The Simple Writing System helps people like you create ads that sell like crazy...
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Hi, John Carlton here.
If you were part of Dan Kennedy’s Mid Year Magnetic Marketing Event, then you know I delivered my LAST speech -- at any marketing event -- in person or virtual -- ever.
From now on, I’m scaling way back... But don’t think it’s the end, because it’s not. Not by a long shot.
I’ll still be kicking around writing copy and consulting for a few select clients.
And of course, I’ll still be teaching others how to write copy that slays. I can’t help myself. Teaching is in my blood.
Since you attended Dan’s event and signed up for my “Pint of Beer Ad Writing Challenge,” I want to give you something extra special.
First, I’ll show you how you can get your hands on ALL of my copywriting secrets...
I'm talking about every process, every single step, and every technique that made me one of the most respected copywriters in the world. You'll have everything you need to create massively successful ads from now on.
Plus, since you attended Dan's event, you have a rare and valuable opportunity:
I'll soon be hosting an "Ask me Anything" Zoom call with a very small, intimate group where I'll show each member how to make more money from their marketing. In a moment, I'll give you all the details and let you know how you can join us.
First, let me tell you more about my tested and proven formula:
The Simple Writing System is my life’s work… in 18 steps.
It’s also the secret I've used to bring wealth to me, my clients... as well as thousands of freelancers and high-producing business owners who have wisely taken the time to learn my system.
Over the last 30 years, I’ve created some of the most successful and legendary ads, websites and sales messages in advertising history.
I started with nothing — no mentors, no business experience, no investment capital, and no idea at all how to start.
I figured it all out by making every mistake in the book and learning my lessons the hard way.
My decades-long “school of hard knocks” included working with and for the legendary Gary Halbert, Jay Abraham, and Dan Kennedy…
… and writing ads for some of the world’s largest and most successful direct response marketing companies, including Agora and Rodale.
So when I gained a reputation as one of the hottest advertising writers in the world, it was because I earned it.
And you know what? While I was figuring out how to create famous ads and make people rich through killer sales messages…
… I also discovered a simple way to teach others how to do the same thing for themselves.
For about 20 years now, I’ve been teaching rookies, entrepreneurs and veteran business owners the stunning shortcuts to finally create everything needed to persuade prospects to pay attention to you, and to buy what you offer.
My students and clients include many of the top marketers online who are now household names… including many of the more well-known “gurus” out there.
If you take a quick look at the Wall of Testimonials (on the bottom of this page), you’ll see famous marketers freely giving me credit for helping them.
I have taught some of the most stubborn and hard-to-coach people you can imagine… and transformed them from struggling to make sales… into cash-generating powerhouses.
… like I’ve helped thousands of others… by teaching you my very straightforward, very simple step-by-step formula.
This formula will transform you and your business.
Soon, you'll be able to write every sales message you’ll ever need to make your business cook on high heat, quickly and easily.
I’m not just talking about the building blocks of a good sales message. I’m talking about EVERYTHING you need to create absolutely killer marketing materials that attract prospects in droves…
… and expertly persuade them to buy from you.
This includes all your websites, all your ads, all your emails, all your videos…
… everything that presents your sales message.
Why do I call it The Simple Writing System?
Because...
The Simple Writing System is the most thorough learning process ever created for teaching every level of student, from rookie to veteran business owner.
It gives you all the tools you need to create every sales message required in your business.
There’s no other program like it anywhere.
It is a proven formula…
… perfected over the past 9 years by training over 1,000 students…
… that you can go through at your own pace…
… in your spare time (evenings, weekends, lunch hours)…
… and — maybe best of all — you’ll use the learning style that works best for you.
As soon as you sign up for the SWS, we’ll give you instant access to the training videos. This means you can get started writing better ads today.
All of the SWS Video Lessons are available online, so you’ll be able to watch any time you want… as many times as you want… from any Internet-connected device. You’ll never have to be anywhere or be online at any particular time.
Each lesson is designed to deliver one single key element of the process behind creating your own killer sales messages.
So everything is really easy to understand, and easy to adopt.
