Simple Writing System Express Course
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The Simple Writing System Coaching
Program Wall of Testimonials
I am a resume writer. I connect with most of my clients through LinkedIn ProFinder.
For years, a typical reply from prospects was something like, "Your proposal is not suitable for me."
Since applying what I learned in The Simple Writing System Coaching Program to my copy, I have received ZERO responses like this.
I now understand exactly how to communicate with my prospects!
I'm (obviously) not closing everyone. Still, I see my conversion rates go up and up as I apply more techniques from the SWS.
Thank you, John & Colin.Eric KurowskiCobra Kai Creative
"The course is great, but coaching is life changing."
I’ve spent $8,000 trying to be a better copywriter. A big chunk of change for me. I could have saved BIG $$$ and time taking this course first.
John’s methodical Simple Writing System process made the "why" behind writing much clearer. It was a brilliant journey into my prospect's head and into my market.
The writing and coaching expertise of my SWS Coach, Colin, is off the charts. (Rob a dang liquor store if you must find the cash, but get coaching!!). He was accessible, smart and funny.
Whenever I thought I had something down, sure as sh!t about what I wrote, he would guide me to make it even better.
I finally feel confident, locked and loaded, and ready to make the jump to writing persuasively for the rest of my life.Victor ChengTaipei, Taiwan
When I started the SWS Coaching Program, I was a copywriting rookie.
At first look, the 18-steps program layout did not seem all that "simple."
However, once I got into it, I quickly understood why the program is structured the way it is. It made me focus on "one step at a time."
I trusted the system and followed my coach's guidance. Eight weeks later, I graduated with my new "killer" communication and persuasion skills.
Communication is always going to be the skill we use most often. The SWS program taught me the secrets of effective communication. I'll use that every day in business and life.Craig WoolvenSydney, Australia
"Your Simple Writing System has instantly turbo-charged my sales letters. $11,000 of new business in 48 hours using just a few of your wickedly effective sales strategies.
John, your Simple Writing System is my step-by-step blueprint for writing killer, kick-ass sales letters. At last, a simple step-by-step system that pulls together all the elements of writing sizzling, money-in-the-bank sales letters.
The videos explain exactly what to do... the workbook is chock-a-block-full of real world examples and my personal tutor made sure I nailed every exercise. Your red-hot team of million dollar writing tutors delivered the personal attention needed to catapult my writing skills to a whole new level.
I now know what to say and exactly how to write it. Powerful, laser targeted sales copy at my fingertips using your step-by step process. Absolutely awesome -- thanks John."James CurleyOHP Golf
"Forget College -- Study John's Advice"
"What I learned in an afternoon from John allowed me to earn more money than did my entire college education. I can't tell you how dramatically this has changed my life! My ads now cook and pull like crazy."
[Full Disclosure: James is a partner at a former client of mine, and he's gotten so good that I've both hired him to write for my business, and asked him to be a teacher in the Simple Writing System Coaching Program.]."Karen Alisonremedywise.com
Was the SWS a life-changing experience? You better believe it!
Unlike some students in my SWS class, I was not an experienced marketer or sales copywriter. I had written three or four websites, but the two existing ones were not converting and I was at a loss as to how to make them generate income. I wrote good articles, judging by the comments and emails we received, and we had created a useful product, but we weren’t selling.
As I worked through the lessons of the SWS, with John’s probing guidance, all that changed. I learned about the different elements that have to be part of a sales message – long or short – and my writing style began to change. I began to choose words differently and work harder to find compelling language.
More importantly, my thinking changed. I began to think like a marketer who is communicating valuable information to persuade my prospect into buying, instead of an ignoramus blindly hoping to capture a few sales.
John has a saying. "If you have a good product, shame on you if you don’t do everything possible to get it to the people who need it."
That puts a whole different perspective on things, doesn’t it? The SWS makes it clear that it’s your responsibility to reach out to your prospect successfully, and shows you exactly how to do that.
The course is structured in bite-sized steps to lead you through the process of creating an effective sales message, so you have a chance to think through and work with each crucial aspect. At each step, John’s incisive "tough love" feedback showed me where I could improve, when I needed to work harder to really get the lesson, and when I was actually writing well!
I also learned enormously from reading the other students’ posts and the input they received from our coach. The synergy of working in the classroom structure was so powerful, I know it has moved me forward by a quantum leap. My brain is bursting now with new ideas for products and sales messages that I can feature on our sites.
