John Carlton's
Pint of Beer Challenge
Lesson #4


Here's an insider secret the expensive big ad agencies and high-priced copywriters don’t want you to discover…

"How To Create Your First Pretty Darn Good Ad...
In Just 9 Minutes."

John Carlton, here. “The Most Ripped-Off Copywriter Online.”

For many years now, I’ve been teaching people with absolutely zero advertising experience (not to mention a fear of trying to write anything) how to create their very first ad that actually works.

I do this by getting them to stop thinking about doing something most find difficult – write a good ad…

… and instead focus on small parts of real-world, face-to-face conversations they would have with their perfect prospect…

… if it were possible to sit down with every ideal prospect in the world.

Thanks to the internet and the relatively low costs of sending old school “snail mail,” you can get your story… your ad… in front of millions of prospects without ever leaving home.

What you’ve done in your three SWS Express Course / Pint of Beer Challenge lessons can form the backbone of your next sales page, social media post, or YouTube script.

Let me show you how it’s done.

It’s going to take us just about 9 minutes.

You can time this if you want.

Let’s get started, shall we?

Start your timer:

Here’s what you do:

Gather your three exercises.

You’re going to take those words, add just a few sentences to bring it all together, and you’re done.

Lesson #1: “What Do They Say?” is for inspiration and guidance. Keep that in front of you, so you never lose focus that your ad needs to address helping that person solve that problem.

And nothing else.

Do not burden or confuse them with other things you can do.

Do not try to sell other stuff – the best way to get a good ad working is to have ONE thing to sell.

You can sell your prospect other stuff after you’ve made that critical first sale.

Lesson #2: “What Do You Say?” is the opening of your ad. While you’re still learning how to write copy, keep it just that simple.

Lesson #3: “Closing the Deal” will do exactly that. Make the offer. Tell them the one thing they need to do next (right now!), so you can solve that problem they talked about in Lesson #1.

Between your Lesson #2 and Lesson #3 exercises, you’re going to throw in just a bit of salesmanship.

Maybe a success story or testimonial from a happy customer?

Maybe a few lines describing their lives once their problem is no more?

Below is a sample ad I wrote in a workshop years ago.

As you read through it, notice what a compelling little sales story it is and how I never deviate (even one sentence) from the model.

Along with your Pint of Beer Challenge exercises, use my ad as a model, and write yours.

The first draft, which should mostly be copy/pasting from your exercises, shouldn’t take you much longer than 9 minutes.


Are you getting lots of hits… but not converting them into sales?

“How To Quickly Double The Number Of Sales
You Make Online.


Hello,


My name is Joe Green.


And if you would like to discover an easy, fast way to at least DOUBLE the number of sales you’re getting right now with your Web site… I can show you exactly how to do it.


This is something I do extremely well. And I have been doing it for two years now, online. I started out with horrible results, just like you. Then, I discovered how to double the number of hits to my site who became customers.


Then, I doubled it again.


This took just a few days, once I put the right elements in place. The result: My sales shot up. I went from earning less than a grand a month, to earning over five grand a week.


I’ve also helped 3,187 other people to do the same thing with their online businesses. This includes ABC, Inc, and XYZ company -- both are respected corporations who sell both online and from their stores in New York. And both companies DOUBLED their online sales within a month of following my simple advice.


“Thanks again for helping me with my Website --
sales are now over five times what they were last month.” -- Suzy Smith, Chicago

Here’s what I do: I uncover the ‘leaks’ in your Money Funnel, and show you how to plug them instantly. That means more people stay around to hear what you have to say and absorb your sales message. And that means more sales.

I also quickly uncover the mistakes you’re now making that – like most struggling businesses – are interfering with completing the sales process. Just removing these roadblocks will increase sales by another 50%, overnight.

Even more important… I can show you how to increase the “magnetic power” of your sales message to the point that – overnight – you can see double, triple, and even quadruple the results you used to get.

I’ve put all this information into a simple e-book that you can check out right now, if you like. The cost is just $49.

You don’t risk a penny by doing this. Take six months to decide. If you’re not happy, you can get a fast refund, with no questions asked.

