Once you understand the fundamentals and advanced salesmanship techniques I teach...
... you will never be frustrated or intimidated by any new marketing channel or technology.
You will know exactly how to write what needs to be written to make the sale, every time.
How To Write Everything You'll Ever Need To
Make Your Business Wildly Successful.
Hi. This is John Carlton.
The Simple Writing System is my life’s work… in 18 steps.
It’s brought wealth to me, my clients, and thousands of freelancers and high-producing business owners who have wisely taken the time to learn my system.
If you’re not 100% sure who I am…
Over the last 30 years, I’ve been slugging it out on the front lines of the business world, creating some of the most successful and legendary ads, websites and sales messages in advertising history.
I started with nothing — no mentors, no business experience, no investment capital, no idea at all what to do — and I figured it all out by making every mistake possible, and learning my lessons.
My decades-long “school of hard knocks” included working with and for the legendary Gary Halbert, Jay Abraham, and Dan Kennedy…
… and writing ads for some of the world’s largest and most successful direct response marketing companies, including Agora and Rodale.
So when I gained some honest notoriety as one of the hottest advertising writers in the world, it was because I earned it.
And you know what? While I was figuring out how to create famous ads and make people rich through killer sales messages…
… I also discovered a simple way to teach others how to do the same thing for themselves.
For about 20 years now, I’ve been teaching rookies, entrepreneurs and veteran business owners the stunning shortcuts to finally create everything needed to persuade prospects to pay attention to you, and to buy what you offer.
My students and clients include many of the top marketers online who are now household names… including many of the more well-known “gurus” out there.
If you take a quick look at the Wall of Testimonials (on the bottom of this page), you’ll see famous marketers freely giving me credit for helping them.
I’ve also personally taught some of the most stubborn and hard-to-coach people you can imagine… and transformed them from struggling to make sales… into cash-generating powerhouses.
Today, I’d love to help you…
… like I’ve helped thousands of others… by teaching you my very straightforward, very simple step-by-step formula.
This formula will transform you and your business, by enabling you to quickly and easily write every sales message you’ll ever need to make your business cook on high heat.
I’m not just talking about the building blocks of a good sales message. I’m talking about EVERYTHING you need to create absolutely killer marketing materials that attract prospects in droves…
… and expertly persuade them to buy from you.
This includes all your websites, all your ads, all your emails, all your videos…
… everything that presents your sales message.
Successful marketers have a saying:
“Nothing happens until the sales message gets written.”
And the other side of this saying is: Once you know HOW to create all the sales messages you need…
… when you need them…
… you are finally in a position to reach all your goals, and become wildly and happily successful.
Think about it…
You will soon know exactly how to create all of the marketing materials that have been holding you up and murdering your bottom line… because you can’t yet figure out what you need to write… and what you need to say… to make your marketing a sales-closing machine.
Life can be brutal for marketers who don’t
know how to create great sales messages.
Is this your current reality? –
Your ads, websites and videos suck… with NO traffic and dismal sales conversions.
… and every marketing move you want to make is held hostage by expensive freelancers…
… while your business can be ruined if an outsourced writer misses the deadline or produces crap.
What’s more, without this simple knowledge of how to sell…
… you will never know why your ad or website or video worked… or why it bombed.
You are clueless about the single most important element of your business.
If you’re tired of singing the “I Got No Sales and My Advertising Sucks” blues…
… then you need to get the Simple Writing System Home Study Program right now.
Why do I call it The Simple Writing System?
The Simple Writing System is the most thorough learning process ever created for teaching every level of student, from rookie to veteran business owner.
It gives you all the tools you need to create every sales message required in your business.
There’s no other program like it anywhere.
It is a proven formula…
… perfected over the past 10 years by training over 1,000 students…
… that you can go through at your own pace…
… in your spare time (evenings, weekends, lunch hours)…
… and — maybe best of all — you’ll use the learning style that works best for you.
I know, from years of experience, that you can start from wherever you are right now… and learn this stuff quickly and put it to use right away.