Finally, I understand the process of creating a sales message, so I know what I'm doing instead of fumbling around in the dark, hoping to luck into a good result.
When you are able to rely on tested sales concepts assembled by a pro from his many years of highly-successful copywriting, you have an unfair advantage you won’t find anywhere else. I know... I’ve looked. I've taken courses with some of the most prominent internet marketers and there is nothing with the clarity, simplicity, and focus of the SWS out there. Nothing.
This level of instruction – making the copywriting process 'simple' for the student - can only be achieved by a master writer who has spent years honing his chops to the point where he can teach you exactly how to put your own powerful, dollar-pulling sales message together.Rick MarionCopywriting & Consulting
Before going through the SWS Coaching Program, I'd read a bunch of books on copywriting, had some training, and felt like I knew more than 'the basics'.
Like many eager copywriters, I'd get excited about reading a new sales, psychology, or advertising book...
...but when finished, I'd just jump to the next book. The information didn't stick because there was no clear path to apply it.
For these reasons, I was skeptical about what else I could learn from another course.
Within the first couple weeks of class I knew The SWS Coaching Program was sparking a visceral change within me.
Through the daily coaching, feedback, and course materials in SWS I could practice John's system right away, learn what needed to be improved, and continue applying the material until I proved to myself and to my coach that I understood the material.
John somehow infused a deep understanding of salesmanship psychology in me, unlike anything I've ever experienced.
Now, I'm significantly more confident with my copywriting and consulting. (Oddly enough, it's given me more confidence in my personal life too.)
I see why John and his team charge premium prices - the value in coaching someone to fundamentally change their attitude, confidence, and writing abilities is truly priceless, considering the doors it opens in life and business.
Just the other day I sent a proposal off for over $20,000 without batting an eye or second guessing my value. The bottom line is confidence sells and the SWS is the best investment I've made to build the kind of confidence that's real and based on my skills.
P.S. I got the $20,000 job!!Mat BakerPower Plumbing
Before using the Simple Writing System I had only a vague idea of who my ideal prospect was and what I "thought" I needed to say to them.
Now, after going through the program, and with the expert advice from my coach, Colin, I am now crystal clear about who my prospect is, what their problem is, and exactly what I need to say to grab their attention.
The SWS has made my sitting down to write way more productive and has eliminated all fear of writer's block.Harlan KilsteinTheDogingtonPost.com
"John's first critique of my copy was a shock -- I thought I was pretty darned good, but he told me to rip it up and start over from scratch, using his specific advice.
I'm glad I had the sense to listen -- my first year, with John's advice stinging in my ears, I earned over $350,000. And this year, I'm bringing in a cool million."
Disclosure: Harlan's arguably John Carlton's most tenacious and successful student. He's one of the Simple Writing System's top coaches.Kenneth TurnbullDirect Response Copywriter
Before the SWS, I THOUGHT my copywriting was pretty dang good...
In reality, my copy was lackluster, WAAAY overwritten, and often sloppy.
The SWS quickly changed all of that.
After 8 intense weeks of John Carlton tearing my copy to shreds, I discovered how to write tight, persuasive copy -- which reads like a fast ride down a roller-coaster -- and finally obliterated the "copy wrecking" head-trash that had been holding me back.
Mentoring under John Carlton has been a total game-changer for me. Behind his grizzled exterior, and tough-lovin' advice, John really gives a damn about ensuring the writers in his SWS make genuine breakthroughs.
If you're serious about kicking up your copy-chops to the next level... faster than you could imagine was even possible... I think you'd be CRAZY not to jump at the chance to work with John in his Simple Writing System.Carolynn AnanianDirect Response Copywriter
If you have to pick just one resource for learning copy, The Simple Writing System is it.
I read all the copy books, yet I was still frozen by performance anxiety every time I sat down to write.
Now that I'm better at research and understanding my avatar, writing is so much easier and faster. The research lessons alone were worth the price, because they got me inside the prospect's brain in a way no other book or course was able to.
I appreciate how you guys broke down the entire writing process step by step.
Good writing isn't a fluke, it's a formula. (And I don't mean those B.S. formulas you see out there for how to write a sales page).
