​​​​Once you understand the fundamentals and advanced salesmanship techniques I teach, you will never be frustrated or intimidated by any new marketing channel or technology. You will know exactly how to write what needs to be written to make the sale, every time.

How To Write Everything You’ll Ever Need To Make Your Business Wildly Successful.

Hi. This is John Carlton.


Over the last 30 years, I’ve been slugging it out on the front lines of the business world, creating some of the most successful and legendary ads, websites and sales messages in advertising history.


I started with nothing -- no mentors, no business experience, no investment capital, no idea at all what to do -- and I figured it all out by making every mistake possible, and learning my lessons.


My decades-long "school of hard knocks" including working with and for the legendary Gary Halbert, Jay Abraham, and Dan Kennedy... ... and writing ads for some of the world's largest and most successful direct response marketing companies, including Agora and Rodale.


So when I gained some honest notoriety as one of the hottest advertising writers in the world, it was because I earned it.


And you know what?


While I was figuring out how to create famous ads and make people rich through killer sales messages… … I also discovered a simple way to teach others how to do the same thing for themselves.


For over 20 years now, I’ve been teaching rookies, entrepreneurs and veteran business owners the stunning shortcuts to finally create everything needed to persuade prospects to pay attention to you, and to buy what you offer.


My students and clients include many of the top marketers online who are now household names… including many of the more well-known "gurus" out there.


If you take a quick look at the Wall of Testimonials (either on the right or bottom of this page), you'll see famous marketers freely giving me credit for helping them.


I've also personally taught some of the most stubborn and hard-to-coach people you can imagine... and transformed them from struggling to make sales... into cash-generating powerhouses.








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The Simple Writing System 2.0 Home Study Course

Some of it is brand-spanking new. And some of the wonderful original stuff we simply couldn’t improve on remains.

For example, we kept every lesson, strategy, tactic and piece of advice that customers consistently tell us increases sales and conversions.

The SWS has been successfully applied to countless markets and every platform being used online and offline today (sales pages, VSLs, Facebook, webinars, email, squeeze pages, direct mail, print ads, PPC/AdWords,... just about everything used in modern marketing.)

Once you understand the fundamentals and advanced salesmanship techniques I teach, you will never be frustrated or intimidated by any new marketing channel or technology. You will know exactly how to write what needs to be written to make the sale.

However, in critical areas, we improved and streamlined several key lessons.

We did this by paying careful attention to what our students and teachers have told us about the SWS… and especially how it's impacted their lives and their businesses.

We were damn good at teaching people how to write killer copy 8 years ago... and we're much better at it now. (Yes, the process has even helped me – and multiple other top writers – dial up our skills dramatically.)

So we reviewed every lesson, every topic, and every exercise.

Where something could be improved or streamlined, we did that.

And we added some new lessons and topics to fill in the occasional holes in the original SWS. (The world has changed a bit in eight years… and we’ve been on top of every shift in how today’s marketing works.)

We call this version of the SWS the "Home Study Course" because it's designed for you to go through on your own, at your own pace.

You do not have to be anywhere at a specific time and there are no deadlines.

Over the years, we've seen every possible approach – some folks go slow, some go fast, some cram it in over a few weekends, some commit an hour or two each week...

... and it all works.

Sign up today and here's what you'll get -

18 Video Lessons

Each one designed to move you quickly toward a total understanding and mastery of the sales-message-writing process.

I'll break down the exact process I use to craft winning sales messages.

I'll explain how and why you'll use each of my steps in your sales letters, videos, and ads.John Carlton's Simple Writing System Video

I'll show you examples of winning ads, many of which ran successfully for years. (You'll be getting the full version of all of these ads. More on that below...)

Each video is HD quality. And, best of all, you'll be able to watch these videos any time you want... on any device you want... at your own pace... as many times as you want... from anywhere in the world. (More on this below, too.)

You'll learn to write sales copy by writing sales copy.

Each lesson gives you a chance to put your new skills to work by providing a short, fun, laser-focused exercise. These exercises show you exactly how to bring what you learned in the video to life.

Do these exercises (which I strongly recommend, but of course that's up to you)...

... and then include your new killer copy in your current website, emails, Facebook ads, etc and you can start closing more sales almost immediately.

Your notes are already done for you.

Included in your home study package is a comprehensive workbook that contains all the notes you'd ever want to take from my slides in the workshop.John Carlton's Simple Writing System Workbook

PLUS -- and this is a BIG plus -- the workbook is also loaded with FULL examples of proven ads… so you can see exactly how each step fits into real-world marketing. There’s no theory here. It’s all hard-core reality-based info. (Most of these ads are mine, including my most sought-after stuff.)

That means this workbook (over 300 pages deep) is a fire-breathing SWIPE FILE of the best ads you'll ever lay your hands on... to copy, to use for inspiration, to rip from and use as blueprints.

In short...

... this system is a concise, packed-solid "one stop resource" for helping you write everything you'll ever need to write to make your business rock the bottom line.

But wait...

... there's more.

* Brand new in SWS 2.0 *
We've added this huge bonus

We’re including the very best of Simple Writing System exercises and student / teacher Q&A from previous SWS Coaching Programs.


This means you’ll also -- through this deep resource of seeing how others handled the SWS – gain insights and advice from SWS Coaches like me, David Garfinkel, David Deutsch, Kevin Rogers, Harlan Kilstein, Lorrie Morgan-Ferrero, “Million Dollar” Mike Morgan, Chris Haddad and other “A List” copywriters and marketers who have taught SWS classes over the years.