In fact, the more mystified you currently are about creating sales messages…
… the faster you’ll grow… because this system brings it ALL into sharp focus… and empowers you with a rare power — knowing what needs to be done to bring in the Big Bucks.
You see, it’s not complicated.
This teaching method is exactly what former students (and there are a ton of them) consistently report WORKED for them. You can see the results on the Wall of Testimonials on this page.
Come with me…
… and I’ll show you how obvious, and easy, and systematic it can be (for the rest of your career) to write everything you need written in your business to make money.
And everything else you must do to reach prospects…
… including face-to-face pitches, banner ads, and social media…
… will be fully locked-and-loaded with all the tactics, strategies and hidden “mojo” used by the most notorious, famous and wealthy marketers you know and admire.
I was a former dead-broke comedian with a few sales letters under my belt when I discovered Carlton's teaching. John's coaching and the SWS are responsible for millions of dollars in revenue to my business. Even more crucial is the CONFIDENCE I gained as a salesman in print. SWS is like injecting persuasion into your brain and feeling it shoot from your fingertips.
Let me tell you how the Simple Writing System works, and what happens immediately when you sign up today:
As soon as you order the SWS Home Study Program, we’ll give you instant access to the training videos. This means you can get started writing better ads today.
All of the SWS Video Lessons are available online, so you’ll be able to watch any time you want… as many times as you want… from any Internet-connected device. You’ll never have to be anywhere or be online at any particular time.
There are 18 Video Lessons
Each lesson is designed to deliver one single key element of the process behind creating your own killer sales messages.
So everything is really easy to understand, and easy to adopt.
You'll move quickly toward a total understanding and mastery of the sales-message-writing process.
You can see and feel your progress, too…
… as everything stops being mysterious… and starts becoming a comfortable, confident part of your skills toolkit.
I'll break down the exact process I use to craft winning sales messages.
I'll explain how and why you'll use each of my steps in your sales letters, videos, and ads.
I'll show you examples of winning ads, many of which ran successfully for years. (You'll be getting the full version of all of these ads. More on that below...)
There are no live webinars or calls you need to schedule your life around. No deadline for meeting any specific task. No “falling behind”, because everyone goes at their own pace.
All of the lessons, exercises, and bonuses are there waiting for you, 24 hours a day.
You'll learn to write sales copy by writing sales copy.
Each lesson gives you a chance to put your new skills to work by providing a short, fun, laser-focused exercise. These exercises show you exactly how to bring what you learned in the video to life.
Do these exercises (which I strongly recommend, but of course that's up to you)...
... and then include your new killer copy in your current website, emails, Facebook ads, etc and you can start closing more sales almost immediately.
Your notes are already done for you.
As soon as you order, we’ll rush ship you a comprehensive workbook that contains all the notes from the slides used in the videos and all the exercises written out (so you’ll have them on video AND in this easy-to-read format).
PLUS — and this is a BIG plus — the workbook is also loaded with the FULL version of every proven ad I use in the videos… so you can see exactly how each step fits into real-world marketing. There’s no theory here. It’s all hard-core reality-based info. (Most of these ads are mine, including my most sought-after stuff.)
That means this workbook (over 300 pages deep) is a fire-breathing SWIPE FILE of the best ads you’ll ever lay your hands on… to copy, to use for inspiration, to rip from and use as blueprints.
… this system is a concise, packed-solid “One Stop Resource” for helping you write everything you’ll ever need to write to make your business kick some serious bottom-line butt.
… there’s more.
I've got a pile of extra bonuses for you.
Lifetime Video Access
If you order today... I'll give you lifetime access to the entire SWS Video Library… all 18 lessons.
This means that as long as you can get online… from any device… you’ll be able to treat yourself to a quick review or brush-up.
Whenever it’s time to create your next ad or campaign… in a few months or a few years… the SWS Videos will be there to remind you exactly how to craft a winner.
A Lifetime of Advanced “How To Apply The SWS” Training Programs
The fundamentals you’ll learn from me can be applied to everything you need to make your biz successful… without exception. That’s always been the case.
