FREE Interactive, Personal Coaching & Training On Finally Writing The Kind Of Balls-To-The-Wall “Take No Prisoners” Sales Copy That Will Give You A Guilt Complex Over The Massive Profits You Generate (While Gleefully Crushing Your Competition)!

Harlan KilsteinTheDogingtonPost.com
Million-Dollar Advice
"John's first critique of my copy was a shock -- I thought I was pretty darned good, but he told me to rip it up and start over from scratch, using his specific advice.
I'm glad I had the sense to listen -- my first year, with John's advice stinging in my ears, I earned over $350,000.  And this year, I'm bringing in a cool million."
Disclosure: Harlan's arguably John Carlton's most tenacious and successful student. He's one of the Simple Writing System's top coaches.
Karen Alison
If you study online marketing at all, the name that comes up over and over again is John Carlton. Most of the top online marketers credit him as their teacher, or “borrow” (...steal...) from him. I’d been hearing about John and his work for years. I already had his KickAss Copywriting Secrets and followed his blog, so I knew how accomplished and influential he is. And the quality of advice he dishes out. 
Was the SWS a life-changing experience? You better believe it!
Unlike some students in our SWS class, I was not an experienced marketer or sales copywriter. I had written three or four websites, but the two existing ones were not converting and I was at a loss as to how to make them generate income. I wrote good articles, judging by the comments and emails we received, and we had created a useful product, but we weren’t reaching enough prospects and we weren’t selling.
I'd even written a 28-page sales letter for our primary product that got a few sales, but the truth is, I didn’t know what I was doing. I also had the problem that a lot of people in the natural health field have – I didn’t want to push for the sale, because it might be perceived as too aggressive and "offend" my customer.
As I worked through the lessons of the SWS, with John’s probing guidance, all that changed. I learned about the different elements that have to be part of a sales message – long or short – and my writing style began to change. I began to choose words differently and work harder to find compelling language.
More importantly, my thinking changed. I began to think like a marketer who is communicating valuable information to persuade my prospect into buying, instead of an ignoramus blindly hoping to capture a few sales.
John has a saying. "If you have a good product, shame on you if you don’t do everything possible to get it to the people who need it."
That puts a whole different perspective on things, doesn’t it? The SWS makes it clear that it’s your responsibility to reach out to your prospect successfully, and shows you exactly how to do that. 
The course is structured in bite-sized steps to lead you through the process of creating an effective sales message, so you have a chance to think through and work with each crucial aspect. At each step, John’s incisive "tough love" feedback showed me where I could improve, when I needed to work harder to really get the lesson, and when I was actually writing well!
I also learned enormously from reading the other students’ posts and the input they received from our coach. The synergy of working in the classroom structure was so powerful, I know it has moved me forward by a quantum leap. My brain is bursting now with new ideas for products and sales messages that I can feature on our sites.
What do I think is the best thing about the SWS?
Finally, I understand the process of creating a sales message, so I know what I'm doing instead of fumbling around in the dark, hoping to luck into a good result.
Nothing is better than being able to rely on real, tested sales concepts assembled by a pro from his many years of highly-successful copywriting. As John puts it, having this knowledge in my toolkit is going to put me ahead of 90% of the writers out there.
And it's an unfair advantage you won’t find anywhere else. I know... I’ve looked. I've taken courses with some of the most prominent internet marketers and there is nothing with the clarity, simplicity, and focus of the SWS out there. Nothing.
This level of instruction – making the copywriting process 'simple' for the student - can only be achieved by a master writer who has spent years honing his chops to the point where he can practically put a powerful, dollar-pulling sales message together in his sleep.
Don’t you want to be that person, too? I do!
Kevin RogersCopyChief.com
I was a former dead-broke comedian with a few sales letters under my belt when I discovered Carlton's teaching. John's coaching and the SWS are responsible for millions of dollars in revenue to my business. Even more crucial is the CONFIDENCE I gained as a salesman in print. SWS is like injecting persuasion into your brain and feeling it shoot from your fingertips.
Joe PolishPiranha Marketing, co-host of iLoveMarketing podcast
"Phenomenal content. Of all the marketing, advertising and copywriting experts I pay attention to, John Carlton is by far the most articulate and passionate and knowledgeable (and funny). I get more value just from your hilarious, ballsy stories alone than from the serious efforts of most other gurus. Man, you've helped my advertising get wicked-good."
[Full Disclosure: Joe has been a trusted colleague for many years.]
Perry MarshallBestselling author of Ultimate Guide to Google AdWords and Ultimate Guide to Facebook Advertising
"John's input on my website increased my flow of sales leads by 50%. Also, his advice to trash my sales letter and start fresh (with very specific instructions on how to do it) DOUBLED my sales conversion rate! He was right -- this gets exciting, fast."
Lorrie MorganRedHotCopy.com
"When my copywriting business was operating in the red, I bit the bullet and invested in John's stuff. Know what? I started making money. Lots of it. The subtle tweaks and step-by-step system I learned from John shot conversion rates through the roof. And I confidently raised my fees by 60% because of everything I learned from him... and my fees continue to rise."
[Disclosure: Lorrie has turned into such a successful copywriter and consultant that she's become a frequent Simple Writing System's Coach.]
Craig WoolvenSydney, Australia
"Your Simple Writing System has instantly turbo-charged my sales letters. $11,000 of new business in 48 hours using just a few of your wickedly effective sales strategies.
John, your Simple Writing System is my step-by-step blueprint for writing killer, kick-ass sales letters. At last, a simple step-by-step system that pulls together all the elements of writing sizzling, money-in-the-bank sales letters.
The videos explain exactly what to do... the workbook is chock-a-block-full of real world examples and my personal tutor made sure I nailed every exercise. Your red-hot team of million dollar writing tutors delivered the personal attention needed to catapult my writing skills to a whole new level.
I now know what to say and exactly how to write it. Powerful, laser targeted sales copy at my fingertips using your step-by step process.  Absolutely awesome -- thanks John."
Dan KennedyAuthor, No B.S. Marketing Series
"John Carlton is a copywriter I would hire, and there are damn few of those. Further, I would pay to be in a room to learn from him, and there are even fewer people on that list."
Kevin Hill
$340,000 in 7 Days
"I started working for internet marketer Russell Brunson as a full-time copywriter and had only written a handful of letters up until that point. He asked me to write a sales letter for our 12-Month Internet Millionaire launch -- my first major launch. I was a little nerved up and repeatedly referred to John's course for guidance while writing the letter. Thanks to implementing the quick-start copywriting secrets John revealed in his course, the letter ended up pulling in $340,000 in 7 days.
If you remotely care about becoming a better copywriter and marketer, you need to get your hands on John's materials before your competition does."
Michael JansPresident, Insurance Profit Systems, Inc.
"I study Carlton's copy like a 14 year-old boy reads Playboy. Completely dazzled, entranced and full of desire. I've read hundreds of books on marketing and copywriting and make my living with it... so I know how to separate the wheat from the chaff in this business. Every time I think I've hit the nail on the head with my copy, I read one of John's letters and realize how much farther I could go. Ouch... it hurts to say that... but it's true."
Craig Woolven
"Your Simple Writing System has instantly turbo-charged my sales letters. $11,000 of new business in 48 hours using just a few of your wickedly effective sales strategies.
John, your Simple Writing System is my step-by-step blueprint for writing killer, kick-ass sales letters. At last, a simple step-by-step system that pulls together all the elements of writing sizzling, money-in-the-bank sales letters.
The videos explain exactly what to do and the workbook is chock-a-block-full of real world examples and my personal tutor made sure I nailed every exercise.
I now know what to say and exactly how to write it. Powerful, laser targeted sales copy at my fingertips using your step-by step process.  Absolutely awesome -- thanks John."
John Reese
"John Carlton is one of the best marketers in marketing HISTORY. I have learned a ton from him... and you should soak up everything from him that you can. It will only help you make more money from your Internet marketing efforts."
[Full Disclosure: We did not know or work with John Reese when he sent in this quote. We are now affiliates and colleagues.]
Daryl ThompsonInsurMark.net

