Special in-depth AI tutorials included with every lesson!

Watch John Carlton and Stan Dahl personally prompt Artificial Intelligence to make copy and research and brainstorming ideas unbelievably fast and accurate.

Use AI as the tool it was meant to be.

Shortcut and speed up every part of your copywriting routine...

You've found John Carlton's proven ad writing system.

 The Exact Formula He's Used to Earn Millions for His Clients and for Himself.

Your life changes when you know how to turn simple words into money.

Let's go...

In a minute, I'll spill the beans on how anyone — even someone who failed English class — can create an ad that sells like crazy. (Hint: It's because it's not about your writing skills.)

  • This is for you if you are a business owner or online entrepreneur who wants to open the floodgates of new leads and sales — more than you ever thought possible.
  • Or if you're a freelancer hoping to get yourself booked solid for an entire year in advance... while commanding hefty fees that clients happily pay.

But first, just in case you don't know me, let me introduce myself:

Hi. This is John Carlton.  The Simple Writing System is my life’s work… in 18 steps.

It’s also the secret I've used to bring lavish wealth to me, my clients... as well as thousands of freelancers and high-producing business owners who have wisely taken the time to discover my system.

If you're not 100% sure who I am...

Over the last 30 years, I’ve created some of the most successful and legendary ads, websites and sales messages in advertising history.

I started with nothing — no mentors, no business experience, no investment capital, and no idea at all how to start.

I figured it all out by making every mistake in the book and learning my lessons the hard way.

My decades-long "school of hard knocks" included working with and for the legendary Gary Halbert, Jay Abraham, and Dan Kennedy…

… and writing ads for some of the world’s largest and most successful direct response marketing companies, including Agora and Rodale.

So when I gained a reputation as one of the hottest advertising writers in the world, it was because I earned it.

And you know what? While I was figuring out how to create famous ads and make people rich through killer sales messages…

… I also discovered a simple way to teach others how to do the same thing for themselves.

For about 20 years now, I’ve been teaching rookies, entrepreneurs and veteran business owners the stunning shortcuts to finally create everything needed to persuade prospects to pay attention to you, and to buy what you offer.

My students and clients include many of the top marketers online who are now household names… including many of the more well-known “gurus” out there.

If you take a quick look at the Wall of Testimonials (on the bottom of this page), you’ll see famous marketers freely giving me credit for helping them.

I have taught some of the most stubborn and hard-to-coach people you can imagine… and transformed them from struggling to make sales... into cash-generating powerhouses.

Today, I'd love to help you...

… like I’ve helped thousands of others… by teaching you my very straightforward, very simple step-by-step formula.

This formula will transform you and your business.

Soon, your business will be cooking on high heat.

Because you will quickly and easily create every sales message you’ll ever need.

Your websites, your ads, your emails, and your videos. All of it.

This system builds EVERYTHING you need to create absolutely killer marketing materials that attract prospects in droves…

… and expertly persuade them to buy from you.

Why do I call it The Simple Writing System?

Because...

  • It truly is simple. You'll absorb everything fast by watching super-targeted videos and doing short, fun, easy-to-understand exercises.
  • It burns into your brain the powerful skills behind knowing exactly how to create all your sales messages (and no, you don’t have to possess ANY writing skills at all right now).
  • It really is a versatile, fluid system (as in you’ll use it over and over and over again). No matter if you’re a successful entrepreneur, budding business owner, or even a raw rookie marketer or copywriter.
  • To make absolutely sure you get everything I know about creating winning ads… I've provided a slew of examples from some of my most famous ads, as well as every formula, template and shortcut in my toolkit.

The Simple Writing System is the most thorough process ever created for teaching every level of student, from rookie to veteran business owner.

It gives you all the tools you need to create every sales message required in your business.

There’s no other program like it anywhere.

It is a proven formula…

… perfected for over a decade and used to successfully train thousands of students…

… that you can go through at your own pace…

… in your spare time (evenings, weekends, lunch hours).

Whatever works best for you.

Let me tell you how the Simple Writing System works, and what happens immediately when you sign up today:

As soon as you sign up for the SWS, we’ll give you instant access to the video lessons. This means you can get started writing better ads today.

All of the SWS Video Lessons are available online, so you’ll watch any time you want… as many times as you want… from any Internet-connected device. You’ll never have to be anywhere or be online at any particular time.


