Special in-depth AI tutorials included with every lesson!

Watch John Carlton and Stan Dahl personally prompt Artificial Intelligence to make copy and research and brainstorming ideas unbelievably fast and accurate.

Use AI as the tool it was meant to be.

Shortcut and speed up every part of your copywriting routine...

You've found John Carlton's proven ad writing system.

 The Exact Formula He's Used to Earn Millions for His Clients and for Himself.

Your life changes when you know how to turn simple words into money.

Let's go...

In a minute, I'll spill the beans on how anyone — even someone who failed English class — can create an ad that sells like crazy. (Hint: It's because it's not about your writing skills.)

  • This is for you if you are a business owner or online entrepreneur who wants to open the floodgates of new leads and sales — more than you ever thought possible.
  • Or if you're a freelancer hoping to get yourself booked solid for an entire year in advance... while commanding hefty fees that clients happily pay.

But first, just in case you don't know me, let me introduce myself:

Hi. This is John Carlton.  The Simple Writing System is my life’s work… in 18 steps.

It’s also the secret I've used to bring lavish wealth to me, my clients... as well as thousands of freelancers and high-producing business owners who have wisely taken the time to discover my system.

If you're not 100% sure who I am...

Over the last 30 years, I’ve created some of the most successful and legendary ads, websites and sales messages in advertising history.

I started with nothing — no mentors, no business experience, no investment capital, and no idea at all how to start.

I figured it all out by making every mistake in the book and learning my lessons the hard way.

My decades-long "school of hard knocks" included working with and for the legendary Gary Halbert, Jay Abraham, and Dan Kennedy…

… and writing ads for some of the world’s largest and most successful direct response marketing companies, including Agora and Rodale.

So when I gained a reputation as one of the hottest advertising writers in the world, it was because I earned it.

And you know what? While I was figuring out how to create famous ads and make people rich through killer sales messages…

… I also discovered a simple way to teach others how to do the same thing for themselves.

For about 20 years now, I’ve been teaching rookies, entrepreneurs and veteran business owners the stunning shortcuts to finally create everything needed to persuade prospects to pay attention to you, and to buy what you offer.

My students and clients include many of the top marketers online who are now household names… including many of the more well-known “gurus” out there.

If you take a quick look at the Wall of Testimonials (on the bottom of this page), you’ll see famous marketers freely giving me credit for helping them.

I have taught some of the most stubborn and hard-to-coach people you can imagine… and transformed them from struggling to make sales... into cash-generating powerhouses.

Today, I'd love to help you...

… like I’ve helped thousands of others… by teaching you my very straightforward, very simple step-by-step formula.

This formula will transform you and your business.

Soon, your business will be cooking on high heat.

Because you will quickly and easily create every sales message you’ll ever need.

Your websites, your ads, your emails, and your videos. All of it.

This system builds EVERYTHING you need to create absolutely killer marketing materials that attract prospects in droves…

… and expertly persuade them to buy from you.

Why do I call it The Simple Writing System?

Because...

  • It truly is simple. You'll absorb everything fast by watching super-targeted videos and doing short, fun, easy-to-understand exercises.
  • It burns into your brain the powerful skills behind knowing exactly how to create all your sales messages (and no, you don’t have to possess ANY writing skills at all right now).
  • It really is a versatile, fluid system (as in you’ll use it over and over and over again). No matter if you’re a successful entrepreneur, budding business owner, or even a raw rookie marketer or copywriter.
  • To make absolutely sure you get everything I know about creating winning ads… I've provided a slew of examples from some of my most famous ads, as well as every formula, template and shortcut in my toolkit.

The Simple Writing System is the most thorough process ever created for teaching every level of student, from rookie to veteran business owner.

It gives you all the tools you need to create every sales message required in your business.

There’s no other program like it anywhere.

It is a proven formula…

… perfected for over a decade and used to successfully train thousands of students…

… that you can go through at your own pace…

… in your spare time (evenings, weekends, lunch hours).

Whatever works best for you.

Let me tell you how the Simple Writing System works, and what happens immediately when you sign up today:

As soon as you sign up for the SWS, we’ll give you instant access to the video lessons. This means you can get started writing better ads today.

