John Carlton's
Pint of Beer Challenge
Lesson #4

Here's an insider secret the expensive big ad agencies and high-priced copywriters don’t want you to discover…

"How To Create Your First Pretty Darn Good Ad...
In Just 9 Minutes."

John Carlton, here. “The Most Ripped-Off Copywriter Online.”

For many years now, I’ve been teaching people with absolutely zero advertising experience (not to mention a fear of trying to write anything) how to create their very first ad that actually works.

I do this by getting them to stop thinking about doing something most find difficult – write a good ad…

… and instead focus on small parts of real-world, face-to-face conversations they would have with their perfect prospect…

… if it were possible to sit down with every ideal prospect in the world.

Thanks to the internet and the relatively low costs of sending old school “snail mail,” you can get your story… your ad… in front of millions of prospects without ever leaving home.

What you’ve done in your three SWS Express Course / Pint of Beer Challenge lessons can form the backbone of your next sales page, social media post, or YouTube script.

Let me show you how it’s done.

It’s going to take us just about 9 minutes.

You can time this if you want.

Let’s get started, shall we?

Start your timer:

Here’s what you do:

Gather your three exercises.

You’re going to take those words, add just a few sentences to bring it all together, and you’re done.

Lesson #1: “What Do They Say?” is for inspiration and guidance. Keep that in front of you, so you never lose focus that your ad needs to address helping that person solve that problem.

And nothing else.

Do not burden or confuse them with other things you can do.

Do not try to sell other stuff – the best way to get a good ad working is to have ONE thing to sell.

You can sell your prospect other stuff after you’ve made that critical first sale.

Lesson #2: “What Do You Say?” is the opening of your ad. While you’re still learning how to write copy, keep it just that simple.

Lesson #3: “Closing the Deal” will do exactly that. Make the offer. Tell them the one thing they need to do next (right now!), so you can solve that problem they talked about in Lesson #1.

Between your Lesson #2 and Lesson #3 exercises, you’re going to throw in just a bit of salesmanship.

Maybe a success story or testimonial from a happy customer?

Maybe a few lines describing their lives once their problem is no more?

Below is a sample ad I wrote in a workshop years ago.

As you read through it, notice what a compelling little sales story it is and how I never deviate (even one sentence) from the model.

Along with your Pint of Beer Challenge exercises, use my ad as a model, and write yours.

The first draft, which should mostly be copy/pasting from your exercises, shouldn’t take you much longer than 9 minutes.

Are you getting lots of hits… but not converting them into sales?

“How To Quickly Double The Number Of Sales
You Make Online.

Hello,

My name is Joe Green. 

And if you would like to discover an easy, fast way to at least DOUBLE the number of sales you’re getting right now with your Web site… I can show you exactly how to do it.

This is something I do extremely well. And I have been doing it for two years now, online. I started out with horrible results, just like you. Then, I discovered how to double the number of hits to my site who became customers.

Then, I doubled it again.

This took just a few days, once I put the right elements in place. The result: My sales shot up. I went from earning less than a grand a month, to earning over five grand a week.

I’ve also helped 3,187 other people to do the same thing with their online businesses. This includes ABC, Inc, and XYZ company -- both are respected corporations who sell both online and from their stores in New York. And both companies DOUBLED their online sales within a month of following my simple advice.

“Thanks again for helping me with my Website --
sales are now over five times what they were last month.” -- Suzy Smith, Chicago


Here’s what I do: I uncover the ‘leaks’ in your Money Funnel, and show you how to plug them instantly. That means more people stay around to hear what you have to say and absorb your sales message. And that means more sales.

I also quickly uncover the mistakes you’re now making that – like most struggling businesses – are interfering with completing the sales process. Just removing these roadblocks will increase sales by another 50%, overnight.

Even more important… I can show you how to increase the “magnetic power” of your sales message to the point that – overnight – you can see double, triple, and even quadruple the results you used to get.

I’ve put all this information into a simple e-book that you can check out right now, if you like. The cost is just $49.

You don’t risk a penny by doing this. Take six months to decide. If you’re not happy, you can get a fast refund, with no questions asked.

To order, click here, fill out the order page and follow the three simple directions. You are seconds away from having this amazing e-book in your hands.

And you can see for yourself what all the fuss is about.

Thanks.

Joe Green

P.S. If you order right now, I will also send you a free audio report on how to instantly increase the amount of traffic you drive to your site. So the numbers of raw hits you receive gets a dramatic boost… just as you’ve discovered the simple secrets of converting those hits into sales.

Result: Even more profit than you ever dreamed possible.

Check this out now, while you’re thinking about it.

And that’s pretty much all there is to writing a darn good ad.

We added this bonus 4th lesson to make sure you see an example of how to “tie it all together” and create an ad.

Too many people do over-complicate this step when they are first learning.  You don't have to do that.

We know you’re a better marketer now that you’ve seen how an experienced copywriter creates a full ad from only these few pieces.

And you’ll be even better if you take just these few minutes, do this step, and create that ad.

When you're ready to expand on your sales pitch, you will take these basic elements as your foundation. Even 30-minute videos and long web pages can be broken down into these sections.

Rookies get hung up on the idea that someone is reading what they're writing.

It's a trap that will destroy response rates. Because your reader will quickly become a NON-reader as soon as you bore him… or insult his intelligence… or lose him with tangents or irrelevant stories.

