Fast-track Your Way to Copywriting Mastery at Breakneck Speed... With the Help of One of my Hand-Picked Coaches
Best of all, since you own the Simple Writing System
materials, you save $300 instantly.
Hi. I’m John Carlton.
The Simple Writing System is a stand-alone program... with everything you need to create sales-boosting, "take no prisoners" copy.
But if you're serious about writing the best ads of your career, a personal coach will take you there faster than you ever thought possible.
I am incredibly picky about who I let teach the Simple Writing System.
Everyone I allow to coach must be an established, successful professional whose copy has brought in millions of dollars in sales.
The must have written multiple controls, in different niches, for all kinds of clients (or for their own offers.)
PLUS, all of my coaches must prove themselves worthy as a teacher, not just a copywriter.
For the next two months, one of my most experienced and requested coaches will take you by the hand and guide you.
This is the fastest way possible to learn to create red-hot, sales-inducing copy.
Sign up now and earn back your investment in a flash… perhaps before you even finish the program. (Many students, like Joshua Maher, have done just that. See our wall of testimonials below.)
You already have access to all of the training videos and your SWS Workbook... so we're taking $300 off what everyone else in this coaching program will pay.
Is this for you?
Tap the title that describes you best to find out...
SMALL BUSINESS OWNER
If you’re a small business owner, and know your superb products aren’t reaching as many people as they could, then keep reading.
Because the simple system I’m about to reveal to you has already helped flocks of biz owners create devastatingly effective advertisements which have skyrocketed their sales.
For example, take business owner Craig Woolven, who said this after discovering my system:
“Your Simple Writing System has instantly turbo-charged my sales letters. $11,000 of new business in 48 hours using just a few of your wickedly effective sales strategies.”
ASPIRING PRO COPYWRITER
If you’re an aspiring pro copywriter who’d like to kickstart a fabulous career dripping with wealth and notoriety, then keep reading.
Because the simple system I’m about to reveal to you has already launched mobs of newbie copywriters into lavish careers and global fame… writing for every major industry out there.
For example, take direct-response copywriter Sam Clitheroe, who said this after discovering my system:
“After just 6 months of starting my freelance career, I'm now traveling parts of the world while serving a small handful of satisfied clients... and I give all the credit to John Carlton …”
If you’re a pro copywriter looking to shortcut the learning curve to becoming a highly-respected & well-paid, world-class copywriter, then keep reading.
Because many copywriters have credited my simple system as the defining method which shot their copywriting skills into the stratosphere.
For example, take pro copywriter, coach & consultant Carolynn Ananian, who said this after discovering my system:
"If you have to pick just one resource for learning copy, The Simple Writing System is it... The research lessons alone were worth the price... I appreciate how you guys broke down the entire writing process step by step.”
Meet your SWS Coach
I'm thrilled to announce that the current SWS Coaching Program is being led by Lorrie Morgan.
Lorrie brings over 20 years of direct response marketing experience and copy chiefing to SWS Coaching. In fact, she’s been on board as a regular coach since SWS’s inception as one of its most popular and successful mentors.
She’s written for a vast array of industries...from the health, beauty, and woo woo markets to preppers, guns, and erectile dysfunction. It doesn’t matter what the product is...Lorrie brings her insatiable curiosity to the table to slay the copy.
Besides the SWS, Lorrie’s copy has been featured in Dan Kennedy’s Gold Membership, Kevin Rogers’ Copy Chief, AWAI (American Writers & Artists Institute), Mal Emery’s Business School in Australia, Ali Brown’s Blueprint Launch, Ladies Who Launch, Office Depot, NAWBO (National Association for Women Business Owners), Mark Victor Hansen’s Mega Events, Marcia Weider’s Dream University, Arielle Ford’s Attract Your Soulmate, Survival Frog, and more.
Plus she recently made Copy Warfare’s 2021 list of the Greatest Copywriters of All Time (Past and Present).
I met Lorrie in one of my early seminars in Reno as a student in 2004. She (wisely) hired me as her mentor and her career skyrocketed soon after. I can’t take all the credit, but she told me she wanted to be wildly successful...and she knew how important it was to find the right mentor. It obviously worked for her.
