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This is the first Coaching Program with the new SWS 2.0 materials where you’ll be personally coached by our most experienced instructor.
There will be just one small, online classroom. If you want in, claim your seat now.
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An URGENT and time-sensitive message…
for all small business owners…
about the SINGLE most important thing you can do…
if you’re still struggling to bring in the Big Bucks…
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Your lack of success is NOT because you aren’t hip to the latest Facebook, Google, YouTube, Twitter, LinkedIn, phone app, etc., etc. tricks or fads.
Fortunately, the success you crave is being held up because of something more simple… and much easier to solve.
IF you’re willing to listen.
Do you want to waste years (and countless dollars) chasing after every new gimmick, hoping for an edge?
Or are you finally ready to learn the first simple step to unleashing the Killer Marketer hiding inside you?
Okay, then. Let’s get started on changing your life forever…
[text_block style=”style_1.png” align=”left”]Hi. This is John Carlton. Over the last 30 years, I’ve been slugging it out on the front lines of the business world, creating some of the most successful and legendary ads, websites and sales messages in advertising history.
I started with nothing — no mentors, no business experience, no investment capital, no idea at all what to do –and I figured it all out by making every mistake possible, and learning my lessons. Total “school of hard knocks”.
So when I gained some honest notoriety as one of the hottest advertising writers in the world, it was because I earned it.
And you know what? While I was figuring out how to create famous ads and make people rich through killer sales messages…
… I also discovered a simple way to teach others how to do the same thing for themselves.
For about 20 years now, I’ve been teaching rookies, entrepreneurs and veteran business owners the stunning shortcuts to finally create everything needed to persuade prospects to pay attention to you, and to buy what you offer.
My students and customer include many of the top marketers online who are now household names… including many of the more well-known gurus out there. If you take a quick look at the Wall of Testimonials (either on the right or bottom of this page), you’ll see many names you know freely give me credit for helping them.
I’ve also personally taught some of the most stubborn and hard-to-coach people you can imagine… and transformed them from struggling to make sales… into cash-generating powerhouses.[/text_block]
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Today, I’d like to help you…
… like I’ve helped thousands of others… by teaching you my step-by-step formula.
A formula that will transform you and your business by enabling you to quickly and easily write every sales message you’ll ever need to make your business cook on high heat.
I’m not just talking about the building blocks of a good sales message. I’m talking about EVERYTHING you need to create absolutely killer marketing materials that attract prospects in droves…
… and expertly persuades them to buy from you.
This includes all of your websites, all your ads, all your emails, all your videos…
… everything that presents your sales message.[/text_block]
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Successful marketers have a saying:
“Nothing happens until the sales message gets written.”
And the other side of this saying is: Once you know HOW to create all the sales messages you need…
… when you need them…
… and KNOW they’re killer and will produce results…
… you are finally in a position to reach all your goals, and become wildly and happily successful.
Think about it…
You will soon know exactly how to create all of the marketing materials that have been holding you up…
… and murdering your bottom line… because you can’t yet figure out what you need to write… and what you need to say… to make your marketing a sales-closing machine.[/text_block]
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Life is very hard for marketers who don’t
know how to create good sales messages.
Their ads and websites and videos suck…
… and every marketing move they want to take is held hostage by expensive freelancers…
… while their business can be ruined if an outsourced writer misses the deadline or produces crap.
What’s more, without this simple knowledge of how to sell…
… you will never know why your ad or website or video worked… or why it bombed.
You are clueless about the single most important element of your business:[/text_block]
[text_block style=”style_1.png” align=”left”]If you’re tired of singing the “I Got No Sales and My Advertising Sucks Blues”…
… then you need to signup for the Simple Writing Coaching Program that’s about to begin.[/text_block]
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Why do I call it The Simple Writing System Coaching Program?
Because…[/text_block]
- It truly is simple. You learn fast by watching super-targeted videos and doing short, fun, easy-to-understand exercises.
- It burns into your brain the powerful skill that is knowing exactly how to create all your sales messages (and no, you don’t have to posses ANY writing skills at all right now).
- It really is a system (as in you’ll be able to use it over and over and over again). No matter if you’re a successful entrepreneur, budding business owner, or even a raw rookie marketer or copywriter.
- To make absolutely sure you learning everything I know about creating winning ads… you’ll have a successful, professional copywriter coaching and watching over you every step of the way.
[text_block style=”style_1.png” align=”left”]The Simple Writing System is the most thorough learning process ever created for teaching every level of student, from rookie to veteran business owner.
It gives you all the tools you need to create every sales message required in your business.
There’s no other coaching program like it anywhere.
It is a proven formula…
… perfected over the past 9 years and by training over 1,000 students…
… that you can go through at your own pace…
… in your spare time (evenings, weekends, lunch hours)…
… and — maybe best of all — you’ll use the learning style that works best for you.
I know, from years of experience, that you can start from wherever you are right now… and learn this stuff quickly and put it to use right away.
In fact, the more mystified you currently are about creating sales messages…
… the faster you’ll grow… as this system clears everything up and empowers you with the ability to do what needs to be done to bring in the Big Bucks.[/text_block]
[text_block style=”style_1.png” align=”left”]It’s not complicated.