It’s like having access to the wisdom and applied strategies of the best in the game


… all laid out for you to use, learn from, and profit with.


When you complete the course, you’re armed with the skills, insight, tactics and strategies of the best copywriters in the world. And you can now plow headfirst into your marketing, knowing you can write everything you need, whenever you need it.


And even if you hire a freelancer to write something for you, you’ll know what the copy should look like. You’ll be that freelancer’s worst nightmare, because he’ll be forced to give you his best stuff.


Ads, videos, websites, emails, speeches and sales pitches… every single thing you will ever need to make your bottom line hum, you will finally know how to create quickly, effectively, and with the mastery of a top writer.


What's more...


... you are not on the hook even a little bit by checking this system out,

Because you have a...
30 Day 100% Money-Back Guarantee.


Here's how it works:

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    Order your Simple Writing System Home Study Course right now. Choose either one payment or the generous payment plan.
  • 2
    You'll get immediate access to the video lessons so you can get started right away, if you like.
  • 3
    Your SWS Workbook will be shipped to you soon as possible (usually within one business day).
  • 4
    If at any time within the next 30 days you decide this system is not for you...

... simply return the workbook (in any condition)... and you will receive a prompt refund.


I bent over backwards to create this home study course -- literally pouring everything I know about systematically writing great sales messages into it.


It's worked for so many people, that I'm betting it will work for you, too... if you'll just give it the slightest chance. And if it doesn't... you get your refund, promptly and without hassle.


This means you really risk nothing.

So… how much is this new version?

You will be stunned at the bargain we’ve prepared for you here. 


I’m expensive to hire. My hourly consulting rate is $2,500, my day rate runs up to $15,000, and negotiations for getting me to write an ad start at $30,000 plus royalties.


I am typically paid thousands just for showing up at events to speak. My blog, my books, even my Facebook page is devoured by thousands of people worldwide… all clamoring for more and more insight, advice and mentoring.


However, because the SWS is my heart and soul, we’ve decided to offer this at-home-do-it-yourself version at the ridiculously reasonable bargain rate of just


$477.

(Or $99 today if you want to take
advantage of our payment plan.)


Both the single payment and multi-payment options give you unlimited access to the training videos… forever.  As long as we're in business streaming these SWS 2.0 videos and adding new bonuses, you'll have access to all of it.


24 hours a day.  7 days a week.  365 days a year.


From anywhere in the world (as long as you've got a device that can get online.)


Both my biz partner Stan Dahl and I have been in advertising, marketing, consulting, and teaching for over 30 years each now… and we have detailed plans to continue until we die (or civilization crumbles, the Grid collapses, the zombies arrive, etc.)


Short of that, you'll have unlimited access to the entire SWS Home Study Course any time you want, for as long as you want.


You can go through the course at your leisure now, return later for a refresher, or come by again and again just for specific help on whatever tactic or strategy you want.


There is no limit to your access.

How About a Lifetime of Free Bonus Training?

The fundamentals you learn with me can be applied to everything you need to make your biz successful… without exception. That's always been the case.


However, because past students requested more detail about these specific uses of the SWS, we'll be creating a series of bonus tutorials that will show you exactly how to apply your new killer salesmanship skills to pretty much every aspect of online and offline marketing.


We'll be adding these tutorials and others to the SWS Home Study course over the next several months.  As we do, you'll get access to all of them... PLUS all updates and new bonuses as we add them in the years to come....


... for FREE.  If you get started today.


You'll get The Simple Writing System For:

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    Social Media (Facebook, Twitter, LinkedIn, etc.)
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    Video Marketing (YouTube, Facebook, Snapchat, DailyMotion, etc.)
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    Paid Advertising (AdWords and other ad networks)
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    Webinars
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    Opt-In Pages (so you’ll capture more qualified leads)
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    Video Sales Letters (VSLs)
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    Email Marketing (to warm up and close your best prospects)
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    Online Retail (Amazon, eBay, Etsy, etc.)
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    Blogging & Content Marketing
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    Direct Mail
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    And whatever new and profitable platforms come along next… we’ll keep adding new bonus training modules to the SWS member’s area… and you’ll get access to all of them (on top of your lifetime access to all of the SWS Training Videos.)

I’m Also Tossing in Full Membership to The Marketing Rebel Insider’s Club

That’s right.  You’ll get 6 free months of full membership in the Marketing Rebel Insider’s Club – the online one-stop resource for marketers, entrepreneurs, and copywriters that we’ve been hosting for years.


Here, you get:

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    A rotating archive of proven ads and timeless marketing lessons, strategies, and examples. Each ad is backed up with commentary, insights, and an explanation of how it was created and why it worked. (Swipe files of my ads alone have kick-started the careers of countless copywriters, and fueled the best years of oodles of entrepreneurs.)
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    Unlimited chances to bend the ear of the entire Marketing Rebel Team on ANY biz, marketing, advertising, or even lifestyle questions in our Facebook-like chat stream. Would you like to have a place to turn to experienced marketers and small business owners who have been there and done that… ready to answer whatever questions you have on software, hiring, running a growing business… whatever else is holding you back? Inside the Marketing Rebel Insider’s Club, that’s exactly what you’ll find.
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    As a full-privileged member in the MRIC, you are eligible for being chosen for a private Hot Seat consult with my business partner and co-creator of the SWS, Stan Dahl, and me, which we do monthly. That’s a full personal session with us, discussing your biz, your issues, your questions and sticking points. Clients who buy these Hot Seat consults shell out $2500 per session. For the MRIC members who get chosen, it’s FREE. (All members have access to these sessions, so you’ll benefit from these Hot Seats every month.)