As a former SWS Student, Lorrie gets exactly how to coach every level of writer and marketer through this program. Each step of the way, Lorrie will be there to give you honest feedback on your copy and overall salesmanship.
Lorrie, like every one of my hand-picked and mentored Simple Writing System Coaches, charges $500 - $2,500 / hour for consulting, copy critiques, etc.
Having unlimited access to Lorrie to guide you through every step of SWS is a screaming deal.
It's a small fraction of what you would pay if you tried to hire her on your own.
Here's a sample of her raving testimonials…
One of The Best Copy Mentors in The Industry!
"As the Copy Chief for Moxie, Lorrie worked one-on-one with our team of writers providing detailed feedback on projects as well as ongoing guidance and mentorship to help develop their craft. Constructive criticism is one of the most powerful ways any writer can become better at what they do, and having Lorrie provide daily feedback to our writers made all the difference in the world. With her decades of experience combined with an editor's eye for detail, she helped mold and shape our writers to become the very best. If anyone is seeking to become a better writer and develop their craft, Lorrie is one of the best copy mentors in the industry!"
The Consummate Coach and Mentor
“As a writer, I know first-hand how much better my copywriting improved at an accelerated pace under Lorrie’s guidance. Is she tough? Yes. Is she fair? Absolutely. Is she an absolute delight to work with? That’s an understatement if there ever was one!
There’s zero doubt I leveled up faster and produced better copy – and results – by working with Lorrie. And I’ll admit I was nervous about someone of her caliber reading and critiquing my work. But she’s got such a calm, fun, helpful demeanor, you feel like you are free to relax and be yourself. She's the consummate coach and mentor. I recommend Lorrie without hesitation to anyone who wants to transform into the best writer they can possibly be.”
Shrink Your Learning Curve
“I was up against a deadline and was fretting over a messy headline issue. Still, as a pro copywriter I was hesitant to hire a chief because I thought “Hey, I should be able to figure this out myself.” The thing is, Lorrie was able to see the problem right away and in a matter of minutes, she solved a difficult headline issue that would have taken me weeks to figure out. Turns out the complicated market I was writing needed the finesse of an experienced pro. Bonus... she has a way of fixing what’s not working in your copy and leaving YOU feeling like the hero. So, if you want to shrink your learning curve, get the best possible outcome ASAP, and walk away 100% confident in your sales copy... Lorrie Morgan's your woman!”
The Simple Writing System
The SWS Coaching has been designed to ensure you get the absolute maximum value out of the Simple Writing System. And fast.
So, you’ll be getting shocking amounts of one-on-one attention from a highly-successful copywriter & teacher.
You will be mentored by someone whose copy and marketing know-how has produced millions in sales for themselves and their clients.
There’s no better shortcut money can buy for boosting your copywriting skills in a hurry.
Here’s how the personal coaching works:
Everything runs on your schedule with "on demand" coaching throughout the entire 8-week session.
You just let us know what day you want your personal coaching to begin. (Any day in the next two weeks.)
That's when you'll start getting personal feedback from your coach.
You’ll be assigned to an online classroom with a small number of other students… led by one dedicated SWS Coach.
This is NOT “mass mob teaching”. No SWS classroom ever has more than 20 students.
That means your coach will really get to know you and your business…
… even if you’re just getting started…
… and be able to give you specific advice tailored to your situation, one-on-one.
We’ve even had people take this course twice in a row before, just because the networking, the trading of ideas, the brainstorming, and the interaction with their coach and fellow students, is such a blast.
The high-octane inspiration you pick up here will fuel your tank for a long, long time.
As you can imagine, this amount of personal mentoring comes at a price. However, it is a relative bargain.
That’s because, every single one of my hand-picked coaches charges at least $500 per hour for consulting, copy critiques, etc.
Having unlimited access to any of them to guide you through every step of SWS is an absolutely amazing opportunity.
And with SWS, you’ll only pay a small fraction of what you would if you tried to hire them on your own.
Now, you might be wondering: What time is the class?
Any darn time you want it to be!
Everything in the SWS Coaching Program happens on your schedule, not ours.
There are no live webinars or calls you need to schedule your life around. No deadline for meeting any specific task. No “falling behind” other students (because everyone goes at their own pace.)