This teaching method is exactly what former students (and there are a ton of them) consistently report WORKED for them. You can see the results in the Wall of Testimonials on this page.
Come with me…
… and I’ll show you how obvious, and easy, and systematic it can be (for the rest of your career) to write everything you need written in your business to make money.[/text_block]
- Your websites will rock.
- Your emails will pack brutal sales-generating energy.
- Your print ads will bristle with sales-producing power.
- Your videos will pop with action-inducing persuasion.
[text_block style=”style_1.png” align=”left”]And everything else you need or want to do to reach prospects…
… including face-to-face pitches, banner ads, and social media…
… will be fully locked-and-loaded with all the tactics, strategies and hidden “mojo” used by the most famously-wealthy marketers you know of.[/text_block]
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Let me tell you how the Simple Writing System works, and
what happens immediately when you sign-up today:
As soon as you signup for the SWS Coaching Program, we’ll give you instant access to the training videos. This means you can get started writing better ads today.
All of the SWS Video Lessons are available online, so you’ll be able to watch any time you want… as many times as you want… from any Internet-connected device. You’ll never have to be anywhere or online at any particular time.
Each SWS lesson is designed to deliver one single key element of the process behind creating your own killer sales messages. So everything is really easy to understand, every step of the way.
You can see and feel your progress, too…
… as everything stops being mysterious… and starts becoming a comfortable, confident part of your internal toolkit.[/text_block]
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Your online SWS Classroom opens any day you want between now and Monday, 19 September.
You just let us know when you’re ready, and that’s when you’ll start getting personal feedback from your Simple Writing System Coach.
This program is 100% personal and offers shocking amounts of one-on-one time for you.
You’ll be assigned to an online classroom with a small number of other students and one SWS Coach …
… who will be working just with your classroom.
Each class has no more than about 20 students. This is NOT “mass mob teaching”. This is very personal, very one-on-one, and very focused on your learning progress.
That means your teacher will really get to know you and your business…
… even if you’re just getting started…
… and be able to give you specific advice tailored to your situation one-on-one.
Your professional teacher will help you cruise through every exercise.
Short… easy… and with feedback that makes it absolutely clear what to do, and how to do it.
Because you’re in a small classroom with other people learning these same powerful techniques…
… you get to see how other people — from all kinds of backgrounds, in all kinds of markets, with all kinds of excuses and fears and discomfort with writing — used these same exercises…
… to apply each step into their situation.[/text_block]
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What time is class?
Any darn time you want it to be!
Because you’ll have instant-access to all the training videos, you can begin the lessons today, or on the day your classroom opens, a few days after that. It’s 100% up to you.
Everything in the SWS Coaching Program happens on your schedule, not ours.
There are no live webinars or calls you need to schedule your life around. No deadline for meeting any specific task. No “falling behind” other students (because everyone goes at their own pace.)
All of the lessons, exercises, and bonuses are there waiting for you 24 hours a day.
The SWS Coaching Program runs for 8 weeks. Any time of day you want over those 8 weeks, you can work on an exercise and post your results — or your questions — in your virtual classroom.
Within one to two working days, often on the same day, you’ll get a personal response from your coach. And with this feedback, you’ll learn everything quickly.
Some SWS Students have zoomed through the program over a few weekends. Others have spaced everything out, going through the materials over their lunch hour… or turning off Netflix a few nights a week.
It’s totally up to you. And we’ll help you the entire way.
We’ve had people take this course twice in a row before, just because the networking, the trading of ideas, the brainstorming, and the interaction with their coach and fellow students is such a blast.
The energy you pick up here will fuel your tank for a long, long time.[/text_block]
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Your notes are already done for you.
As soon as you sign-up, we’ll rush ship you a comprehensive workbook that contains all the notes from the slides used in the videos and all the exercises written out (so you’ll have them on video AND in this easy-to-read format).
PLUS — and this is a BIG plus — the workbook is also loaded with the FULL version of every proven ad I use in the videos… so you can see exactly how each step fits into real-world marketing. There’s no theory here. It’s all hard-core reality-based info. (Most of these ads are mine, including my most sought-after stuff.)
That means this workbook (over 300 pages deep) is a fire-breathing SWIPE FILE of the best ads you’ll ever lay your hands on… to copy, to use for inspiration, to rip from and use as blueprints.[/text_block]
[text_block style=”style_1.png” align=”left”]In short…
… this system is a concise, packed-solid “One Stop Resource” for helping you write everything you’ll ever need to write to make your business kick some serious bottom line butt.[/text_block]
[text_block style=”style_1.png” align=”left”]But wait…
… there’s more.
I’ve got a pile of extra bonuses for you.[/text_block]
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BONUS #1:
Lifetime Video Access
Even after your coaching program wraps up, you will still have lifetime access to the entire SWS 2 Video Library… all 18 lessons.
This means that as long as you can get online… from any device… you’ll be able to treat yourself to a quick review or brush-up.