All of the SWS Video Lessons are available online, so you’ll watch any time you want… as many times as you want… from any Internet-connected device. You’ll never have to be anywhere or be online at any particular time.


There are 18 Video Lessons

  • Market Research
  • Your Avatar
  • USP
  • Features and Benefits
  • Bullets
  • Testimonials
  • Hooks
  • Salesmanship Mentality
  • Develop Your Story and Your Voice
  • Headlines
  • Your Sales Funnel
  • The Simple Basics of a Great Sales Message
  • Huge Promise
  • Reverse All Risk
  • Turbulence
  • Knock ’em Off the Fence
  • Your Close
  • Putting it all Together

Each lesson is designed to deliver one single key element of the process behind creating your own killer sales messages.

This makes everything easy to understand, and easy to adopt.

You'll move quickly toward a total understanding and mastery of the sales-message process.

You can see and feel your progress, too…

… as everything stops being mysterious… and starts becoming a comfortable, confident part of your skills toolkit.

I'll break down the exact process I use to craft winning sales messages.

I'll explain how and why you'll use each of my steps in your sales letters, videos, and ads.

I'll show you examples of winning ads, many of which ran successfully for years.

There are no live webinars or calls you need to schedule your life around. No deadline for meeting any specific task. No “falling behind”, because everyone goes at their own pace.

All of the lessons, exercises, and bonuses are there waiting for you, 24 hours a day.

Special in-depth AI tutorials included with every lesson!

For an entire month, John Carlton and his biz partner Stan Dahl sat down and recorded themselves planning how to use AI before and during each step of the Simple Writing System...

... and then recorded exactly how they personally use AI in researching and brainstorming, and uncovering every detail required to create the best copy possible for the job at hand.

You’ll see these two experts discuss what they needed to gather, what prompts they would use, and how they judged the accuracy, relevance and level of selling influence of what AI provided.

The videos include many of the blunders and wildly inappropriate results that will be common when beginners attempt to use AI to create copy. (This is crucial for anyone who want to use AI, because mistakes and errors and misinformation will be plentiful in many AI searches even with the best prompting possible.)

And John and Stan went through this process – the good, the bad, and the ugly sides of AI — for every single lesson in the Simple Writing System.

These are step-by-step, high-end video tutorials of how to actually use AI to its maximum potential... especially when creating copy or marketing materials that have to SELL and PERSUADE real human beings in your target audience.

Artificial Intelligence is an amazing tool. However, it cannot create high-end, super-persuasive copy on its own.

That requires a deep understanding of what exactly goes into the kind of advertising that gets results. And how that knowledge brings home the moolah, in buckets.

Which is precisely what the Simple Writing System does for you.

You get complete access to every one of these special AI tutorials... videos personally created by John and Stan, so you see every step in their thinking, testing, and execution of their original prompts and examination of results.

It’s a new world out there, and AI is playing a huge role in it. Watching how experts actually use AI will give you the ultimate advantage against the writers and marketers competing against you.

You’ll be an expert yourself not just in what needs to go into great copy... but also in the use of AI to get to excellent advertising faster, with amazing brainstorming of ideas beyond what the human brain can conduct inside a normal deadline.

Armed with this new expertise in wrangling your AI tool — coupled with the insider knowledge and skillset you earn through each module of the Simple Writing System — you’ll easily grab a top spot among your advertising and marketing colleagues and competitors.

The SWS produces sales copy the easiest way possible

Piece-by-piece, one section at a time. Your days of overwhelm are over.

Each lesson includes a short, fun, laser-focused exercise that puts your new skills to work.

Do these exercises (which I strongly recommend, but of course that's up to you)...

... and then include your new killer copy in your current website, emails, Facebook ads, etc.

You can start closing more sales almost immediately.

I'm not finished. I've got a pile of bonuses for you.

Bonus #1:
The Most Requested Report I’ve Ever Created…

I’ll also include my original, uncensored “Power Words” collection. I created this beast by combing through my entire archive of top ads, and pulling out the snarling phrases and specific words that pumped up the response rates.

World-class hooks and headlines RELY on using the exact right word to get your point across. And here is a deep collection of the language choices that have defined my now-legendary career.