However, because past students requested more detail about these specific uses of the SWS, we’ll be creating a series of bonus tutorials that will show you exactly how to apply your new killer salesmanship skills to pretty much every aspect of online and offline marketing.
We’ll be adding these tutorials and others to the SWS Library over the next several months. As we do, you’ll get access to all of them… PLUS all updates and new bonuses as we add them in the years to come….
… for FREE.
You’ll get The Simple Writing System For:
The Best of SWS Coaching is now included…
Over the years, the Simple Writing System faculty has included several of the most famous and notoriously-successful professional copywriters in marketing.
Like David Deutsch… one of the highest paid “A-List” copywriters in the game (who has written controls for the largest direct mail companies in the world).
And Kevin Rogers… the writer behind the most outrageously successful launch campaigns in Clickbank.
And David Garfinkel... the author of #1 Amazon bestseller Breakthrough Copywriting and the host of the Copywriters Podcast.
And Lorrie Morgan-Ferrero… who has been a dominant female freelance copywriter for many years.
And Chris Haddad… whose selling prowess landed him on the Rachael Ray television show.
And “Million Dollar” Mike Morgan... whose copy has sold over $300,000,000 in goods and services, including multiple controls for Agora, the one-billion dollar direct-response marketing behemoth.
And Dr. Harlan Kilstein… who has been a highly-paid and much-sought-after pioneer in Internet marketing for dozens of niches.
The faculty has, in fact, consisted of a Who’s Who in modern advertising and marketing for many years now.
Because I want you to learn copy from all of these coaches, we’ve put together the very best of Simple Writing System exercises and Q&A from my notorious SWS Coaching Program.
This means you won’t just be learning from me during this upcoming class.
No. You’ll also — through this deep resource of seeing how other students handled the SWS — be learning from all of the former SWS teachers above, plus other “A List” copywriters and marketers who have taught SWS classes.
It’s like having access to the wisdom and applied strategies of the best in the game…
… all laid out for you to use, learn from, and profit with.
Over my decades in the hands-on front-line trenches of the business world…
… I’ve gotten in tight with the best marketers and professional writers in the business. Many of them credit me with providing the breakthrough that put their careers on steroids.
These men and women have written for the cream of the Internet marketing world… for entrepreneurs of every stripe in the business world… and for the largest direct mail outfits on the planet.
And they discovered that teaching is one of the biggest joys in life. Every top professional writer I’ve asked to participate in this system has agreed. They LOVE teaching, and they’re good at it.
Now, if this program is fun for hardcore professional writers and marketers…
… can you imagine what kind of thrill and adventure it can be for you as a student?
The most requested report I’ve ever created …
I’ll also include my original, uncensored “Power Words” collection. I created this beast by combing through my entire archive of top ads, and pulling out the snarling phrases and specific words that pumped up the response rates.
World-class hooks and headlines RELY on using the exact right word to get your point across. And here is a deep collection of the language choices that have defined my now-legendary career.
For years now, professionals (and other insiders I know) have kept this report near their desks when writing the really important stuff. They read through it for inspiration and ideas on how to craft their own hooks, headlines and killer copy.
It’s easily going to become your most-used “kick-starter” resource when you really need your copy to leap off the page and grab your reader.
If, for any reason, after trying the SWS, you decide it’s not for you, I’ll let you keep my “Power Words” special report as a free gift. Just for giving The Simple Writing System a try.
I’m Also Tossing in Full Membership to The Marketing Rebel Insider’s Club
That’s right. You’ll get 6 free months of full membership in the Marketing Rebel Insider’s Club – the online one-stop resource for marketers, entrepreneurs, and copywriters that we’ve been hosting for years.
Here, you get:
This makes the MRIC a tremendous resource to have for advice and tactics on the details of running a business.
It’s like a playground, an experimental business laboratory, a wonderful networking environment, and a marketer’s dream for inside info…
… all packed into a one-stop online club.
