Webinar – Simple Writing System Express Course Exercises – Thank You

Thanks for submitting your SWS Express Course exercises & questions.

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We’re looking forward to meeting with you on Tuesday.

John Carlton & Stan Dahl





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John Carlton’s “Simple Writing System 2.0” Is Ready To Roll!


[text_block style=”style_1.png” align=”left”]John Carlton here, with an urgent announcement:

I’m going to take a small number of students under my wing (and you can be part of this, if you’re ready to transform your ability to bring in the Big Bucks)…

… and personally coach you through the proven, globally-famous (and just recently improved) SWS program that will teach you… step by step…[/text_block]

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How To Write Everything You’ll Ever Need
To Make Your Business Wildly Successful.


[text_block style=”style_1.png” align=”left”]Here’s what’s up:

A few months ago my team and I reviewed every aspect of my long-running (and still extremely successful) Simple Writing System coaching program.

We dissected every minute of every lesson…

… every tip and every exercise…

plus examined the comments and feedback supplied by thousands of SWS students and coaches over the past eight years…

… looking for ways to improve, update and streamline everything.

Our goal was to make this already-successful program even better.

And, after months of review, research and debate…

… we headed off to an Arizona recording studio for a few grueling days of filming and production.

The result is stunning. And I’m now announcing the release of…[/text_block]

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The Simple Writing System 2.0


[text_block style=”style_1.png” align=”left”]Some of it is brand-spanking new. And some of the wonderful original stuff we simply couldn’t improve on, remains.

For example, we kept every lesson, strategy, tactic and piece of advice that students and teachers consistently tell us increases sales and conversions.

The SWS has been successfully applied to countless markets and every platform being used online and offline today (sales pages, VSLs, Facebook, webinars, email, squeeze pages, direct mail, print ads, Adwords, everything used in modern marketing.).

Once you understand the fundamentals and advanced salesmanship techniques I teach, you will never be frustrated or intimidated by any new marketing channel or technology. You will know exactly how to write what needs to be written to make the sale.

However, in critical areas, we improved and streamlined several key lessons.

We did this by paying careful attention to what our students and teachers have told us about the SWS… and especially how it’s impacted their lives and their businesses.

We were damn good at teaching people how to write killer copy 8 years ago… and we’re much better at it now. (Yes, the process has even helped me – and multiple other top writers – dial up our skills dramatically.)

So we reviewed every lesson, every topic, and every exercise.

Where something could be improved or streamlined, we did that.

And we added some new lessons and topics to fill in the occasional holes in the original SWS. (The world has changed a bit in eight years… and we’ve been on top of every shift in how today’s marketing works.)

Plus, we added a huge bonus: We’ve included the very best of Simple Writing System Classroom exercises and Q&A from previous training programs.

This mean you won’t just be learning from me during this upcoming class.

No. You’ll also — through this deep resource of seeing how other students handled the SWS — be learning from prior SWS teachers like David Garfinkel, David Deutsch, Kevin Rogers, Harlan Kilstein, Lorrie Morgan-Ferrero, “Million Dollar” Mike Morgan, Chris Haddad and other “A List” copywriters and marketers who have taught SWS classes.

It’s like having access to the wisdom and applied strategies of the best in the game

… all laid out for you to use, learn from, and profit with.

And get this:

I’m so stoked about this new version…[/text_block]

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I’m going to host the first online classroom myself.


[text_block style=”style_1.png” align=”left”]z-sws-mockups[/text_block]
[text_block style=”style_1.png” align=”left”]That’s right… I’ll be your personal coach through the entire session.

It’s you and me, baby, in a small online classroom with just a handful of other students. I’ll be personally guiding you through the whole brand-new process.

If you’ve taken the course before, it’s time to take it again… with me as your personal teacher.

If you’ve always wanted to get the SWS under your belt, but just haven’t made it happen yet… now’s the BEST opportunity for you to act.

It’s been 8 years since I personally guided students through the entire Simple Writing System Program.

I have no plans to ever do this again.

Why am I committing to do whatever it takes to successfully guide a small online classroom through the SWS?

As I’ve explained, the videos and workbook are brand new and improved.

And I want to be 100% sure everything about the coaching program (especially the new stuff) is field-tested and rock solid… before I hand SWS classes back over to our All-Star lineup of coaches.

And the only way I can do this… is to take a group of students though the program this one time.

That’s the good news.

The not-so-good news is this: Because every student will, as always, get pretty much unlimited attention and feedback from me every step of the way though the entire SWS program…

I can’t take on more than a VERY small group of students in a single online classroom.

However, if you’re reading this, spots remain open. If you hurry. [/text_block]

Click Here To Get Started


[text_block style=”style_1.png” align=”left”]Here’s the info: This special session will start Wednesday, May 11th, and last for a full 8 weeks.

The program is still designed to be totally under your control. You go at your own pace. You do not have to be anywhere at a specific time, and there are no deadlines. You must sign up before May 11th, but you can start your lessons any time after that (up until the final day).

Everyone’s got a different situation. However you choose to approach this special session of the SWS, that’s up to you.

Over the years, we’ve seen every possible approach – some folks go slow, some go fast, some cram it in over the weekends, some commit an hour or two each week…

and it all works. You’ve got 8 weeks to get through the course, and I’ll be handling the coaching duties each week regardless. This will be a relaxed session, no pressure at all at any time. And I’m here when you need me.

There are 18 steps, each designed to move you quickly toward a total understanding and mastery of the sales-message-writing process.

