For many years now, I’ve been teaching people with absolutely zero advertising or marketing experience (not to mention a fear of trying to write anything) how to create their very first ad that actually works.
Facebook ads… YouTube videos… the landing and sales pages on your website… doesn’t matter.
If you give me just a few minutes of your time over the next few days, you’re going to be “armed to the teeth” with a killer ad that eliminates the mumbling, brings in sales, and turns reluctant looky-loo’s into paying customers.
Writing a good ad isn’t rocket science. But if you want to get truly efficient and effective, there are a few simple secrets to discover first.
Once you know the secrets, everything else is just ridiculously easy. This is a critical tactic in every world-class copywriter’s Bag of Tricks. It lays bare the fundamental elements of a great pitch.
Plus, it eliminates “writer’s block”. Rookie marketers sometimes spend hours staring at a blank screen, without a clue how to even begin their ad.
Let me teach you tactics that will scoot you right past those clueless panic attacks and give you a blueprint for beginning, and finishing, an ad that will do the job.[/text_block]
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100% Right With Just A Glance
“It’s scary how exactly on target you were with your advice based on reading just a few pages of our sales letter. You were 100% right. We’ve now made over 1,000 sales, captured wonderful customer feedback (as you advised), and are establishing national distribution.”
“The SWS is an unbelievable, bullet-proof plan for composing the hands-down best copy I’ve ever written.”
“I’ve been in the freelancing game for 7 years now and always had trouble putting things together. I’ve got it all: ADHD OCD BP ETC, so perfectionism and a short attention span blasted my workflow to pieces with my previous clients. SWS forces me to sit down, focus on making the cogs, and helps me put together a selling machine.
In ONE DAY I tweaked my Upwork.com profile and I started getting inundated with work requests. It was like no other copywriter had a page quite as sharp as mine. My request inbox was so loaded up I had to turn down several jobs a week. Upwork gave me top-rated status the following week based on how much work and 5-star ratings I was getting. I had to start sending people to my website to get in line for a chance to work with me.
Now I’m charging three times my previous hourly rate and clients are paying my per-project fee. I can’t thank you enough for this system. As a fiction writer turned copywriter, it is the one writing tutorial that’s actually worked for someone with my thinking patterns.
You should change the acronym from SWS to ROI. I’m making three times as much on freelance projects as I used to and now I HAVE TO TURN DOWN JOBS ON A WEEKLY BASIS. My new copy is bursting at the seams with an irresistible voice and pinpoint salesmanship and people are seeking ME out to work with them (and paying me much more than the other guys). No other book or course comes close. This is the end-all, be-all for copywriting courses.
Thanks a ton for everything.”
Profits Through The Roof
“I used Carlton’s tactics in my advertising online, and profits went through the roof. That meant we could move into a bigger house, and I’ve kit it out with the most amazing high-tech gear. I would not be here today without John’s help”
“In Northern Ireland, bricks and mortar businesses are beginning to realize they need to evolve. So I’m writing their sales and marketing funnels, from opt-in video scripts, free reports, direct response letters, to posts and emails for nurturing campaigns.
Good copy and sales funnels are a whole new concept to almost all of them, which gives me an endless stream of prospects.
At last it’s paying off.
The Simple Writing System Coaching (and persistence) has given me the advantage over other copywriters, but I keep cool, and stay modest.
What I’ve learned from you means I know how to can help clients in almost any industry.
My thanks to you and John.”
50% More Orders
My average order is 50% higher (and more) since I adopted your idea. I love your outlook, and your advice cracks me up while bringing in the results.”
30% Boost In Conversions
“I have been using some of the things John teaches in our email campaigns for our free workshop and our attendance each week has gone up by about 40%. I also used some of his suggestions in the power point for the free workshop and our conversion rate to the paid workshop has increased by about 30%. We were converting about 5% to a $1,297 workshop, now we are just under 7% conversion.
Before SWS I struggled, rambled and “explained” my unique, and (very) hard-to-describe spirit coaching and healing work.
Now… I know what and how to say (and structure) my message to make readers say ‘That sounds amazing…’.
I’m finding that the words and pages I need are just flowing out!
Everyone promises “to crack the code”. John (and the great SWS teachers) deliver!
I was terrified to even think that I had to write my own sales copy.
SWS Coaching program was the missing link between all my efforts and the results I was hoping to get from my website.
Before taking this coaching I was terrified to even think that I had to write my own sales copy, my own emails, video script or a blog post where I had to present something and hope to convince the reader to buy what I had to sell.
Add to this the fact that I am not a native English speaker and I will let you do the math…
The result of taking this coaching: I crafted my own sales letter (under the careful guidance of the coaches).
I am much more clear about the sales process of my products.
I now have a blueprint of how to craft my emails (a big component of my marketing funnel).
But above everything else, all my fears for not being able to write a well-crafted sales letter disappeared and my confidence skyrocketed.
Thanks for putting together this great coaching!
“To be honest, even though I have massive respect for John Carlton and everything he does, I was hesitant about signing up because I was afraid I’d be somehow disappointed.
But, after having run the gauntlet I can say… The SWS course was everything I secretly hoped it would be: practical, hands-on, inspiring, challenging, enlightening, thoroughly enjoyable, and definitely profitable.
Thank you SO much for offering this exceptional course, and for making it so convenient to learn copywriting from the best in the biz.”
“Probably the best marketing investment I’ve ever made. My Coach and the SWS have forever altered the way I market, both for myself and my clients. I am truly grateful for his guidance. Please do it again!!”
“John Carlton’s Simple Writing Course truly is an opportunity of a lifetime that will result in that one defining moment that you will look back on for the rest of your life resulting in the breakthrough you have always looked for but didn’t know how to find.
If you don’t take advantage of this course, you are missing out on one of the most powerful tools anyone can ever acquire – to be applied to almost any goal you wish to attain.
If you let it pass you by, then you will be kicking yourself in the ass for a really long time.
Every promise made exceeds expectations and the over delivery of value is worth many times the price of the course. John’s coaches are a “brain trust” unequalled anywhere else in the marketplace.
You will truly be learning from the Masters of the Craft. Learning Copywriting from John Carlton is like learning guitar from Eric Clapton. It is an honor and a privilege to be his student.”
“Before SWS I was hesitant about writing a sales letter because I had no one with marketing knowledge that could give me feedback. Now I have a system. Thanks SWS crew!”
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The testimonials and case studies on this page are, to the best of our ability to determine, all true and accurate. They were provided willingly, without any compensation offered in return. These testimonials and case studies do not represent typical or average results. Most customers do not contact us or offer to share their results, nor are they required or expected to. Therefore, we have no way to determine what typical or average results have been. Many people do not implement anything we teach them. We can’t make anyone follow our advice, and we obviously can’t promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it’s helped the folks on this page achieve. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual’s success will be determined by his or her desire, dedication, marketing background, product, effort and motivation to work and follow recommendations. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has inherent risk for loss of capital.