This makes the MRIC a tremendous resource to have for advice and tactics on the details of running a business.

You'll find answers to any aspect of your online (and most offline) questions.


And it's all for free. If you're ready to stop thinking about it and you know it's time for you to learn the real-world skill of writing ads that sell.

To join, just hit this link.

You’ll be well taken care of, as always.

Thanks.

Stay frosty,

John

P.S. One more thing – I almost forgot.

I’ll also include the most requested report I’ve ever created – my original, uncensored “Power Words” collection.


I created this beast by combing through my entire archive of top ads, and pulling out the snarling phrases and specific words that pumped up the response rates.


World-class hooks and headlines RELY on using the exact right word to get your point across. And here is a deep collection of the language choices that have defined my now-legendary career.


For years now, professionals (and other insiders I know) have kept this report near their desks when writing the really important stuff. They read through it for inspiration and ideas on how to craft their own hooks, headlines and killer copy.


It’s easily going to become your most-used “kick-starter” resource when you really need your copy to leap off the page and grab your reader.


If, for any reason, after trying the SWS you decide it's not for you, I'll let you keep my "Power Words" special report as a free gift.  Just for giving The Simple Writing System Home Study Course a try.

What Are Others Saying About John Carlton and The Simple Writing System?

Ernie SvensonErnie SvensonSmallFirmBootcamp.com

"To be honest, even though I have massive respect for John Carlton and everything he does, I was hesitant about signing up because I was afraid I'd be somehow disappointed.

But, after having run the gauntlet I can say... The SWS course was everything I secretly hoped it would be: practical, hands-on, inspiring, challenging, enlightening, thoroughly enjoyable, and definitely profitable.

Thank you SO much for offering this exceptional course, and for making it so convenient to learn copywriting from the best in the biz."

Stacey MorgensternStacey MorgensternHolisticMBA.com

"John promises a lot in the SWS. You get 200%. I don't even know how to calculate the ROI on this one. I am only half way through the course and one specific tactic I've used this week has generated at least $2,000 in passive revenue - and that was the FIRST time I tried it!"

Antony RuffinAntony RuffinMatthews, NC

Write More Effective Copy, In Less Time

"Everything was great. Being able to do it on my own time was a plus. The videos were high quality and the workbook has information that I have used to get good results…The Simple Writing System gave me a blue print where I can focus my efforts on each step of the puzzle. Now I can write more effective copy in less time. It gives me the ability to write my own sales letters without using someone else's work as a template for the whole thing"

Craig WoolvenCraig WoolvenSydney, Australia

"Your Simple Writing System has instantly turbo-charged my sales letters. $11,000 of new business in 48 hours using just a few of your wickedly effective sales strategies.

John, your Simple Writing System is my step-by-step blueprint for writing killer, kick-ass sales letters. At last, a simple step-by-step system that pulls together all the elements of writing sizzling, money-in-the-bank sales letters.

The videos explain exactly what to do... the workbook is chock-a-block-full of real world examples and my personal tutor made sure I nailed every exercise. Your red-hot team of million dollar writing tutors delivered the personal attention needed to catapult my writing skills to a whole new level.

I now know what to say and exactly how to write it. Powerful, laser targeted sales copy at my fingertips using your step-by step process. Absolutely awesome -- thanks John."

Michael RichesonMichael RichesonNewberg, OR

"Brought in more than a dozen high-ticket members ($4,000+ each)."

"I read "Kick-Ass Copywriting Secrets" a few months ago. It was so good I bought the Simple Writing System course. A couple weeks ago I had a chance to put it all together for a client of mine. Using what learned, I wrote a Facebook ad, a 3,000-word sales letter, and an email sequence.

The ad finished with a 6 percent CTR, the sales letter had a nearly 30 percent completion rate, and the email sequence (so far) has brought in more than a dozen high-ticket members ($4,000+ each). All from a $150 ad spend.

No way I could've pulled that off without John’s book and course. Thanks for all the valuable info!"

Kamron KaringtonKamron KaringtonRepeatReturns.com

$25 Per Minute!

"John, I made over $25 per minute using JUST your "power words" list. Increased click-throughs by 107%, and stuffed $10,500 in my pocket while sipping my morning coffee, using your tactics to rewrite some lame headlines for a client."

Jonathan Mitchell

$29,000 In New Business Since Completing The Course

"The Simple Writing System course was awesome... Overall, it was a great learning experience. We have closed over $29,000 in new business since completing the course. Thanks a lot."

James CurleyJames CurleyOHP Golf

"Forget College -- Study John's Advice"

"What I learned in an afternoon from John allowed me to earn more money than did my entire college education. I can't tell you how dramatically this has changed my life! My ads now cook and pull like crazy."

[Full Disclosure: James is a partner at a former client of mine, and he's gotten so good that I've both hired him to write for my business, and asked him to be a teacher in the Simple Writing System Coaching Program.]."

Tanner HarpTanner HarpSabre.com

Before I took the Simple Writing System, had a lot of scattered knowledge from reading books from the copywriting legends like Claude Hopkins, David Ogilvy, Eugene Schwartz, but I didn't have a structured system to put it to use. Each fresh ad was a new trip down the rabbit hole.