When you complete the course, you’re armed with the skills, insight, tactics and strategies of the best copywriters in the world. You will plow headfirst into your marketing, knowing you can write everything you need, whenever you need it.

And even if you hire a freelancer to write something for you, you’ll know what it should look like. You’ll be that freelancer’s worst nightmare, because he’ll be forced to give you his best stuff.

Ads, videos, websites, emails, speeches and sales pitches… every single thing you will ever need to make your bottom line hum, you will finally know how to create quickly, effectively, and with the mastery of a top writer.

To sign up, just click the button and fill out the simple form. There is a payment plan if you want one.[/text_block]

Click Here To Get Started


[text_block style=”style_1.png” align=”left”]And there is a generous conditional guarantee: We ask only that, within the first two weeks of class, you complete 2 lessons, and post in your online classroom. If, after doing that, you remain convinced this was a mistake, simply send back your SWS workbook (in any condition) and we’ll give you a complete refund.

So you really risk nothing.

And you have the rare honor of being in the very first class of the new SWS 2.0…

… personally taught by me. Something I haven’t done in 8 years, and likely will never do again.[/text_block]

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So… how much is this special session?


[text_block style=”style_1.png” align=”left”]You know I’m expensive to hire. My hourly rate is $2,500, my day rate is $15,000, and negotiations for getting me to write an ad start at $30,000 plus royalties.

However, because the SWS is my heart and soul, I’m committing myself to this historic session at a ridiculously reasonable bargain rate.

Your cost is just $4,995. For 8 weeks of mentoring, coaching and hanging out with me in the online classroom…

… mastering the game-changing lessons of the improved Simple Writing System 2.0.

If you’re ready, sign up now.[/text_block]

Click Here To Get Started


[text_block style=”style_1.png” align=”left”]Space is limited, of course. Spots will be snapped up fast. It will be a small, very intimate class.[/text_block]
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You get a ton of extra bonuses, too.


[text_block style=”style_1.png” align=”left”]First, you’ll get access to the complete “swipe file” of ads used in the new SWS. This swipe file alone has kick-started the careers of countless copywriters, and fueled the best years of oodles of entrepreneurs.

Second, my business partner Stan Dahl will be as available to you as I am for the entire program.

Stan’s the guy who makes our business go ‘round, overseeing all of the technology and tools it takes to run a successful online business. I’ve trusted him with my business life for a decade, and he remains the first colleague I turn to when I need help or advice.

His vast real-world expertise includes website hosting and development tools… the membership site that hosts the SWS Coaching Program… order processing and fulfillment… the back-office software that runs all of our marketing and customer support… and nearly all of the hiring and staffing. You name it and Stan’s probably been there and done that.

This makes him a tremendous resource to have for advice and tactics on the details of running a business. He’ll be there to answer every question you have about any aspect of your online (and most offline) projects.

Before Stan and I started working together (and remember, he’s been the co-host for our Platinum Mastermind Group from the very beginning), he worked as a consultant for some for the world’s biggest companies and government agencies.

He was designing “Big Data” marketing and management systems years before most of the world had even begun to consider the power of leveraging important business data.

He is also a master at closing consulting deals way into the 6-figures.

If you’re struggling with how to position your product or services in your market, or not closing enough big deals, you definitely want to pick Stan’s brain before talking to your next prospect.

Third: You get 2 free months in the Marketing Rebel Insider’s Club, where you’ll have full member privileges. So you can network with other members, and use the highly-qualified MRIC staff as your private resource (as I do) – getting questions answered, floating ideas for brainstorming, and even being tutored in specific tech applications for biz.

Plus, you are eligible for being chosen for a private Hot Seat consult with Stan and me, as a full member.

Fourth: We’ve prepared brand-spanking-new, very special mini-tutorials on using your SWS chops for the most important projects in your (or your client’s) business:

Tutorial #1: Pumping up the response and quality of your email.

Tutorial #2: How to apply SWS essentials to Facebook ads.

Tutorial #3: Using the SWS to write the most powerful Video Sales Letters (VSLs) possible.

The fundamentals you learn with me can be applied to everything you need to make your biz successful… without exception. That’s always been the case.

However, because past students requested more detail about these 3 specific uses of the SWS, we’ve created these new tutorials.

Now, these are all super-awesome killer bonuses, easily worth the cost of the entire program. And they’re all yours for free.


the main thing to keep in mind is getting personal coaching from me.

I. Don’t. Do. This. Very. Often.

And I’m personally inviting you to join me in this first class with the new SWS.

To join, just click the CLICK HERE TO GET STARTED button, and fill out your info. Our support team will be in touch with more details.

You’ll be well taken care of, as always.

Thanks. I’ll see you in class, then.

Stay frosty,


P.S. One more thing – I almost forgot.

I’ll also include the most requested report I’ve ever created – my original, uncensored “Power Words” collection.

I created this beast by combing through my entire archive of top ads, and pulling out the snarling phrases and specific words that pumped up the response rates.

World-class hooks and headlines RELY on using the exact right word to get your point across. And here is a deep collection of the language choices that have defined my now-legendary career.

For years now, professionals (and other insiders I know) have kept this report near their desks when writing the really important stuff. They read through it for inspiration and ideas on how to craft their own hooks, headlines and killer copy.

It’s easily going to become your most-used “kick-starter” resource when you really need your copy to leap off the page and grab your reader.

And, it’s yours free when you join my classroom.

Join now, today, while it’s on your mind. Don’t let your spot get grabbed by someone else.[/text_block]

Click Here To Get Started