FREE Interactive, Personal Coaching & Training On Finally Writing The Kind Of Balls-To-The-Wall “Take No Prisoners” Sales Copy That Will Give You A Guilt Complex Over The Massive Profits You Generate (While Gleefully Crushing Your Competition)!

Jimmy ParentBaltimore, MD
I spent 8 weeks under John Carlton's torturous coaching in the SWS Coaching Program... and all I got from it was a quadrupled income. (And better sex, a perfect golf swing, the ability to use military combat strategies to steal rubber guns from unsuspecting assailants...) PLUS: Agora flying me to Baltimore in 2 weeks to talk about a writing job.
Kenneth TurnbullDirect Response Copywriter
Before the SWS, I THOUGHT my copywriting was pretty dang good...
In reality, my copy was lackluster, WAAAY overwritten, and often sloppy.
The SWS quickly changed all of that.
After 8 intense weeks of John Carlton tearing my copy to shreds, I discovered how to write tight, persuasive copy -- which reads like a fast ride down a roller-coaster -- and finally obliterated the "copy wrecking" head-trash that had been holding me back.
Mentoring under John Carlton has been a total game-changer for me. Behind his grizzled exterior, and tough-lovin' advice, John really gives a damn about ensuring the writers in his SWS make genuine breakthroughs.
If you're serious about kicking up your copy-chops to the next level... faster than you could imagine was even possible... I think you'd be CRAZY not to jump at the chance to work with John in his Simple Writing System.
Chris McCombsChrisMcCombs.net
Earning a High Six-Figures Annually Online
"Before I discovered John Carlton I had NO IDEA how to write good copy... and I'll admit I was pretty skeptical about investing in his programs because it just didn't seem possible that I would be able to influence people with print like John does.
Well let me tell you that John's teachings have not only helped me increase conversions by over 511%, but John has been one of the backbones to me earning a high six-figures annually online.
Not only do I use John's strategies in my sales copy and videos, but his tactics have also helped me develop a cult-like following on my blog, making my blog the #1 blog AND website in the world in my niche where I'm able to get as many as 8039 visitors to my blog in one day all from free traffic sources... THAT is the power of the influential writing tactics John showed me how to do.
I love waking up and seeing all the money roll in my bank account... even while I'm off doing whatever the hell it is I want to do"
Andrew HryniewiczChelsea, UK - AndrewWayfinder.com
Before SWS I struggled, rambled and "explained" my unique, and (very) hard-to-describe spirit coaching and healing work.
Now... I know what and how to say (and structure) my message to make readers say 'That sounds amazing...'.
I'm finding that the words and pages I need are just flowing out!
Everyone promises "to crack the code". John (and the great SWS teachers) deliver!
Massive thanks.
Carolynn AnanianDirect Response Copywriter
If you have to pick just one resource for learning copy, The Simple Writing System is it.
I read all the copy books, yet I was still frozen by performance anxiety every time I sat down to write.
Now that I'm better at research and understanding my avatar, writing is so much easier and faster. The research lessons alone were worth the price, because they got me inside the prospect's brain in a way no other book or course was able to.
I appreciate how you guys broke down the entire writing process step by step. 
Good writing isn't a fluke, it's a formula. (And I don't mean those B.S. formulas you see out there for how to write a sales page).
The SWS taught me the nuts and bolts of crafting a killer sales argument are deeper than just hooks and headlines.  And good luck finding material out there that explains all of this in a way practical and down to earth like it's done in the SWS.
Definitely glad I chose the private coaching option, too. Colin gives the best insights, took the SWS lessons to another level, and gently redirected me when I missed something. At least 80% of the value I got from SWS came from the private coaching. My only regret is that I didn't find you years earlier.
Evelyn ByrneOwner, Market iMprint
"SWS is the first course I’ve completed without the fear of 'what to do next'.
I now have a road map to help me write copy that sells.
You know that saying... 'Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime!'
That to me is the essence of the SWS Coaching Program!"
Michael NormanAustralia
Free Money!
"Amazing! My web site conversion rate has nearly DOUBLED, just from what you've taught me. And guess what? Also following your advice, I tested a much higher price... and the conversion rate was not affected at all. That's FREE MONEY without any extra work! You were right, John."
John Reese
"John Carlton is one of the best marketers in marketing HISTORY. I have learned a ton from him... and you should soak up everything from him that you can. It will only help you make more money from your Internet marketing efforts."
[Full Disclosure: We did not know or work with John Reese when he sent in this quote. We are now affiliates and colleagues.]
