John Carlton's
Pint of Beer Challenge
Lesson #4

Here's an insider secret the expensive big ad agencies and high-priced copywriters don’t want you to discover…

John Carlton, here. “The Most Ripped-Off Copywriter Online.”

For many years now, I’ve been teaching people with absolutely zero advertising experience (not to mention a fear of trying to write anything) how to create their very first ad that actually works.

I do this by getting them to stop thinking about doing something most find difficult – write a good ad…

… and instead focus on small parts of real-world, face-to-face conversations they would have with their perfect prospect…

… if it were possible to sit down with every ideal prospect in the world.

Thanks to the internet and the relatively low costs of sending old school “snail mail,” you can get your story… your ad… in front of millions of prospects without ever leaving home.

What you’ve done in your three SWS Express Course / Pint of Beer Challenge lessons can form the backbone of your next sales page, social media post, or YouTube script.

Let me show you how it’s done.

It’s going to take us just about 9 minutes.

You can time this if you want.

Let’s get started, shall we?

Start your timer:

Here’s what you do:

Gather your three exercises.

You’re going to take those words, add just a few sentences to bring it all together, and you’re done.

Lesson #1: “What Do They Say?” is for inspiration and guidance. Keep that in front of you, so you never lose focus that your ad needs to address helping that person solve that problem.

And nothing else.

Do not burden or confuse them with other things you can do.

Do not try to sell other stuff – the best way to get a good ad working is to have ONE thing to sell.

You can sell your prospect other stuff after you’ve made that critical first sale.

Lesson #2: “What Do You Say?” is the opening of your ad. While you’re still learning how to write copy, keep it just that simple.

Lesson #3: “Closing the Deal” will do exactly that. Make the offer. Tell them the one thing they need to do next (right now!), so you can solve that problem they talked about in Lesson #1.

Between your Lesson #2 and Lesson #3 exercises, you’re going to throw in just a bit of salesmanship.

Maybe a success story or testimonial from a happy customer?

Maybe a few lines describing their lives once their problem is no more?

Below is a sample ad I wrote in a workshop years ago.

As you read through it, notice what a compelling little sales story it is and how I never deviate (even one sentence) from the model.

Along with your Pint of Beer Challenge exercises, use my ad as a model, and write yours.

The first draft, which should mostly be copy/pasting from your exercises, shouldn’t take you much longer than 9 minutes.

Are you getting lots of hits… but not converting them into sales?

“How To Quickly Double The Number Of Sales
You Make Online.”

Hello,

My name is Joe Green. 

And if you would like to discover an easy, fast way to at least DOUBLE the number of sales you’re getting right now with your Web site… I can show you exactly how to do it.

This is something I do extremely well. And I have been doing it for two years now, online. I started out with horrible results, just like you. Then, I discovered how to double the number of hits to my site who became customers.

Then, I doubled it again.

This took just a few days, once I put the right elements in place. The result: My sales shot up. I went from earning less than a grand a month, to earning over five grand a week.

I’ve also helped 3,187 other people to do the same thing with their online businesses. This includes ABC, Inc, and XYZ company -- both are respected corporations who sell both online and from their stores in New York. And both companies DOUBLED their online sales within a month of following my simple advice.

“Thanks again for helping me with my Website --
sales are now over five times what they were last month.” -- Suzy Smith, Chicago

Here’s what I do: I uncover the ‘leaks’ in your Money Funnel, and show you how to plug them instantly. That means more people stay around to hear what you have to say and absorb your sales message. And that means more sales.

I also quickly uncover the mistakes you’re now making that – like most struggling businesses – are interfering with completing the sales process. Just removing these roadblocks will increase sales by another 50%, overnight.

Even more important… I can show you how to increase the “magnetic power” of your sales message to the point that – overnight – you can see double, triple, and even quadruple the results you used to get.

I’ve put all this information into a simple e-book that you can check out right now, if you like. The cost is just $49.

You don’t risk a penny by doing this. Take six months to decide. If you’re not happy, you can get a fast refund, with no questions asked.

To order, click here, fill out the order page and follow the three simple directions. You are seconds away from having this amazing e-book in your hands.

And you can see for yourself what all the fuss is about.

Thanks.

Joe Green

P.S. If you order right now, I will also send you a free audio report on how to instantly increase the amount of traffic you drive to your site. So the numbers of raw hits you receive gets a dramatic boost… just as you’ve discovered the simple secrets of converting those hits into sales.

Result: Even more profit than you ever dreamed possible.

Check this out now, while you’re thinking about it.

John Carlton

P.S.  As I’m sure you’ve figured out, this “express course” is a mini-version of my complete Simple Writing System Program.

My hope for you is that these few lessons demonstrated that if you follow a proven process…

… you can write ads that will bring a lot more money into your business and your life.

There is a way you can learn my entire copywriting system.

Head over to this page to learn about, and get lifetime access to, my Simple Writing System copywriting program.