Simple Writing System Express Course
Vimeo - Autoplay, with controls
While You're Listening...
Take a Moment to Check out
The Simple Writing System Coaching
Program Wall of Testimonials
I was a former dead-broke comedian with a few sales letters under my belt when I discovered Carlton's teaching. John's coaching and the SWS are responsible for millions of dollars in revenue to my business. Even more crucial is the CONFIDENCE I gained as a salesman in print. SWS is like injecting persuasion into your brain and feeling it shoot from your fingertips.Jiyaad NaeemEdison, NJ
"Within the 8 weeks of taking The Simple Writing System Coaching Program, I landed my first official writing gig – a $4,500 contract (and I was essentially an unemployed dude for 6 months)!
Before working with Leah, John & Stan, I thought I was a good writer, but wasn’t sure if I was putting all the pieces together.
After watching the videos and going through this process with Leah, I realized that I had a long way to go – and thanked God I had someone like Leah guiding me.
I had a lot of blind spots that I never would have realized without her talking me through them. Every single time she made a suggestion, I would say "Dang, that’s a lot better". (I can't think of a single exercise where something she recommended didn’t sound better or make me go to a new level of persuasion.)
I probably would have never learned the master level copywriting techniques she taught me if I was doing this alone – or it probably would have taken me years to learn them otherwise.
UPDATE: I just signed a contract for another business deal that will result in a $40,000 if everything works according to plan!!"Amanda FoxcroftAmandaFoxcroft.com
Simple Writing System, and John Carlton's ferocious coaching, has been the best copywriting education investment I've ever made.
Before, I knew of the parts of the sales letter, but didn't know how to make each element sing with persuasion. Now, I know how to dig deeper into the minds of my prospects, how to use empathy, and how to assemble and write a great sales letter.
I'm grateful for the Simple Writing System and John's coaching because I wouldn't have known how to fully execute all these principles on my own. I now have a reliable system I can use again and again to consistently turn out amazing copy. Thank you!Craig WoolvenSydney, Australia
"Your Simple Writing System has instantly turbo-charged my sales letters. $11,000 of new business in 48 hours using just a few of your wickedly effective sales strategies.
John, your Simple Writing System is my step-by-step blueprint for writing killer, kick-ass sales letters. At last, a simple step-by-step system that pulls together all the elements of writing sizzling, money-in-the-bank sales letters.
The videos explain exactly what to do... the workbook is chock-a-block-full of real world examples and my personal tutor made sure I nailed every exercise. Your red-hot team of million dollar writing tutors delivered the personal attention needed to catapult my writing skills to a whole new level.
I now know what to say and exactly how to write it. Powerful, laser targeted sales copy at my fingertips using your step-by step process. Absolutely awesome -- thanks John."Jazmin Onyx
"John Carlton's Simple Writing Course truly is an opportunity of a lifetime that will result in that one defining moment that you will look back on for the rest of your life resulting in the breakthrough you have always looked for but didn't know how to find.
If you don't take advantage of this course, you are missing out on one of the most powerful tools anyone can ever acquire - to be applied to almost any goal you wish to attain.
If you let it pass you by, then you will be kicking yourself in the ass for a really long time.
Every promise made exceeds expectations and the over delivery of value is worth many times the price of the course. John's coaches are a "brain trust" unequalled anywhere else in the marketplace.
You will truly be learning from the Masters of the Craft. Learning Copywriting from John Carlton is like learning guitar from Eric Clapton. It is an honor and a privilege to be his student."Jimmy ParentBaltimore, MD
I spent 8 weeks under John Carlton's torturous coaching in the SWS Coaching Program... and all I got from it was a quadrupled income. (And better sex, a perfect golf swing, the ability to use military combat strategies to steal rubber guns from unsuspecting assailants...) PLUS: Agora flying me to Baltimore in 2 weeks to talk about a writing job.Chris Haddad"Mr. Moneyfingers"
"Hi. As I write this I'm richer than I ever thought I'd be, happier than I have any right to be . . . and have somehow become one of those "famous" copywriters who gets talked about on message boards, who's building a information business of my own that should hit 7-figures next year, and who's every letter and sales video gets mercilessly ripped off.
And it’s all John Carlton's fault."
[Disclosure: Chris's business did hit 7-figures. He's been a trusted associate for many years as well as a Simple Writing System instructor.]Lorrie MorganRedHotCopy.com
"When my copywriting business was operating in the red, I bit the bullet and invested in John's stuff. Know what? I started making money. Lots of it. The subtle tweaks and step-by-step system I learned from John shot conversion rates through the roof. And I confidently raised my fees by 60% because of everything I learned from him... and my fees continue to rise."
