Simple Writing System Express Course
Lesson #3 - Close The Deal
The Simple Writing System Coaching Program is open.
You're welcome to check out the free lessons below... but if you know it's time for a highly-successful professional marketer, copywriter, and coach to guide you through our step-by-step system for cranking out copy the sells, sells, sells...
... go here for all the details and to sign up today. (Seats are very limited.)
Hello, hello, hello.
You survived lesson 1 and lesson 2...
And now, it's time for the most important part of your business...
In other words: close the deal.
Now, while I'm tempted to stick a video of Alec Baldwin's monologue from "Glengarry Glen Ross" here...
Stan told me we'd better stick to John Carlton instead.
So here he is again... with three tips:
Now you know your ABCs. Always Be Closing.
And just like the last two lessons... it's your turn now.
You've watched the video
- 2Think about what you can do to reverse risk
- 3Can you map out the exact process by which money gets into your hands?
- 4What can you add to your offer to boost value?
- 5Write it all out in the comments section...
- 6And I'll get back to you with feedback.
Now, some people might get tripped up on 4 (what you can add to boost value)...
Don't worry, I got your back.
Here are some ideas for you...
Quick Start Sheet
DONE FOR YOU
Done For You
Now, some people might take a look at this list and say, "that's all good and well for info-products and high level services like consultants... but this doesn't apply to my business".
Well, think again.
I recently joined a gym and I got a free app, a nutrition guide and two sessions with a personal trainer.
Here's another example...
I'm a Toyota guy. Whenever I buy something from them, I get two years of free check-ups, gasoline and car washes.
So what's that "extra little something" you can add to your offer...
... that not only knocks them off the fence...
... but also gives you a built-in excuse to see your customer again so you can deliver more value to them...
And gets them to become repeat clients... or even customers-for-life?
I'll let you at it.
See you in the comments section.
Your Personal Copy Coach
P.S. If you haven’t done the exercise from Lesson 1 or Lesson 2, yet... you really ought to.
John Carlton's Simple Writing System was designed with an internal logic where you go from step 1 to step 2 and so forth.
Skipping steps can really hurt you in your copy training.
I'm serious. Do 'em in order. Go back to Lesson 1 now, and do the exercise. And then Lesson 2.
I'll be spending most of my time here today, but I'll try to jump back to the Lesson 1 or Lesson 2 exercises and give you some feedback and tips if you post today.
Enter your SWS Exercise in the Comments Section below...
"I've written pieces that have pulled in millions of dollars. Yet, when I sit down to write copy, I pull out my swipe file of John Carlton's stuff, and study it like my life depended on it. He is one of the few true experts in advertising. Pure gold."
The testimonials and case studies on this page are, to the best of our ability to determine, all true and accurate. They were provided willingly, without any compensation offered in return. These testimonials and case studies do not represent typical or average results. Most customers do not contact us or offer to share their results, nor are they required or expected to. Therefore, we have no way to determine what typical or average results have been. Many people do not implement anything we teach them. We can't make anyone follow our advice, and we obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped the folks on this page achieve. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort and motivation to work and follow recommendations. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has inherent risk for loss of capital.