After learning the Simple Writing System, it gave me a structured way to approach the work. The results were clear in my day job WAY before I started using the sales letter I developed. I became the most in-demand campaign manager in the business, got a significant raise, and the first direct mail campaign I applied the lessons to was heralded as the most successful marketing campaign of the year!

The coaching brought it together for me. They slapped some of my bad habits out of me (habits I swore by until then!) and built my strengths. I wouldn't have seen it without the coaching -- and I couldn't created such effective campaigns without the system John teaches.

Evelyn ByrneEvelyn ByrneOwner, Market iMprint

"SWS is the first course I’ve completed without the fear of 'what to do next'.

I now have a road map to help me write copy that sells.

You know that saying... 'Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime!'

That to me is the essence of the SWS Coaching Program!"

Peter IppolitoPeter IppolitoSan Salvador - CuponClub.net

We have top a "Daily Deal" site in El Salvador and Guatemala that sells big discount coupons for restaurants, hair salons, mechanics, hotels, etc.

Inspired by what Carton teaches about "One-Two Punch Bullets" in the SWS, last week we split-test the bullets we've been using on three of our offers.

The results were wild. All 3 resulted in a statistically significant increase in sales.

Argentinian Sausage Sandwiches: 12% increase over the control

Hotel and Spa Day: 28% increase over the control

Weight Loss Treatment: 85% increase over the control

We didn't change anything else. Just the 4-5 bullets near the top of the page.

Goes to show that copy REALLY matters.

Pauk RakovichPauk RakovichClicksAndClients.com

"Probably the best marketing investment I've ever made. My Coach and the SWS have forever altered the way I market, both for myself and my clients. I am truly grateful for his guidance. Please do it again!!"

I was made redundant from my job the day after I signed up for Simple Writing System with John - and it's the best thing that ever happened to me.

Within a few days of taking this course, it was clear I never had to apply for another 9-5 position again.

After the SWS and John's coaching (and sometimes... outright slaps upside the head), I've now got the tools to write a winning sales message ingrained in me.

Success in my freelance copywriting career - and happiness in life - will all come back to what I learned from John.

That's not an overstatement... there's a reason he's referred to as "the best copywriting teacher on the planet."

I immediately started putting what I learned into practice, earning thousands of dollars before I was even finished the course.

The price of entry is literally a bargain for the transformation that will occur in your writing and business.

If you're serious about taking your copywriting skills up to the level of "scary good", I can't recommend the Simple Writing System Coaching Program enough.

Andreea GradAndreea GradPortland, Oregon

30% more business in the last few months!

"What I learned in the Simple Writing System will help me build multiple streams of profits for years to come. I now feel I can truly make more money, create products that sell and attract more clients for my growing business. In fact, I can write my own ads which have brought in 30% more business locally in the last few months. I am so grateful for it. Thank you from my heart."

Jorge Garcia

"The SWS is an unbelievable, bullet-proof plan for composing the hands-down best copy I've ever written."

"I've been in the freelancing game for 7 years now and always had trouble putting things together. I've got it all: ADHD OCD BP ETC, so perfectionism and a short attention span blasted my workflow to pieces with my previous clients. SWS forces me to sit down, focus on making the cogs, and helps me put together a selling machine.

In ONE DAY I tweaked my Upwork.com profile and I started getting inundated with work requests. It was like no other copywriter had a page quite as sharp as mine. My request inbox was so loaded up I had to turn down several jobs a week. Upwork gave me top-rated status the following week based on how much work and 5-star ratings I was getting. I had to start sending people to my website to get in line for a chance to work with me.

Now I'm charging three times my previous hourly rate and clients are paying my per-project fee. I can't thank you enough for this system. As a fiction writer turned copywriter, it is the one writing tutorial that's actually worked for someone with my thinking patterns.

You should change the acronym from SWS to ROI. I'm making three times as much on freelance projects as I used to and now I HAVE TO TURN DOWN JOBS ON A WEEKLY BASIS. My new copy is bursting at the seams with an irresistible voice and pinpoint salesmanship and people are seeking ME out to work with them (and paying me much more than the other guys). No other book or course comes close. This is the end-all, be-all for copywriting courses.

Thanks a ton for everything."

Eric KurowskiEric KurowskiCobra Kai Creative

"The course is great, but coaching is life changing."

I’ve spent $8,000 trying to be a better copywriter. A big chunk of change for me. I could have saved BIG $$$ and time taking this course first.

John’s methodical Simple Writing System process made the "why" behind writing much clearer. It was a brilliant journey into my prospect's head and into my market.

The writing and coaching expertise of my SWS Coach, Colin, is off the charts. (Rob a dang liquor store if you must find the cash, but get coaching!!). He was accessible, smart and funny.

Whenever I thought I had something down, sure as sh!t about what I wrote, he would guide me to make it even better.

I finally feel confident, locked and loaded, and ready to make the jump to writing persuasively for the rest of my life.

Chris HaddadChris Haddad"Mr. Moneyfingers"

"Hi. As I write this I'm richer than I ever thought I'd be, happier than I have any right to be . . . and have somehow become one of those "famous" copywriters who gets talked about on message boards, who's building a information business of my own that should hit 7-figures next year, and who's every letter and sales video gets mercilessly ripped off.

And it’s all John Carlton's fault."

[Disclosure: Chris's business did hit 7-figures. He's been a trusted associate for many years as well as a Simple Writing System instructor.]