Whenever it’s time to create your next ad or campaign… in a few months or a few years… the SWS Videos will be there to remind you exactly how to craft a winner.[/text_block]
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BONUS #2:
A Lifetime of Advanced “How To Apply The SWS” Training Programs
The fundamentals you learn with me can be applied to everything you need to make your biz successful… without exception. That’s always been the case.
However, because past students requested more detail about these specific uses of the SWS, we’ll be creating a series of bonus tutorials that will show you exactly how to apply your new killer salesmanship skills to pretty much every aspect of online and offline marketing.
We’ll be adding these tutorials and others to the SWS Library over the next several months. As we do, you’ll get access to all of them… PLUS all updates and new bonuses as we add them in the years to come….
… for FREE.
You’ll get The Simple Writing System For:[/text_block]
- Social Media (Facebook, Twitter, LinkedIn, etc.)
- Video Marketing (YouTube, Facebook, Snapchat, DailyMotion, etc.)
- Paid Advertising (AdWords and other ad networks)
- Webinars
- Opt-In Pages (so you’ll capture more qualified leads)
- Video Sales Letters (VSLs)
- Email Marketing (to warm up and close your best prospects)
- Online Retail (Amazon, eBay, Etsy, etc.)
- Blogging & Content Marketing
- Direct Mail
- And whatever new and profitable platforms come along next… we’ll keep adding new bonus training modules to the SWS members area… and you’ll get access to all of them (on top of your lifetime access to all of the SWS Training Videos.)
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Bonus #3:
The Best of SWS Coaching is now included…
Over the years, the Simple Writing System faculty has included several of the most famous and notoriously-successful professional copywriters in marketing.
Like David Deutsch… one of the highest paid “A-List” copywriters in the game (who has written controls for the largest direct mail companies in the world).
And Kevin Rogers… the writer behind the most outrageously successful launch campaigns in Clickbank.
And Lorrie Morgan-Ferrero… who has been a dominant female freelance copywriter for many years.
And Chris Haddad… whose selling prowess has landed him on the Rachael Ray television show.
And Dr Harlan Kilstein… who has been a highly-paid and much sought-after pioneer in Internet marketing for dozens of niches.
The faculty has, in fact, consisted of a Who’s Who in modern advertising and marketing for many years now.
Because I want you to learn copy from all of these coaches, we’ve put together the very best of Simple Writing System Classroom exercises and Q&A from previous training programs.
This mean you won’t just be learning from your personal coach and me during this upcoming class.
No. You’ll also — through this deep resource of seeing how other students handled the SWS — be learning from all of the former SWS teachers above, plus other “A List” copywriters and marketers who have taught SWS classes, including David Garfinkel and “Million Dollar” Mike Morgan.
It’s like having access to the wisdom and applied strategies of the best in the game…
… all laid out for you to use, learn from, and profit with.
Over my decades in the hands-on front trenches of the business world…
… I’ve gotten in tight with the best marketers and professional writers in the business. Many of them credit me with providing the breakthrough that put their careers on steroids.
These men and women have written for the cream of the Internet marketing world… for entrepreneurs of every stripe in the business world… and for the largest direct mail outfits on the planet.
And they discovered that teaching is one of the biggest joys in life. Every top professional writer I’ve asked to participate in this system has agreed. They LOVE teaching, and they’re good at it.
Now, if this program is fun for hardcore professional writers and marketers…
… can you imagine what kind of thrill and adventure it can be for you as a student?[/text_block]
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Bonus #4:
I’m Also Tossing in Full Membership to The Marketing Rebel Insider’s Club
That’s right. You’ll get 3 free months of full membership in the Marketing Rebel Insider’s Club – the online one-stop resource for marketers, entrepreneurs, and copywriters that we’ve been hosting for years.
Here, you get:[/text_block]
- A rotating archive of proven ads and timeless marketing lessons, strategies, and examples. Each ad is backed up with commentary, insights, and an explanation of how it was created and why it worked (Swipe files of my ads alone have kick-started the careers of countless copywriters, and fueled the best years of oodles of entrepreneurs.)
- Unlimited chances to bend the ear of the entire Marketing Rebel Team on ANY biz, marketing, advertising, or even lifestyle questions is our Facebook-like chat stream. Would you like to have a place to turn to experienced marketers and small business owners who have been there and done that… ready to answer whatever questions you have on software, hiring, running a growing business… whatever else is holding you back? Inside the Marketing Rebel Insider’s Club, that’s exactly what you’ll find.
- As a full-privileged member in the MRIC, you are eligible for being chosen for a private Hot Seat consult with my business partner and co-creator of the SWS, Stan Dahl and me, which we do monthly. That’s a full personal session with us, discussing your biz, your issues, your questions and sticking points. Clients who buy these Hot Seat consults shell out $2500 per session. For the MRIC members who get chosen, it’s FREE. (All members have access to these sessions, so you’ll benefit from these Hot Seats every month.)
[text_block style=”style_1.png” align=”left”]This makes the MRIC a tremendous resource to have for advice and tactics on the details of running a business.
