Once you understand the fundamentals and advanced salesmanship techniques I teach, you will never be frustrated or intimidated by any new marketing channel or technology. You will know exactly how to write what needs to be written to make the sale, every time.
How To Write Everything You’ll Ever Need To Make Your Business Wildly Successful.
Hi. This is John Carlton.
Over the last 30 years, I’ve been slugging it out on the front lines of the business world, creating some of the most successful and legendary ads, websites and sales messages in advertising history.
I started with nothing -- no mentors, no business experience, no investment capital, no idea at all what to do -- and I figured it all out by making every mistake possible, and learning my lessons.
My decades-long "school of hard knocks" including working with and for the legendary Gary Halbert, Jay Abraham, and Dan Kennedy... ... and writing ads for some of the world's largest and most successful direct response marketing companies, including Agora and Rodale.
So when I gained some honest notoriety as one of the hottest advertising writers in the world, it was because I earned it.
And you know what?
While I was figuring out how to create famous ads and make people rich through killer sales messages… … I also discovered a simple way to teach others how to do the same thing for themselves.
For over 20 years now, I’ve been teaching rookies, entrepreneurs and veteran business owners the stunning shortcuts to finally create everything needed to persuade prospects to pay attention to you, and to buy what you offer.
My students and clients include many of the top marketers online who are now household names… including many of the more well-known "gurus" out there.
If you take a quick look at the Wall of Testimonials (either on the right or bottom of this page), you'll see famous marketers freely giving me credit for helping them.
I've also personally taught some of the most stubborn and hard-to-coach people you can imagine... and transformed them from struggling to make sales... into cash-generating powerhouses.
The Simple Writing System 2.0 Home Study Course
Some of it is brand-spanking new. And some of the wonderful original stuff we simply couldn’t improve on remains.
For example, we kept every lesson, strategy, tactic and piece of advice that customers consistently tell us increases sales and conversions.
The SWS has been successfully applied to countless markets and every platform being used online and offline today (sales pages, VSLs, Facebook, webinars, email, squeeze pages, direct mail, print ads, PPC/AdWords,... just about everything used in modern marketing.)
Once you understand the fundamentals and advanced salesmanship techniques I teach, you will never be frustrated or intimidated by any new marketing channel or technology. You will know exactly how to write what needs to be written to make the sale.
However, in critical areas, we improved and streamlined several key lessons.
We did this by paying careful attention to what our students and teachers have told us about the SWS… and especially how it's impacted their lives and their businesses.
We were damn good at teaching people how to write killer copy 8 years ago... and we're much better at it now. (Yes, the process has even helped me – and multiple other top writers – dial up our skills dramatically.)
So we reviewed every lesson, every topic, and every exercise.
Where something could be improved or streamlined, we did that.
And we added some new lessons and topics to fill in the occasional holes in the original SWS. (The world has changed a bit in eight years… and we’ve been on top of every shift in how today’s marketing works.)
We call this version of the SWS the "Home Study Course" because it's designed for you to go through on your own, at your own pace.
You do not have to be anywhere at a specific time and there are no deadlines.
Over the years, we've seen every possible approach – some folks go slow, some go fast, some cram it in over a few weekends, some commit an hour or two each week...
... and it all works.
Sign up today and here's what you'll get -
18 Video Lessons
Each one designed to move you quickly toward a total understanding and mastery of the sales-message-writing process.
I'll break down the exact process I use to craft winning sales messages.
I'll explain how and why you'll use each of my steps in your sales letters, videos, and ads.John Carlton's Simple Writing System Video
I'll show you examples of winning ads, many of which ran successfully for years. (You'll be getting the full version of all of these ads. More on that below...)
Each video is HD quality. And, best of all, you'll be able to watch these videos any time you want... on any device you want... at your own pace... as many times as you want... from anywhere in the world. (More on this below, too.)
You'll learn to write sales copy by writing sales copy.
Each lesson gives you a chance to put your new skills to work by providing a short, fun, laser-focused exercise. These exercises show you exactly how to bring what you learned in the video to life.
Do these exercises (which I strongly recommend, but of course that's up to you)...
... and then include your new killer copy in your current website, emails, Facebook ads, etc and you can start closing more sales almost immediately.
Your notes are already done for you.
Included in your home study package is a comprehensive workbook that contains all the notes you'd ever want to take from my slides in the workshop.John Carlton's Simple Writing System Workbook
PLUS -- and this is a BIG plus -- the workbook is also loaded with FULL examples of proven ads… so you can see exactly how each step fits into real-world marketing. There’s no theory here. It’s all hard-core reality-based info. (Most of these ads are mine, including my most sought-after stuff.)
That means this workbook (over 300 pages deep) is a fire-breathing SWIPE FILE of the best ads you'll ever lay your hands on... to copy, to use for inspiration, to rip from and use as blueprints.
... this system is a concise, packed-solid "one stop resource" for helping you write everything you'll ever need to write to make your business rock the bottom line.
... there's more.
* Brand new in SWS 2.0 *
We've added this huge bonus
We’re including the very best of Simple Writing System exercises and student / teacher Q&A from previous SWS Coaching Programs.
This means you’ll also -- through this deep resource of seeing how others handled the SWS – gain insights and advice from SWS Coaches like me, David Garfinkel, David Deutsch, Kevin Rogers, Harlan Kilstein, Lorrie Morgan-Ferrero, “Million Dollar” Mike Morgan, Chris Haddad and other “A List” copywriters and marketers who have taught SWS classes over the years.