Before the SWS, I THOUGHT my copywriting was pretty dang good...

In reality, my copy was lackluster, WAAAY overwritten, and often sloppy.

The SWS quickly changed all of that.

After 8 intense weeks of John Carlton tearing my copy to shreds, I discovered how to write tight, persuasive copy -- which reads like a fast ride down a roller-coaster -- and finally obliterated the "copy wrecking" head-trash that had been holding me back.

Mentoring under John Carlton has been a total game-changer for me. Behind his grizzled exterior, and tough-lovin' advice, John really gives a damn about ensuring the writers in his SWS make genuine breakthroughs.

If you're serious about kicking up your copy-chops to the next level... faster than you could imagine was even possible... I think you'd be CRAZY not to jump at the chance to work with John in his Simple Writing System.

Sean QuinnSean Quinn

"In Northern Ireland, bricks and mortar businesses are beginning to realize they need to evolve. So I'm writing their sales and marketing funnels, from opt-in video scripts, free reports, direct response letters, to posts and emails for nurturing campaigns.

Good copy and sales funnels are a whole new concept to almost all of them, which gives me an endless stream of prospects.

At last it's paying off.

The Simple Writing System Coaching (and persistence) has given me the advantage over other copywriters, but I keep cool, and stay modest.

What I've learned from you means I know how to can help clients in almost any industry.

My thanks to you and John."

Al OelschlaegerEncryptaGifts.com

100% Right With Just A Glance

"It's scary how exactly on target you were with your advice based on reading just a few pages of our sales letter. You were 100% right. We've now made over 1,000 sales, captured wonderful customer feedback (as you advised), and are establishing national distribution."

Karen AlisonKaren Alisonremedywise.com

Was the SWS a life-changing experience? You better believe it!

Unlike some students in my SWS class, I was not an experienced marketer or sales copywriter. I had written three or four websites, but the two existing ones were not converting and I was at a loss as to how to make them generate income. I wrote good articles, judging by the comments and emails we received, and we had created a useful product, but we weren’t selling.

As I worked through the lessons of the SWS, with John’s probing guidance, all that changed. I learned about the different elements that have to be part of a sales message – long or short – and my writing style began to change. I began to choose words differently and work harder to find compelling language.

More importantly, my thinking changed. I began to think like a marketer who is communicating valuable information to persuade my prospect into buying, instead of an ignoramus blindly hoping to capture a few sales.

John has a saying. "If you have a good product, shame on you if you don’t do everything possible to get it to the people who need it."

That puts a whole different perspective on things, doesn’t it? The SWS makes it clear that it’s your responsibility to reach out to your prospect successfully, and shows you exactly how to do that.

The course is structured in bite-sized steps to lead you through the process of creating an effective sales message, so you have a chance to think through and work with each crucial aspect. At each step, John’s incisive "tough love" feedback showed me where I could improve, when I needed to work harder to really get the lesson, and when I was actually writing well!

I also learned enormously from reading the other students’ posts and the input they received from our coach. The synergy of working in the classroom structure was so powerful, I know it has moved me forward by a quantum leap. My brain is bursting now with new ideas for products and sales messages that I can feature on our sites.

Finally, I understand the process of creating a sales message, so I know what I'm doing instead of fumbling around in the dark, hoping to luck into a good result.

When you are able to rely on tested sales concepts assembled by a pro from his many years of highly-successful copywriting, you have an unfair advantage you won’t find anywhere else. I know... I’ve looked. I've taken courses with some of the most prominent internet marketers and there is nothing with the clarity, simplicity, and focus of the SWS out there. Nothing.

This level of instruction – making the copywriting process 'simple' for the student - can only be achieved by a master writer who has spent years honing his chops to the point where he can teach you exactly how to put your own powerful, dollar-pulling sales message together.

Jiyaad NaeemEdison, NJ

"Within the 8 weeks of taking The Simple Writing System Coaching Program, I landed my first official writing gig – a $4,500 contract (and I was essentially an unemployed dude for 6 months)!

Before working with Leah, John & Stan, I thought I was a good writer, but wasn’t sure if I was putting all the pieces together.

After watching the videos and going through this process with Leah, I realized that I had a long way to go – and thanked God I had someone like Leah guiding me.

I had a lot of blind spots that I never would have realized without her talking me through them. Every single time she made a suggestion, I would say "Dang, that’s a lot better". (I can't think of a single exercise where something she recommended didn’t sound better or make me go to a new level of persuasion.)

I probably would have never learned the master level copywriting techniques she taught me if I was doing this alone – or it probably would have taken me years to learn them otherwise.

Thanks guys!

UPDATE: I just signed a contract for another business deal that will result in a $40,000 if everything works according to plan!!"

Adam CloetAdam Cloetbodysystems.ca

"Over 6 figures/year into my pocket."

"For me... Copywriting was my lacking skill...

I never knew how to write effective copy, and John you've done a GREAT job... the SWS blows away any "system" I've seen in a long time. It's pretty much idiot proof.

To top it off, my motivation after this course has never been so high... Since starting it I've sold 2 new franchisees (which adds over 6 figures/year into my pocket. I'm starting to blast off writing follow up sequences....I've also finalized my entire franchise manual for all of my stores, and my web guy is starting to build a new website for my retail stores and will use your copywriting to make it smash the competition as well as build an avenue through the site to franchise even more...