It’s like a playground, an experimental business laboratory, a wonderful networking environment, and a marketer’s dream for inside info…
… all packed into a one-stop online club.
And it’s all for free. If you’re ready to stop thinking about it and you know it’s time for you to learn the real-world skill of writing ads that sell.[/text_block]
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Bonus #4:
The most requested report I’ve ever created …
I’ll also include my original, uncensored “Power Words” collection.
I created this beast by combing through my entire archive of top ads, and pulling out the snarling phrases and specific words that pumped up the response rates.
World-class hooks and headlines RELY on using the exact right word to get your point across. And here is a deep collection of the language choices that have defined my now-legendary career.
For years now, professionals (and other insiders I know) have kept this report near their desks when writing the really important stuff. They read through it for inspiration and ideas on how to craft their own hooks, headlines and killer copy.
It’s easily going to become your most-used “kick-starter” resource when you really need your copy to leap off the page and grab your reader.
If, for any reason, after trying SWS Coaching you decide it’s not for you, I’ll let you keep my “Power Words” special report as a free gift. Just for giving The Simple Writing System Coaching Program a try.[/text_block]
MONEY BACK GUARANTEE
Yup, you get a screamingly generous conditional guarantee of satisfaction…
… meaning you’re not risking anything by diving in right now.
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Here’s how your conditional guarantee works:
- Sign up for The Simple Writing System Coaching Program right now.
- There is ONE very reasonable condition to this guarantee: You must at least try the system.
- To do this, (a) Complete just 2 of the exercises (within 14 days from the day you have access to your online classroom) and (b) post your exercises in your online classroom to get personal feedback from your coach. You can do this quickly, in a single session. Just check out the first 2 video lessons and follow the easy instructions for the exercises. (You can zoom through this process.)
- If, after doing these 2 exercises within the 14-day guarantee period, you are convinced this system is not for you…
… simply return the workbook we’ve shipped to you (in any condition)…
… and you will receive a prompt refund.
This is a very reasonable guarantee, and I hope you clearly understand why we have this single condition.
We have a professional writer who has committed serious time to teaching you and the others in your virtual class.
Each spot in the class is important, because your teacher devotes personal interactive time with each student.
So it’s only fair that you commit to this program, too. And grab this opportunity for hands-on, personal attention from a seasoned professional…
… who will expertly coach you as you transform into a killer writer.
This guarantee means you can test-drive the course, and get all your money back is it turns out it’s not for you.
We’re looking out for you, and it’s up to us to show you why the program works.
I bent over backwards to create this course…
… literally pouring into it everything I know about systematically writing great sales messages.
It’s worked for so many people, that I’m betting it will work for you, too…
… if you’ll just give it the slightest chance.
You’ll have instant access to all of the video lessons and bonuses…
… and my staff will scramble to get your workbook to you as fast as possible. Our customer service always gets rave reviews.
I want you to feel comfortable ordering, even if you’re not totally convinced and need to see the course first…
… you risk nothing… as long as you agree to give it a try.[/text_block]
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It’s up to you now…
All that’s really required to start your own adventure in making money is to:[/text_block]
- Stop making excuses…
- Find a proven resource like this where you can quickly learn what you need to learn…
- And make the decision to get started.
[text_block style=”style_1.png” align=”left”]What are you waiting for?
You are about to finally discover is the foundation of every successful business.
It’s your turn to get on the inside for a change.
You need to hurry.
Grab your spot now, by signing up. Your opportunity is now.
I hope you realize how big this opportunity is.
Your entire future can change, dramatically and quickly, by choosing to join us right now. For just a few weeks of transformation and career-oriented fun.
This is serious stuff, for people who are serious about achieving success.
This should not be a hard decision to make — you have an opportunity here.
A single new sales message that “hits all the hot buttons” of your market can generate massive results…
… making the price of this system nothing more than a brief investment on your part… quickly recovered.
Order now, while you’re thinking about it. And your adventure in business success can begin right away.
Just click on an order button and grab your spot.
I’ll look for you in the class.
Stay frosty…
John[/text_block]
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P.S. – Are you asking yourself these 3 questions?
Q1: Will this work for me?
If I wasn’t 100% sure that the answer is “Yes!”, I wouldn’t be offering you both personal coaching from a successful pro and a 100% money-back guarantee.
It does not matter what kind of product you sell… high- or low-priced… physical product or digital download… something for the mass market or just for a specialty niche…
… what you are about to learn gives you a repeatable system that will be in your “Success Toolkit” for the rest of your career.
You will finally know what the best marketers in the world know about writing the strongest and most result-getting sales messages possible.
No one can ever take this skill away from you.
You will never again be at the mercy of anyone else for the most important part of your business:
The communication you have with your prospects, persuading them to buy.
Learning this system gives you total independence.
And even if you DO hire someone else to write for you…
… you will know EXACTLY what you need written…
… and how it should BE written.
So you will, essentially, be a freelance writer’s worst nightmare…
… because he will be forced to do his very best work for you, every time.
Because you know.
Because you, like the other successful marketers whose stories you see on this page…
… are finally clued-in to how great sales messages get created.[/text_block]
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Q2: Can I learn this?