The SWS taught me the nuts and bolts of crafting a killer sales argument are deeper than just hooks and headlines. And good luck finding material out there that explains all of this in a way practical and down to earth like it's done in the SWS.
Definitely glad I chose the private coaching option, too. Colin gives the best insights, took the SWS lessons to another level, and gently redirected me when I missed something. At least 80% of the value I got from SWS came from the private coaching. My only regret is that I didn't find you years earlier.Sam ClitheroeDirect Response Copywriting
Before The Simple Writing System, I would mentally panic before ANY and EVERY copy project. Why? Because I didn't know HOW to start or what to actually do. It overwhelmed me... because there were a million different things I could do. I wasted TONS of time and mental energy just trying to "figure it out".
I was always nervous talking to clients because, while I had a general idea of what to do, I didn't TRULY know.
When I heard John say the SWS was his PERSONAL approach to writing copy and the ONLY system you'll ever need for the rest of your life, I was 100% sold.
I committed to using the SWS approach... to selectively IGNORE any other blog post, copywriting course, or "guru" and focus SOLELY on what SWS taught – I'm proud to say this was definitely the best decision I made.
After just 3 weeks of SWS, I started approaching EVERY copy project the same exact way... and it completely eliminated that pre-project resistance that kept me procrastinating.
My clients noticed the quality of my copy JUMP to new levels. I even had a call with one of the BIGGEST names I had ever talked to about potentially working together. The confidence the SWS approach gave me on that call allowed me to land the client. He went on to say out of what seemed like +100 writers he's worked with, I was the best.
After just 6 months of starting my freelance career, I'm now traveling parts of the world while serving a small handful of satisfied clients... and I give all the credit to John Carlton and the SWS.Tanja Pislar@tanjapislar, UK
The SWS is the FIRST and ONLY online course that I ever finished. Ever. And I bought a few of them that are out there. The SWS is that good.
You get your own, personal, PROFESSIONAL copywriting instructor.
One that does this for a living, for BIG MONEY.
You spend 8 weeks with him and he helps you develop your sales letter specific to YOUR situation.
I entered the course as a rookie... and left it with a clear idea what a winning sales letter looks like.
Now, I have the recipe to write my own. A checklist that will sit on my desk for a long time.
I already went through all the material a couple of more times since the course finished.
I loved this course so much that I am now pursuing this as something I want to do for money - a career change. From a web developer, I am training to become a professional direct response copywriter.
Seriously, if anyone reading this is on the fence - just click that button and buy it. You will definitely finish this course - it won't stay unwrapped under your bed :)Andrew HryniewiczChelsea, UK - AndrewWayfinder.com
Before SWS I struggled, rambled and "explained" my unique, and (very) hard-to-describe spirit coaching and healing work.
Now... I know what and how to say (and structure) my message to make readers say 'That sounds amazing...'.
I'm finding that the words and pages I need are just flowing out!
Everyone promises "to crack the code". John (and the great SWS teachers) deliver!
Massive thanks.Jiyaad NaeemEdison, NJ
"Within the 8 weeks of taking The Simple Writing System Coaching Program, I landed my first official writing gig – a $4,500 contract (and I was essentially an unemployed dude for 6 months)!
Before working with Leah, John & Stan, I thought I was a good writer, but wasn’t sure if I was putting all the pieces together.
After watching the videos and going through this process with Leah, I realized that I had a long way to go – and thanked God I had someone like Leah guiding me.
I had a lot of blind spots that I never would have realized without her talking me through them. Every single time she made a suggestion, I would say "Dang, that’s a lot better". (I can't think of a single exercise where something she recommended didn’t sound better or make me go to a new level of persuasion.)
I probably would have never learned the master level copywriting techniques she taught me if I was doing this alone – or it probably would have taken me years to learn them otherwise.
UPDATE: I just signed a contract for another business deal that will result in a $40,000 if everything works according to plan!!"
The testimonials and case studies on this page are, to the best of our ability to determine, all true and accurate. They were provided willingly, without any compensation offered in return. These testimonials and case studies do not represent typical or average results. Most customers do not contact us or offer to share their results, nor are they required or expected to. Therefore, we have no way to determine what typical or average results have been. Many people do not implement anything we teach them. We can't make anyone follow our advice, and we obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped the folks on this page achieve. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort and motivation to work and follow recommendations. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has inherent risk for loss of capital.