​Once you understand the fundamentals and advanced salesmanship techniques I teach...
... you will never be frustrated or intimidated by any new marketing channel or technology.
​ You will know exactly how to write what needs to be written to make the sale, every time.

How To Write Everything You'll Ever Need To
Make Your Business Wildly Successful.

Hi. This is John Carlton.


The Simple Writing System is my life’s work… in 18 steps.

It’s brought wealth to me, my clients, and thousands of freelancers and high-producing business owners who have wisely taken the time to learn my system.​

If you’re not 100% sure who I am…

Over the last 30 years, I’ve been slugging it out on the front lines of the business world, creating some of the most successful and legendary ads, websites and sales messages in advertising history.

I started with nothing — no mentors, no business experience, no investment capital, no idea at all what to do — and I figured it all out by making every mistake possible, and learning my lessons.

My decades-long “school of hard knocks” included working with and for the legendary Gary Halbert, Jay Abraham, and Dan Kennedy…

… and writing ads for some of the world’s largest and most successful direct response marketing companies, including Agora and Rodale.

So when I gained some honest notoriety as one of the hottest advertising writers in the world, it was because I earned it.

And you know what? While I was figuring out how to create famous ads and make people rich through killer sales messages…

… I also discovered a simple way to teach others how to do the same thing for themselves.

For about 20 years now, I’ve been teaching rookies, entrepreneurs and veteran business owners the stunning shortcuts to finally create everything needed to persuade prospects to pay attention to you, and to buy what you offer.

My students and clients include many of the top marketers online who are now household names… including many of the more well-known “gurus” out there.


If you take a quick look at the Wall of Testimonials (on the bottom of this page), you’ll see famous marketers freely giving me credit for helping them.

I’ve also personally taught some of the most stubborn and hard-to-coach people you can imagine… and transformed them from struggling to make sales… into cash-generating powerhouses.

Today, I’d love to help you…

… like I’ve helped thousands of others… by teaching you my very straightforward, very simple step-by-step formula.


This formula will transform you and your business, by enabling you to quickly and easily write every sales message you’ll ever need to make your business cook on high heat.


I’m not just talking about the building blocks of a good sales message. I’m talking about EVERYTHING you need to create absolutely killer marketing materials that attract prospects in droves…


… and expertly persuade them to buy from you.


This includes all your websites, all your ads, all your emails, all your videos…


… everything that presents your sales message.

Successful marketers have a saying:
“Nothing happens until the sales message gets written.”

And the other side of this saying is: Once you know HOW to create all the sales messages you need…

… when you need them…

… you are finally in a position to reach all your goals, and become wildly and happily successful.

Think about it…

You will soon know exactly how to create all of the marketing materials that have been holding you up and murdering your bottom line… because you can’t yet figure out what you need to write… and what you need to say… to make your marketing a sales-closing machine.

Life can be brutal for marketers who don’t
know how to create great sales messages.
​

Is this your current reality? –

Your ads, websites and videos suck… with NO traffic and dismal sales conversions.

… and every marketing move you want to make is held hostage by expensive freelancers…

… while your business can be ruined if an outsourced writer misses the deadline or produces crap.

What’s more, without this simple knowledge of how to sell…

… you will never know why your ad or website or video worked… or why it bombed.

You are clueless about the single most important element of your business.


If you’re tired of singing the “I Got No Sales and My Advertising Sucks” blues…

… then you need to ​get the Simple Writing System Home Study Program ​right now.

Why do I call it The Simple Writing System?

Because...

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    It truly is simple. You learn fast by watching super-targeted videos and doing short, fun, easy-to-understand exercises.
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    It burns into your brain the powerful skills behind knowing exactly how to create all your sales messages (and no, you don’t have to possess ANY writing skills at all right now).
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    It really is a versatile, fluid system (as in you’ll be able to use it over and over and over again). No matter if you’re a successful entrepreneur, budding business owner, or even a raw rookie marketer or copywriter.

The Simple Writing System is the most thorough learning process ever created for teaching every level of student, from rookie to veteran business owner.

It gives you all the tools you need to create every sales message required in your business.

There’s no other ​program like it anywhere.

It is a proven formula…

… perfected over the past ​10 years by training over 1,000 students…

… that you can go through at your own pace…

… in your spare time (evenings, weekends, lunch hours)…

… and — maybe best of all — you’ll use the learning style that works best for you.

I know, from years of experience, that you can start from wherever you are right now… and learn this stuff quickly and put it to use right away.

In fact, the more mystified you currently are about creating sales messages…

… the faster you’ll grow… because this system brings it ALL into sharp focus… and empowers you with a rare power — knowing what needs to be done to bring in the Big Bucks.


You see, it’s not complicated.

This teaching method is exactly what former students (and there are a ton of them) consistently report WORKED for them. You can see the results on the Wall of Testimonials on this page.

Come with me…

… and I’ll show you how obvious, and easy, and systematic it can be (for the rest of your career) to write everything you need written in your business to make money.

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    Your websites will rock with a torrent of traffic and rich sales conversions.
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    Your emails will pack brutal sales-generating energy and stunning open rates.
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    Your print ads will sizzle with an explosive charge of sales-producing power.
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    Your videos will pop with action-inducing persuasion.​

And everything else you must do to reach prospects…

… including face-to-face pitches, banner ads, and social media…

… will be fully locked-and-loaded with all the tactics, strategies and hidden “mojo” used by the most notorious, famous and wealthy marketers you know and admire.

I was a former dead-broke comedian with a few sales letters under my belt when I discovered Carlton's teaching. John's coaching and the SWS are responsible for millions of dollars in revenue to my business. Even more crucial is the CONFIDENCE I gained as a salesman in print. SWS is like injecting persuasion into your brain and feeling it shoot from your fingertips.

Kevin Rogers Copywriter

Kevin Rogers

CopyChief.com

Let me tell you how the Simple Writing System works, and what happens immediately when you sign up today:

As soon as you order the SWS Home Study Program, we’ll give you instant access to the training videos. This means you can get started writing better ads today.

All of the SWS Video Lessons are available online, so you’ll be able to watch any time you want… as many times as you want… from any Internet-connected device. You’ll never have to be anywhere or be online at any particular time.


There are 18 Video Lessons


Each lesson is designed to deliver one single key element of the process behind creating your own killer sales messages.


So everything is really easy to understand, and easy to adopt.


You'll move quickly toward a total understanding and mastery of the sales-message-writing process.


You can see and feel your progress, too…

… as everything stops being mysterious… and starts becoming a comfortable, confident part of your skills toolkit.


I'll break down the exact process I use to craft winning sales messages.

I'll explain how and why you'll use each of my steps in your sales letters, videos, and ads.


