Simple Writing System Express Course
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The Simple Writing System Coaching
Program Wall of Testimonials
"Before SWS I was hesitant about writing a sales letter because I had no one with marketing knowledge that could give me feedback. Now I have a system. Thanks SWS crew!"Kenneth TurnbullDirect Response Copywriter
Before the SWS, I THOUGHT my copywriting was pretty dang good...
In reality, my copy was lackluster, WAAAY overwritten, and often sloppy.
The SWS quickly changed all of that.
After 8 intense weeks of John Carlton tearing my copy to shreds, I discovered how to write tight, persuasive copy -- which reads like a fast ride down a roller-coaster -- and finally obliterated the "copy wrecking" head-trash that had been holding me back.
Mentoring under John Carlton has been a total game-changer for me. Behind his grizzled exterior, and tough-lovin' advice, John really gives a damn about ensuring the writers in his SWS make genuine breakthroughs.
If you're serious about kicking up your copy-chops to the next level... faster than you could imagine was even possible... I think you'd be CRAZY not to jump at the chance to work with John in his Simple Writing System.Jiyaad NaeemEdison, NJ
"Within the 8 weeks of taking The Simple Writing System Coaching Program, I landed my first official writing gig – a $4,500 contract (and I was essentially an unemployed dude for 6 months)!
Before working with Leah, John & Stan, I thought I was a good writer, but wasn’t sure if I was putting all the pieces together.
After watching the videos and going through this process with Leah, I realized that I had a long way to go – and thanked God I had someone like Leah guiding me.
I had a lot of blind spots that I never would have realized without her talking me through them. Every single time she made a suggestion, I would say "Dang, that’s a lot better". (I can't think of a single exercise where something she recommended didn’t sound better or make me go to a new level of persuasion.)
I probably would have never learned the master level copywriting techniques she taught me if I was doing this alone – or it probably would have taken me years to learn them otherwise.
UPDATE: I just signed a contract for another business deal that will result in a $40,000 if everything works according to plan!!"Sam ClitheroeDirect Response Copywriting
Before The Simple Writing System, I would mentally panic before ANY and EVERY copy project. Why? Because I didn't know HOW to start or what to actually do. It overwhelmed me... because there were a million different things I could do. I wasted TONS of time and mental energy just trying to "figure it out".
I was always nervous talking to clients because, while I had a general idea of what to do, I didn't TRULY know.
When I heard John say the SWS was his PERSONAL approach to writing copy and the ONLY system you'll ever need for the rest of your life, I was 100% sold.
I committed to using the SWS approach... to selectively IGNORE any other blog post, copywriting course, or "guru" and focus SOLELY on what SWS taught – I'm proud to say this was definitely the best decision I made.
After just 3 weeks of SWS, I started approaching EVERY copy project the same exact way... and it completely eliminated that pre-project resistance that kept me procrastinating.
My clients noticed the quality of my copy JUMP to new levels. I even had a call with one of the BIGGEST names I had ever talked to about potentially working together. The confidence the SWS approach gave me on that call allowed me to land the client. He went on to say out of what seemed like +100 writers he's worked with, I was the best.
After just 6 months of starting my freelance career, I'm now traveling parts of the world while serving a small handful of satisfied clients... and I give all the credit to John Carlton and the SWS.Evelyn ByrneOwner, Market iMprint
"SWS is the first course I’ve completed without the fear of 'what to do next'.
I now have a road map to help me write copy that sells.
You know that saying... 'Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime!'
That to me is the essence of the SWS Coaching Program!"Jazmin Onyx
"John Carlton's Simple Writing Course truly is an opportunity of a lifetime that will result in that one defining moment that you will look back on for the rest of your life resulting in the breakthrough you have always looked for but didn't know how to find.
If you don't take advantage of this course, you are missing out on one of the most powerful tools anyone can ever acquire - to be applied to almost any goal you wish to attain.
If you let it pass you by, then you will be kicking yourself in the ass for a really long time.
Every promise made exceeds expectations and the over delivery of value is worth many times the price of the course. John's coaches are a "brain trust" unequalled anywhere else in the marketplace.
You will truly be learning from the Masters of the Craft. Learning Copywriting from John Carlton is like learning guitar from Eric Clapton. It is an honor and a privilege to be his student."Chris Haddad"Mr. Moneyfingers"
"Hi. As I write this I'm richer than I ever thought I'd be, happier than I have any right to be . . . and have somehow become one of those "famous" copywriters who gets talked about on message boards, who's building a information business of my own that should hit 7-figures next year, and who's every letter and sales video gets mercilessly ripped off.
And it’s all John Carlton's fault."
