2 – The Elevator Chat (1505)

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The Simple Writing System Express Course
Lesson #2 – The Elevator Chat

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[text_block style=”style_1.png” align=”left”]Lesson #1 was all about getting inside the head of your Perfect Prospect.

This new lesson is all about explaining who YOU are…

… in a simple, quick way that establishes your credibility and awesomeness in one spectacular breath. This is where sales start piling up, people.

Here’s how to participate in this unique interactive step of the SWS Express Course:

  1. Watch the brief video.
  2. Sticking to the template presented in the video. What do you say to Bob?
  3. Write that out, and post it in the comments section below.

That’s it.

A few high-level copywriting professionals from the SWS faculty — including myself — will jump in and respond to selected comments with interactive feedback over the next couple of days.

Don’t be shy. You’ve got nothing to lose here.

See you in the comments section.

John

P.S. – If you haven’t already seen the first lesson, I suggest you start The Simple Writing System Express Course there. This second lesson is the logical next step, so it will make more sense and be more valuable to your if spend a few minutes with Lesson #1.

(Click here for Lesson #1).

The SWS Instructors are no longer posting feedback to Lesson #1 exercises. But you will find hundreds of posts and replies there for you to review, and then apply to your own sales copy.[/text_block]

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