Over 1,000 folks have been through the SWS Coaching Program. They came from every kind of situation you can imagine. Rookies, veteran business owners, it doesn’t matter.
The system works.
This is not like high school or even college.
This is, instead, simple yet advanced education for adults — adults who finally want to learn how to produce sales and results like the best marketers out there.
We’re going to gently force-feed into your brain…
… these simple step-by-step keys to finally understanding how and why selling works.
And we’ll do this by actually getting you to DO it.
This is not about getting critiques or reviews of your current materials. You can do that yourself, once you know what’s needed and what’s missing.
No… this program is about the freedom to go where you want to go with your marketing. As effectively as the best marketers out there.
This program is about creating everything you need now, and everything you’ll need as your business grows. Forever.
Why would you give into to the nonsensical belief that you “can’t do this”?
Of course you CAN do this.
The proof is all over this site. Just glance at their stories.
Others did it, often with less brains and more obstacles than you face today.
You can learn this…[/text_block]
- No matter what market you’re in (or how new you are in this market).
- No matter what your dreams are.
- And no matter HOW you define “success”.
few brief sessions each week.You are not “too busy” to fit this in.We tell folks that just eliminating one or two TV shows you’ve been
watching…
… opens up more than enough time each week to get the whole system
completed.
You can resume your TV addiction AFTER learning this system, if you
like.
Many students have completed it in a long weekend. They just sat down
and went through all of it, and GOT it.
Others squeezed it in – easily — with just a few hours a night, a few
nights a week, or even over their lunch hour.
The thing is… it’s completely up to you.
You go at YOUR own pace. At whatever kind of schedule works for you…
… or even no schedule at all, if you want to just dive in when you
have some time each week.
You don’t have to be anywhere to listen to any scheduled webinars,
ever. All the lessons, and all the interaction with your teacher
happen when you choose to get it done.[/text_block]
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Q3: Can you teach me?
If you are willing to learn… and willing to be coached… I know I can.
Take a look at the wall of testimonials on this page. You’ll find success stories from some of the top marketers of the past 20 years, and people just like you.
I’ve broken everything down into simple, easy-to-master chunks for you.
Having this simple formula plugged into your brain makes every writing task faster, easier and TONS more profitable than just “winging it”…
… because you suddenly know exactly what to do at each step. Bang, bang, bang, and you’ve got the sales message you need.[/text_block]
[text_block style=”style_1.png” align=”left”]How DO you define success?
Some folks define success as earning more money.
Or maybe you want a thriving, long-term business model.
Or you may want more free time.
Or you may want to dominate your niche market, and crush your competition while becoming the top dog.
Well, this is how it all gets done. Quickly, and simply…
… once you finally understand how to create the critical sales messages needed to get the results you crave.
Success in business is going to come down to your ability to produce sales. Without that, you’re toast.
So let’s fix that, starting right now.
Now, if you’re ready for the ride of your life to begin, it’s your turn.[/text_block]
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Perry Marshall
John’s input on my website increased my flow of sales leads by 50%. Also, his advice to trash my sales letter and start fresh (with very specific instructions on how to do it) DOUBLED my sales conversion rate! He was right — this gets exciting, fast.”
Adam Cloet
“For me… Copywriting was my lacking skill…. I never knew how to write effective copy, and John you’ve done a GREAT job… the SWS blows away any “system” I’ve seen in a long time. It’s pretty much idiot proof. To top it off, my motivation after this course has never been so high… Since starting it I’ve sold 2 new franchisees (which adds over 6 figures/year into my pocket. I’m starting to blast off writing follow up sequences….I’ve also finalized my entire franchise manual for all of my stores, and my web guy is starting to build a new website for my retail stores and will use your copywriting to make it smash the competition as well as build an avenue through the site to franchise even more…I can’t thank you enough… this is a program geared for REAL business minded people….. it’s the real deal.. not some fancy, full of fluff, way of repackaging old basic marketing. Thanks John!”
Lorrie Morgan-Ferrero
“When my copywriting business was operating in the red, I bit the bullet and invested in John’s stuff. Know what? I started making money. Lots of it. The subtle tweaks and step-by-step system I learned from John shot conversion rates through the roof. And I confidently raised my fees by 60% because of everything I learned from him… and my fees continue to rise.”
Disclosure: Lorrie has turned into such a successful copywriter and consultant that she’s become a frequent Simple Writing System’s Coach.
Bernadette Doyle
“THANKS! I got a quick ROI on this and my bullet writing is transformed forever. Very happy student here. Apart from the excellent content, you structured it so I actually worked through and applied the content. It’s so easy to let books and programs gather dust – you made this really usable and I’ve benefited as a result.”
Robert Pierce
“John has created millions in profit for us. We pitted his ads and letters against big-city ad agencies, PR firms, and writers with lots of awards… and John slaughtered them all. He consistently hits ‘home runs’ for us — 20-to-1 return in profit is not unusual. He has saved our butts on several occasions.