[Disclosure: Chris's business did hit 7-figures. He's been a trusted associate for many years as well as a Simple Writing System instructor.]Amanda FoxcroftAmandaFoxcroft.com
Simple Writing System, and John Carlton's ferocious coaching, has been the best copywriting education investment I've ever made.
Before, I knew of the parts of the sales letter, but didn't know how to make each element sing with persuasion. Now, I know how to dig deeper into the minds of my prospects, how to use empathy, and how to assemble and write a great sales letter.
I'm grateful for the Simple Writing System and John's coaching because I wouldn't have known how to fully execute all these principles on my own. I now have a reliable system I can use again and again to consistently turn out amazing copy. Thank you!Tanja Pislar@tanjapislar, UK
The SWS is the FIRST and ONLY online course that I ever finished. Ever. And I bought a few of them that are out there. The SWS is that good.
You get your own, personal, PROFESSIONAL copywriting instructor.
One that does this for a living, for BIG MONEY.
You spend 8 weeks with him and he helps you develop your sales letter specific to YOUR situation.
I entered the course as a rookie... and left it with a clear idea what a winning sales letter looks like.
Now, I have the recipe to write my own. A checklist that will sit on my desk for a long time.
I already went through all the material a couple of more times since the course finished.
I loved this course so much that I am now pursuing this as something I want to do for money - a career change. From a web developer, I am training to become a professional direct response copywriter.
Seriously, if anyone reading this is on the fence - just click that button and buy it. You will definitely finish this course - it won't stay unwrapped under your bed :)Andrew HryniewiczChelsea, UK - AndrewWayfinder.com
Before SWS I struggled, rambled and "explained" my unique, and (very) hard-to-describe spirit coaching and healing work.
Now... I know what and how to say (and structure) my message to make readers say 'That sounds amazing...'.
I'm finding that the words and pages I need are just flowing out!
Everyone promises "to crack the code". John (and the great SWS teachers) deliver!
Massive thanks.James CurleyOHP Golf
"Forget College -- Study John's Advice"
"What I learned in an afternoon from John allowed me to earn more money than did my entire college education. I can't tell you how dramatically this has changed my life! My ads now cook and pull like crazy."
[Full Disclosure: James is a partner at a former client of mine, and he's gotten so good that I've both hired him to write for my business, and asked him to be a teacher in the Simple Writing System Coaching Program.]."Dritan BashaeLearningGateway.com
I was terrified to even think that I had to write my own sales copy.
SWS Coaching program was the missing link between all my efforts and the results I was hoping to get from my website.
Before taking this coaching I was terrified to even think that I had to write my own sales copy, my own emails, video script or a blog post where I had to present something and hope to convince the reader to buy what I had to sell.
Add to this the fact that I am not a native English speaker and I will let you do the math...
The result of taking this coaching: I crafted my own sales letter (under the careful guidance of the coaches).
I am much more clear about the sales process of my products.
I now have a blueprint of how to craft my emails (a big component of my marketing funnel).
But above everything else, all my fears for not being able to write a well-crafted sales letter disappeared and my confidence skyrocketed.
Thanks for putting together this great coaching!Kevin RogersCopyChief.com
I was a former dead-broke comedian with a few sales letters under my belt when I discovered Carlton's teaching. John's coaching and the SWS are responsible for millions of dollars in revenue to my business. Even more crucial is the CONFIDENCE I gained as a salesman in print. SWS is like injecting persuasion into your brain and feeling it shoot from your fingertips.Mat BakerPower Plumbing
Before using the Simple Writing System I had only a vague idea of who my ideal prospect was and what I "thought" I needed to say to them.
Now, after going through the program, and with the expert advice from my coach, Colin, I am now crystal clear about who my prospect is, what their problem is, and exactly what I need to say to grab their attention.
The SWS has made my sitting down to write way more productive and has eliminated all fear of writer's block.Sean Quinn
"In Northern Ireland, bricks and mortar businesses are beginning to realize they need to evolve. So I'm writing their sales and marketing funnels, from opt-in video scripts, free reports, direct response letters, to posts and emails for nurturing campaigns.
Good copy and sales funnels are a whole new concept to almost all of them, which gives me an endless stream of prospects.
At last it's paying off.
The Simple Writing System Coaching (and persistence) has given me the advantage over other copywriters, but I keep cool, and stay modest.
What I've learned from you means I know how to can help clients in almost any industry.
My thanks to you and John."
The testimonials and case studies on this page are, to the best of our ability to determine, all true and accurate. They were provided willingly, without any compensation offered in return. These testimonials and case studies do not represent typical or average results. Most customers do not contact us or offer to share their results, nor are they required or expected to. Therefore, we have no way to determine what typical or average results have been. Many people do not implement anything we teach them. We can't make anyone follow our advice, and we obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped the folks on this page achieve. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort and motivation to work and follow recommendations. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has inherent risk for loss of capital.