Simple Writing System Express Course
Lesson #1 - The Bar Conversation
The Simple Writing System Coaching Program is open.
You're welcome to check out the free lessons below... but if you know it's time for a highly-successful professional marketer, copywriter, and coach to guide you through our step-by-step system for cranking out copy the sells, sells, sells...
... go here for all the details and to sign up today. (Seats are very limited.)
Hey, glad to see you here.
Welcome to the first lesson of your Copy Mini-Course.
Let's get started...
Today, we’re going to craft a foundational "copy tool"...
Something that will become the DNA of everything you write:
Ads, emails, blogs, sales letters, VSLs, webinars, white papers, phone scripts… whatever you use to sell your product or service.
Not surprisingly, it starts with alcohol.
And with that, let's hear it for John Carlton...
(Click on the image to watch the short video lesson below, and we'll talk again in a minute).
What'd you think?
Now it's your turn.
You've watched the video.
2. Now, imagine what your “perfect prospect” would say at this bar...
3. And, write that conversation out below.
4. Finally, wait for my feedback (I'll reply to as many posts as I can during this free course).
Now, if you're a little stuck and drawing a blank, here are some questions to help you through this...
• How did the last guy screw over your prospect?
• How is the prospect's spouse annoyed with them over this problem?
• What is the prospect vocally frustrated about regarding this problem?
• On the flip side, what is the prospect hiding from their spouse... or too embarrassed to talk about?
• What specifically about this problem keeps your prospect up at night?
The key here is to get into their world and headspace.
So go ahead, give it a go and write out what your prospect is dealing with below...
John, Caleb, Colin, & Stan
P.S. - When you're finished with this exercise, head on over to Lesson #2. In that lesson, you'll learn how to use a never-fail, fill-in-the-blank phrase to seize the attention of your ideal prospect.
P.P.S. - I strongly suggest you watch this video and complete this exercise before moving on. Just like in the full Simple Writing System Coaching Program, these mini-lessons are in a specific order so they build on each other.
Enter your SWS Exercise in the Comments Section below...
"I've written pieces that have pulled in millions of dollars. Yet, when I sit down to write copy, I pull out my swipe file of John Carlton's stuff, and study it like my life depended on it. He is one of the few true experts in advertising. Pure gold."
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