I'll show you examples of winning ads, many of which ran successfully for years. (You'll be getting the full version of all of these ads. More on that below...)


There are no live webinars or calls you need to schedule your life around. No deadline for meeting any specific task. No “falling behind”, because everyone goes at their own pace.


All of the lessons, exercises, and bonuses are there waiting for you, 24 hours a day.

You'll learn to write sales copy by writing sales copy.


Each lesson gives you a chance to put your new skills to work by providing a short, fun, laser-focused exercise. These exercises show you exactly how to bring what you learned in the video to life.

Do these exercises (which I strongly recommend, but of course that's up to you)...

... and then include your new killer copy in your current website, emails, Facebook ads, etc and you can start closing more sales almost immediately.

Your notes are already done for you.

John Carltons' Simple Writing System Workbook

As soon as you order, we’ll rush ship you a comprehensive workbook that contains all the notes from the slides used in the videos and all the exercises written out (so you’ll have them on video AND in this easy-to-read format).

PLUS — and this is a BIG plus — the workbook is also loaded with the FULL version of every proven ad I use in the videos… so you can see exactly how each step fits into real-world marketing. There’s no theory here. It’s all hard-core reality-based info. (Most of these ads are mine, including my most sought-after stuff.)

That means this workbook (over 300 pages deep) is a fire-breathing SWIPE FILE of the best ads you’ll ever lay your hands on… to copy, to use for inspiration, to rip from and use as blueprints.


In short...


… this system is a concise, packed-solid “One Stop Resource” for helping you write everything you’ll ever need to write to make your business kick some serious bottom-line butt.

But wait…

… there’s more.


I've got a pile of extra bonuses for you.

BONUS #1:

Lifetime Video Access


​If you order today... I'll give you lifetime access to the entire SWS Video Library… all 18 lessons.

This means that as long as you can get online… from any device… you’ll be able to treat yourself to a quick review or brush-up.

Whenever it’s time to create your next ad or campaign… in a few months or a few years… the SWS Videos will be there to remind you exactly how to craft a winner.

BONUS #2:
A Lifetime of Advanced “How To Apply The SWS” Training Programs

The fundamentals you’ll learn from me can be applied to everything you need to make your biz successful… without exception. That’s always been the case.

However, because past students requested more detail about these specific uses of the SWS, we’ll be creating a series of bonus tutorials that will show you exactly how to apply your new killer salesmanship skills to pretty much every aspect of online and offline marketing.

We’ll be adding these tutorials and others to the SWS Library over the next several months. As we do, you’ll get access to all of them… PLUS all updates and new bonuses as we add them in the years to come….

… for FREE.

You’ll get The Simple Writing System For:

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    Social Media (Facebook, Twitter, LinkedIn, etc.)
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    Video Marketing (YouTube, Facebook, Snapchat, DailyMotion, etc.)
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    Paid Advertising (AdWords and other ad networks)
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    Webinars
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    Opt-In Pages (so you’ll capture more qualified leads)
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    Video Sales Letters (VSLs)
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    Email Marketing (to warm up and close your best prospects)
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    Online Retail (Amazon, eBay, Etsy, etc.)
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    Blogging & Content Marketing
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    Direct Mail
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    And whatever new and profitable platforms come along next… we’ll keep adding new bonus training modules to the SWS member’s area… and you’ll get access to all of them (on top of your lifetime access to all of the SWS Training Videos.)

Bonus #3:
The Best of SWS Coaching is now included…


Over the years, the Simple Writing System faculty has included several of the most famous and notoriously-successful professional copywriters in marketing.

Like David Deutsch… one of the highest paid “A-List” copywriters in the game (who has written controls for the largest direct mail companies in the world).

And Kevin Rogers… the writer behind the most outrageously successful launch campaigns in Clickbank.


And David Garfinkel... the author of #1 Amazon bestseller Breakthrough Copywriting and the host of the Copywriters Podcast.

And Lorrie Morgan-Ferrero… who has been a dominant female freelance copywriter for many years.

​
And Chris Haddad… whose selling prowess ​landed him on the Rachael Ray television show.


And “Million Dollar” Mike Morgan... ​whose copy has sold over $300,000,000 in goods and services, including multiple controls for Agora, the one-billion dollar direct-response marketing ​behemoth.

And Dr. Harlan Kilstein… who has been a highly-paid and much-sought-after pioneer in Internet marketing for dozens of niches.

The faculty has, in fact, consisted of a Who’s Who in modern advertising and marketing for many years now.

Because I want you to learn copy from all of these coaches, we’ve put together the very best of Simple Writing System ​exercises and Q&A from​ my notorious SWS Coaching Program.

This means you won’t just be learning from me during this upcoming class.

No. You’ll also — through this deep resource of seeing how other students handled the SWS — be learning from all of the former SWS teachers above, plus other “A List” copywriters and marketers who have taught SWS classes.

It’s like having access to the wisdom and applied strategies of the best in the game…

… all laid out for you to use, learn from, and profit with.

Over my decades in the hands-on front-line trenches of the business world…

… I’ve gotten in tight with the best marketers and professional writers in the business. Many of them credit me with providing the breakthrough that put their careers on steroids.

These men and women have written for the cream of the Internet marketing world… for entrepreneurs of every stripe in the business world… and for the largest direct mail outfits on the planet.

And they discovered that teaching is one of the biggest joys in life. Every top professional writer I’ve asked to participate in this system has agreed. They LOVE teaching, and they’re good at it.

Now, if this program is fun for hardcore professional writers and marketers…

… can you imagine what kind of thrill and adventure it can be for you as a student?

Bonus #​4:
The most requested report I’ve ever created …

I’ll also include my original, uncensored “Power Words” collection. I created this beast by combing through my entire archive of top ads, and pulling out the snarling phrases and specific words that pumped up the response rates.


World-class hooks and headlines RELY on using the exact right word to get your point across. And here is a deep collection of the language choices that have defined my now-legendary career.


For years now, professionals (and other insiders I know) have kept this report near their desks when writing the really important stuff. They read through it for inspiration and ideas on how to craft their own hooks, headlines and killer copy.


It’s easily going to become your most-used “kick-starter” resource when you really need your copy to leap off the page and grab your reader.


If, for any reason, after trying the SWS, you decide it’s not for you, I’ll let you keep my “Power Words” special report as a free gift.  Just for giving The Simple Writing System ​a try.

Bonus #5:
I’m Also Tossing in Full Membership to The Marketing Rebel Insider’s Club

That’s right.  You’ll get ​6 free months of full membership in the Marketing Rebel Insider’s Club – the online one-stop resource for marketers, entrepreneurs, and copywriters that we’ve been hosting for years.