All of the lessons, exercises, and bonuses are there waiting for you, 24 hours a day.
You can work on an exercise and post your results — or your questions — in your virtual classroom any time of the day (or night).
Within one to two working days, often on the same day, you’ll get a personal response from your coach. And with this one-on-one feedback, you’ll learn everything quickly.
And if you're still worried about how you're going to make time for all of this...
Some SWS Students have zoomed through the program in a few weekends.
One of my most successful students booked a 3-star hotel down the street a few Saturday afternoons (to get away from family distractions and focus on learning this). He’s a millionaire now.
But you don’t have to do anything as extreme as booking a hotel room.
Many other folks have spaced everything out, going through the materials over their lunch hour…
… or by turning off Netflix a few nights a week…
… or by spending a little less time mindlessly scrolling through Facebook…
And if you can do that, you’re going to have plenty of time to take full advantage of the Simple Writing System.
Now, it’s about time I introduced you to your SWS coach…
Now, it pains me to tell you...
Places in The Simple Writing System Coaching Program are limited
Due to the amount of one-on-one attention every student gets from their coach, we don’t take on any more than 20 students per class.
The upside to this is that you get a ton of hands-on, personal attention from a successful professional copywriter & teacher… who will expertly coach you as you transform into a killer writer.
Unfortunately, this also means spaces are very limited.
And we only run a couple of classes per year… so as you can imagine, spaces fill up fast.
If you can see an order button below on this page, this means there is still a space for you available in the current class.
But I can’t guarantee that space will still be available if you come back to this page tomorrow… or even later on today.
So, if you’re ready to secure your spot in The Simple Writing System Coaching Program, don’t delay. Order today.
The Simple Writing System
30-DAY 100% MONEY BACK GUARANTEE
To make your decision today as easy as possible, I’m giving you a screamingly-generous 30-day guarantee of satisfaction…
… meaning you’re not risking anything by diving in right now.
Here’s how it works:
Order today and try the Simple Writing System for yourself. You can even go through the exercises and get feedback from your SWS coach… and if for any reason, whatsoever, you’re not blown away by how easy the SWS makes it to create brilliant advertising…
… then you don’t owe me a cent.
Simply send an email to my support team within 30-days of ordering, and you will receive a prompt 100% refund.
This is a ridiculously generous guarantee… Especially considering we have a professional writer who has committed serious time to teaching you and the others in your virtual class.
This guarantee means you can test-drive the course, and get all your money back if it turns out it’s not for you.
I bent over backwards to create this course…
… literally pouring into it everything I know about systematically writing great sales messages.
It’s worked for so many people already that I’m betting it will work for you, too!
As soon as you order, you’ll have instant access to all of the video lessons and bonuses…
… and my staff will scramble to get your workbook to you as fast as possible. (Our customer service always gets rave reviews.)
It's decision time
All that’s really required to start your own adventure in making money is to:
What are you waiting for?
You are about to finally discover the foundation of every successful business.
It’s your turn to get on the inside for a change.
Remember, the spots in this current class are limited, and I can’t guarantee there will be any spots left if you come back to this page tomorrow… or even later today.
And since we only run a couple of classes per year, the time to act is now.
Grab your spot now, by signing up below.
Your entire future can change, dramatically and quickly, by choosing to join us right now. For just a few weeks of transformation and career-oriented fun.
This is powerful stuff, for people who are serious about achieving success.
A single new sales message that “hits all the hot buttons” of your market can generate massive results…
… making the price of this system nothing more than a brief investment on your part… quickly recovered.
And remember, you’re covered by my extremely generous 100% money-back guarantee, so you risk nothing by ordering today.
Order now, while you’re thinking about it, and your adventure in business success can begin right away.
Just click on the order button below and grab your spot.
I’ll look for you in your classroom.
The Simple Writing System
P.S. Here’s a reminder of EVERYTHING that happens when you upgrade to the Simple Writing Coaching System today:
So, there you have it.
If you’re ready to secure your place in The Simple Writing System Coaching Program, click the button below to sign up now:
P.P.S. – Are you asking yourself any of these 3 questions? (Click each to expand.)
FAQ 1: Will this work for me?
If I wasn’t 100% sure that the answer is “Yes!”, I wouldn’t be offering you both personal coaching from a successful pro and a 100% money-back guarantee.
