Pint of Beer Challenge
Lesson #1 - The Bar Conversation
You made it! Welcome to your first lesson of my Pint of Beer Challenge express copywriting course.
Got your beverage ready? (If you're really going to stick to the premise...)
Ready to rock?
This first lesson is one of my favorites.
You're going to lay the foundation upon which you will build the rest of your copy.
It doesn’t matter what you’re writing: ads, emails, blogs, sales letters, VSLs, social media posts, affiliate copy, webinars, presentations, white papers, phone scripts, whatever.
You’ll continually refer back to what you learn from this lesson today.
Sticking with our theme, it starts with alcohol. (If you’re not a drinker, don’t worry. It works with water and coffee, too. You’ll get where we’re going with this…)
Click on the image to watch the short video lesson below, and we'll talk again in a minute.
Insightful stuff, huh? Now let’s turn it back to you.
Here’s what I want you to do:
You've watched the video. (Go YOU!!!)
2. Now, think what your “perfect prospect” (who’s sitting next to you at this bar) would say...
3. And, write that conversation out.
Now, if you're a little stuck and drawing a blank, here are some questions to help you through this...
The key here is to get into their innermost thoughts and environment.
The key to getting better at copywriting is to actually write. Don't just read about how to write or watch videos where someone tells you how to write.
Open up your favorite word processor or grab a piece of paper and a pen.
Go ahead and give it a go. Write out what your prospect is dealing with.
Your Pint of Beer Challenge Host
Important note from your host, Stan Dahl.
When you've finished this exercise, you should find an email with Lesson #2 in your inbox.
In this mini version of The Simple Writing System, just like the full program, everything happens on your schedule, not ours.
I strongly suggest -- this is based on helping over 1000 people through this program -- you take a few moments to think about... and then really do write each exercise.
Drink as slowly as needed :)
Just like in the full Simple Writing System Program, these mini-lessons are in a specific order. They build on each other. Skipping ahead won’t help you in the long run.
Look for an email from me in your inbox.
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