For years now, professionals (and other insiders I know) have kept this report near their desks when writing the really important stuff. They read through it for inspiration and ideas on how to craft their own hooks, headlines and killer copy.

It’s easily going to become your most-used “kick-starter” resource when you really need your copy to leap off the page and grab your reader.

Bonus #2:
The Best of SWS Coaching

Over the years, the Simple Writing System faculty has included several of the most famous and notoriously-successful professional copywriters in marketing.

Like David Deutsch… one of the highest paid “A-List” copywriters in the game (who has written controls for the largest direct mail companies in the world).

And Kevin Rogers… the writer behind the most outrageously successful launch campaigns in Clickbank and the founder of Copy Chief.

And David Garfinkel... the author of #1 Amazon bestseller Breakthrough Copywriting and the host of the Copywriters Podcast.

And Lorrie Morgan… who has been a dominant female freelance copywriter for many years.

And Chris Haddad… whose selling prowess has landed him on the Rachael Ray television show.

And “Million Dollar” Mike Morgan... whose copy has sold over $300,000,000 in goods and services, including multiple controls for Agora, the billion-dollar direct-response marketing behemoth.

And Dr. Harlan Kilstein… who has been a highly-paid and much-sought-after pioneer in Internet marketing for dozens of niches.

The faculty has, in fact, consisted of a Who’s Who in modern advertising and marketing for many years now.

Because I want all of these expert coaches to help you, we’ve put together the very best of Simple Writing System Classroom exercises and Q&A from previous coaching programs.

The Best of SWS Coaching is almost like having a personal coach to guide you through the entire process!

Here's how to make the most of it:  Watch the video and follow along in your workbook.  But... before you do the exercise, click on the link to "The Best of SWS Coaching."

You'll avoid the most common, time-wasting mistakes and get on the fast track to writing control-slaughtering ads!

And if you act fast... I have one more killer bonus for you...

Bonus #3:
Full Membership in The Marketing Rebel Insider’s Club

The Marketing Rebel Insider's Club is where business owners, copywriters, and marketers get answers from pros whose copy and direct-response marketing skills have generated over $1 billion in sales.

It’s the only marketing community run by the legends who’ve helped build some of the world's most successful direct-response businesses.

You'll have access to John Carlton, David Deutsch, Stan Dahl, and the entire Marketing Rebel team.

Members get:

  • A Private Clubhouse Community. Ask your toughest marketing or copy questions, and get direct input from veterans who’ve done it for decades. Join fellow marketers who are testing, writing, and selling every day. Get feedback, swap ideas, and even find new partners, clients, or friends who get what you do. John Carlton, David Deutsch, Stan Dahl, and the entire Marketing Rebel team visit The Clubhouse every week to answer member's questions and offer specific tips. Get answers from real pros.
  • New content added every week. No fluff. No filler. Just battle-tested tactics that pull sales in today’s world.
  • The Vault. Instantly access to hours of videos, audios, and lessons covering: writing copy,
    launching profitable products, getting traffic, building your list and authority, converting more visitors into buyers, and more. This includes videos shot at my Hot Seat Seminars, Copywriting Sweatshops, and Action Seminars. You'll watch me, SWS co-creator Stan Dahl, and our invited experts breakdown, repair, and reassemble sales copy and marketing funnels as we guide already-successful entrepreneurs to explosive growth in their sales and profits. Attendees paid $5,000 - $15,000, plus travel expenses, to attend these sessions.
  • A rotating archive of swipe files and detailed breakdowns of ads that pulled in millions of dollars in sales.

The MRIC will save you years of trial and error.

Why not start with examples and guidance from proven marketing masters?

Sharpen your edge, stay inspired, and connect with peers who push you to the next level.

Because you're going to to have full access to the Marketing Rebel Clubhouse, where you can share your SWS progress and questions with other members to get and give feedback as you build your sales messages...

... we've decided to call this new version of the SWS... with AI training AND community...

The Simple Writing System Connection

Cuz by joining us you get full access to a place you can visit any time and connect with other copywriters and marketers.

You'll see how others are using the SWS in markets very different from yours. This is one of the best ways to find ideas and angles to try in your market.