To order, click here, fill out the order page and follow the three simple directions. You are seconds away from having this amazing e-book in your hands.

And you can see for yourself what all the fuss is about.

Thanks.

Joe Green

P.S. If you order right now, I will also send you a free audio report on how to instantly increase the amount of traffic you drive to your site. So the numbers of raw hits you receive gets a dramatic boost… just as you’ve discovered the simple secrets of converting those hits into sales.

Result: Even more profit than you ever dreamed possible.

Check this out now, while you’re thinking about it.


And that’s pretty much all there is to writing a darn good ad.


We added this bonus 4th lesson to make sure you see an example of how to “tie it all together” and create an ad.


Too many people do over-complicate this step when they are first learning.  You don't have to do that.


We know you’re a better marketer now that you’ve seen how an experienced copywriter creates a full ad from only these few pieces.


And you’ll be even better if you take just these few minutes, do this step, and create that ad.


When you're ready to expand on your sales pitch, you will take these basic elements as your foundation. Even 30-minute videos and long web pages can be broken down into these sections.


Rookies get hung up on the idea that someone is reading what they're writing.


It's a trap that will destroy response rates. Because your reader will quickly become a NON-reader as soon as you bore him… or insult his intelligence… or lose him with tangents or irrelevant stories.


Just like in real life, when you're talking to someone.


The closer you can make your copy read like an actual conversation, the higher your readership will be.


And that means more results.


Stay frosty.

  John Carlton

P.S.  As I’m sure you’ve figured out, this “express course” is a mini-version of my complete Simple Writing System Program.

My hope for you is that these few lessons demonstrated that if you follow a proven process…

… you can write ads that will bring a lot more money into your business and your life.


There is a way you can learn my entire copywriting system.

Head over to this page to learn about, and get lifetime access to, my Simple Writing System copywriting program.

Lisa WagnerLisa WagnerRugChick.com

Tripled Response!

"You know that new 'hook' you insisted I try in my sales pitch? It TRIPLED response! This translates into several hundred thousand dollars in sales over the coming year. You are on my Christmas gift list for life, dude."

Adam CloetAdam Cloetbodysystems.ca

"Over 6 figures/year into my pocket."

"For me... Copywriting was my lacking skill...

I never knew how to write effective copy, and John you've done a GREAT job... the SWS blows away any "system" I've seen in a long time. It's pretty much idiot proof.

To top it off, my motivation after this course has never been so high... Since starting it I've sold 2 new franchisees (which adds over 6 figures/year into my pocket. I'm starting to blast off writing follow up sequences....I've also finalized my entire franchise manual for all of my stores, and my web guy is starting to build a new website for my retail stores and will use your copywriting to make it smash the competition as well as build an avenue through the site to franchise even more...

I can't thank you enough... this is a program geared for REAL business minded people... it's the real deal... not some fancy, full of fluff, way of repackaging old basic marketing. Thanks John!"

Andrew RondeauAndrew RondeauWeBuildYourBlog.com

Best Investment I've Ever Made

"Best value course I have ever purchased... overall - great course, great value for money, expert feedback - I liked the structure. I have spent thousands of dollars on "internet related" products and in the past I have been personally mentored by not one but 2 'world famous' Internet Marketers (who charge even more thousands of dollars)...and this SWS course beats everything...it is the BEST EVER investment I made. I tell you what really pisses me off - I have spent thousands of dollars being mentored by so-called 'famous household' Internet Marketers and not one of them has suggested what you have John, not one!"

Dr. Ken NewhouseDr. Ken NewhouseDentalTown.com


30% more business!

"You showed me how to take my marketing campaign over-the-top. Because of you I had to increase my fees three times. My income has tripled, and your techniques allowed me to develop a waiting list of clients that is 6 months long. When I saw some of the so-called industry greats sitting in your seminar, following you around like a Big Buck during breeding season, I knew I needed to suck as much info out of you as I could. What you teach is worth 1,000 times what you charge."

Ernie SvensonErnie SvensonSmallFirmBootcamp.com

"To be honest, even though I have massive respect for John Carlton and everything he does, I was hesitant about signing up because I was afraid I'd be somehow disappointed.