Here, you get:

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    A rotating archive of proven ads and timeless marketing lessons, strategies, and examples. Each ad is backed up with commentary, insights, and an explanation of how it was created and why it worked. (Swipe files of my ads alone have kick-started the careers of countless copywriters, and fueled the best years of oodles of entrepreneurs.)​
    ​
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    Unlimited chances to bend the ear of the entire Marketing Rebel Team on ANY biz, marketing, advertising, or even lifestyle questions in our Facebook-like chat stream. Would you like to have a place to turn to experienced marketers and small business owners who have been there and done that… ready to answer whatever questions you have on software, hiring, running a growing business… whatever else is holding you back? Inside the Marketing Rebel Insider’s Club, that’s exactly what you’ll find.​
    ​
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    As a full-privileged member in the MRIC, you are eligible for being chosen for a private Hot Seat consult with my business partner and co-creator of the SWS, Stan Dahl, and me, which we do monthly. That’s a full personal session with us, discussing your biz, your issues, your questions and sticking points. Clients who buy these Hot Seat consults shell out $2500 per session. For the MRIC members who get chosen, it’s FREE. (All members have access to these sessions, so you’ll benefit from these Hot Seats every month.)

This makes the MRIC a tremendous resource to have for advice and tactics on the details of running a business.

It’s like a playground, an experimental business laboratory, a wonderful networking environment, and a marketer’s dream for inside info…

… all packed into a one-stop online club.

And it’s all for free while you’re a member. If you’re ready to stop thinking about it and you know it’s time for you to learn the real-world skill of writing ads that sell.

CLICK HERE TO GET STARTED

100% MONEY BACK GUARANTEE

Yup, you get a screamingly generous ​guarantee of satisfaction…

… meaning you’re not risking anything by diving in right now.


Here’s how your ​guarantee works:

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    ​Order your Simple Writing System Home Study Course right now. Choose either one payment or the generous payment plan.
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    ​You'll get immediate access to the video lessons so you can get started right away, if you like.
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    Your SWS Workbook will be shipped to you soon as possible (usually within one business day).
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    If at any time within the next 30 days you decide this system is not for you...

… simply return the workbook we’ve shipped to you (in any condition)…

… and you will receive a prompt refund.


This means you really risk nothing.


This guarantee means you can test-drive the course, and get all your money back if it turns out it’s not for you.

We’re looking out for you, and it’s up to us to show you why the program works.

I bent over backwards to create this course…

… literally pouring into it everything I know about systematically writing great sales messages.


​It’s worked for so many people that I’m betting it will work for you, too…

… if you’ll just give it the slightest chance.


And if it doesn't... you get your refund, promptly and without hassle.

You’ll have instant access to all of the video lessons and bonuses…

… and my staff will scramble to get your workbook to you as fast as possible. Our customer service always gets rave reviews.

I want you to feel comfortable ordering, even if you’re not totally convinced and need to see the course first…

… you risk nothing.

So... how much is The Simple Writing System Home Study Course?


​You will be stunned at the bargain we’ve prepared for you here. 


I’m expensive to hire. My hourly consulting rate is $2,500, my day rate runs up to $15,000, and negotiations for getting me to write an ad start at $30,000 plus royalties.


I am typically paid thousands just for showing up at events to speak. My blog, my books, even my Facebook page is devoured by thousands of people worldwide… all clamoring for more and more insight, advice and mentoring.


However, because the SWS is my heart and soul, we’ve decided to offer this at-home-do-it-yourself version at the ridiculously reasonable bargain rate of just


$477.

(Or $99 today if you want to take advantage of our payment plan.)


Both the single payment and multi-payment options give you unlimited access to the training videos… forever.  As long as we're in business streaming these SWS videos and adding new bonuses, you'll have access to all of it.


24 hours a day.  7 days a week.  365 days a year.


From anywhere in the world (as long as you've got a device that can get online).


Both my biz partner Stan Dahl and I have been in advertising, marketing, consulting, and teaching for over 30 years each now… and we have detailed plans to continue until we die (or civilization crumbles, the Grid collapses, the zombies arrive, etc.).


Short of that, you'll have unlimited access to the entire SWS Home Study Course any time you want, for as long as you want.


You can go through the course at your leisure now, return later for a refresher, or come by again and again just for specific help on whatever tactic or strategy you want.


There is no limit to your access.​

It's up to you now...

All that’s really required to start your own adventure in making money is to:

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    Stop making excuses…
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    Find a proven resource like this where you can quickly learn what you need to learn…
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    And make the decision to get started.

What are you waiting for?

You are about to finally discover the foundation of every successful business.

It’s your turn to get on the inside for a change.

You need to hurry. Your opportunity is now.

I hope you realize how big this opportunity is.

Your entire future can change, dramatically and quickly, when you order The Simple Writing System Home Study​ Course.


What else are you going to spend $2 / day ​on this year?​


Anything likely to transform your business and your life, and also be a ton of fun?


Well, for less than that $2 / day for just a single year, you ​will have lifetime access to the SWS Home Study Course.


And while I think I do a darn good job of making this fun to learn...


... I am always aware this is serious stuff, for people who are serious about achieving success.

This should not be a hard decision to make — you have an opportunity here.

A single new sales message that “hits all the hot buttons” of your market can generate massive results…

… making the price of this system nothing more than a brief investment on your part… quickly recovered.

Order now, while you’re thinking about it. And your adventure in business success can begin right away.

Just click on the order button and grab your spot.

I’ll look for you in the class.

Stay frosty…

John

CLICK HERE TO GET STARTED

P.S. – Are you asking yourself these 3 questions?

Q1: Will this work for me?


If I wasn’t 100% sure that the answer is “Yes!”, I wouldn’t be offering ​you ​a 100% money-back guarantee.

It does not matter what kind of product you sell… high- or low-priced… physical product or digital download… something for the mass market or just for a specialty niche…

… what you are about to learn gives you a repeatable system that will be in your “Success Toolkit” for the rest of your career.

You will finally know what the best marketers in the world know about writing the strongest and most results-getting sales messages possible.

No one can ever take this skill away from you.

You will never again be at the mercy of anyone else for the most important part of your business:

The communication you have with your prospects, persuading them to buy.

Learning this system gives you total independence.

And even if you DO hire someone else to write for you…

… you will know EXACTLY what you need written…

… and how it should BE written.

So you will, essentially, be a freelance writer’s worst nightmare…

… because he will be forced to do his very best work for you, every time.

Because you know.

Because you, like the other successful marketers whose stories you see on this page…

… are finally clued-in to how great sales messages get created.

Q2: Can I learn this?

Over 1,000 folks have been through the Simple Writing System. They came from every kind of situation you can imagine.  Rookies, veteran business owners, it doesn’t matter.


The system works.