[Disclosure: Lorrie has turned into such a successful copywriter and consultant that she's become a frequent Simple Writing System's Coach.]Sean Quinn
"In Northern Ireland, bricks and mortar businesses are beginning to realize they need to evolve. So I'm writing their sales and marketing funnels, from opt-in video scripts, free reports, direct response letters, to posts and emails for nurturing campaigns.
Good copy and sales funnels are a whole new concept to almost all of them, which gives me an endless stream of prospects.
At last it's paying off.
The Simple Writing System Coaching (and persistence) has given me the advantage over other copywriters, but I keep cool, and stay modest.
What I've learned from you means I know how to can help clients in almost any industry.
My thanks to you and John."Joshua MaherFreelance Copywriter
I was made redundant from my job the day after I signed up for Simple Writing System with John - and it's the best thing that ever happened to me.
Within a few days of taking this course, it was clear I never had to apply for another 9-5 position again.
After the SWS and John's coaching (and sometimes... outright slaps upside the head), I've now got the tools to write a winning sales message ingrained in me.
Success in my freelance copywriting career - and happiness in life - will all come back to what I learned from John.
That's not an overstatement... there's a reason he's referred to as "the best copywriting teacher on the planet."
I immediately started putting what I learned into practice, earning thousands of dollars before I was even finished the course.
The price of entry is literally a bargain for the transformation that will occur in your writing and business.
If you're serious about taking your copywriting skills up to the level of "scary good", I can't recommend the Simple Writing System Coaching Program enough.Rick MarionCopywriting & Consulting
Before going through the SWS Coaching Program, I'd read a bunch of books on copywriting, had some training, and felt like I knew more than 'the basics'.
Like many eager copywriters, I'd get excited about reading a new sales, psychology, or advertising book...
...but when finished, I'd just jump to the next book. The information didn't stick because there was no clear path to apply it.
For these reasons, I was skeptical about what else I could learn from another course.
Within the first couple weeks of class I knew The SWS Coaching Program was sparking a visceral change within me.
Through the daily coaching, feedback, and course materials in SWS I could practice John's system right away, learn what needed to be improved, and continue applying the material until I proved to myself and to my coach that I understood the material.
John somehow infused a deep understanding of salesmanship psychology in me, unlike anything I've ever experienced.
Now, I'm significantly more confident with my copywriting and consulting. (Oddly enough, it's given me more confidence in my personal life too.)
I see why John and his team charge premium prices - the value in coaching someone to fundamentally change their attitude, confidence, and writing abilities is truly priceless, considering the doors it opens in life and business.
Just the other day I sent a proposal off for over $20,000 without batting an eye or second guessing my value. The bottom line is confidence sells and the SWS is the best investment I've made to build the kind of confidence that's real and based on my skills.
P.S. I got the $20,000 job!!Victor ChengTaipei, Taiwan
When I started the SWS Coaching Program, I was a copywriting rookie.
At first look, the 18-steps program layout did not seem all that "simple."
However, once I got into it, I quickly understood why the program is structured the way it is. It made me focus on "one step at a time."
I trusted the system and followed my coach's guidance. Eight weeks later, I graduated with my new "killer" communication and persuasion skills.
Communication is always going to be the skill we use most often. The SWS program taught me the secrets of effective communication. I'll use that every day in business and life.Pauk RakovichClicksAndClients.com
"Probably the best marketing investment I've ever made. My Coach and the SWS have forever altered the way I market, both for myself and my clients. I am truly grateful for his guidance. Please do it again!!"Dritan BashaeLearningGateway.com
I was terrified to even think that I had to write my own sales copy.
SWS Coaching program was the missing link between all my efforts and the results I was hoping to get from my website.
Before taking this coaching I was terrified to even think that I had to write my own sales copy, my own emails, video script or a blog post where I had to present something and hope to convince the reader to buy what I had to sell.
Add to this the fact that I am not a native English speaker and I will let you do the math...
The result of taking this coaching: I crafted my own sales letter (under the careful guidance of the coaches).
I am much more clear about the sales process of my products.
I now have a blueprint of how to craft my emails (a big component of my marketing funnel).
But above everything else, all my fears for not being able to write a well-crafted sales letter disappeared and my confidence skyrocketed.
Thanks for putting together this great coaching!Evelyn ByrneOwner, Market iMprint
"SWS is the first course I’ve completed without the fear of 'what to do next'.
I now have a road map to help me write copy that sells.
You know that saying... 'Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime!'
That to me is the essence of the SWS Coaching Program!"
The testimonials and case studies on this page are, to the best of our ability to determine, all true and accurate. They were provided willingly, without any compensation offered in return. These testimonials and case studies do not represent typical or average results. Most customers do not contact us or offer to share their results, nor are they required or expected to. Therefore, we have no way to determine what typical or average results have been. Many people do not implement anything we teach them. We can't make anyone follow our advice, and we obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped the folks on this page achieve. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort and motivation to work and follow recommendations. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has inherent risk for loss of capital.