I check in every week to offer copy and marketing tips to SWS Connection members. This is the only way to get my input on copy and marketing, outside of hiring me for private consulting (which costs over $1,000 per hour).

You can use the SWS materials and visit The Clubhouse every day for a year... and not come close to spending what it costs for a single hour of my time.

What does all of this cost?

Thousands of people paid between $497 and $1997 for access to The Simple Writing System.

And that was before we added the new AI lessons... and included full and unlimited membership in The Marketing Rebel Insider's Club.

I think the SWS has always been a bargain. Countless people have written me over the years and pulled me aside at live events to tell me the SWS was THE ONE THING that pulled it all together for them and allowed them to finally start making a living selling their product or service... or as a professional copywriter or marketing consultant.

After decades of charging sometimes ridiculously high prices for my training and coaching programs...

... it's time to make my entire system more affordable.

You no longer need to come up with hundreds (or thousands) of dollars to get started.

All of it... my complete Simple Writing System and all of the bonuses... including the new AI lessons...

... is yours for only $49 / month.

Cancel at any time. As soon as you've gotten all you can from the SWS and all of the bonus materials, you can head to your My Account page of the website, or open a ticket, or give us a call. You won't be charged again. We make it as easy as we can for you to cancel and stop all future billing.

The Simple Writing System Connection

  • 18 Video Lessons. Available on-line 24/7/365.
  • Each lesson includes a How I Use AI Video where you'll watch Stan Dahl and me use AI alongside the SWS techniques to brainstorm ideas, do market research, and create copy. We show you what we do when we write ads for ourselves and consult with our clients.
  • Short, laser-focused exercises. The exercises create copy the easy way... one simple step at a time.
  • My original, uncensored "Power Words" Report. This will immediately juice up the result-getting mojo of everything you write.
  • The Best of SWS Coaching. Let some of the top marketers and trainers in the biz guide you each step of the way.
  • Full membership in the Marketing Rebel Insider’s Club. Q&A, hours of marketing training videos, swipe files and ad breakdowns. This includes unlimited access to The Clubhouse, where you can share your SWS progress and get tips from other members.

Only $49 month. Cancel any time.

Get Started  >

It's up to you now...

All that’s really required to start your own adventure in making money is to:

  • Stop making excuses…
  • Find a proven, step-by-step resource like this that will work for you again and again...
  • And make the decision to get started.

What are you waiting for?

You are about to finally discover the foundation of every successful business.

It’s your turn to get on the inside for a change.

Grab your spot now, by signing up. Your opportunity is now.

This is serious stuff, for people who are serious about achieving success.

This should not be a hard decision to make — you have an opportunity here.

A single new sales message that “hits all the hot buttons” of your market can generate massive results…

… making the price of this system nothing more than a brief investment on your part… quickly recovered.

Get started now, while you’re thinking about it. And your adventure in business success can begin right away.

Just tap the button and you can begin immediately.

I’ll look for you on our wall of testimonials.

Stay frosty…

John Carlton

The Simple Writing System Connection

  • 18 Video Lessons. Available on-line 24/7/365.
  • Each lesson includes a How I Use AI Video where you'll watch Stan Dahl and me use AI alongside the SWS techniques to brainstorm ideas, do market research, and create copy. We show you what we do when we write ads for ourselves and consult with our clients.
  • Short, laser-focused exercises. The exercises create copy the easy way... one simple step at a time.
  • My original, uncensored "Power Words" Report. This will immediately juice up the result-getting mojo of everything you write.
  • The Best of SWS Coaching. Let some of the top marketers and trainers in the biz guide you each step of the way.
  • Full membership in the Marketing Rebel Insider’s Club. Q&A, hours of marketing training videos, swipe files and ad breakdowns. This includes unlimited access to The Clubhouse, where you can share your SWS progress and get tips from other members.

Only $49 month. Cancel any time.

Get Started  >

P.S. – Are you asking yourself these 3 questions?

Q1: Will this work for me?

“Yes! "

It does not matter what kind of product you sell… high- or low-priced… physical product or digital download… something for the mass market or just for a specialty niche…

… what I am about to hand over to you is a repeatable system that will be in your “Success Toolkit” for the rest of your career.