This is not like high school or even college.


This is, instead, simple yet advanced education for adults — adults who finally want to learn how to produce sales and results like the best marketers out there.


We’re going to gently force-feed into your brain…


… these simple step-by-step keys to finally understanding how and why selling works.


And we’ll do this by actually getting you to DO it.


This is not about getting critiques or reviews of your current materials. You can do that yourself, once you know what’s needed and what’s missing.


No… this program is about the freedom to go where you want to go with your marketing. As effectively as the best marketers out there.


This program is about creating everything you need now, and everything you’ll need as your business grows. Forever.


Why would you give into to the nonsensical belief that you “can’t do this”?


Of course you CAN do this.


The proof is all over this site.  Just glance at their stories.


Others did it, often with less brains and more obstacles than you face today.


You can learn this…


You can fit this entire course into your current schedule, with just a few brief sessions each week.

You are not "too busy" to fit this in.

We tell folks that just eliminating one or two TV shows you’ve been watching...

... opens up more than enough time each week to get the whole system completed.

You can resume your TV addiction AFTER learning this system, if you like.

Many students have completed it in a long weekend. They just sat down and went through all of it, and GOT it.

Others squeezed it in — easily — with just a few hours a night, a few nights a week, or even over their lunch hour.

The thing is... it’s completely up to you.

You go at YOUR own pace. At whatever kind of schedule works for you...

... or even no schedule at all, if you want to just dive in when you have some time each week.

Q3: Can you teach me?


If you are willing to learn… ​I know I can.

Take a look at the wall of testimonials on this page. You’ll find success stories from some of the top marketers of the past 20 years, and people just like you.

I’ve broken everything down into simple, easy-to-master chunks for you.

Having this simple formula plugged into your brain makes every writing task faster, easier and TONS more profitable than just “winging it”…

… because you suddenly know exactly what to do at each step. Bang, bang, bang, and you’ve got the sales message you need.


How DO you define success?

Some folks define success as earning more money.

Or maybe you want a thriving, long-term business model.

Or you may want more free time.

Or you may want to dominate your niche market, and crush your competition while becoming the top dog.

Well, this is how it all gets done. Quickly, and simply…

… once you finally understand how to create the critical sales messages needed to get the results you crave.

Success in business is going to come down to your ability to produce sales. Without that, you’re toast.

So let’s fix that, starting right now.

Now, if you’re ready for the ride of your life to begin, it’s your turn.

CLICK HERE TO GET STARTED

What Are Others Saying About John Carlton and The Simple Writing System?

Craig WoolvenCraig Woolven
"Your Simple Writing System has instantly turbo-charged my sales letters. $11,000 of new business in 48 hours using just a few of your wickedly effective sales strategies.


John, your Simple Writing System is my step-by-step blueprint for writing killer, kick-ass sales letters. At last, a simple step-by-step system that pulls together all the elements of writing sizzling, money-in-the-bank sales letters.


The videos explain exactly what to do and the workbook is chock-a-block-full of real world examples and my personal tutor made sure I nailed every exercise.


I now know what to say and exactly how to write it. Powerful, laser targeted sales copy at my fingertips using your step-by step process.  Absolutely awesome -- thanks John."


Tom WilkersonPhoenix, AZ
Topped Our Best Month Ever... In Just One Week With New Tactics


"In the last 3 months conversions on my website have gone through the roof. Last week we had 17 sales ($300 info product) with less than 300 unique visitors to the site, which is by far the best

month we ever had in just 1 week. My data base guy is foaming at the mouth to find out why my analytics data is sending such a huge spike in conversions and my bounce rate plummeting to the bottom of the Grand Canyon. I implemented changes to my site as I was progressing within the Simple Writing System Training Program and realized after week 3 that I had all my money back. I truly can't wait to see what happens to my bank account and my list at the end of the year!"


Kamron KaringtonKamron KaringtonRepeatReturns.com
$25 Per Minute!


"John, I made over $25 per minute using JUST your "power words" list. Increased click-throughs by 107%, and stuffed $10,500 in my pocket while sipping my morning coffee, using your tactics to rewrite some lame headlines for a client."


Ken CalhounKen CalhounStockTradingSuccess.com
Sold Out The Show


"You inspired me to write a new pitch to my house list, using your tactics... and it generated a near-DOUBLE response rate (over 203 requests in under 24 hours, at $495 a pop). Sold out the show."


Andrew RondeauAndrew RondeauWeBuildYourBlog.com
Best Investment I've Ever Made


"Best value course I have ever purchased... overall - great course, great value for money, expert feedback - I liked the structure. I have spent thousands of dollars on "internet related" products and in the past I have been personally mentored by not one but 2 'world famous' Internet Marketers (who charge even more thousands of dollars)...and this SWS course beats everything...it is the BEST EVER investment I made. I tell you what really pisses me off - I have spent thousands of dollars being mentored by so-called 'famous household' Internet Marketers and not one of them has suggested what you have John, not one!"


Otto TrommOtto Tromm
3 Times ROI With New Skills


"I just sold my most expensive screen ever. And, it was due to HOW I sold it with copy skills. Why am I so sure: - it was to a new customer - in a country where people are known for their fondness of bargain hunting - I am sure we had the most expensive offer (competitors offer a similar size screen at a third of the price) - it was the first time that such a screen was sold from a web inquiry. Wanna know how expensive the screen was? 25,000 euro (or about 35K in US$) without shipping or installation.


So thanks guys (David and John), I just made my investment in the Simple Writing System back 3 times on this order alone."


John OrbanJohn OrbanAlexanderArt.com
I’ve got to say, this SWS stuff is lightning in a bottle! I never even knew this world existed a year ago. I feel like I’m walking with giants! THANK YOU!


Matt Marshallfreelance copywriter
Carlton Got Me FIRED


"I had a cush job at one of the world's largest ad agencies. Then I found John's materials, and discovered the how to SELL, not just win awards. The agency hated my new style and gave me the boot. Which was a good thing -- my first year on my own, I'm on pace to earn FOUR TIMES my yearly salary at the agency. Thanks, John."


Andreea GradAndreea GradPortland, Oregon
30% more business in the last few months!


"What I learned in the Simple Writing System will help me build multiple streams of profits for years to come. I now feel I can truly make more money, create products that sell and attract more clients for my growing business. In fact, I can write my own ads which have brought in 30% more business locally in the last few months. I am so grateful for it. Thank you from my heart."


Amanda FoxcroftAmanda FoxcroftAmandaFoxcroft.com
Simple Writing System, and John Carlton's ferocious coaching, has been the best copywriting education investment I've ever made.


Before, I knew of the parts of the sales letter, but didn't know how to make each element sing with persuasion. Now, I know how to dig deeper into the minds of my prospects, how to use empathy, and how to assemble and write a great sales letter.