There are 18 Video Lessons

  • Market Research
  • Your Avatar
  • USP
  • Features and Benefits
  • Bullets
  • Testimonials
  • Hooks
  • Salesmanship Mentality
  • Develop Your Story and Your Voice
  • Headlines
  • Your Sales Funnel
  • The Simple Basics of a Great Sales Message
  • Huge Promise
  • Reverse All Risk
  • Turbulence
  • Knock ’em Off the Fence
  • Your Close
  • Putting it all Together

Each lesson is designed to deliver one single key element of the process behind creating your own killer sales messages.

This makes everything easy to understand, and easy to adopt.

You'll move quickly toward a total understanding and mastery of the sales-message process.

You can see and feel your progress, too…

… as everything stops being mysterious… and starts becoming a comfortable, confident part of your skills toolkit.

I'll break down the exact process I use to craft winning sales messages.

I'll explain how and why you'll use each of my steps in your sales letters, videos, and ads.

I'll show you examples of winning ads, many of which ran successfully for years.

There are no live webinars or calls you need to schedule your life around. No deadline for meeting any specific task. No “falling behind”, because everyone goes at their own pace.

All of the lessons, exercises, and bonuses are there waiting for you, 24 hours a day.

Special in-depth AI tutorials included with every lesson!

For an entire month, John Carlton and his biz partner Stan Dahl sat down and recorded themselves planning how to use AI before and during each step of the Simple Writing System...

... and then recorded exactly how they personally use AI in researching and brainstorming, and uncovering every detail required to create the best copy possible for the job at hand.

You’ll see these two experts discuss what they needed to gather, what prompts they would use, and how they judged the accuracy, relevance and level of selling influence of what AI provided.

The videos include many of the blunders and wildly inappropriate results that will be common when beginners attempt to use AI to create copy. (This is crucial for anyone who want to use AI, because mistakes and errors and misinformation will be plentiful in many AI searches even with the best prompting possible.)

And John and Stan went through this process – the good, the bad, and the ugly sides of AI — for every single lesson in the Simple Writing System.

These are step-by-step, high-end video tutorials of how to actually use AI to its maximum potential... especially when creating copy or marketing materials that have to SELL and PERSUADE real human beings in your target audience.

Artificial Intelligence is an amazing tool. However, it cannot create high-end, super-persuasive copy on its own.

That requires a deep understanding of what exactly goes into the kind of advertising that gets results. And how that knowledge brings home the moolah, in buckets.

Which is precisely what the Simple Writing System does for you.

You get complete access to every one of these special AI tutorials... videos personally created by John and Stan, so you see every step in their thinking, testing, and execution of their original prompts and examination of results.

It’s a new world out there, and AI is playing a huge role in it. Watching how experts actually use AI will give you the ultimate advantage against the writers and marketers competing against you.

You’ll be an expert yourself not just in what needs to go into great copy... but also in the use of AI to get to excellent advertising faster, with amazing brainstorming of ideas beyond what the human brain can conduct inside a normal deadline.

Armed with this new expertise in wrangling your AI tool — coupled with the insider knowledge and skillset you earn through each module of the Simple Writing System — you’ll easily grab a top spot among your advertising and marketing colleagues and competitors.

The SWS produces sales copy the easiest way possible

Piece-by-piece, one section at a time. Your days of overwhelm are over.

Each lesson includes a short, fun, laser-focused exercise that puts your new skills to work.

Do these exercises (which I strongly recommend, but of course that's up to you)...

... and then include your new killer copy in your current website, emails, Facebook ads, etc.

You can start closing more sales almost immediately.

I'm not finished. I've got a pile of bonuses for you.

Bonus #1:
The Most Requested Report I’ve Ever Created…

I’ll also include my original, uncensored “Power Words” collection. I created this beast by combing through my entire archive of top ads, and pulling out the snarling phrases and specific words that pumped up the response rates.

World-class hooks and headlines RELY on using the exact right word to get your point across. And here is a deep collection of the language choices that have defined my now-legendary career.

For years now, professionals (and other insiders I know) have kept this report near their desks when writing the really important stuff. They read through it for inspiration and ideas on how to craft their own hooks, headlines and killer copy.

It’s easily going to become your most-used “kick-starter” resource when you really need your copy to leap off the page and grab your reader.

Bonus #2:
The Best of SWS Coaching

Over the years, the Simple Writing System faculty has included several of the most famous and notoriously-successful professional copywriters in marketing.

Like David Deutsch… one of the highest paid “A-List” copywriters in the game (who has written controls for the largest direct mail companies in the world).