Jeff Gardner
Massive Breakthrough Generates $70,000
“I had a massive breakthrough reading your stuff, John. Over the last 14 days, what you taught me generated an extra 20,979 in sales! Thanks again.”
(Update: “After a full month, my take is now $70,000! Note to self: Follow John’s advice!”)
Gary Halbert
“John is the first guy I call when I have a marketing problem. His insights and marketing prowess are unparalleled among the working advertising experts I know… and I know them all. The money available, when you learn what insiders like John has to share, is just insane. In my book, there is John… and no one else is even close.”
Dr. Ken Newhouse
30% more business!
“You showed me how to take my marketing campaign over-the-top. Because of you I had to increase my fees three times. My income has tripled, and your techniques allowed me to develop a waiting list of clients that is 6 months long. When I saw some of the so-called industry greats sitting in your seminar, following you around like a Big Buck during breeding season, I knew I needed to suck as much info out of you as I could. What you teach is worth 1,000 times what you charge.”
Dan Kennedy
“John Carlton is a copywriter I would hire, and there are damn few of those. Further, I would pay to be in a room to learn from him, and there are even fewer people on that list.”
Craig Clemens
Thanks For Giving Me A Better Life
“Since 2005, your simple writing strategies have earned me and my clients millions. It all began when Eben Pagan shoved a copy of your course into my hands and said “Study every word and then write me some copy!” I was hooked, and got my hands on everything you produced.
My career as a copywriter has flourished since then, because you helped me understand the psychology behind a great sales message. In fact, just last month I booked a project that brought me a fat $15,000 (plus 5% of the gross sales in royalties)… and it took me just one week of work.
The beauty of writing sales copy is that it’s not the writing that brings in the money… it’s the knowledge of what to write about to get people to buy. And there is no one on earth who knows this — and can teach it so you “get it” quickly — better than John Carlton. Thanks, John, for giving me a better life.”
“John promises a lot in the SWS. You get 200%. I don’t even know how to calculate the ROI on this one. I am only half way through the course and one specific tactic I’ve used this week has generated at least $2,000 in passive revenue – and that was the FIRST time I tried it!”
Rich Schefren
$287,000 The First Week!
“After listening to John for less than an hour, my mind caught fire and everything fell into place. I immediately produced my first sales letter ever… and it brought in $287,000 the first week! You can bet I seek out his advice every time I make a major business decision.”
Tom Venuto
50% More Orders
My average order is 50% higher (and more) since I adopted your idea. I love your outlook, and your advice cracks me up while bringing in the results.”
Yanik Silver
I Use This Every Time I Write For The Web
My highlighter ran out 6 pages into Section 7! This course is going on my A+ shelf of resources I use every time I write a sales letter for my web sites.”
Andreea Grad
30% more business!
“What I learned in the Simple Writing System will help me build multiple streams of profits for years to come. I now feel I can truly make more money, create products that sell and attract more clients for my growing business. In fact, I can write my own ads which have brought in 30% more business locally in the last few months. I am so grateful for it. Thank you from my heart.”
Lisa Wagner
Tripled Response!
“You know that new ‘hook’ you insisted I try in my sales pitch? It TRIPLED response! This translates into several hundred thousand dollars in sales over the coming year. You are on my Christmas gift list for life, dude.”
Ben Cummings
“I Stalk Your Ads”
“Dear John: Your strategies have made me hundreds of thousands of dollars. I consider your copywriting to be so influential on my success, that I’ve literally stalked your ads and sales letters, purchased countless products and services to get on lists… solely so I could collect (and study) the sales letters that you write. This practice has been like a real-world ‘Harvard Business School’ education for me. And I know dozens of millionaire business people and successful “guru’s” that quietly keep an eye on you, follow all that you do, and consider you a major influence on their success.”
John Lane
30% Boost In Conversions
“I have been using some of the things John teaches in our email campaigns for our free workshop and our attendance each week has gone up by about 40%. I also used some of his suggestions in the power point for the free workshop and our conversion rate to the paid workshop has increased by about 30%. We were converting about 5% to a $1,297 workshop, now we are just under 7% conversion.
Craig Forte
Making Crime Pay
“Who says crime doesn’t pay? John let me ‘steal’ one of his ad headlines for a seminar I was holding… netting me a cool $251,771 in just 3 days. I don’t know any decent marketer who would be caught dead without John’s help.”
David Deutsch
Million Dollar Confession
Early in my career, I had the good fortune to discover John Carlton — and he deserves much of the credit for my success as a freelancer. I hereby confess that many of the ideas behind the million-dollar controls I’ve written can be directly traced to what I learned or stole from John.”
Harlan Kilstein
Million-Dollar Advice
“John’s first critique of my copy was a shock — I thought I was pretty darned good, but he told me to rip it up and start over from scratch, using his specific advice.
I’m glad I had the sense to listen — my first year, with John’s advice stinging in my ears, I earned over $350,000. And this year, I’m bringing in a cool million.”
Disclosure: Harlan’s arguably John Carlton’s most tenacious and successful student. He’s one of the Simple Writing System’s top coaches.