I'm grateful for the Simple Writing System and John's coaching because I wouldn't have known how to fully execute all these principles on my own. I now have a reliable system I can use again and again to consistently turn out amazing copy. Thank you!


Daryl ThompsonDaryl ThompsonInsurMark.net

"Quitting My Cushy 6-Figure Job"


"Our investment education business went from $50k a year in sales to over $200k in six months, thanks to John Carlton (and a hot webmaster from Houston). Thanks to what I've learned, I'm quitting my cushy six-figure a year job to go full-time in this new business!"


Terry DeanTerry Dean
Boosted sales by 70%




"Your headline suggestion for one of my web sites boosted sales by 70%! This equals an extra $3,000 every month...from ONE simple change. Thanks."


Mukesh ShahMukesh ShahI now understand exactly how to communicate with my prospects -  JobGettingResume.com
I am a resume writer. I connect with most of my clients through LinkedIn ProFinder.


For years, a typical reply from prospects was something like, "Your proposal is not suitable for me."


Since applying what I learned in The Simple Writing System Coaching Program to my copy, I have received ZERO responses like this.


I now understand exactly how to communicate with my prospects!


I'm (obviously) not closing everyone. Still, I see my conversion rates go up and up as I apply more techniques from the SWS.


Thank you, John & Colin.


Alex MandossianAlex MandossianMarketingOnline.com
John Carlton is a world-class copywriter, teacher, and trainer.


He doesn't just tell you how to do it.  He doesn't just show you how to do it.  He involves you so you learn and you burn those ideas into your mind so that you pick up his strategies and techniques... and the way to apply the psychology of world-class copy.


Most copywriters just write about writing copy.  John shows you how to get deep... How to bury your mind into the mind of your prospect.


I want to thank John Carlton from the bottom of my heart.  I give John my highest endorsement.


Peter IppolitoPeter IppolitoSan Salvador - CuponClub.net
We have top a "Daily Deal" site in El Salvador and Guatemala that sells big discount coupons for restaurants, hair salons, mechanics, hotels, etc.


Inspired by what Carton teaches about "One-Two Punch Bullets" in the SWS, last week we split-test the bullets we've been using on three of our offers.


The results were wild. All 3 resulted in a statistically significant increase in sales.


Argentinian Sausage Sandwiches: 12% increase over the control


Hotel and Spa Day: 28% increase over the control


Weight Loss Treatment: 85% increase over the control


We didn't change anything else. Just the 4-5 bullets near the top of the page.


Goes to show that copy REALLY matters.


Rich SchefrenRich SchefrenStrategicProfits.com

$287,000 The First Week!


"After listening to John for less than an hour, my mind caught fire and everything fell into place. I immediately produced my first sales letter ever... and it brought in $287,000 the first week! You can bet I seek out his advice every time I make a major business decision."


April MorelockIndiana
"Two months ago I had little hope of making it in this business. Now, after taking John's specific advice, I'm quitting my day job and doing this full time." 


James CurleyJames CurleyOHP Golf
"Forget College -- Study John's Advice"


"What I learned in an afternoon from John allowed me to earn more money than did my entire college education. I can't tell you how dramatically this has changed my life! My ads now cook and pull like crazy."


[Full Disclosure: James is a partner at a former client of mine, and he's gotten so good that I've both hired him to write for my business, and asked him to be a teacher in the Simple Writing System Coaching Program.]."


Jimmy ParentJimmy ParentBaltimore, MD
I spent 8 weeks under John Carlton's torturous coaching in the SWS Coaching Program... and all I got from it was a quadrupled income. (And better sex, a perfect golf swing, the ability to use military combat strategies to steal rubber guns from unsuspecting assailants...) PLUS: Agora flying me to Baltimore in 2 weeks to talk about a writing job.


Antony RuffinAntony RuffinMatthews, NC
Write More Effective Copy, In Less Time


"Everything was great. Being able to do it on my own time was a plus. The videos were high quality and the workbook has information that I have used to get good results…The Simple Writing System gave me a blue print where I can focus my efforts on each step of the puzzle. Now I can write more effective copy in less time.  It gives me the ability to write my own sales letters without using someone else's work as a template for the whole thing"


Michael NormanAustralia
Free Money!


"Amazing! My web site conversion rate has nearly DOUBLED, just from what you've taught me. And guess what? Also following your advice, I tested a much higher price... and the conversion rate was not affected at all. That's FREE MONEY without any extra work! You were right, John."


Michael RichesonMichael RichesonNewberg, OR
"Brought in more than a dozen high-ticket members ($4,000+ each)."


"I read "Kick-Ass Copywriting Secrets" a few months ago. It was so good I bought the Simple Writing System course. A couple weeks ago I had a chance to put it all together for a client of mine. Using what learned, I wrote a Facebook ad, a 3,000-word sales letter, and an email sequence.


The ad finished with a 6 percent CTR, the sales letter had a nearly 30 percent completion rate, and the email sequence (so far) has brought in more than a dozen high-ticket members ($4,000+ each). All from a $150 ad spend.


No way I could've pulled that off without John’s book and course. Thanks for all the valuable info!"


Dr. G.E. NielsenWisconsin
.One Tip, One New Car


"On your advice, I edited my copy using your 'Action Verbs'. This killer strategy ALONE allowed me to buy a new car (for cash) after the first campaign!"


Lorrie MorganLorrie MorganRedHotCopy.com
"When my copywriting business was operating in the red, I bit the bullet and invested in John's stuff. Know what? I started making money. Lots of it. The subtle tweaks and step-by-step system I learned from John shot conversion rates through the roof. And I confidently raised my fees by 60% because of everything I learned from him... and my fees continue to rise."


[Disclosure: Lorrie has turned into such a successful copywriter and consultant that she's become a frequent Simple Writing System's Coach.]


Victor ChengVictor ChengTaipei, Taiwan
When I started the SWS Coaching Program, I was a copywriting rookie.


At first look, the 18-steps program layout did not seem all that "simple."


However, once I got into it, I quickly understood why the program is structured the way it is. It made me focus on "one step at a time."


I trusted the system and followed my coach's guidance. Eight weeks later, I graduated with my new "killer" communication and persuasion skills.


Communication is always going to be the skill we use most often. The SWS program taught me the secrets of effective communication.  I'll use that every day in business and life.


Joshua MaherJoshua MaherFreelance Copywriter
I was made redundant from my job the day after I signed up for Simple Writing System with John - and it's the best thing that ever happened to me. 


Within a few days of taking this course, it was clear I never had to apply for another 9-5 position again. 


After the SWS and John's coaching (and sometimes... outright slaps upside the head), I've now got the tools to write a winning sales message ingrained in me.