And Kevin Rogers… the writer behind the most outrageously successful launch campaigns in Clickbank and the founder of Copy Chief.

And David Garfinkel... the author of #1 Amazon bestseller Breakthrough Copywriting and the host of the Copywriters Podcast.

And Lorrie Morgan… who has been a dominant female freelance copywriter for many years.

And Chris Haddad… whose selling prowess has landed him on the Rachael Ray television show.

And “Million Dollar” Mike Morgan... whose copy has sold over $300,000,000 in goods and services, including multiple controls for Agora, the billion-dollar direct-response marketing behemoth.

And Dr. Harlan Kilstein… who has been a highly-paid and much-sought-after pioneer in Internet marketing for dozens of niches.

The faculty has, in fact, consisted of a Who’s Who in modern advertising and marketing for many years now.

Because I want all of these expert coaches to help you, we’ve put together the very best of Simple Writing System Classroom exercises and Q&A from previous coaching programs.

The Best of SWS Coaching is almost like having a personal coach to guide you through the entire process!

Here's how to make the most of it:  Watch the video and follow along in your workbook.  But... before you do the exercise, click on the link to "The Best of SWS Coaching."

You'll avoid the most common, time-wasting mistakes and get on the fast track to writing control-slaughtering ads!

And if you act fast... I have one more killer bonus for you...

Bonus #3:
Full Membership in The Marketing Rebel Insider’s Club

The Marketing Rebel Insider's Club is where business owners, copywriters, and marketers get answers from pros whose copy and direct-response marketing skills have generated over $1 billion in sales.

It’s the only marketing community run by the legends who’ve helped build some of the world's most successful direct-response businesses.

You'll have access to John Carlton, David Deutsch, Stan Dahl, and the entire Marketing Rebel team.

Members get:

  • A Private Clubhouse Community. Ask your toughest marketing or copy questions, and get direct input from veterans who’ve done it for decades. Join fellow marketers who are testing, writing, and selling every day. Get feedback, swap ideas, and even find new partners, clients, or friends who get what you do. John Carlton, David Deutsch, Stan Dahl, and the entire Marketing Rebel team visit The Clubhouse every week to answer member's questions and offer specific tips. Get answers from real pros.
  • New content added every week. No fluff. No filler. Just battle-tested tactics that pull sales in today’s world.
  • The Vault. Instantly access to hours of videos, audios, and lessons covering: writing copy,
    launching profitable products, getting traffic, building your list and authority, converting more visitors into buyers, and more. This includes videos shot at my Hot Seat Seminars, Copywriting Sweatshops, and Action Seminars. You'll watch me, SWS co-creator Stan Dahl, and our invited experts breakdown, repair, and reassemble sales copy and marketing funnels as we guide already-successful entrepreneurs to explosive growth in their sales and profits. Attendees paid $5,000 - $15,000, plus travel expenses, to attend these sessions.
  • A rotating archive of swipe files and detailed breakdowns of ads that pulled in millions of dollars in sales.

The MRIC will save you years of trial and error.

Why not start with examples and guidance from proven marketing masters?

Sharpen your edge, stay inspired, and connect with peers who push you to the next level.

Because you're going to to have full access to the Marketing Rebel Clubhouse, where you can share your SWS progress and questions with other members to get and give feedback as you build your sales messages...

... we've decided to call this new version of the SWS... with AI training AND community...

The Simple Writing System Connection

Cuz by joining us you get full access to a place you can visit any time and connect with other copywriters and marketers.

You'll see how others are using the SWS in markets very different from yours. This is one of the best ways to find ideas and angles to try in your market.

I check in every week to offer copy and marketing tips to SWS Connection members. This is the only way to get my input on copy and marketing, outside of hiring me for private consulting (which costs over $1,000 per hour).

You can use the SWS materials and visit The Clubhouse every day for a year... and not come close to spending what it costs for a single hour of my time.

What does all of this cost?

Thousands of people paid between $497 and $1997 for access to The Simple Writing System.

And that was before we added the new AI lessons... and included full and unlimited membership in The Marketing Rebel Insider's Club.

I think the SWS has always been a bargain. Countless people have written me over the years and pulled me aside at live events to tell me the SWS was THE ONE THING that pulled it all together for them and allowed them to finally start making a living selling their product or service... or as a professional copywriter or marketing consultant.

After decades of charging sometimes ridiculously high prices for my training and coaching programs...

... it's time to make my entire system more affordable.

You no longer need to come up with hundreds (or thousands) of dollars to get started.

