as build an avenue through the site to franchise even more…

I can’t thank you enough… this is a program geared for REAL business minded people… it’s the real deal… not some fancy, full of fluff, way of repackaging old basic marketing. Thanks John!”

We have top a “Daily Deal” site in El Salvador and Guatemala that sells big discount coupons for restaurants, hair salons, mechanics, hotels, etc.

Inspired by what Carton teaches about “One-Two Punch Bullets” in the SWS, last week we split-test the bullets we’ve been using on three of our offers.

The results were wild. All 3 resulted in a statistically significant increase in sales.

Argentinian Sausage Sandwiches: 12% increase over the control

Hotel and Spa Day: 28% increase over the control

Weight Loss Treatment: 85% increase over the control

We didn’t change anything else. Just the 4-5 bullets near the top of the page.

Goes to show that copy REALLY matters.

“In Northern Ireland, bricks and mortar businesses are beginning to realize they need to evolve. So I’m writing their sales and marketing funnels, from opt-in video scripts, free reports, direct response letters, to posts and emails for nurturing campaigns.

Good copy and sales funnels are a whole new concept to almost all of them, which gives me an endless stream of prospects.

At last it’s paying off.

The Simple Writing System Coaching (and persistence) has given me the advantage over other copywriters, but I keep cool, and stay modest.

What I’ve learned from you means I know how to can help clients in almost any industry.

My thanks to you and John.”

I was terrified to even think that I had to write my own sales copy.

SWS Coaching program was the missing link between all my efforts and the results I was hoping to get from my website.

Before taking this coaching I was terrified to even think that I had to write my own sales copy, my own emails, video script or a blog post where I had to present something and hope to convince the reader to buy what I had to sell.

Add to this the fact that I am not a native English speaker and I will let you do the math…

The result of taking this coaching: I crafted my own sales letter (under the careful guidance of the coaches).

I am much more clear about the sales process of my products.

I now have a blueprint of how to craft my emails (a big component of my marketing funnel).

But above everything else, all my fears for not being able to write a well-crafted sales letter disappeared and my confidence skyrocketed.

Thanks for putting together this great coaching!

Before SWS I struggled, rambled and “explained” my unique, and (very) hard-to-describe spirit coaching and healing work.

Now… I know what and how to say (and structure) my message to make readers say ‘That sounds amazing…’.

I’m finding that the words and pages I need are just flowing out!

Everyone promises “to crack the code”. John (and the great SWS teachers) deliver!

Massive thanks.

“The SWS is an unbelievable, bullet-proof plan for composing the hands-down best copy I’ve ever written.”

“I’ve been in the freelancing game for 7 years now and always had trouble putting things together. I’ve got it all: ADHD OCD BP ETC, so perfectionism and a short attention span blasted my workflow to pieces with my previous clients. SWS forces me to sit down, focus on making the cogs, and helps me put together a selling machine.

In ONE DAY I tweaked my Upwork.com profile and I started getting inundated with work requests. It was like no other copywriter had a page quite as sharp as mine. My request inbox was so loaded up I had to turn down several jobs a week. Upwork gave me top-rated status the following week based on how much work and 5-star ratings I was getting. I had to start sending people to my website to get in line for a chance to work with me.

Now I’m charging three times my previous hourly rate and clients are paying my per-project fee. I can’t thank you enough for this system. As a fiction writer turned copywriter, it is the one writing tutorial that’s actually worked for someone with my thinking patterns.

You should change the acronym from SWS to ROI. I’m making three times as much on freelance projects as I used to and now I HAVE TO TURN DOWN JOBS ON A WEEKLY BASIS. My new copy is bursting at the seams with an irresistible voice and pinpoint salesmanship and people are seeking ME out to work with them (and paying me much more than the other guys). No other book or course comes close. This is the end-all, be-all for copywriting courses.

Thanks a ton for everything.”

“Within the 8 weeks of taking The Simple Writing System Coaching Program, I landed my first official writing gig – a $4,500 contract (and I was essentially an unemployed dude for 6 months)!

Before working with Leah, John & Stan, I thought I was a good writer, but wasn’t sure if I was putting all the pieces together.

After watching the videos and going through this process with Leah, I realized that I had a long way to go – and thanked God I had someone like Leah guiding me.

I had a lot of blind spots that I never would have realized without her talking me through them. Every single time she made a suggestion, I would say “Dang, that’s a lot better”. (I can’t think of a single exercise where something she recommended didn’t sound better or make me go to a new level of persuasion.)

I probably would have never learned the master level copywriting techniques she taught me if I was doing this alone – or it probably would have taken me years to learn them otherwise.

Thanks guys!

UPDATE: I just signed a contract for another business deal that will result in a $40,000 if everything works according to plan!!”

“Probably the best marketing investment I’ve ever made. My Coach and the SWS have forever altered the way I market, both for myself and my clients. I am truly grateful for his guidance. Please do it again!!”

“Forget College — Study John’s Advice”

“What I learned in an afternoon from John allowed me to earn more money than did my entire college education. I can’t tell you how dramatically this has changed my life! My ads now cook and pull like crazy.”

[Full Disclosure: James is a partner at a former client of mine, and he’s gotten so good that I’ve both hired him to write for my business, and asked him to be a teacher in the Simple Writing System Coaching Program.].”

I was a former dead-broke comedian with a few sales letters under my belt when I discovered Carlton’s teaching. John’s coaching and the SWS are responsible for millions of dollars in revenue to my business. Even more crucial is the CONFIDENCE I gained as a salesman in print. SWS is like injecting persuasion into your brain and feeling it shoot from your fingertips.