It’s like having access to the wisdom and applied strategies of the best in the game…
… all laid out for you to use, learn from, and profit with.
When you complete the course, you’re armed with the skills, insight, tactics and strategies of the best copywriters in the world. And you can now plow headfirst into your marketing, knowing you can write everything you need, whenever you need it.
And even if you hire a freelancer to write something for you, you’ll know what the copy should look like. You’ll be that freelancer’s worst nightmare, because he’ll be forced to give you his best stuff.
Ads, videos, websites, emails, speeches and sales pitches… every single thing you will ever need to make your bottom line hum, you will finally know how to create quickly, effectively, and with the mastery of a top writer.
... you are not on the hook even a little bit by checking this system out,
Because you have a...
30 Day 100% Money-Back Guarantee.
Here's how it works:
- 1Order your Simple Writing System Home Study Course right now. Choose either one payment or the generous payment plan.
- 2You'll get immediate access to the video lessons so you can get started right away, if you like.
- 3Your SWS Workbook will be shipped to you soon as possible (usually within one business day).
- 4If at any time within the next 30 days you decide this system is not for you...
... simply return the workbook (in any condition)... and you will receive a prompt refund.
I bent over backwards to create this home study course -- literally pouring everything I know about systematically writing great sales messages into it.
It's worked for so many people, that I'm betting it will work for you, too... if you'll just give it the slightest chance. And if it doesn't... you get your refund, promptly and without hassle.
This means you really risk nothing.
So… how much is this new version?
You will be stunned at the bargain we’ve prepared for you here.
I’m expensive to hire. My hourly consulting rate is $2,500, my day rate runs up to $15,000, and negotiations for getting me to write an ad start at $30,000 plus royalties.
I am typically paid thousands just for showing up at events to speak. My blog, my books, even my Facebook page is devoured by thousands of people worldwide… all clamoring for more and more insight, advice and mentoring.
However, because the SWS is my heart and soul, we’ve decided to offer this at-home-do-it-yourself version at the ridiculously reasonable bargain rate of just
(Or $99 today if you want to take
advantage of our payment plan.)
Both the single payment and multi-payment options give you unlimited access to the training videos… forever. As long as we're in business streaming these SWS 2.0 videos and adding new bonuses, you'll have access to all of it.
24 hours a day. 7 days a week. 365 days a year.
From anywhere in the world (as long as you've got a device that can get online.)
Both my biz partner Stan Dahl and I have been in advertising, marketing, consulting, and teaching for over 30 years each now… and we have detailed plans to continue until we die (or civilization crumbles, the Grid collapses, the zombies arrive, etc.)
Short of that, you'll have unlimited access to the entire SWS Home Study Course any time you want, for as long as you want.
You can go through the course at your leisure now, return later for a refresher, or come by again and again just for specific help on whatever tactic or strategy you want.
There is no limit to your access.
How About a Lifetime of Free Bonus Training?
The fundamentals you learn with me can be applied to everything you need to make your biz successful… without exception. That's always been the case.
However, because past students requested more detail about these specific uses of the SWS, we'll be creating a series of bonus tutorials that will show you exactly how to apply your new killer salesmanship skills to pretty much every aspect of online and offline marketing.
We'll be adding these tutorials and others to the SWS Home Study course over the next several months. As we do, you'll get access to all of them... PLUS all updates and new bonuses as we add them in the years to come....
... for FREE. If you get started today.
You'll get The Simple Writing System For:
I’m Also Tossing in Full Membership to The Marketing Rebel Insider’s Club
That’s right. You’ll get 6 free months of full membership in the Marketing Rebel Insider’s Club – the online one-stop resource for marketers, entrepreneurs, and copywriters that we’ve been hosting for years.
Here, you get:
This makes the MRIC a tremendous resource to have for advice and tactics on the details of running a business.
You'll find answers to any aspect of your online (and most offline) questions.
And it's all for free. If you're ready to stop thinking about it and you know it's time for you to learn the real-world skill of writing ads that sell.
To join, just hit this link.
You’ll be well taken care of, as always.
P.S. One more thing – I almost forgot.
I’ll also include the most requested report I’ve ever created – my original, uncensored “Power Words” collection.
I created this beast by combing through my entire archive of top ads, and pulling out the snarling phrases and specific words that pumped up the response rates.
World-class hooks and headlines RELY on using the exact right word to get your point across. And here is a deep collection of the language choices that have defined my now-legendary career.
For years now, professionals (and other insiders I know) have kept this report near their desks when writing the really important stuff. They read through it for inspiration and ideas on how to craft their own hooks, headlines and killer copy.
It’s easily going to become your most-used “kick-starter” resource when you really need your copy to leap off the page and grab your reader.
If, for any reason, after trying the SWS you decide it's not for you, I'll let you keep my "Power Words" special report as a free gift. Just for giving The Simple Writing System Home Study Course a try.
What Are Others Saying About John Carlton and The Simple Writing System?
The testimonials and case studies on this page are, to the best of our ability to determine, all true and accurate. They were provided willingly, without any compensation offered in return. These testimonials and case studies do not represent typical or average results. Most customers do not contact us or offer to share their results, nor are they required or expected to. Therefore, we have no way to determine what typical or average results have been. Many people do not implement anything we teach them. We can't make anyone follow our advice, and we obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped the folks on this page achieve. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort and motivation to work and follow recommendations. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has inherent risk for loss of capital.