You'll move quickly toward a total understanding and mastery of the sales-message-writing process.
You can see and feel your progress, too…
… as everything stops being mysterious… and starts becoming a comfortable, confident part of your skills toolkit.
I'll break down the exact process I use to craft winning sales messages.
I'll explain how and why you'll use each of my steps in your sales letters, videos, and ads.
I'll show you examples of winning ads, many of which ran successfully for years. (You'll be getting the full version of all of these ads. More on that below...)
There are no live webinars or calls you need to schedule your life around. No deadline for meeting any specific task. No “falling behind”, because everyone goes at their own pace.
All of the lessons, exercises, and bonuses are there waiting for you, 24 hours a day.
Each lesson gives you a chance to put your new skills to work by providing a short, fun, laser-focused exercise. These exercises show you exactly how to bring what you learned in the video to life.
Do these exercises (which I strongly recommend, but of course that's up to you)...
... and then include your new killer copy in your current website, emails, Facebook ads, etc. and you can start closing more sales almost immediately.
As soon as you sign up, we’ll rush ship you a comprehensive workbook that contains all the notes from the slides used in the videos and all the exercises written out (so you’ll have them on video AND in this easy-to-read format).
PLUS — and this is a BIG plus — the workbook is also loaded with the FULL version of every proven ad I use in the videos… so you can see exactly how each step fits into real-world marketing. There’s no theory here. It’s all hard-core reality-based info. (Most of these ads are mine, including my most sought-after stuff.)
That means this workbook (over 300 pages deep) is a fire-breathing SWIPE FILE of the best ads you’ll ever lay your hands on… to copy, to use for inspiration, to rip from and use as blueprints.
In short...
… this system is a concise, packed-solid “One Stop Resource” for helping you write everything you’ll ever need to make your business kick some serious bottom-line butt.
But wait…
… there’s more.
If you order today... I'll give you lifetime access to the entire SWS Video Library… all 18 lessons.
This means that as long as you can get online… from any device… you’ll be able to treat yourself to a quick review or brush-up.
Whenever it’s time to create your next ad or campaign… in a few months or a few years… the SWS Videos will be there to remind you exactly how to craft a winner.
The fundamentals you’ll learn from me can be applied to everything you need to make your biz successful… without exception. That’s always been the case.
However, because past students requested more detail about these specific uses of the SWS, we’ll be creating a series of bonus tutorials that will show you exactly how to apply your new killer salesmanship skills to pretty much every aspect of online and offline marketing.
We’ll be adding these tutorials and others to the SWS Library over the next several months. As we do, you’ll get access to all of them… PLUS all updates and new bonuses as we add them in the years to come….
… for FREE.
You’ll get The Simple Writing System For:
Over the years, the Simple Writing System faculty has included several of the most famous and notoriously-successful professional copywriters in marketing.
Like David Deutsch… one of the highest paid “A-List” copywriters in the game (who has written controls for the largest direct mail companies in the world).
And Kevin Rogers… the writer behind the most outrageously successful launch campaigns in Clickbank and the founder of Copy Chief.
And David Garfinkel... the author of #1 Amazon bestseller Breakthrough Copywriting and the host of the Copywriters Podcast.
And Lorrie Morgan… who has been a dominant female freelance copywriter for many years.
And Chris Haddad… whose selling prowess has landed him on the Rachael Ray television show.
And “Million Dollar” Mike Morgan... whose copy has sold over $300,000,000 in goods and services, including multiple controls for Agora, the billion-dollar direct-response marketing behemoth.
And Dr Harlan Kilstein… who has been a highly-paid and much sought-after pioneer in Internet marketing for dozens of niches.
The faculty has, in fact, consisted of a Who’s Who in modern advertising and marketing for many years now.
Because I want you to learn copy from all of these coaches, we’ve put together the very best of Simple Writing System Classroom exercises and Q&A from previous training programs.
The Best of SWS Coaching is almost like having a personal coach to guide you through the entire process!
Here's how to make the most of it: Watch the video and follow along in your workbook. But... before you do the exercise, click on the link to "The Best of SWS Coaching."
