Simple Writing System Express Course
Lesson #1 - The Bar Conversation
Well, you made it! Welcome to your first lesson of the Simple Writing System Express Course.
I’ve been one of John’s go-to instructors since the beginning of this program in 2009. So I’ll take good care of you.
Ready to rock? Okay…
Today’s lesson is one of my favorites.
You're going to lay the foundation upon which you will build the rest of your copy.
Doesn’t matter what you’re writing: ads, emails, blogs, sales letters, VSLs, social media posts, affiliate copy, webinars, presentations, white papers, phone scripts, whatever…
You’ll continually refer back to what you learn from this lesson today.
Not surprisingly, it starts with alcohol. (If you’re not a drinker, don’t worry. You’ll get where we’re going with this…)
And with that, let's hear directly from John Carlton...
(Click on the image to watch the short video lesson below, and we'll talk again in a minute).
Insightful stuff, huh? Now let’s turn it back to you.
Here’s what I want you to do…
You've watched the video. (Go YOU!!!)
- 2Now, think what your “perfect prospect” (who’s sitting next to you at this bar) would say...
- 3And, write that conversation out below.
- 4Finally, wait for my feedback (I absolutely love teaching so I'll reply to as many posts as I can during this free course.)
Now, if you're a little stuck and drawing a blank, here are some questions to help you through this...
The key here is to get into their innermost thoughts and environment.
So go ahead, give it a go and write out what your prospect is dealing with below...
Lorrie, John & Stan
P.S. When you're finished with this exercise, head on over to Lesson #2. In that lesson, you'll learn how to use a never-fail, fill-in-the-blank phrase to seize the attention of your ideal prospect.
P.P.S. I strongly suggest you watch this video and complete this exercise before moving on. Just like in the full Simple Writing System Coaching Program, these mini-lessons are in a specific order so they build on each other. Skipping ahead won’t help you in the long run.
P.P.P.S. You might have noticed that I’m the only female instructor on the SWS staff. One of my specialties is how to sell to women. But when I write testosteronal copy, you’d be hard pressed to find a single XX chromosome in my words. (In fact, right now I’m writing for the survivalist and gun-owner markets.) It’s all about building rapport with your market, no matter what gender they are. I got you covered!
Enter your SWS Exercise in the Comments Section below...
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