All of it... my complete Simple Writing System and all of the bonuses... including the new AI lessons...

... is yours for only $49 / month.

Cancel at any time. As soon as you've gotten all you can from the SWS and all of the bonus materials, you can head to your My Account page of the website, or open a ticket, or give us a call. You won't be charged again. We make it as easy as we can for you to cancel and stop all future billing.

The Simple Writing System Connection

  • 18 Video Lessons. Available on-line 24/7/365.
  • Each lesson includes a How I Use AI Video where you'll watch Stan Dahl and me use AI alongside the SWS techniques to brainstorm ideas, do market research, and create copy. We show you what we do when we write ads for ourselves and consult with our clients.
  • Short, laser-focused exercises. The exercises create copy the easy way... one simple step at a time.
  • My original, uncensored "Power Words" Report. This will immediately juice up the result-getting mojo of everything you write.
  • The Best of SWS Coaching. Let some of the top marketers and trainers in the biz guide you each step of the way.
  • Full membership in the Marketing Rebel Insider’s Club. Q&A, hours of marketing training videos, swipe files and ad breakdowns. This includes unlimited access to The Clubhouse, where you can share your SWS progress and get tips from other members.

Only $49 month. Cancel any time.

Get Started  >

It's up to you now...

All that’s really required to start your own adventure in making money is to:

  • Stop making excuses…
  • Find a proven, step-by-step resource like this that will work for you again and again...
  • And make the decision to get started.

What are you waiting for?

You are about to finally discover the foundation of every successful business.

It’s your turn to get on the inside for a change.

Grab your spot now, by signing up. Your opportunity is now.

This is serious stuff, for people who are serious about achieving success.

This should not be a hard decision to make — you have an opportunity here.

A single new sales message that “hits all the hot buttons” of your market can generate massive results…

… making the price of this system nothing more than a brief investment on your part… quickly recovered.

Get started now, while you’re thinking about it. And your adventure in business success can begin right away.

Just tap the button and you can begin immediately.

I’ll look for you on our wall of testimonials.

Stay frosty…

John Carlton

The Simple Writing System Connection

  • 18 Video Lessons. Available on-line 24/7/365.
  • Each lesson includes a How I Use AI Video where you'll watch Stan Dahl and me use AI alongside the SWS techniques to brainstorm ideas, do market research, and create copy. We show you what we do when we write ads for ourselves and consult with our clients.
  • Short, laser-focused exercises. The exercises create copy the easy way... one simple step at a time.
  • My original, uncensored "Power Words" Report. This will immediately juice up the result-getting mojo of everything you write.
  • The Best of SWS Coaching. Let some of the top marketers and trainers in the biz guide you each step of the way.
  • Full membership in the Marketing Rebel Insider’s Club. Q&A, hours of marketing training videos, swipe files and ad breakdowns. This includes unlimited access to The Clubhouse, where you can share your SWS progress and get tips from other members.

Only $49 month. Cancel any time.

Get Started  >

P.S. – Are you asking yourself these 3 questions?

Q1: Will this work for me?

“Yes! "

It does not matter what kind of product you sell… high- or low-priced… physical product or digital download… something for the mass market or just for a specialty niche…

… what I am about to hand over to you is a repeatable system that will be in your “Success Toolkit” for the rest of your career.

You will finally know what the best marketers in the world know about writing the strongest and most results-getting sales messages possible.

No one can ever take this skill away from you.

You will never again be at the mercy of anyone else for the most important part of your business:

The communication you have with your prospects, persuading them to buy.

This system gives you total independence.

And even if you DO hire someone else to write for you…

… you will know EXACTLY what you need written…

… and how it should BE written.

So you will, essentially, be a freelance writer’s worst nightmare…

… because he will be forced to do his very best work for you, every time.

Because you know.

Because you, like the other successful marketers whose stories you see on this page…

… are finally clued-in to how great sales messages get created.

Q2: Can I do this?

Thousands of folks have been through the Simple Writing System. They came from every kind of situation you can imagine. Rookies, veteran business owners, it doesn’t matter.

The system works.

This is not like high school or even college.

This is, instead, simple yet advanced education for adults — adults who finally want to produce sales and results like the best marketers out there.

We’re going to gently force-feed into your brain…

… these simple step-by-step keys to finally understanding how and why selling works.

And we’ll do this by actually getting you to DO it.

This program is about the freedom to go where you want to go with your marketing. As effectively as the best marketers out there.

It creates everything you need now, and everything you’ll need as your business grows. Forever.