Success in my freelance copywriting career - and happiness in life - will all come back to what I learned from John. 


That's not an overstatement... there's a reason he's referred to as "the best copywriting teacher on the planet." 


I immediately started putting what I learned into practice, earning thousands of dollars before I was even finished the course. 


The price of entry is literally a bargain for the transformation that will occur in your writing and business. 


If you're serious about taking your copywriting skills up to the level of "scary good", I can't recommend the Simple Writing System Coaching Program enough. 


David DeutschDavid DeutschWorld-class freelancer with controls for Boardroom, Phillips Publishing and other major league mailers... and a frequent Simple Writing System Instructor
Million Dollar Confession


Early in my career, I had the good fortune to discover John Carlton -- and he deserves much of the credit for my success as a freelancer. I hereby confess that many of the ideas behind the million-dollar controls I've written can be directly traced to what I learned or stole from John."


Jorge Garcia
"The SWS is an unbelievable, bullet-proof plan for composing the hands-down best copy I've ever written."


"I've been in the freelancing game for 7 years now and always had trouble putting things together. I've got it all: ADHD OCD BP ETC, so perfectionism and a short attention span blasted my workflow to pieces with my previous clients. SWS forces me to sit down, focus on making the cogs, and helps me put together a selling machine.


In ONE DAY I tweaked my Upwork.com profile and I started getting inundated with work requests. It was like no other copywriter had a page quite as sharp as mine. My request inbox was so loaded up I had to turn down several jobs a week. Upwork gave me top-rated status the following week based on how much work and 5-star ratings I was getting. I had to start sending people to my website to get in line for a chance to work with me.


Now I'm charging three times my previous hourly rate and clients are paying my per-project fee. I can't thank you enough for this system. As a fiction writer turned copywriter, it is the one writing tutorial that's actually worked for someone with my thinking patterns.


You should change the acronym from SWS to ROI. I'm making three times as much on freelance projects as I used to and now I HAVE TO TURN DOWN JOBS ON A WEEKLY BASIS. My new copy is bursting at the seams with an irresistible voice and pinpoint salesmanship and people are seeking ME out to work with them (and paying me much more than the other guys). No other book or course comes close. This is the end-all, be-all for copywriting courses.


Thanks a ton for everything."


Caleb O’DowdCaleb O’DowdFlorida
Pure Gold


"I've written pieces that have pulled in millions of dollars. Yet, when I sit down to write copy, I pull out my swipe file of John Carlton's stuff, and study it like my life depended on it. He is one of the few true experts in advertising. Pure gold."


Tom VenutoTom VenutoBurnTheFatFeedTheMuscle.com
50% More Orders


My average order is 50% higher (and more) since I adopted your idea. I love your outlook, and your advice cracks me up while bringing in the results."


John ReeseJohn Reese
"John Carlton is one of the best marketers in marketing HISTORY. I have learned a ton from him... and you should soak up everything from him that you can. It will only help you make more money from your Internet marketing efforts."


[Full Disclosure: We did not know or work with John Reese when he sent in this quote. We are now affiliates and colleagues.]


Kevin Hill
$340,000 in 7 Days


"I started working for internet marketer Russell Brunson as a full-time copywriter and had only written a handful of letters up until that point. He asked me to write a sales letter for our 12-Month Internet Millionaire launch -- my first major launch. I was a little nerved up and repeatedly referred to John's course for guidance while writing the letter. Thanks to implementing the quick-start copywriting secrets John revealed in his course, the letter ended up pulling in $340,000 in 7 days.


If you remotely care about becoming a better copywriter and marketer, you need to get your hands on John's materials before your competition does."


Craig ForteCraig ForteServiceForLife.com
Making Crime Pay


"Who says crime doesn't pay? John let me 'steal' one of his ad headlines for a seminar I was holding... netting me a cool $251,771 in just 3 days. I don't know any decent marketer who would be caught dead without John's help."


Michael JansMichael JansPresident, Insurance Profit Systems, Inc.
"I study Carlton's copy like a 14 year-old boy reads Playboy. Completely dazzled, entranced and full of desire. I've read hundreds of books on marketing and copywriting and make my living with it... so I know how to separate the wheat from the chaff in this business. Every time I think I've hit the nail on the head with my copy, I read one of John's letters and realize how much farther I could go. Ouch... it hurts to say that... but it's true."


Dan KennedyDan KennedyAuthor, No B.S. Marketing Series
"John Carlton is a copywriter I would hire, and there are damn few of those. Further, I would pay to be in a room to learn from him, and there are even fewer people on that list."


Adam CloetAdam Cloetbodysystems.ca
"Over 6 figures/year into my pocket."


"For me... Copywriting was my lacking skill...


I never knew how to write effective copy, and John you've done a GREAT job... the SWS blows away any "system" I've seen in a long time. It's pretty much idiot proof.


To top it off, my motivation after this course has never been so high... Since starting it I've sold 2 new franchisees (which adds over 6 figures/year into my pocket. I'm starting to blast off writing follow up sequences....I've also finalized my entire franchise manual for all of my stores, and my web guy is starting to build a new website for my retail stores and will use your copywriting to make it smash the competition as well as build an avenue through the site to franchise even more...


I can't thank you enough... this is a program geared for REAL business minded people... it's the real deal... not some fancy, full of fluff, way of repackaging old basic marketing. Thanks John!"


John LaneJohn LaneTaxSaleLists.com
30% Boost In Conversions


"I have been using some of the things John teaches in our email campaigns for our free workshop and our attendance each week has gone up by about 40%.  I also used some of his suggestions in the power point for the free workshop and  our conversion rate to the paid workshop has increased by about 30%. We were converting about 5% to a $1,297 workshop, now we are just under 7% conversion.


Bernadette DoyleBernadette DoyleClientMagnets.com
"THANKS! I got a quick ROI on this and my bullet writing is transformed forever. Very happy student here. Apart from the excellent content, you structured it so I actually worked through and applied the content. It's so easy to let books and programs gather dust - you made this really usable and I've benefited as a result."


Joe PolishJoe PolishPiranha Marketing, co-host of iLoveMarketing podcast
"Phenomenal content. Of all the marketing, advertising and copywriting experts I pay attention to, John Carlton is by far the most articulate and passionate and knowledgeable (and funny). I get more value just from your hilarious, ballsy stories alone than from the serious efforts of most other gurus. Man, you've helped my advertising get wicked-good."


[Full Disclosure: Joe has been a trusted colleague for many years.]


Gary HalbertGary HalbertTheGaryHalbertLetter.com
"John is the first guy I call when I have a marketing problem."


"His insights and marketing prowess are unparalleled among the working advertising experts I know... and I know them all. The money available, when you learn what insiders like John has to share, is just insane. In my book, there is John... and no one else is even close."