You'll avoid the most common, time-wasting mistakes and get on the fast track to writing control-slaughtering ads!
I’ll also include my original, uncensored “Power Words” collection. I created this beast by combing through my entire archive of top ads, and pulling out the snarling phrases and specific words that pumped up the response rates.
World-class hooks and headlines RELY on using the exact right word to get your point across. And here is a deep collection of the language choices that have defined my now-legendary career.
For years now, professionals (and other insiders I know) have kept this report near their desks when writing the really important stuff. They read through it for inspiration and ideas on how to craft their own hooks, headlines and killer copy.
It’s easily going to become your most-used “kick-starter” resource when you really need your copy to leap off the page and grab your reader.
If, for any reason, after trying the SWS you decide it’s not for you, I’ll let you keep my “Power Words” special report as a free gift. Just for giving The Simple Writing System a try.
And if you act fast... I have one more killer bonus for you...
The Marketing Rebel Insider's Club is the online one-stop resource for marketers, entrepreneurs, and copywriters that gives everything you need to run your business profitably.
Here's just a sample of what's waiting for you in the club:
This makes the MRIC a tremendous resource to have for advice and tactics on the details of running a business.
It’s like a playground, an experimental business laboratory, a wonderful networking environment, and a marketer’s dream for inside info…
… all packed into a one-stop online club.
Later this month, I'm hosting a call with a few people who upgrade to the Simple Writing Home Study System now.
Please note: Spots are extremely limited. Sign up now so you don't miss out. Plus, this call is only for those who attended Dan Kennedy's Mid Year Event, live or virtual. (So no sharing this offer with anyone else.)
Here's your chance to ask any burning question you have about your business or your marketing.
You'll see how a few small changes to your marketing can mean a massive increase in your sales and income.
This Zoom call would normally cost you a small fortune, plus you'd be on a waiting list for months.
However, Dan has been a good friend to me over the years. I've worked with him and for him, and learned a lot from him. This Zoom call is my way of paying him back.
Which means you get in for FREE... if you hurry and claim your spot now.
The Simple Writing System
Home Study Course
Only $477
(or take advantage of our payment plan and get started for just $99 today)
Yup, you get a screamingly generous conditional guarantee of satisfaction…
… meaning you’re not risking anything by diving in right now.
Here’s how your conditional guarantee works:
… simply return the workbook we’ve shipped to you (in any condition, with at least 2 exercises written in)…
… and you will receive a prompt refund.
This is a very reasonable guarantee, and I hope you clearly understand why we have this single condition.
I bent over backwards to create this course…
… literally pouring into it everything I know about systematically writing great sales messages.
It’s worked for so many people that I’m betting it will work for you, too…
… if you’ll just give it the slightest chance.
You’ll have instant access to all of the video lessons and bonuses…
… and my staff will scramble to get your workbook to you as fast as possible. Our customer service always gets rave reviews.
I want you to feel comfortable ordering, even if you’re not totally convinced and need to see the course first…
… you risk nothing… as long as you agree to give it a try.
All that’s really required to start your own adventure in making money is to:
What are you waiting for?
You are about to finally discover the foundation of every successful business.
It’s your turn to get on the inside for a change.
Grab your spot now, by signing up. Your opportunity is now.
This is serious stuff, for people who are serious about achieving success.
This should not be a hard decision to make — you have an opportunity here.
A single new sales message that “hits all the hot buttons” of your market can generate massive results…
… making the price of this system nothing more than a brief investment on your part… quickly recovered.
Order now, while you’re thinking about it. And your adventure in business success can begin right away.
Just click on the order button and you can begin immediately.
I’ll look for you on our wall of testimonials.
Stay frosty…
John Carlton
The Simple Writing System
Home Study Course
$477
(or take advantage of our payment plan and get started for just $99 today)
P.S. – Are you asking yourself these 3 questions?
If I wasn’t 100% sure that the answer is “Yes!”, I wouldn’t be offering you a 100% money-back guarantee.