Why would you give into to the nonsensical belief that you “can’t do this”?

Of course you CAN do this.

The proof is all over this site.  Just glance at their stories.

Others did it, often with less brains and more obstacles than you face today.

My system has proven to work…

  • No matter what market you’re in (or how new you are in this market).
  • No matter what your dreams are.
  • And no matter HOW you define “success”.

I designed everything to fit into your current schedule. Doesn't matter if your style is "a few brief sessions a week" or "binge through it all in a few days."

You are not "too busy" to fit this in.

Just eliminating one or two TV shows you’ve been watching...

... opens up more than enough time each week to get the whole system completed.

Many students have completed it in a long weekend. They just sat down and went through all of it, and GOT it.

Others squeezed it in — easily — with just a few hours a night, a few nights a week, or even over their lunch hour.

The thing is... it’s completely up to you.

You go at YOUR own pace. At whatever kind of schedule works for you...

... or even no schedule at all, if you want to just dive in when you have some time each week.

You don’t have to be anywhere to listen to any scheduled webinars, ever. All the lessons, and all the interaction happen when you choose.

Q3: Can you teach me?

If you are willing to give me a bit of your time… I know I can.

Take a look at the wall of testimonials on this page. You’ll find success stories from some of the top marketers of the past 20 years, and people just like you.

I’ve broken everything down into simple, easy-to-master chunks for you.

Having this simple formula plugged into your brain makes every writing task faster, easier and TONS more profitable than just “winging it”…

… because you suddenly know exactly what to do at each step. Bang, bang, bang, and you’ve got the sales message you need.

How do YOU define success?

Some folks define success as earning more money.

Or maybe you want a thriving, long-term business model.

Or you may want more free time.

Or you may want to dominate your niche market, and crush your competition while becoming the top dog.

Well, this is how it all gets done. Quickly, and simply…

… once you finally understand how to create the critical sales messages needed to get the results you crave.

Success in business is going to come down to your ability to produce sales. Without that, you’re toast.

So let’s fix that, starting right now.

Now, if you’re ready for the ride of your life to begin, it’s your turn.

The Simple Writing System Connection

  • 18 Video Lessons. Available on-line 24/7/365.
  • Each lesson includes a How I Use AI Video where you'll watch Stan Dahl and me use AI alongside the SWS techniques to brainstorm ideas, do market research, and create copy. We show you what we do when we write ads for ourselves and consult with our clients.
  • Short, laser-focused exercises. The exercises create copy the easy way... one simple step at a time.
  • My original, uncensored "Power Words" Report. This will immediately juice up the result-getting mojo of everything you write.
  • The Best of SWS Coaching. Let some of the top marketers and trainers in the biz guide you each step of the way.
  • Full membership in the Marketing Rebel Insider’s Club. Q&A, hours of marketing training videos, swipe files and ad breakdowns. This includes unlimited access to The Clubhouse, where you can share your SWS progress and get tips from other members.

Only $49 month. Cancel any time.

Get Started  >

What Are Others Saying About John Carlton and This Simple Writing System?

Craig WoolvenCraig Woolven

"Your Simple Writing System has instantly turbo-charged my sales letters. $11,000 of new business in 48 hours using just a few of your wickedly effective sales strategies.

John, your Simple Writing System is my step-by-step blueprint for writing killer, kick-ass sales letters. At last, a simple step-by-step system that pulls together all the elements of writing sizzling, money-in-the-bank sales letters.

The videos explain exactly what to do and the workbook is chock-a-block-full of real world examples and my personal tutor made sure I nailed every exercise.

I now know what to say and exactly how to write it. Powerful, laser targeted sales copy at my fingertips using your step-by step process. Absolutely awesome -- thanks John."

Chris PayneChris PayneTriumphOverChallenges.com, United Kingdom

Profits Through The Roof

"I used Carlton's tactics in my advertising online, and profits went through the roof. That meant we could move into a bigger house, and I've kit it out with the most amazing high-tech gear. I would not be here today without John's help"

Alex MandossianAlex MandossianMarketingOnline.com

John Carlton is a world-class copywriter, teacher, and trainer.

He doesn't just tell you how to do it. He doesn't just show you how to do it. He involves you so you learn and you burn those ideas into your mind so that you pick up his strategies and techniques... and the way to apply the psychology of world-class copy.

Most copywriters just write about writing copy. John shows you how to get deep... How to bury your mind into the mind of your prospect.