Pauk Rakovich
“Probably the best marketing investment I’ve ever made. My Coach and the SWS have forever altered the way I market, both for myself and my clients. I am truly grateful for his guidance. Please do it again!!”
Dr. G.E. Nielsen
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One Tip, One New Car
“On your advice, I edited my copy using your ‘Action Verbs’. This killer strategy ALONE allowed me to buy a new car (for cash) after the first campaign!”
Chris Rabalais
Just One Tip Multiplied Response
“Using just ONE tip John gave us increased our mail response by 32%. This means an additional $2,000 in profit for every 1000 letters.”
Sean Quinn
“In Northern Ireland, bricks and mortar businesses are beginning to realize they need to evolve. So I’m writing their sales and marketing funnels, from opt-in video scripts, free reports, direct response letters, to posts and emails for nurturing campaigns.
Good copy and sales funnels are a whole new concept to almost all of them, which gives me an endless stream of prospects.
At last it’s paying off.
The Simple Writing System Coaching (and persistence) has given me the advantage over other copywriters, but I keep cool, and stay modest.
What I’ve learned from you means I know how to can help clients in almost any industry.
My thanks to you and John.”
Otto Tromm
3 Times ROI With New Skills
“I just sold my most expensive screen ever. And, it was due to HOW I sold it with copy skills. Why am I so sure: – it was to a new customer – in a country where people are known for their fondness of bargain hunting – I am sure we had the most expensive offer (competitors offer a similar size screen at a third of the price) – it was the first time that such a screen was sold from a web inquiry. Wanna know how expensive the screen was? 25,000 euro (or about 35K in US$) without shipping or installation.
So thanks guys (David and John), I just made my investment in the Simple Writing System back 3 times on this order alone.”
Chris McCombs
Earning a High Six-Figures Annually Online
“Before I discovered John Carlton I had NO IDEA how to write good copy… and I’ll admit I was pretty skeptical about investing in his programs because it just didn’t seem possible that I would be able to influence people with print like John does.
Well let me tell you that John’s teachings have not only helped me increase conversions by over 511%, but John has been one of the backbones to me earning a high six-figures annually online.
Not only do I use John’s strategies in my sales copy and videos, but his tactics have also helped me develop a cult-like following on my blog, making my blog the #1 blog AND website in the world in my niche where I’m able to get as many as 8039 visitors to my blog in one day all from free traffic sources… THAT is the power of the influential writing tactics John showed me how to do.
I love waking up and seeing all the money roll in my bank account… even while I’m off doing whatever the hell it is I want to do”
William McCreedy
Tripled Sales In One Month
“Your course is fantastic. I have tripled my sales in a month and I am only now getting started fine-tuning and testing.”
Craig Woolven
“Your Simple Writing System has instantly turbo-charged my sales letters. $11,000 of new business in 48 hours using just a few of your wickedly effective sales strategies.
John, your Simple Writing System is my step-by-step blueprint for writing killer, kick-ass sales letters. At last, a simple step-by-step system that pulls together all the elements of writing sizzling, money-in-the-bank sales letters.
The videos explain exactly what to do… the workbook is chock-a-block-full of real world examples and my personal tutor made sure I nailed every exercise. Your red-hot team of million dollar writing tutors delivered the personal attention needed to catapult my writing skills to a whole new level.
I now know what to say and exactly how to write it. Powerful, laser targeted sales copy at my fingertips using your step-by step process. Absolutely awesome — thanks John.”
Andrew Rondeau
Best Investment I’ve Ever Made
“Best value course I have ever purchased… overall – great course, great value for money, expert feedback – I liked the structure. I have spent thousands of dollars on “internet related” products and in the past I have been personally mentored by not one but 2 ‘world famous’ Internet Marketers (who charge even more thousands of dollars)…and this SWS course beats everything…it is the BEST EVER investment I made. I tell you what really pisses me off – I have spent thousands of dollars being mentored by so-called ‘famous household’ Internet Marketers and not one of them has suggested what you have John, not one!”
Matt Marshall
Carlton Got Me FIRED
“I had a cush job at one of the world’s largest ad agencies. Then I found John’s materials, and discovered the how to SELL, not just win awards. The agency hated my new style and gave me the boot. Which was a good thing — my first year on my own, I’m on pace to earn FOUR TIMES my yearly salary at the agency. Thanks, John.”
Kevin Hill
$340,000 in 7 Days
“I started working for internet marketer Russell Brunson as a full-time copywriter and had only written a handful of letters up until that point. He asked me to write a sales letter for our 12-Month Internet Millionaire launch — my first major launch. I was a little nerved up and repeatedly referred to John’s course for guidance while writing the letter. Thanks to implementing the quick-start copywriting secrets John revealed in his course, the letter ended up pulling in $340,000 in 7 days.
If you remotely care about becoming a better copywriter and marketer, you need to get your hands on John’s materials before your competition does.”
Al Oelschlaeger
100% Right With Just A Glance
“It’s scary how exactly on target you were with your advice based on reading just a few pages of our sales letter. You were 100% right. We’ve now made over 1,000 sales, captured wonderful customer feedback (as you advised), and are establishing national distribution.”