It does not matter what kind of product you sell… high- or low-priced… physical product or digital download… something for the mass market or just for a specialty niche…
… what you are about to learn gives you a repeatable system that will be in your “Success Toolkit” for the rest of your career.
You will finally know what the best marketers in the world know about writing the strongest and most results-getting sales messages possible.
No one can ever take this skill away from you.
You will never again be at the mercy of anyone else for the most important part of your business:
The communication you have with your prospects, persuading them to buy.
Learning this system gives you total independence.
And even if you DO hire someone else to write for you…
… you will know EXACTLY what you need written…
… and how it should BE written.
So you will, essentially, be a freelance writer’s worst nightmare…
… because he will be forced to do his very best work for you, every time.
Because you know.
Because you, like the other successful marketers whose stories you see on this page…
… are finally clued-in to how great sales messages get created.
Over 1,000 folks have been through the Simple Writing System. They came from every kind of situation you can imagine. Rookies, veteran business owners, it doesn’t matter.
The system works.
This is not like high school or even college.
This is, instead, simple yet advanced education for adults — adults who finally want to learn how to produce sales and results like the best marketers out there.
We’re going to gently force-feed into your brain…
… these simple step-by-step keys to finally understanding how and why selling works.
And we’ll do this by actually getting you to DO it.
This is not about getting critiques or reviews of your current materials. You can do that yourself, once you know what’s needed and what’s missing.
No… this program is about the freedom to go where you want to go with your marketing. As effectively as the best marketers out there.
This program is about creating everything you need now, and everything you’ll need as your business grows. Forever.
Why would you give into to the nonsensical belief that you “can’t do this”?
Of course you CAN do this.
The proof is all over this site. Just glance at their stories.
Others did it, often with less brains and more obstacles than you face today.
You can learn this…
You can fit this entire course into your current schedule, with just a few brief sessions each week.
You are not "too busy" to fit this in.
We tell folks that just eliminating one or two TV shows you’ve been watching...
... opens up more than enough time each week to get the whole system completed.
You can resume your TV addiction AFTER learning this system, if you like.
Many students have completed it in a long weekend. They just sat down and went through all of it, and GOT it.
Others squeezed it in – easily — with just a few hours a night, a few nights a week, or even over their lunch hour.
The thing is... it’s completely up to you.
You go at YOUR own pace. At whatever kind of schedule works for you...
... or even no schedule at all, if you want to just dive in when you have some time each week.
You don’t have to be anywhere to listen to any scheduled webinars, ever. All the lessons, and all the interaction happen when you choose.
If you are willing to learn… I know I can.
Take a look at the wall of testimonials on this page. You’ll find success stories from some of the top marketers of the past 20 years, and people just like you.
I’ve broken everything down into simple, easy-to-master chunks for you.
Having this simple formula plugged into your brain makes every writing task faster, easier and TONS more profitable than just “winging it”…
… because you suddenly know exactly what to do at each step. Bang, bang, bang, and you’ve got the sales message you need.
How DO you define success?
Some folks define success as earning more money.
Or maybe you want a thriving, long-term business model.
Or you may want more free time.
Or you may want to dominate your niche market, and crush your competition while becoming the top dog.
Well, this is how it all gets done. Quickly, and simply…
… once you finally understand how to create the critical sales messages needed to get the results you crave.
Success in business is going to come down to your ability to produce sales. Without that, you’re toast.
So let’s fix that, starting right now.
Now, if you’re ready for the ride of your life to begin, it’s your turn.
The Simple Writing System
Home Study Course
$477
(or take advantage of our payment plan and get started for just $99 today)
The Simple Writing System Home Study Course
$477
(or take advantage of our payment plan and get started for just $99 today)
The testimonials and case studies on this page are, to the best of our ability to determine, all true and accurate. They were provided willingly, without any compensation offered in return. These testimonials and case studies do not represent typical or average results. Most customers do not contact us or offer to share their results, nor are they required or expected to. Therefore, we have no way to determine what typical or average results have been. Many people do not implement anything we teach them. We can't make anyone follow our advice, and we obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped the folks on this page achieve. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort and motivation to work and follow recommendations. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has inherent risk for loss of capital.
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