I want to thank John Carlton from the bottom of my heart. I give John my highest endorsement.

Michael NormanAustralia

Free Money!

"Amazing! My web site conversion rate has nearly DOUBLED, just from what you've taught me. And guess what? Also following your advice, I tested a much higher price... and the conversion rate was not affected at all. That's FREE MONEY without any extra work! You were right, John."

William McCreedyWilliam McCreedyFutures Trading Secrets

Tripled Sales In One Month

"Your course is fantastic. I have tripled my sales in a month and I am only now getting started fine-tuning and testing."

Stacey MorgensternStacey MorgensternHolisticMBA.com

"John promises a lot in the SWS. You get 200%. I don't even know how to calculate the ROI on this one. I am only half way through the course and one specific tactic I've used this week has generated at least $2,000 in passive revenue - and that was the FIRST time I tried it!"

Adam CloetAdam Cloetbodysystems.ca

"Over 6 figures/year into my pocket."

"For me... Copywriting was my lacking skill...

I never knew how to write effective copy, and John you've done a GREAT job... the SWS blows away any "system" I've seen in a long time. It's pretty much idiot proof.

To top it off, my motivation after this course has never been so high... Since starting it I've sold 2 new franchisees (which adds over 6 figures/year into my pocket). I'm starting to blast off writing follow up sequences....I've also finalized my entire franchise manual for all of my stores, and my web guy is starting to build a new website for my retail stores and will use your copywriting to make it smash the competition as well as build an avenue through the site to franchise even more...

I can't thank you enough... this is a program geared for REAL business minded people... it's the real deal... not some fancy, full of fluff, way of repackaging old basic marketing. Thanks John!"

Harlan KilsteinHarlan KilsteinTheDogingtonPost.com

Million-Dollar Advice

"John's first critique of my copy was a shock -- I thought I was pretty darned good, but he told me to rip it up and start over from scratch, using his specific advice.

I'm glad I had the sense to listen -- my first year, with John's advice stinging in my ears, I earned over $350,000. And this year, I'm bringing in a cool million."

Disclosure: Harlan's arguably John Carlton's most tenacious and successful student. He's one of the Simple Writing System's top coaches.

Dr. Ken NewhouseDr. Ken NewhouseDentalTown.com


30% more business!

"You showed me how to take my marketing campaign over-the-top. Because of you I had to increase my fees three times. My income has tripled, and your techniques allowed me to develop a waiting list of clients that is 6 months long. When I saw some of the so-called industry greats sitting in your seminar, following you around like a Big Buck during breeding season, I knew I needed to suck as much info out of you as I could. What you teach is worth 1,000 times what you charge."

Jonathan Mitchell

$29,000 In New Business Since Completing The Course

"The Simple Writing System course was awesome... Overall, it was a great learning experience. We have closed over $29,000 in new business since completing the course. Thanks a lot."

Chris HaddadChris Haddad"Mr. Moneyfingers"

"Hi. As I write this I'm richer than I ever thought I'd be, happier than I have any right to be . . . and have somehow become one of those "famous" copywriters who gets talked about on message boards, who's building a information business of my own that should hit 7-figures next year, and who's every letter and sales video gets mercilessly ripped off.

And it’s all John Carlton's fault."

[Disclosure: Chris's business did hit 7-figures. He's been a trusted associate for many years as well as a Simple Writing System instructor.]

Peter IppolitoPeter IppolitoSan Salvador - CuponClub.net

We have a top "Daily Deal" site in El Salvador and Guatemala that sells big discount coupons for restaurants, hair salons, mechanics, hotels, etc.

Inspired by what Carlton teaches about "One-Two Punch Bullets" in the SWS, last week we split-test the bullets we've been using on three of our offers.

The results were wild. All 3 resulted in a statistically significant increase in sales.

Argentinian Sausage Sandwiches: 12% increase over the control

Hotel and Spa Day: 28% increase over the control

Weight Loss Treatment: 85% increase over the control

We didn't change anything else. Just the 4-5 bullets near the top of the page.

Goes to show that copy REALLY matters.

Gary HalbertGary HalbertTheGaryHalbertLetter.com

"John is the first guy I call when I have a marketing problem."

"His insights and marketing prowess are unparalleled among the working advertising experts I know... and I know them all. The money available, when you learn what insiders like John has to share, is just insane. In my book, there is John... and no one else is even close."

Marc Boninthecarbutler.ca

"Before SWS I was hesitant about writing a sales letter because I had no one with marketing knowledge that could give me feedback. Now I have a system. Thanks SWS crew!"