Harlan KilsteinHarlan KilsteinTheDogingtonPost.com
Million-Dollar Advice


"John's first critique of my copy was a shock -- I thought I was pretty darned good, but he told me to rip it up and start over from scratch, using his specific advice.


I'm glad I had the sense to listen -- my first year, with John's advice stinging in my ears, I earned over $350,000.  And this year, I'm bringing in a cool million."


Disclosure: Harlan's arguably John Carlton's most tenacious and successful student. He's one of the Simple Writing System's top coaches.


Perry MarshallPerry MarshallBestselling author of Ultimate Guide to Google AdWords and Ultimate Guide to Facebook Advertising
"John's input on my website increased my flow of sales leads by 50%. Also, his advice to trash my sales letter and start fresh (with very specific instructions on how to do it) DOUBLED my sales conversion rate! He was right -- this gets exciting, fast."


Robert PierceRobert PiercePresident, Tactical Response Solutions, TRSDirect.com
"John has created millions in profit for us. We pitted his ads and letters against big-city ad agencies, PR firms, and writers with lots of awards... and John slaughtered them all. He consistently hits 'home runs' for us -- 20-to-1 return in profit is not unusual. He has saved our butts on several occasions.


Jonathan Mitchell
$29,000 In New Business Since Completing The Course


"The Simple Writing System course was awesome... Overall, it was a great learning experience. We have closed over $29,000 in new business since completing the course. Thanks a lot."


Chris McCombsChris McCombsChrisMcCombs.net
Earning a High Six-Figures Annually Online


"Before I discovered John Carlton I had NO IDEA how to write good copy... and I'll admit I was pretty skeptical about investing in his programs because it just didn't seem possible that I would be able to influence people with print like John does.


Well let me tell you that John's teachings have not only helped me increase conversions by over 511%, but John has been one of the backbones to me earning a high six-figures annually online.


Not only do I use John's strategies in my sales copy and videos, but his tactics have also helped me develop a cult-like following on my blog, making my blog the #1 blog AND website in the world in my niche where I'm able to get as many as 8039 visitors to my blog in one day all from free traffic sources... THAT is the power of the influential writing tactics John showed me how to do.


I love waking up and seeing all the money roll in my bank account... even while I'm off doing whatever the hell it is I want to do"


Kenneth TurnbullKenneth TurnbullDirect Response Copywriter
Before the SWS, I THOUGHT my copywriting was pretty dang good...


In reality, my copy was lackluster, WAAAY overwritten, and often sloppy.


The SWS quickly changed all of that.


If you're serious about kicking up your copy-chops to the next level... faster than you could imagine was even possible... I think you'd be CRAZY not to jump at the chance to work with John in his Simple Writing System.


Kevin RogersKevin RogersCopyChief.com
I was a former dead-broke comedian with a few sales letters under my belt when I discovered Carlton's teaching. John's coaching and the SWS are responsible for millions of dollars in revenue to my business. Even more crucial is the CONFIDENCE I gained as a salesman in print. SWS is like injecting persuasion into your brain and feeling it shoot from your fingertips.


Sam ClitheroeSam ClitheroeDirect Response Copywriting
Before The Simple Writing System, I would mentally panic before ANY and EVERY copy project. Why? Because I didn't know HOW to start or what to actually do. It overwhelmed me... because there were a million different things I could do. I wasted TONS of time and mental energy just trying to "figure it out".


I was always nervous talking to clients because, while I had a general idea of what to do, I didn't TRULY know.


When I heard John say the SWS was his PERSONAL approach to writing copy and the ONLY system you'll ever need for the rest of your life, I was 100% sold.


I committed to using the SWS approach... to selectively IGNORE any other blog post, copywriting course, or "guru" and focus SOLELY on what SWS taught – I'm proud to say this was definitely the best decision I made.


After just 3 weeks of SWS, I started approaching EVERY copy project the same exact way... and it completely eliminated that pre-project resistance that kept me procrastinating.


My clients noticed the quality of my copy JUMP to new levels. I even had a call with one of the BIGGEST names I had ever talked to about potentially working together. The confidence the SWS approach gave me on that call allowed me to land the client.  He went on to say out of what seemed like +100 writers he's worked with, I was the best.


After just 6 months of starting my freelance career, I'm now traveling parts of the world while serving a small handful of satisfied clients... and I give all the credit to John Carlton and the SWS.


Chris HaddadChris Haddad"Mr. Moneyfingers"
"Hi. As I write this I'm richer than I ever thought I'd be, happier than I have any right to be . . . and have somehow become one of those "famous" copywriters who gets talked about on message boards, who's building a information business of my own that should hit 7-figures next year, and who's every letter and sales video gets mercilessly ripped off.


And it’s all John Carlton's fault."


[Disclosure: Chris's business did hit 7-figures. He's been a trusted associate for many years as well as a Simple Writing System instructor.]


Craig ClemensCraig ClemensNew York, NY


Thanks For Giving Me A Better Life


"Since 2005, your simple writing strategies have earned me and my clients millions. It all began when Eben Pagan shoved a copy of your course into my hands and said "Study every word and then write me some copy!" I was hooked, and got my hands on everything you produced.


My career as a copywriter has flourished since then, because you helped me understand the psychology behind a great sales message. In fact, just last month I booked a project that brought me a fat $15,000 (plus 5% of the gross sales in royalties)... and it took me just one week of work.


The beauty of writing sales copy is that it's not the writing that brings in the money... it's the knowledge of what to write about to get people to buy. And there is no one on earth who knows this -- and can teach it so you "get it" quickly -- better than John Carlton. Thanks, John, for giving me a better life."


Lisa WagnerLisa WagnerRugChick.com
Tripled Response!


"You know that new 'hook' you insisted I try in my sales pitch? It TRIPLED response! This translates into several hundred thousand dollars in sales over the coming year. You are on my Christmas gift list for life, dude."


Stacey MorgensternStacey MorgensternHolisticMBA.com
"John promises a lot in the SWS. You get 200%.  I don't even know how to calculate the ROI on this one. I am only half way through the course and one specific tactic I've used this week has generated at least $2,000 in passive revenue - and that was the FIRST time I tried it!"


Frank KernFrank Kern
"When John talks about changing your life, he's not kidding around."


"Just before the famous StomperNet launch, everything was in doubt. We cornered John for advice, and in just a few minutes he provided such clarity that the fog melted away... and I was finally able to write the pitch that made Internet marketing history, with record results.


That's twice he's helped me -- long ago, when I was broke, clueless and desperate, I somehow found John's 'Kick Ass' course... and halfway through, a calm confidence came over me. I told my wife that everything was going to be all right, because this really made sense. When John talks about changing your life, he's not kidding around."