And it’s all for free while you’re a member. If you’re ready to stop thinking about it and you know it’s time for you to learn the real-world skill of writing ads that sell.
100% MONEY BACK GUARANTEE
Yup, you get a screamingly generous guarantee of satisfaction…
… meaning you’re not risking anything by diving in right now.
Here’s how your guarantee works:
- 1Order your Simple Writing System Home Study Course right now. Choose either one payment or the generous payment plan.
- 2You'll get immediate access to the video lessons so you can get started right away, if you like.
- 3Your SWS Workbook will be shipped to you soon as possible (usually within one business day).
- 4If at any time within the next 30 days you decide this system is not for you...
… simply return the workbook we’ve shipped to you (in any condition)…
… and you will receive a prompt refund.
This means you really risk nothing.
This guarantee means you can test-drive the course, and get all your money back if it turns out it’s not for you.
We’re looking out for you, and it’s up to us to show you why the program works.
I bent over backwards to create this course…
… literally pouring into it everything I know about systematically writing great sales messages.
It’s worked for so many people that I’m betting it will work for you, too…
… if you’ll just give it the slightest chance.
And if it doesn't... you get your refund, promptly and without hassle.
You’ll have instant access to all of the video lessons and bonuses…
… and my staff will scramble to get your workbook to you as fast as possible. Our customer service always gets rave reviews.
I want you to feel comfortable ordering, even if you’re not totally convinced and need to see the course first…
… you risk nothing.
So... how much is The Simple Writing System Home Study Course?
You will be stunned at the bargain we’ve prepared for you here.
I’m expensive to hire. My hourly consulting rate is $2,500, my day rate runs up to $15,000, and negotiations for getting me to write an ad start at $30,000 plus royalties.
I am typically paid thousands just for showing up at events to speak. My blog, my books, even my Facebook page is devoured by thousands of people worldwide… all clamoring for more and more insight, advice and mentoring.
However, because the SWS is my heart and soul, we’ve decided to offer this at-home-do-it-yourself version at the ridiculously reasonable bargain rate of just
(Or $99 today if you want to take advantage of our payment plan.)
Both the single payment and multi-payment options give you unlimited access to the training videos… forever. As long as we're in business streaming these SWS videos and adding new bonuses, you'll have access to all of it.
24 hours a day. 7 days a week. 365 days a year.
From anywhere in the world (as long as you've got a device that can get online).
Both my biz partner Stan Dahl and I have been in advertising, marketing, consulting, and teaching for over 30 years each now… and we have detailed plans to continue until we die (or civilization crumbles, the Grid collapses, the zombies arrive, etc.).
Short of that, you'll have unlimited access to the entire SWS Home Study Course any time you want, for as long as you want.
You can go through the course at your leisure now, return later for a refresher, or come by again and again just for specific help on whatever tactic or strategy you want.
There is no limit to your access.
It's up to you now...
All that’s really required to start your own adventure in making money is to:
What are you waiting for?
You are about to finally discover the foundation of every successful business.
It’s your turn to get on the inside for a change.
You need to hurry. Your opportunity is now.
I hope you realize how big this opportunity is.
Your entire future can change, dramatically and quickly, when you order The Simple Writing System Home Study Course.
What else are you going to spend $2 / day on this year?
Anything likely to transform your business and your life, and also be a ton of fun?
Well, for less than that $2 / day for just a single year, you will have lifetime access to the SWS Home Study Course.
And while I think I do a darn good job of making this fun to learn...
... I am always aware this is serious stuff, for people who are serious about achieving success.
This should not be a hard decision to make — you have an opportunity here.
A single new sales message that “hits all the hot buttons” of your market can generate massive results…
… making the price of this system nothing more than a brief investment on your part… quickly recovered.
Order now, while you’re thinking about it. And your adventure in business success can begin right away.
Just click on the order button and grab your spot.
I’ll look for you in the class.
P.S. – Are you asking yourself these 3 questions?
Q1: Will this work for me?
If I wasn’t 100% sure that the answer is “Yes!”, I wouldn’t be offering you a 100% money-back guarantee.