I can't thank you enough... this is a program geared for REAL business minded people... it's the real deal... not some fancy, full of fluff, way of repackaging old basic marketing. Thanks John!"

Lorrie MorganLorrie MorganRedHotCopy.com

"When my copywriting business was operating in the red, I bit the bullet and invested in John's stuff. Know what? I started making money. Lots of it. The subtle tweaks and step-by-step system I learned from John shot conversion rates through the roof. And I confidently raised my fees by 60% because of everything I learned from him... and my fees continue to rise."

[Disclosure: Lorrie has turned into such a successful copywriter and consultant that she's become a frequent Simple Writing System's Coach.]

Amanda FoxcroftAmanda FoxcroftAmandaFoxcroft.com

Simple Writing System, and John Carlton's ferocious coaching, has been the best copywriting education investment I've ever made.

Before, I knew of the parts of the sales letter, but didn't know how to make each element sing with persuasion. Now, I know how to dig deeper into the minds of my prospects, how to use empathy, and how to assemble and write a great sales letter.

I'm grateful for the Simple Writing System and John's coaching because I wouldn't have known how to fully execute all these principles on my own. I now have a reliable system I can use again and again to consistently turn out amazing copy. Thank you!

Sam ClitheroeSam ClitheroeDirect Response Copywriting

Before The Simple Writing System, I would mentally panic before ANY and EVERY copy project. Why? Because I didn't know HOW to start or what to actually do. It overwhelmed me... because there were a million different things I could do. I wasted TONS of time and mental energy just trying to "figure it out".

I was always nervous talking to clients because, while I had a general idea of what to do, I didn't TRULY know.

When I heard John say the SWS was his PERSONAL approach to writing copy and the ONLY system you'll ever need for the rest of your life, I was 100% sold.

I committed to using the SWS approach... to selectively IGNORE any other blog post, copywriting course, or "guru" and focus SOLELY on what SWS taught – I'm proud to say this was definitely the best decision I made.

After just 3 weeks of SWS, I started approaching EVERY copy project the same exact way... and it completely eliminated that pre-project resistance that kept me procrastinating.

My clients noticed the quality of my copy JUMP to new levels. I even had a call with one of the BIGGEST names I had ever talked to about potentially working together. The confidence the SWS approach gave me on that call allowed me to land the client. He went on to say out of what seemed like +100 writers he's worked with, I was the best.

After just 6 months of starting my freelance career, I'm now traveling parts of the world while serving a small handful of satisfied clients... and I give all the credit to John Carlton and the SWS.

Dean Hohn

Transformed My Website Copy

"As a newbie to copywriting, John and Mark taught me in the Simple Writing System how to target my thoughts and refine my writing in a way to tell a story that will hold a reader's attention, which I didn't do before. That has totally transformed my website script from what I had when I started to what it is now. I want to thank you John, all the team, for your guidance, help, and genuine support. You gave me the feeling that I really mattered as an individual and you personally wanted to help me in my copywriting journey."

Ben CummingsBen CummingsPark Place Publishing, NY

"I Stalk Your Ads"

"Dear John: Your strategies have made me hundreds of thousands of dollars. I consider your copywriting to be so influential on my success, that I've literally stalked your ads and sales letters, purchased countless products and services to get on lists... solely so I could collect (and study) the sales letters that you write. This practice has been like a real-world 'Harvard Business School' education for me. And I know dozens of millionaire business people and successful "guru's" that quietly keep an eye on you, follow all that you do, and consider you a major influence on their success."

If you have to pick just one resource for learning copy, The Simple Writing System is it.

I read all the copy books, yet I was still frozen by performance anxiety every time I sat down to write.

Now that I'm better at research and understanding my avatar, writing is so much easier and faster. The research lessons alone were worth the price, because they got me inside the prospect's brain in a way no other book or course was able to.

I appreciate how you guys broke down the entire writing process step by step.

Good writing isn't a fluke, it's a formula. (And I don't mean those B.S. formulas you see out there for how to write a sales page).

The SWS taught me the nuts and bolts of crafting a killer sales argument are deeper than just hooks and headlines. And good luck finding material out there that explains all of this in a way practical and down to earth like it's done in the SWS.

Definitely glad I chose the private coaching option, too. Colin gives the best insights, took the SWS lessons to another level, and gently redirected me when I missed something. At least 80% of the value I got from SWS came from the private coaching. My only regret is that I didn't find you years earlier.

Chris MilkieMilwaukee, WI

In the middle of the SWS I reinvented an ad for a weight loss biz and the phones went from lukewarm to SIZZLIN’.

Thank you John!!

Tanja PislarTanja Pislar@tanjapislar, UK

The SWS is the FIRST and ONLY online course that I ever finished. Ever. And I bought a few of them that are out there. The SWS is that good.

You get your own, personal, PROFESSIONAL copywriting instructor.

One that does this for a living, for BIG MONEY.

You spend 8 weeks with him and he helps you develop your sales letter specific to YOUR situation.

I entered the course as a rookie... and left it with a clear idea what a winning sales letter looks like.

Now, I have the recipe to write my own. A checklist that will sit on my desk for a long time.

I already went through all the material a couple of more times since the course finished.

I loved this course so much that I am now pursuing this as something I want to do for money - a career change. From a web developer, I am training to become a professional direct response copywriter.

Seriously, if anyone reading this is on the fence - just click that button and buy it. You will definitely finish this course - it won't stay unwrapped under your bed :)

Before the SWS, I THOUGHT my copywriting was pretty dang good...