Bernadette DoyleBernadette DoyleClientMagnets.com

"THANKS! I got a quick ROI on this and my bullet writing is transformed forever. Very happy student here. Apart from the excellent content, you structured it so I actually worked through and applied the content. It's so easy to let books and programs gather dust - you made this really usable and I've benefited as a result."

Craig ClemensCraig ClemensNew York, NY


Thanks For Giving Me A Better Life

"Since 2005, your simple writing strategies have earned me and my clients millions. It all began when Eben Pagan shoved a copy of your course into my hands and said "Study every word and then write me some copy!" I was hooked, and got my hands on everything you produced.

My career as a copywriter has flourished since then, because you helped me understand the psychology behind a great sales message. In fact, just last month I booked a project that brought me a fat $15,000 (plus 5% of the gross sales in royalties)... and it took me just one week of work.

The beauty of writing sales copy is that it's not the writing that brings in the money... it's the knowledge of what to write about to get people to buy. And there is no one on earth who knows this -- and can teach it so you "get it" quickly -- better than John Carlton. Thanks, John, for giving me a better life."

Chris McCombsChris McCombsChrisMcCombs.net

Earning a High Six-Figures Annually Online

"Before I discovered John Carlton I had NO IDEA how to write good copy... and I'll admit I was pretty skeptical about investing in his programs because it just didn't seem possible that I would be able to influence people with print like John does.

Well let me tell you that John's teachings have not only helped me increase conversions by over 511%, but John has been one of the backbones to me earning a high six-figures annually online.

Not only do I use John's strategies in my sales copy and videos, but his tactics have also helped me develop a cult-like following on my blog, making my blog the #1 blog AND website in the world in my niche where I'm able to get as many as 8039 visitors to my blog in one day all from free traffic sources... THAT is the power of the influential writing tactics John showed me how to do.

I love waking up and seeing all the money roll in my bank account... even while I'm off doing whatever the hell it is I want to do"

Dean Hohn

Transformed My Website Copy

"As a newbie to copywriting, John and Mark taught me in the Simple Writing System how to target my thoughts and refine my writing in a way to tell a story that will hold a reader's attention, which I didn't do before. That has totally transformed my website script from what I had when I started to what it is now. I want to thank you John, all the team, for your guidance, help, and genuine support. You gave me the feeling that I really mattered as an individual and you personally wanted to help me in my copywriting journey."

Caleb O’DowdCaleb O’DowdFlorida

Pure Gold

"I've written pieces that have pulled in millions of dollars. Yet, when I sit down to write copy, I pull out my swipe file of John Carlton's stuff, and study it like my life depended on it. He is one of the few true experts in advertising. Pure gold."

Paul Greig SmithPaul Greig Smith

12 sales in 22 hours on a $4000 offer!!

I was inspired by The Simple Writing System lesson on "Turbulence."

I went through it carefully (and poured over John's Power Words Report) before crafting the final call to action.

I made at least a dozen edits. Kept reading it aloud.

I was still nervous. A little unsure. So I sent the email to just part of my list.

12 sales in 22 hours on a $4000 offer!! (The entire trip sold out in a week.)

I couldn't believe it!

As the bookings came in, literally everyone said words to the effect of, "Bloody hell Paul, I wouldn't miss that for the world!"

"Turbulence" really worked!

Thanks, John!

Ken CalhounKen CalhounStockTradingSuccess.com

Sold Out The Show

"You inspired me to write a new pitch to my house list, using your tactics... and it generated a near-DOUBLE response rate (over 203 requests in under 24 hours, at $495 a pop). Sold out the show."

Rich SchefrenRich SchefrenStrategicProfits.com


$287,000 The First Week!

"After listening to John for less than an hour, my mind caught fire and everything fell into place. I immediately produced my first sales letter ever... and it brought in $287,000 the first week! You can bet I seek out his advice every time I make a major business decision."

Sam ClitheroeSam ClitheroeDirect Response Copywriting

Before The Simple Writing System, I would mentally panic before ANY and EVERY copy project. Why? Because I didn't know HOW to start or what to actually do. It overwhelmed me... because there were a million different things I could do. I wasted TONS of time and mental energy just trying to "figure it out".

I was always nervous talking to clients because, while I had a general idea of what to do, I didn't TRULY know.

When I heard John say the SWS was his PERSONAL approach to writing copy and the ONLY system you'll ever need for the rest of your life, I was 100% sold.

