Pint of Beer Challenge
Lesson #3 - Close The Deal
You’ve made it to the home stretch! You survived Lesson #1 and Lesson #2...
(If you haven't looked at those lessons, please do. Just like in the full Simple Writing System, the lessons in this Pint of Beer Challenge express course are meant to be completed in order.)
And now, it's time for the most important part of your business...
You won't stay in business long if you can't Close the Deal.
Yet it's one of the biggest blocks I find business owners stumbling over. Let’s take care of that right now.
Here’s our man, Mr. Carlton with three specific tips…
Now you know your ABCs. Always Be Closing.
And just like the last two lessons... it's your turn now.
1. You've watched the video
2. Think about what you can do to reverse risk
3. Can you map out the exact process by which money gets into your hands?
4. What can you add to your offer to boost value?
Teaching this course to over 1000 people, we've learned it's not uncommon for people to get tripped up on #4, "What you can add to boost value?".
Don't worry, we got your back.
Here are some ideas for you (courtesy of my colleague, Colin Chung)...
Quick Start Sheet
DONE FOR YOU
Done For You
If you took a look at this list and said to yourself, "That's fine for info-products and high level services like consultants... but my business is different."
That’s enough from me for now. I'll let you at it.
Your Pint of Beer Challenge Host
P.S. If you haven’t done the exercise from Lesson 1 or Lesson 2, yet... you really ought to.
John Carlton's Simple Writing System was designed with an internal logic where you go from step 1 to step 2 and so forth.
Skipping steps can really hurt you in your copy training.
I'm serious. Do 'em in order.
P.P.S. As soon as you've finished Lessons 1-3, and you're ready to "bring it all together" and create a Pretty Darn Good Ad...
... all in what could have been about as long as it *should* take you to enjoy a pint of beer...
... head over the final Pint of Beer Challenge lesson.