Just like in real life, when you're talking to someone.

The closer you can make your copy read like an actual conversation, the higher your readership will be.

And that means more results.

Stay frosty.

John Carlton

P.S.  As I’m sure you’ve figured out, this “express course” is a mini-version of my complete Simple Writing System Program.

My hope for you is that these few lessons demonstrated that if you follow a proven process…

… you can write ads that will bring a lot more money into your business and your life.

There is a way you can learn my entire copywriting system.

Head over to this page to learn about, and get lifetime access to, my Simple Writing System copywriting program.

Chris McCombsChris McCombsChrisMcCombs.net

Earning a High Six-Figures Annually Online

"Before I discovered John Carlton I had NO IDEA how to write good copy... and I'll admit I was pretty skeptical about investing in his programs because it just didn't seem possible that I would be able to influence people with print like John does.

Well let me tell you that John's teachings have not only helped me increase conversions by over 511%, but John has been one of the backbones to me earning a high six-figures annually online.

Not only do I use John's strategies in my sales copy and videos, but his tactics have also helped me develop a cult-like following on my blog, making my blog the #1 blog AND website in the world in my niche where I'm able to get as many as 8039 visitors to my blog in one day all from free traffic sources... THAT is the power of the influential writing tactics John showed me how to do.

I love waking up and seeing all the money roll in my bank account... even while I'm off doing whatever the hell it is I want to do"

Marc Boninthecarbutler.ca

"Before SWS I was hesitant about writing a sales letter because I had no one with marketing knowledge that could give me feedback. Now I have a system. Thanks SWS crew!"

Robert PierceRobert PiercePresident, Tactical Response Solutions, TRSDirect.com

"John has created millions in profit for us. We pitted his ads and letters against big-city ad agencies, PR firms, and writers with lots of awards... and John slaughtered them all. He consistently hits 'home runs' for us -- 20-to-1 return in profit is not unusual. He has saved our butts on several occasions.

Michael RichesonMichael RichesonNewberg, OR

"Brought in more than a dozen high-ticket members ($4,000+ each)."

"I read "Kick-Ass Copywriting Secrets" a few months ago. It was so good I bought the Simple Writing System course. A couple weeks ago I had a chance to put it all together for a client of mine. Using what learned, I wrote a Facebook ad, a 3,000-word sales letter, and an email sequence.

The ad finished with a 6 percent CTR, the sales letter had a nearly 30 percent completion rate, and the email sequence (so far) has brought in more than a dozen high-ticket members ($4,000+ each). All from a $150 ad spend.

No way I could've pulled that off without John’s book and course. Thanks for all the valuable info!"

Otto TrommOtto Tromm

3 Times ROI With New Skills

"I just sold my most expensive screen ever. And, it was due to HOW I sold it with copy skills. Why am I so sure: - it was to a new customer - in a country where people are known for their fondness of bargain hunting - I am sure we had the most expensive offer (competitors offer a similar size screen at a third of the price) - it was the first time that such a screen was sold from a web inquiry. Wanna know how expensive the screen was? 25,000 euro (or about 35K in US$) without shipping or installation.

So thanks guys (David and John), I just made my investment in the Simple Writing System back 3 times on this order alone."

Dr. Ken NewhouseDr. Ken NewhouseDentalTown.com


30% more business!

"You showed me how to take my marketing campaign over-the-top. Because of you I had to increase my fees three times. My income has tripled, and your techniques allowed me to develop a waiting list of clients that is 6 months long. When I saw some of the so-called industry greats sitting in your seminar, following you around like a Big Buck during breeding season, I knew I needed to suck as much info out of you as I could. What you teach is worth 1,000 times what you charge."

Adam CloetAdam Cloetbodysystems.ca

"Over 6 figures/year into my pocket."

"For me... Copywriting was my lacking skill...

I never knew how to write effective copy, and John you've done a GREAT job... the SWS blows away any "system" I've seen in a long time. It's pretty much idiot proof.

To top it off, my motivation after this course has never been so high... Since starting it I've sold 2 new franchisees (which adds over 6 figures/year into my pocket). I'm starting to blast off writing follow up sequences....I've also finalized my entire franchise manual for all of my stores, and my web guy is starting to build a new website for my retail stores and will use your copywriting to make it smash the competition as well as build an avenue through the site to franchise even more...

I can't thank you enough... this is a program geared for REAL business minded people... it's the real deal... not some fancy, full of fluff, way of repackaging old basic marketing. Thanks John!"

Chris RabalaisNew Millennium Publications

Just One Tip Multiplied Response

"Using just ONE tip John gave us increased our mail response by 32%. This means an additional $2,000 in profit for every 1000 letters."

Tom VenutoTom VenutoBurnTheFatFeedTheMuscle.com

50% More Orders

My average order is 50% higher (and more) since I adopted your idea. I love your outlook, and your advice cracks me up while bringing in the results."

Lorrie MorganLorrie MorganRedHotCopy.com

"When my copywriting business was operating in the red, I bit the bullet and invested in John's stuff. Know what? I started making money. Lots of it. The subtle tweaks and step-by-step system I learned from John shot conversion rates through the roof. And I confidently raised my fees by 60% because of everything I learned from him... and my fees continue to rise."

[Disclosure: Lorrie has turned into such a successful copywriter and consultant that she's become a frequent Simple Writing System's Coach.]


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