I committed to using the SWS approach... to selectively IGNORE any other blog post, copywriting course, or "guru" and focus SOLELY on what SWS taught – I'm proud to say this was definitely the best decision I made.

After just 3 weeks of SWS, I started approaching EVERY copy project the same exact way... and it completely eliminated that pre-project resistance that kept me procrastinating.

My clients noticed the quality of my copy JUMP to new levels. I even had a call with one of the BIGGEST names I had ever talked to about potentially working together. The confidence the SWS approach gave me on that call allowed me to land the client. He went on to say out of what seemed like +100 writers he's worked with, I was the best.

After just 6 months of starting my freelance career, I'm now traveling parts of the world while serving a small handful of satisfied clients... and I give all the credit to John Carlton and the SWS.

Dan KennedyDan KennedyAuthor, No B.S. Marketing Series

"John Carlton is a copywriter I would hire, and there are damn few of those. Further, I would pay to be in a room to learn from him, and there are even fewer people on that list."

John OrbanJohn OrbanAlexanderArt.com

I’ve got to say, this SWS stuff is lightning in a bottle! I never even knew this world existed a year ago. I feel like I’m walking with giants! THANK YOU!

Terry DeanTerry Dean

Boosted sales by 70%

"Your headline suggestion for one of my web sites boosted sales by 70%! This equals an extra $3,000 every month...from ONE simple change. Thanks."

Markus KurodaJapan

"Studying John Carlton's writing, and adapting it to Japanese culture, has allowed me to dominate an entire Asian market. It's just unbelievable what you can do when you learn what's in John's amazing bag of tricks."

Jorge Garcia

"The SWS is an unbelievable, bullet-proof plan for composing the hands-down best copy I've ever written."

"I've been in the freelancing game for 7 years now and always had trouble putting things together. I've got it all: ADHD OCD BP ETC, so perfectionism and a short attention span blasted my workflow to pieces with my previous clients. SWS forces me to sit down, focus on making the cogs, and helps me put together a selling machine.

In ONE DAY I tweaked my Upwork.com profile and I started getting inundated with work requests. It was like no other copywriter had a page quite as sharp as mine. My request inbox was so loaded up I had to turn down several jobs a week. Upwork gave me top-rated status the following week based on how much work and 5-star ratings I was getting. I had to start sending people to my website to get in line for a chance to work with me.

Now I'm charging three times my previous hourly rate and clients are paying my per-project fee. I can't thank you enough for this system. As a fiction writer turned copywriter, it is the one writing tutorial that's actually worked for someone with my thinking patterns.

You should change the acronym from SWS to ROI. I'm making three times as much on freelance projects as I used to and now I HAVE TO TURN DOWN JOBS ON A WEEKLY BASIS. My new copy is bursting at the seams with an irresistible voice and pinpoint salesmanship and people are seeking ME out to work with them (and paying me much more than the other guys). No other book or course comes close. This is the end-all, be-all for copywriting courses.

Thanks a ton for everything."

Daryl ThompsonDaryl ThompsonInsurMark.net


"Quitting My Cushy 6-Figure Job"

"Our investment education business went from $50k a year in sales to over $200k in six months, thanks to John Carlton (and a hot webmaster from Houston). Thanks to what I've learned, I'm quitting my cushy six-figure a year job to go full-time in this new business!"

Kamron KaringtonKamron KaringtonRepeatReturns.com

$25 Per Minute!

"John, I made over $25 per minute using JUST your "power words" list. Increased click-throughs by 107%, and stuffed $10,500 in my pocket while sipping my morning coffee, using your tactics to rewrite some lame headlines for a client."

The Simple Writing System Connection

  • 18 Video Lessons. Available on-line 24/7/365.
  • Each lesson includes a How I Use AI Video where you'll watch Stan Dahl and me use AI alongside the SWS techniques to brainstorm ideas, do market research, and create copy. We show you what we do when we write ads for ourselves and consult with our clients.
  • Short, laser-focused exercises. The exercises create copy the easy way... one simple step at a time.
  • My original, uncensored "Power Words" Report. This will immediately juice up the result-getting mojo of everything you write.
  • The Best of SWS Coaching. Let some of the top marketers and trainers in the biz guide you each step of the way.
  • Full membership in the Marketing Rebel Insider’s Club. Q&A, hours of marketing training videos, swipe files and ad breakdowns. This includes unlimited access to The Clubhouse, where you can share your SWS progress and get tips from other members.

Only $49 month. Cancel any time.

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