It does not matter what kind of product you sell… high- or low-priced… physical product or digital download… something for the mass market or just for a specialty niche…
… what you are about to learn gives you a repeatable system that will be in your “Success Toolkit” for the rest of your career.
You will finally know what the best marketers in the world know about writing the strongest and most results-getting sales messages possible.
No one can ever take this skill away from you.
You will never again be at the mercy of anyone else for the most important part of your business:
The communication you have with your prospects, persuading them to buy.
Learning this system gives you total independence.
And even if you DO hire someone else to write for you…
… you will know EXACTLY what you need written…
… and how it should BE written.
So you will, essentially, be a freelance writer’s worst nightmare…
… because he will be forced to do his very best work for you, every time.
Because you know.
Because you, like the other successful marketers whose stories you see on this page…
… are finally clued-in to how great sales messages get created.
FAQ 2: Can I learn this?
Over 1,000 folks have been through the SWS Coaching Program. They came from every kind of situation you can imagine. Rookies, veteran business owners, it doesn’t matter.
The system works.
This is not like high school or even college.
This is, instead, simple yet advanced education for adults — adults who finally want to learn how to produce sales and results like the best marketers out there.
We’re going to gently force-feed into your brain…
… these simple step-by-step keys to finally understanding how and why selling works.
And we’ll do this by actually getting you to DO it.
This is not about getting critiques or reviews of your current materials. You can do that yourself, once you know what’s needed and what’s missing.
No… this program is about the freedom to go where you want to go with your marketing. As effectively as the best marketers out there.
This program is about creating everything you need now, and everything you’ll need as your business grows. Forever.
Why would you give into to the nonsensical belief that you “can’t do this”?
Of course you CAN do this.
The proof is all over this site. Just glance at their stories.
Others did it, often with less brains and more obstacles than you face today.
You can learn this…
You can fit this entire course into your current schedule, with just a few brief sessions each week.
You are not "too busy" to fit this in.
We tell folks that just eliminating one or two TV shows you’ve been watching...
... opens up more than enough time each week to get the whole system completed.
You can resume your TV addiction AFTER learning this system, if you like.
Many students have completed it in a long weekend. They just sat down and went through all of it, and GOT it.
Others squeezed it in – easily — with just a few hours a night, a few nights a week, or even over their lunch hour.
The thing is... it’s completely up to you.
You go at YOUR own pace. At whatever kind of schedule works for you...
... or even no schedule at all, if you want to just dive in when you have some time each week.
You don’t have to be anywhere to listen to any scheduled webinars, ever. All the lessons, and all the interaction happen when you choose.
FAQ 3: Can you teach me?
If you are willing to learn… and willing to be coached… I know I can.
Take a look at the wall of testimonials on this page. You’ll find success stories from some of the top marketers of the past 20 years, and people just like you.
I’ve broken everything down into simple, easy-to-master chunks for you.
Having this simple formula plugged into your brain makes every writing task faster, easier and TONS more profitable than just “winging it”…
… because you suddenly know exactly what to do at each step. Bang, bang, bang, and you’ve got the sales message you need.
How DO you define success?
Some folks define success as earning more money.
Or maybe you want a thriving, long-term business model.
Or you may want more free time.
Or you may want to dominate your niche market, and crush your competition while becoming the top dog.
Well, this is how it all gets done. Quickly, and simply…
… once you finally understand how to create the critical sales messages needed to get the results you crave.
Success in business is going to come down to your ability to produce sales. Without that, you’re toast.
So let’s fix that, starting right now.
Now, if you’re ready for the ride of your life to begin, it’s your turn.
The Simple Writing System
What Are Others Saying About John Carlton and The Simple Writing System?
The testimonials and case studies on this page are, to the best of our ability to determine, all true and accurate. They were provided willingly, without any compensation offered in return. These testimonials and case studies do not represent typical or average results. Most customers do not contact us or offer to share their results, nor are they required or expected to. Therefore, we have no way to determine what typical or average results have been. Many people do not implement anything we teach them. We can't make anyone follow our advice, and we obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped the folks on this page achieve. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort and motivation to work and follow recommendations. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has inherent risk for loss of capital.