You will finally know what the best marketers in the world know about writing the strongest and most results-getting sales messages possible.

No one can ever take this skill away from you.

You will never again be at the mercy of anyone else for the most important part of your business:

The communication you have with your prospects, persuading them to buy.

This system gives you total independence.

And even if you DO hire someone else to write for you…

… you will know EXACTLY what you need written…

… and how it should BE written.

So you will, essentially, be a freelance writer’s worst nightmare…

… because he will be forced to do his very best work for you, every time.

Because you know.

Because you, like the other successful marketers whose stories you see on this page…

… are finally clued-in to how great sales messages get created.

Q2: Can I do this?

Thousands of folks have been through the Simple Writing System. They came from every kind of situation you can imagine. Rookies, veteran business owners, it doesn’t matter.

The system works.

This is not like high school or even college.

This is, instead, simple yet advanced education for adults — adults who finally want to produce sales and results like the best marketers out there.

We’re going to gently force-feed into your brain…

… these simple step-by-step keys to finally understanding how and why selling works.

And we’ll do this by actually getting you to DO it.

This program is about the freedom to go where you want to go with your marketing. As effectively as the best marketers out there.

It creates everything you need now, and everything you’ll need as your business grows. Forever.

Why would you give into to the nonsensical belief that you “can’t do this”?

Of course you CAN do this.

The proof is all over this site.  Just glance at their stories.

Others did it, often with less brains and more obstacles than you face today.

My system has proven to work…

  • No matter what market you’re in (or how new you are in this market).
  • No matter what your dreams are.
  • And no matter HOW you define “success”.

I designed everything to fit into your current schedule. Doesn't matter if your style is "a few brief sessions a week" or "binge through it all in a few days."

You are not "too busy" to fit this in.

Just eliminating one or two TV shows you’ve been watching...

... opens up more than enough time each week to get the whole system completed.

Many students have completed it in a long weekend. They just sat down and went through all of it, and GOT it.

Others squeezed it in — easily — with just a few hours a night, a few nights a week, or even over their lunch hour.

The thing is... it’s completely up to you.

You go at YOUR own pace. At whatever kind of schedule works for you...

... or even no schedule at all, if you want to just dive in when you have some time each week.

You don’t have to be anywhere to listen to any scheduled webinars, ever. All the lessons, and all the interaction happen when you choose.

Q3: Can you teach me?

If you are willing to give me a bit of your time… I know I can.

Take a look at the wall of testimonials on this page. You’ll find success stories from some of the top marketers of the past 20 years, and people just like you.

I’ve broken everything down into simple, easy-to-master chunks for you.

Having this simple formula plugged into your brain makes every writing task faster, easier and TONS more profitable than just “winging it”…

… because you suddenly know exactly what to do at each step. Bang, bang, bang, and you’ve got the sales message you need.

How do YOU define success?

Some folks define success as earning more money.

Or maybe you want a thriving, long-term business model.

Or you may want more free time.

Or you may want to dominate your niche market, and crush your competition while becoming the top dog.

Well, this is how it all gets done. Quickly, and simply…

… once you finally understand how to create the critical sales messages needed to get the results you crave.

Success in business is going to come down to your ability to produce sales. Without that, you’re toast.

So let’s fix that, starting right now.

Now, if you’re ready for the ride of your life to begin, it’s your turn.

The Simple Writing System Connection

  • 18 Video Lessons. Available on-line 24/7/365.
  • Each lesson includes a How I Use AI Video where you'll watch Stan Dahl and me use AI alongside the SWS techniques to brainstorm ideas, do market research, and create copy. We show you what we do when we write ads for ourselves and consult with our clients.
  • Short, laser-focused exercises. The exercises create copy the easy way... one simple step at a time.
  • My original, uncensored "Power Words" Report. This will immediately juice up the result-getting mojo of everything you write.
  • The Best of SWS Coaching. Let some of the top marketers and trainers in the biz guide you each step of the way.
  • Full membership in the Marketing Rebel Insider’s Club. Q&A, hours of marketing training videos, swipe files and ad breakdowns. This includes unlimited access to The Clubhouse, where you can share your SWS progress and get tips from other members.

Only $49 month. Cancel any time.