"Quitting My Cushy 6-Figure Job"
"Our investment education business went from $50k a year in sales to over $200k in six months, thanks to John Carlton (and a hot webmaster from Houston). Thanks to what I've learned, I'm quitting my cushy six-figure a year job to go full-time in this new business!"
Rich SchefrenStrategicProfits.com

$287,000 The First Week!
"After listening to John for less than an hour, my mind caught fire and everything fell into place. I immediately produced my first sales letter ever... and it brought in $287,000 the first week! You can bet I seek out his advice every time I make a major business decision."
Ernie SvensonSmallFirmBootcamp.com
"To be honest, even though I have massive respect for John Carlton and everything he does, I was hesitant about signing up because I was afraid I'd be somehow disappointed.
But, after having run the gauntlet I can say... The SWS course was everything I secretly hoped it would be: practical, hands-on, inspiring, challenging, enlightening, thoroughly enjoyable, and definitely profitable.
Thank you SO much for offering this exceptional course, and for making it so convenient to learn copywriting from the best in the biz."
Caleb O'DowdFlorida
Pure Gold
"I've written pieces that have pulled in millions of dollars. Yet, when I sit down to write copy, I pull out my swipe file of John Carlton's stuff, and study it like my life depended on it. He is one of the few true experts in advertising. Pure gold."
Stacey MorgensternHolisticMBA.com
"John promises a lot in the SWS. You get 200%.  I don't even know how to calculate the ROI on this one. I am only half way through the course and one specific tactic I've used this week has generated at least $2,000 in passive revenue - and that was the FIRST time I tried it!"
Jonathan Mitchell
$29,000 In New Business Since Completing The Course
"The Simple Writing System course was awesome... Overall, it was a great learning experience. We have closed over $29,000 in new business since completing the course. Thanks a lot."
Pauk RakovichClicksAndClients.com
"Probably the best marketing investment I've ever made. My Coach and the SWS have forever altered the way I market, both for myself and my clients. I am truly grateful for his guidance. Please do it again!!"
Holly LisleHowToThinkSideways.com
... and then the sales started.
I was up against the wall, out of time, pressed for money, stressed beyond belief. I had two things that made me think I could revive my dead business. Jeff Walker's Product Launch Formula, and your Kick-Ass Copywriting Secrets of A Marketing Rebel.
I killed myself on that sales letter. Wrote. Rewrote. Re-re-wrote. Launch day was March 12, and I went live without any testimonials on the thing because I just ran out of time. (I had roughly 400 testies to choose from, but the 12th was the day, because I had to turn the business back on.)
Did the full launch, pointed 29,590 people to the page...and sold THREE in the first hour---all of them in the first five minutes. And I thought, "I'm dead. This is it. I killed it for good..."
... and then the sales started. And got faster, and faster. The first batch of people from the first email were reading the letter, and it took that long. They read, and they bought.
Thirty-six hours later, when I turned off the initial scarcity push, my results were four times better than what I needed to dig out of the hole, and twice what I'd hoped for in my best-case scenario. I'm going to be okay.
I could not have done this without your help, John. Thank you.