But, after having run the gauntlet I can say... The SWS course was everything I secretly hoped it would be: practical, hands-on, inspiring, challenging, enlightening, thoroughly enjoyable, and definitely profitable.

Thank you SO much for offering this exceptional course, and for making it so convenient to learn copywriting from the best in the biz."

Jorge Garcia

"The SWS is an unbelievable, bullet-proof plan for composing the hands-down best copy I've ever written."

"I've been in the freelancing game for 7 years now and always had trouble putting things together. I've got it all: ADHD OCD BP ETC, so perfectionism and a short attention span blasted my workflow to pieces with my previous clients. SWS forces me to sit down, focus on making the cogs, and helps me put together a selling machine.

In ONE DAY I tweaked my Upwork.com profile and I started getting inundated with work requests. It was like no other copywriter had a page quite as sharp as mine. My request inbox was so loaded up I had to turn down several jobs a week. Upwork gave me top-rated status the following week based on how much work and 5-star ratings I was getting. I had to start sending people to my website to get in line for a chance to work with me.

Now I'm charging three times my previous hourly rate and clients are paying my per-project fee. I can't thank you enough for this system. As a fiction writer turned copywriter, it is the one writing tutorial that's actually worked for someone with my thinking patterns.

You should change the acronym from SWS to ROI. I'm making three times as much on freelance projects as I used to and now I HAVE TO TURN DOWN JOBS ON A WEEKLY BASIS. My new copy is bursting at the seams with an irresistible voice and pinpoint salesmanship and people are seeking ME out to work with them (and paying me much more than the other guys). No other book or course comes close. This is the end-all, be-all for copywriting courses.

Thanks a ton for everything."

Michael RichesonMichael RichesonNewberg, OR

"Brought in more than a dozen high-ticket members ($4,000+ each)."

"I read "Kick-Ass Copywriting Secrets" a few months ago. It was so good I bought the Simple Writing System course. A couple weeks ago I had a chance to put it all together for a client of mine. Using what learned, I wrote a Facebook ad, a 3,000-word sales letter, and an email sequence.

The ad finished with a 6 percent CTR, the sales letter had a nearly 30 percent completion rate, and the email sequence (so far) has brought in more than a dozen high-ticket members ($4,000+ each). All from a $150 ad spend.

No way I could've pulled that off without John’s book and course. Thanks for all the valuable info!"

Ken CalhounKen CalhounStockTradingSuccess.com

Sold Out The Show

"You inspired me to write a new pitch to my house list, using your tactics... and it generated a near-DOUBLE response rate (over 203 requests in under 24 hours, at $495 a pop). Sold out the show."

Craig WoolvenCraig Woolven

"Your Simple Writing System has instantly turbo-charged my sales letters. $11,000 of new business in 48 hours using just a few of your wickedly effective sales strategies.

John, your Simple Writing System is my step-by-step blueprint for writing killer, kick-ass sales letters. At last, a simple step-by-step system that pulls together all the elements of writing sizzling, money-in-the-bank sales letters.

The videos explain exactly what to do and the workbook is chock-a-block-full of real world examples and my personal tutor made sure I nailed every exercise.

I now know what to say and exactly how to write it. Powerful, laser targeted sales copy at my fingertips using your step-by step process. Absolutely awesome -- thanks John."

Jonathan Mitchell

$29,000 In New Business Since Completing The Course

"The Simple Writing System course was awesome... Overall, it was a great learning experience. We have closed over $29,000 in new business since completing the course. Thanks a lot."

The testimonials and case studies on this page are, to the best of our ability to determine, all true and accurate. They were provided willingly, without any compensation offered in return. These testimonials and case studies do not represent typical or average results. Most customers do not contact us or offer to share their results, nor are they required or expected to. Therefore, we have no way to determine what typical or average results have been. Many people do not implement anything we teach them. We can't make anyone follow our advice, and we obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped the folks on this page achieve. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort and motivation to work and follow recommendations. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has inherent risk for loss of capital.

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