In reality, my copy was lackluster, WAAAY overwritten, and often sloppy.

The SWS quickly changed all of that.

If you're serious about kicking up your copy-chops to the next level... faster than you could imagine was even possible... I think you'd be CRAZY not to jump at the chance to work with John in his Simple Writing System.

Kevin RogersKevin RogersCopyChief.com

I was a former dead-broke comedian with a few sales letters under my belt when I discovered Carlton's teaching. John's coaching and the SWS are responsible for millions of dollars in revenue to my business. Even more crucial is the CONFIDENCE I gained as a salesman in print. SWS is like injecting persuasion into your brain and feeling it shoot from your fingertips.

Victor ChengVictor ChengTaipei, Taiwan

When I started the SWS Coaching Program, I was a copywriting rookie.

At first look, the 18-steps program layout did not seem all that "simple."

However, once I got into it, I quickly understood why the program is structured the way it is. It made me focus on "one step at a time."

I trusted the system and followed my coach's guidance. Eight weeks later, I graduated with my new "killer" communication and persuasion skills.

Communication is always going to be the skill we use most often. The SWS program taught me the secrets of effective communication. I'll use that every day in business and life.

Jimmy ParentJimmy ParentBaltimore, MD

I spent 8 weeks under John Carlton's torturous coaching in the SWS Coaching Program... and all I got from it was a quadrupled income. (And better sex, a perfect golf swing, the ability to use military combat strategies to steal rubber guns from unsuspecting assailants...) PLUS: Agora flying me to Baltimore in 2 weeks to talk about a writing job.

Otto TrommOtto Tromm

3 Times ROI With New Skills

"I just sold my most expensive screen ever. And, it was due to HOW I sold it with copy skills. Why am I so sure: - it was to a new customer - in a country where people are known for their fondness of bargain hunting - I am sure we had the most expensive offer (competitors offer a similar size screen at a third of the price) - it was the first time that such a screen was sold from a web inquiry. Wanna know how expensive the screen was? 25,000 euro (or about 35K in US$) without shipping or installation.

So thanks guys (David and John), I just made my investment in the Simple Writing System back 3 times on this order alone."

Bernadette DoyleBernadette DoyleClientMagnets.com

"THANKS! I got a quick ROI on this and my bullet writing is transformed forever. Very happy student here. Apart from the excellent content, you structured it so I actually worked through and applied the content. It's so easy to let books and programs gather dust - you made this really usable and I've benefited as a result."

Daniel AxelrodDaniel AxelrodRealSalesCopy.com

Within 10 days of graduating from the Simple Writing System Coaching Program:

-- I went to a James Malinchak seminar where merely mentioning I completed SWS led to attendees scheduling a sales call to discuss copy services. One person even said "I was so proud of myself for doing the videos on my own and you actually did the coaching program! You must be amazing now." So yes, there is credibility in The Simple Writing System name.

-- A company where I've been working as a part-time copywriter has been so impressed with me taking them through the SWS steps that they've asked me to come on board as Director of Brand Marketing with a robust salary package.

-- The CEO of that company has told the sales directors to consult me on all new sales scripts. Rather than being irritated by the new guy taking over, they LOVE it. The top sales director told me she wants to carry a recorder when I explain sales concepts because there's so much gold. I gave her a line of sales copy today for new sales trainees, and she exclaimed "Oh my God, THAT'S HOT!!" so loud the entire office heard and probably assumed something inappropriate.

And ALL of this is even before applying the concepts to writing copy! Robert's critiques have not only helped my copy but totally revolutionized my understanding of how selling works.

Dritan BashaDritan BashaeLearningGateway.com

I was terrified to even think that I had to write my own sales copy.

SWS Coaching program was the missing link between all my efforts and the results I was hoping to get from my website.

Before taking this coaching I was terrified to even think that I had to write my own sales copy, my own emails, video script or a blog post where I had to present something and hope to convince the reader to buy what I had to sell.

Add to this the fact that I am not a native English speaker and I will let you do the math...

The result of taking this coaching: I crafted my own sales letter (under the careful guidance of the coaches).

I am much more clear about the sales process of my products.

I now have a blueprint of how to craft my emails (a big component of my marketing funnel).

But above everything else, all my fears for not being able to write a well-crafted sales letter disappeared and my confidence skyrocketed.

Thanks for putting together this great coaching!

Jazmin Onyx

"John Carlton's Simple Writing Course truly is an opportunity of a lifetime that will result in that one defining moment that you will look back on for the rest of your life resulting in the breakthrough you have always looked for but didn't know how to find.

If you don't take advantage of this course, you are missing out on one of the most powerful tools anyone can ever acquire - to be applied to almost any goal you wish to attain.

If you let it pass you by, then you will be kicking yourself in the ass for a really long time.

Every promise made exceeds expectations and the over delivery of value is worth many times the price of the course. John's coaches are a "brain trust" unequalled anywhere else in the marketplace.

You will truly be learning from the Masters of the Craft. Learning Copywriting from John Carlton is like learning guitar from Eric Clapton. It is an honor and a privilege to be his student."

Chris McCombsChris McCombsChrisMcCombs.net

Earning a High Six-Figures Annually Online

"Before I discovered John Carlton I had NO IDEA how to write good copy... and I'll admit I was pretty skeptical about investing in his programs because it just didn't seem possible that I would be able to influence people with print like John does.