Craig Woolven
"Your Simple Writing System has instantly turbo-charged my sales letters. $11,000 of new business in 48 hours using just a few of your wickedly effective sales strategies.
John, your Simple Writing System is my step-by-step blueprint for writing killer, kick-ass sales letters. At last, a simple step-by-step system that pulls together all the elements of writing sizzling, money-in-the-bank sales letters.
The videos explain exactly what to do and the workbook is chock-a-block-full of real world examples and my personal tutor made sure I nailed every exercise.
I now know what to say and exactly how to write it. Powerful, laser targeted sales copy at my fingertips using your step-by step process.  Absolutely awesome -- thanks John."
Perry MarshallBestselling author of Ultimate Guide to Google AdWords and Ultimate Guide to Facebook Advertising
"John's input on my website increased my flow of sales leads by 50%. Also, his advice to trash my sales letter and start fresh (with very specific instructions on how to do it) DOUBLED my sales conversion rate! He was right -- this gets exciting, fast."
April MorelockIndiana
"Two months ago I had little hope of making it in this business. Now, after taking John's specific advice, I'm quitting my day job and doing this full time." 
Markus KurodaJapan
"Studying John Carlton's writing, and adapting it to Japanese culture, has allowed me to dominate an entire Asian market. It's just unbelievable what you can do when you learn what's in John's amazing bag of tricks."
Terry Dean
Boosted sales by 70%


"Your headline suggestion for one of my web sites boosted sales by 70%! This equals an extra $3,000 every month...from ONE simple change. Thanks."
Andrew RondeauWeBuildYourBlog.com
Best Investment I've Ever Made
"Best value course I have ever purchased... overall - great course, great value for money, expert feedback - I liked the structure. I have spent thousands of dollars on "internet related" products and in the past I have been personally mentored by not one but 2 'world famous' Internet Marketers (who charge even more thousands of dollars)...and this SWS course beats everything...it is the BEST EVER investment I made. I tell you what really pisses me off - I have spent thousands of dollars being mentored by so-called 'famous household' Internet Marketers and not one of them has suggested what you have John, not one!"
Kevin Hill
$340,000 in 7 Days
"I started working for internet marketer Russell Brunson as a full-time copywriter and had only written a handful of letters up until that point. He asked me to write a sales letter for our 12-Month Internet Millionaire launch -- my first major launch. I was a little nerved up and repeatedly referred to John's course for guidance while writing the letter. Thanks to implementing the quick-start copywriting secrets John revealed in his course, the letter ended up pulling in $340,000 in 7 days.
If you remotely care about becoming a better copywriter and marketer, you need to get your hands on John's materials before your competition does."
Kevin RogersCopyChief.com
I was a former dead-broke comedian with a few sales letters under my belt when I discovered Carlton's teaching. John's coaching and the SWS are responsible for millions of dollars in revenue to my business. Even more crucial is the CONFIDENCE I gained as a salesman in print. SWS is like injecting persuasion into your brain and feeling it shoot from your fingertips.
Tom VenutoBurnTheFatFeedTheMuscle.com
50% More Orders
My average order is 50% higher (and more) since I adopted your idea. I love your outlook, and your advice cracks me up while bringing in the results."
Adam Cloetbodysystems.ca
"Over 6 figures/year into my pocket."
"For me... Copywriting was my lacking skill...
I never knew how to write effective copy, and John you've done a GREAT job... the SWS blows away any "system" I've seen in a long time. It's pretty much idiot proof.
To top it off, my motivation after this course has never been so high... Since starting it I've sold 2 new franchisees (which adds over 6 figures/year into my pocket. I'm starting to blast off writing follow up sequences....I've also finalized my entire franchise manual for all of my stores, and my web guy is starting to build a new website for my retail stores and will use your copywriting to make it smash the competition as well as build an avenue through the site to franchise even more...
I can't thank you enough... this is a program geared for REAL business minded people... it's the real deal... not some fancy, full of fluff, way of repackaging old basic marketing. Thanks John!"
Matt Marshallfreelance copywriter
Carlton Got Me FIRED
"I had a cush job at one of the world's largest ad agencies. Then I found John's materials, and discovered the how to SELL, not just win awards. The agency hated my new style and gave me the boot. Which was a good thing -- my first year on my own, I'm on pace to earn FOUR TIMES my yearly salary at the agency. Thanks, John."
Yanik SilverSureFireMarketing.com
I Use This Every Time I Write For The Web
My highlighter ran out 6 pages into Section 7! This course is going on my A+ shelf of resources I use every time I write a sales letter for my web sites."