[Full Disclosure: We received this quote from Frank before he was "the Frank Kern", the well-known marketing expert. I had yet to meet him when he first bought and read my course. We are now colleagues and recommend each other's materials.]


Markus KurodaJapan
"Studying John Carlton's writing, and adapting it to Japanese culture, has allowed me to dominate an entire Asian market. It's just unbelievable what you can do when you learn what's in John's amazing bag of tricks."


Ben CummingsBen CummingsPark Place Publishing, NY
"I Stalk Your Ads"


"Dear John: Your strategies have made me hundreds of thousands of dollars.  I consider your copywriting to be so influential on my success, that I've literally stalked your ads and sales letters, purchased countless products and services to get on lists... solely so I could collect (and study) the sales letters that you write. This practice has been like a real-world 'Harvard Business School' education for me. And I know dozens of millionaire business people and successful "guru's" that quietly keep an eye on you, follow all that you do, and consider you a major influence on their success."


Chris MilkieMilwaukee, WI
In the middle of the SWS I reinvented an ad for a weight loss biz and the phones went from lukewarm to SIZZLIN’.


Thank you John!!


Kenneth TurnbullKenneth TurnbullDirect Response Copywriter
Before the SWS, I THOUGHT my copywriting was pretty dang good...


In reality, my copy was lackluster, WAAAY overwritten, and often sloppy.


The SWS quickly changed all of that.


After 8 intense weeks of John Carlton tearing my copy to shreds, I discovered how to write tight, persuasive copy -- which reads like a fast ride down a roller-coaster -- and finally obliterated the "copy wrecking" head-trash that had been holding me back.


Mentoring under John Carlton has been a total game-changer for me. Behind his grizzled exterior, and tough-lovin' advice, John really gives a damn about ensuring the writers in his SWS make genuine breakthroughs.


If you're serious about kicking up your copy-chops to the next level... faster than you could imagine was even possible... I think you'd be CRAZY not to jump at the chance to work with John in his Simple Writing System.


Chris RabalaisNew Millennium Publications
Just One Tip Multiplied Response


"Using just ONE tip John gave us increased our mail response by 32%. This means an additional $2,000 in profit for every 1000 letters."


Dr. Ken NewhouseDr. Ken NewhouseDentalTown.com

30% more business!


"You showed me how to take my marketing campaign over-the-top. Because of you I had to increase my fees three times. My income has tripled, and your techniques allowed me to develop a waiting list of clients that is 6 months long. When I saw some of the so-called industry greats sitting in your seminar, following you around like a Big Buck during breeding season, I knew I needed to suck as much info out of you as I could. What you teach is worth 1,000 times what you charge."


Ken GlickmanKen GlickmanFormer Vice President of Marketing and Sales, Boardroom, Inc.
"Great copywriters are proven because consumers vote with their money. That's why guys like John Carlton are so expensive, and so valuable. This is seriously important information for your business. There are only a handful of writers in John's league. I read his book as soon as I got my hands on it."


Karen AlisonKaren Alisonremedywise.com
Was the SWS a life-changing experience? You better believe it!


Unlike some students in my SWS class, I was not an experienced marketer or sales copywriter. I had written three or four websites, but the two existing ones were not converting and I was at a loss as to how to make them generate income. I wrote good articles, judging by the comments and emails we received, and we had created a useful product, but we weren’t selling.


As I worked through the lessons of the SWS, with John’s probing guidance, all that changed. I learned about the different elements that have to be part of a sales message – long or short – and my writing style began to change. I began to choose words differently and work harder to find compelling language.


More importantly, my thinking changed. I began to think like a marketer who is communicating valuable information to persuade my prospect into buying, instead of an ignoramus blindly hoping to capture a few sales.


John has a saying. "If you have a good product, shame on you if you don’t do everything possible to get it to the people who need it."


That puts a whole different perspective on things, doesn’t it? The SWS makes it clear that it’s your responsibility to reach out to your prospect successfully, and shows you exactly how to do that. 


The course is structured in bite-sized steps to lead you through the process of creating an effective sales message, so you have a chance to think through and work with each crucial aspect. At each step, John’s incisive "tough love" feedback showed me where I could improve, when I needed to work harder to really get the lesson, and when I was actually writing well!


I also learned enormously from reading the other students’ posts and the input they received from our coach. The synergy of working in the classroom structure was so powerful, I know it has moved me forward by a quantum leap. My brain is bursting now with new ideas for products and sales messages that I can feature on our sites.


Finally, I understand the process of creating a sales message, so I know what I'm doing instead of fumbling around in the dark, hoping to luck into a good result.


When you are able to rely on tested sales concepts assembled by a pro from his many years of highly-successful copywriting, you have an unfair advantage you won’t find anywhere else. I know... I’ve looked. I've taken courses with some of the most prominent internet marketers and there is nothing with the clarity, simplicity, and focus of the SWS out there. Nothing.


This level of instruction – making the copywriting process 'simple' for the student - can only be achieved by a master writer who has spent years honing his chops to the point where he can teach you exactly how to put your own powerful, dollar-pulling sales message together.


Chris PayneChris PayneTriumphOverChallenges.com, United Kingdom
Profits Through The Roof


"I used Carlton's tactics in my advertising online, and profits went through the roof. That meant we could move into a bigger house, and I've kit it out with the most amazing high-tech gear. I would not be here today without John's help"


Ernie SvensonErnie SvensonSmallFirmBootcamp.com
"To be honest, even though I have massive respect for John Carlton and everything he does, I was hesitant about signing up because I was afraid I'd be somehow disappointed.


But, after having run the gauntlet I can say... The SWS course was everything I secretly hoped it would be: practical, hands-on, inspiring, challenging, enlightening, thoroughly enjoyable, and definitely profitable.


Thank you SO much for offering this exceptional course, and for making it so convenient to learn copywriting from the best in the biz."


Jeff GardnerJeff GardnerTX


Massive Breakthrough Generates $70,000


"I had a massive breakthrough reading your stuff, John. Over the last 14 days, what you taught me generated an extra 20,979 in sales! Thanks again."


(Update: "After a full month, my take is now $70,000! Note to self: Follow John's advice!")
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The testimonials and case studies on this page are, to the best of our ability to determine, all true and accurate. They were provided willingly, without any compensation offered in return. These testimonials and case studies do not represent typical or average results. Most customers do not contact us or offer to share their results, nor are they required or expected to. Therefore, we have no way to determine what typical or average results have been. Many people do not implement anything we teach them. We can't make anyone follow our advice, and we obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped the folks on this page achieve. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort and motivation to work and follow recommendations. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has inherent risk for loss of capital.

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