Well let me tell you that John's teachings have not only helped me increase conversions by over 511%, but John has been one of the backbones to me earning a high six-figures annually online.

Not only do I use John's strategies in my sales copy and videos, but his tactics have also helped me develop a cult-like following on my blog, making my blog the #1 blog AND website in the world in my niche where I'm able to get as many as 8039 visitors to my blog in one day all from free traffic sources... THAT is the power of the influential writing tactics John showed me how to do.

I love waking up and seeing all the money roll in my bank account... even while I'm off doing whatever the hell it is I want to do"

Harlan KilsteinHarlan KilsteinTheDogingtonPost.com

Million-Dollar Advice

"John's first critique of my copy was a shock -- I thought I was pretty darned good, but he told me to rip it up and start over from scratch, using his specific advice.

I'm glad I had the sense to listen -- my first year, with John's advice stinging in my ears, I earned over $350,000. And this year, I'm bringing in a cool million."

Disclosure: Harlan's arguably John Carlton's most tenacious and successful student. He's one of the Simple Writing System's top coaches.

Andrew HryniewiczAndrew HryniewiczChelsea, UK - AndrewWayfinder.com

Before SWS I struggled, rambled and "explained" my unique, and (very) hard-to-describe spirit coaching and healing work.

Now... I know what and how to say (and structure) my message to make readers say 'That sounds amazing...'.

I'm finding that the words and pages I need are just flowing out!

Everyone promises "to crack the code". John (and the great SWS teachers) deliver!

Massive thanks.

John OrbanJohn OrbanAlexanderArt.com

I’ve got to say, this SWS stuff is lightning in a bottle! I never even knew this world existed a year ago. I feel like I’m walking with giants! THANK YOU!

Marc Boninthecarbutler.ca

"Before SWS I was hesitant about writing a sales letter because I had no one with marketing knowledge that could give me feedback. Now I have a system. Thanks SWS crew!"

Andrew RondeauAndrew RondeauWeBuildYourBlog.com

Best Investment I've Ever Made

"Best value course I have ever purchased... overall - great course, great value for money, expert feedback - I liked the structure. I have spent thousands of dollars on "internet related" products and in the past I have been personally mentored by not one but 2 'world famous' Internet Marketers (who charge even more thousands of dollars)...and this SWS course beats everything...it is the BEST EVER investment I made. I tell you what really pisses me off - I have spent thousands of dollars being mentored by so-called 'famous household' Internet Marketers and not one of them has suggested what you have John, not one!"

Tom WilkersonPhoenix, AZ

Topped Our Best Month Ever... In Just One Week With New Tactics

"In the last 3 months conversions on my website have gone through the roof. Last week we had 17 sales ($300 info product) with less than 300 unique visitors to the site, which is by far the best
month we ever had in just 1 week.
My data base guy is foaming at the mouth to find out why my analytics data is sending such a huge spike in conversions and my bounce rate plummeting to the bottom of the Grand Canyon. I implemented changes to my site as I was progressing within the Simple Writing System Training Program and realized after week 3 that I had all my money back. I truly can't wait to see what happens to my bank account and my list at the end of the year!"

Kevin Hill

$340,000 in 7 Days

"I started working for internet marketer Russell Brunson as a full-time copywriter and had only written a handful of letters up until that point. He asked me to write a sales letter for our 12-Month Internet Millionaire launch -- my first major launch. I was a little nerved up and repeatedly referred to John's course for guidance while writing the letter. Thanks to implementing the quick-start copywriting secrets John revealed in his course, the letter ended up pulling in $340,000 in 7 days.

If you remotely care about becoming a better copywriter and marketer, you need to get your hands on John's materials before your competition does."

Before going through the SWS Coaching Program, I'd read a bunch of books on copywriting, had some training, and felt like I knew more than 'the basics'.

Like many eager copywriters, I'd get excited about reading a new sales, psychology, or advertising book...

...but when finished, I'd just jump to the next book. The information didn't stick because there was no clear path to apply it.

For these reasons, I was skeptical about what else I could learn from another course.

Within the first couple weeks of class I knew The SWS Coaching Program was sparking a visceral change within me.

Through the daily coaching, feedback, and course materials in SWS I could practice John's system right away, learn what needed to be improved, and continue applying the material until I proved to myself and to my coach that I understood the material.

John somehow infused a deep understanding of salesmanship psychology in me, unlike anything I've ever experienced.

Now, I'm significantly more confident with my copywriting and consulting. (Oddly enough, it's given me more confidence in my personal life too.)

I see why John and his team charge premium prices - the value in coaching someone to fundamentally change their attitude, confidence, and writing abilities is truly priceless, considering the doors it opens in life and business.

Just the other day I sent a proposal off for over $20,000 without batting an eye or second guessing my value. The bottom line is confidence sells and the SWS is the best investment I've made to build the kind of confidence that's real and based on my skills.

P.S. I got the $20,000 job!!


The testimonials and case studies on this page are, to the best of our ability to determine, all true and accurate. They were provided willingly, without any compensation offered in return. These testimonials and case studies do not represent typical or average results. Most customers do not contact us or offer to share their results, nor are they required or expected to. Therefore, we have no way to determine what typical or average results have been. Many people do not implement anything we teach them. We can't make anyone follow our advice, and we obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped the folks on this page achieve. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort and motivation to work and follow recommendations. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has inherent risk for loss of capital.

Copyright 2018 - JCSD Publishing LLC - All Rights Reserved

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