It does not matter what kind of product you sell… high- or low-priced… physical product or digital download… something for the mass market or just for a specialty niche…
… what you are about to learn gives you a repeatable system that will be in your “Success Toolkit” for the rest of your career.
You will finally know what the best marketers in the world know about writing the strongest and most results-getting sales messages possible.
No one can ever take this skill away from you.
You will never again be at the mercy of anyone else for the most important part of your business:
The communication you have with your prospects, persuading them to buy.
Learning this system gives you total independence.
And even if you DO hire someone else to write for you…
… you will know EXACTLY what you need written…
… and how it should BE written.
So you will, essentially, be a freelance writer’s worst nightmare…
… because he will be forced to do his very best work for you, every time.
Because you know.
Because you, like the other successful marketers whose stories you see on this page…
… are finally clued-in to how great sales messages get created.
Q2: Can I learn this?
Over 1,000 folks have been through the Simple Writing System. They came from every kind of situation you can imagine. Rookies, veteran business owners, it doesn’t matter.
The system works.
This is not like high school or even college.
This is, instead, simple yet advanced education for adults — adults who finally want to learn how to produce sales and results like the best marketers out there.
We’re going to gently force-feed into your brain…
… these simple step-by-step keys to finally understanding how and why selling works.
And we’ll do this by actually getting you to DO it.
This is not about getting critiques or reviews of your current materials. You can do that yourself, once you know what’s needed and what’s missing.
No… this program is about the freedom to go where you want to go with your marketing. As effectively as the best marketers out there.
This program is about creating everything you need now, and everything you’ll need as your business grows. Forever.
Why would you give into to the nonsensical belief that you “can’t do this”?
Of course you CAN do this.
The proof is all over this site. Just glance at their stories.
Others did it, often with less brains and more obstacles than you face today.
You can learn this…
You can fit this entire course into your current schedule, with just a few brief sessions each week.
You are not "too busy" to fit this in.
We tell folks that just eliminating one or two TV shows you’ve been watching...
... opens up more than enough time each week to get the whole system completed.
You can resume your TV addiction AFTER learning this system, if you like.
Many students have completed it in a long weekend. They just sat down and went through all of it, and GOT it.
Others squeezed it in — easily — with just a few hours a night, a few nights a week, or even over their lunch hour.
The thing is... it’s completely up to you.
You go at YOUR own pace. At whatever kind of schedule works for you...
... or even no schedule at all, if you want to just dive in when you have some time each week.
Q3: Can you teach me?
If you are willing to learn… I know I can.
Take a look at the wall of testimonials on this page. You’ll find success stories from some of the top marketers of the past 20 years, and people just like you.
I’ve broken everything down into simple, easy-to-master chunks for you.
Having this simple formula plugged into your brain makes every writing task faster, easier and TONS more profitable than just “winging it”…
… because you suddenly know exactly what to do at each step. Bang, bang, bang, and you’ve got the sales message you need.
How DO you define success?
Some folks define success as earning more money.
Or maybe you want a thriving, long-term business model.
Or you may want more free time.
Or you may want to dominate your niche market, and crush your competition while becoming the top dog.
Well, this is how it all gets done. Quickly, and simply…
… once you finally understand how to create the critical sales messages needed to get the results you crave.
Success in business is going to come down to your ability to produce sales. Without that, you’re toast.
So let’s fix that, starting right now.
Now, if you’re ready for the ride of your life to begin, it’s your turn.
What Are Others Saying About John Carlton and The Simple Writing System?
The testimonials and case studies on this page are, to the best of our ability to determine, all true and accurate. They were provided willingly, without any compensation offered in return. These testimonials and case studies do not represent typical or average results. Most customers do not contact us or offer to share their results, nor are they required or expected to. Therefore, we have no way to determine what typical or average results have been. Many people do not implement anything we teach them. We can't make anyone follow our advice, and we obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped the folks on this page achieve. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort and motivation to work and follow recommendations. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has inherent risk for loss of capital.