Antony Ruffin
Write More Effective Copy, In Less Time
“Everything was great. Being able to do it on my own time was a plus. The DVDs were high quality and the two course books had information that I have used and gotten good results…The Simple Writing System gave me a blue print where I can focus my efforts on each step of the puzzle. Now I can write more effectivecopy in less time. It gives me the ability to write my own sales letters without using someone else’s work as a template for the whole thing”
Terry Dean
Boosted sales by 70%
“Your headline suggestion for one of my web sites boosted sales by 70%! This equals an extra $3,000 every month…from ONE simple change. Thanks.”
Caleb O’Dowd
Pure Gold
“I’ve written pieces that have pulled in millions of dollars. Yet, when I sit down to write copy, I pull out my swipe file of John Carlton’s stuff, and study it like my life depended on it. He is one of the few true experts in advertising. Pure gold.”
Chris Payne
Profits Through The Roof
“I used Carlton’s tactics in my advertising online, and profits went through the roof. That meant we could move into a bigger house, and I’ve kit it out with the most amazing high-tech gear. I would not be here today without John’s help”
Ken Calhoun
Sold Out The Show
“You inspired me to write a new pitch to my house list, using your tactics… and it generated a near-DOUBLE response rate (over 203 requests in under 24 hours, at $495 a pop). Sold out the show.”
John Reese
“John Carlton is one of the best marketers in marketing HISTORY. I have learned a ton from him… and you should soak up everything from him that you can. It will only help you make more money from your Internet marketing efforts.”
Michael Norman
Free Money!
“Amazing! My web site conversion rate has nearly DOUBLED, just from what you’ve taught me. And guess what? Also following your advice, I tested a much higher price… and the conversion rate was not affected at all. That’s FREE MONEY without any extra work! You were right, John.”
Daryl Thompson
“Quitting My Cushy 6-Figure Job”
“Our investment education business went from $50k a year in sales to over $200k in six months, thanks to John Carlton (and a hot webmaster from Houston). Thanks to what I’ve learned, I’m quitting my cushy six-figure a year job to go full-time in this new business!”
Tom Wilkerson
Topped Our Best Month Ever… In Just One Week With New Tactics
“In the last 3 months conversions on my website have gone through the roof. Last week we had 17 sales ($300 info product) with less than 300 unique visitors to the site, which is by far the best
month we ever had in just 1 week. My data base guy is foaming at the mouth to find out why my analytics data is sending such a huge spike in conversions and my bounce rate plummeting to the bottom of the Grand Canyon. I implemented changes to my site as I was progressing within the Simple Writing System Training Program and realized after week 3 that I had all my money back. I truly can’t wait to see what happens to my bank account and my list at the end of the year!”
Jazmin Onyx
“John Carlton’s Simple Writing Course truly is an opportunity of a lifetime that will result in that one defining moment that you will look back on for the rest of your life resulting in the breakthrough you have always looked for but didn’t know how to find.
If you don’t take advantage of this course, you are missing out on one of the most powerful tools anyone can ever acquire – to be applied to almost any goal you wish to attain.
If you let it pass you by, then you will be kicking yourself in the ass for a really long time.
Every promise made exceeds expectations and the over delivery of value is worth many times the price of the course. John’s coaches are a “brain trust” unequalled anywhere else in the marketplace.
You will truly be learning from the Masters of the Craft. Learning Copywriting from John Carlton is like learning guitar from Eric Clapton. It is an honor and a privilege to be his student.”
Jonathan Mitchell
$29,000 In New Business Since Completing The Course
“The Simple Writing System course was awesome… Overall, it was a great learning experience. We have closed over $29,000 in new business since completing the course. Thanks a lot.”
Kamron Karington
$25 Per Minute!
“John, I made over $25 per minute using JUST your “power words” list. Increased click-throughs by 107%, and stuffed $10,500 in my pocket while sipping my morning coffee, using your tactics to rewrite some lame headlines for a client.”
Dean Hohn
Transformed My Website Copy
“As a newbie to copywriting, John and Mark taught me in the Simple Writing System how to target my thoughts and refine my writing in a way to tell a story that will hold a reader’s attention, which I didn’t do before. That has totally transformed my website script from what I had when I started to what it is now. I want to thank you John, all the team, for your guidance, help, and genuine support. You gave me the feeling that I really mattered as an individual and you personally wanted to help me in my copywriting journey.”
Craig Woolven
“Your Simple Writing System has instantly turbo-charged my sales letters. $11,000 of new business in 48 hours using just a few of your wickedly effective sales strategies.
John, your Simple Writing System is my step-by-step blueprint for writing killer, kick-ass sales letters. At last, a simple step-by-step system that pulls together all the elements of writing sizzling, money-in-the-bank sales letters.
The videos explain exactly what to do and the workbook is chock-a-block-full of real world examples and my personal tutor made sure I nailed every exercise.
I now know what to say and exactly how to write it. Powerful, laser targeted sales copy at my fingertips using your step-by step process. Absolutely awesome — thanks John.”
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