Get Started  >

What Are Others Saying About John Carlton and This Simple Writing System?

Chris MilkieMilwaukee, WI

In the middle of the SWS I reinvented an ad for a weight loss biz and the phones went from lukewarm to SIZZLIN’.

Thank you John!!

Yanik SilverYanik SilverSureFireMarketing.com

I Use This Every Time I Write For The Web

My highlighter ran out 6 pages into Section 7! This course is going on my A+ shelf of resources I use every time I write a sales letter for my web sites."

Alex MandossianAlex MandossianMarketingOnline.com

John Carlton is a world-class copywriter, teacher, and trainer.

He doesn't just tell you how to do it. He doesn't just show you how to do it. He involves you so you learn and you burn those ideas into your mind so that you pick up his strategies and techniques... and the way to apply the psychology of world-class copy.

Most copywriters just write about writing copy. John shows you how to get deep... How to bury your mind into the mind of your prospect.

I want to thank John Carlton from the bottom of my heart. I give John my highest endorsement.

Harlan KilsteinHarlan KilsteinTheDogingtonPost.com

Million-Dollar Advice

"John's first critique of my copy was a shock -- I thought I was pretty darned good, but he told me to rip it up and start over from scratch, using his specific advice.

I'm glad I had the sense to listen -- my first year, with John's advice stinging in my ears, I earned over $350,000. And this year, I'm bringing in a cool million."

Disclosure: Harlan's arguably John Carlton's most tenacious and successful student. He's one of the Simple Writing System's top coaches.

Jonathan Mitchell

$29,000 In New Business Since Completing The Course

"The Simple Writing System course was awesome... Overall, it was a great learning experience. We have closed over $29,000 in new business since completing the course. Thanks a lot."

Dr. Ken NewhouseDr. Ken NewhouseDentalTown.com


30% more business!

"You showed me how to take my marketing campaign over-the-top. Because of you I had to increase my fees three times. My income has tripled, and your techniques allowed me to develop a waiting list of clients that is 6 months long. When I saw some of the so-called industry greats sitting in your seminar, following you around like a Big Buck during breeding season, I knew I needed to suck as much info out of you as I could. What you teach is worth 1,000 times what you charge."

Matt Marshallfreelance copywriter

Carlton Got Me FIRED

"I had a cush job at one of the world's largest ad agencies. Then I found John's materials, and discovered the how to SELL, not just win awards. The agency hated my new style and gave me the boot. Which was a good thing -- my first year on my own, I'm on pace to earn FOUR TIMES my yearly salary at the agency. Thanks, John."

Michael RichesonMichael RichesonNewberg, OR

"Brought in more than a dozen high-ticket members ($4,000+ each)."

"I read "Kick-Ass Copywriting Secrets" a few months ago. It was so good I bought the Simple Writing System course. A couple weeks ago I had a chance to put it all together for a client of mine. Using what learned, I wrote a Facebook ad, a 3,000-word sales letter, and an email sequence.

The ad finished with a 6 percent CTR, the sales letter had a nearly 30 percent completion rate, and the email sequence (so far) has brought in more than a dozen high-ticket members ($4,000+ each). All from a $150 ad spend.

No way I could've pulled that off without John’s book and course. Thanks for all the valuable info!"

Stacey MorgensternStacey MorgensternHolisticMBA.com

"John promises a lot in the SWS. You get 200%. I don't even know how to calculate the ROI on this one. I am only half way through the course and one specific tactic I've used this week has generated at least $2,000 in passive revenue - and that was the FIRST time I tried it!"

Chris PayneChris PayneTriumphOverChallenges.com, United Kingdom

Profits Through The Roof

"I used Carlton's tactics in my advertising online, and profits went through the roof. That meant we could move into a bigger house, and I've kit it out with the most amazing high-tech gear. I would not be here today without John's help"

Tom VenutoTom VenutoBurnTheFatFeedTheMuscle.com

50% More Orders

My average order is 50% higher (and more) since I adopted your idea. I love your outlook, and your advice cracks me up while bringing in the results."

Bernadette DoyleBernadette DoyleClientMagnets.com

"THANKS! I got a quick ROI on this and my bullet writing is transformed forever. Very happy student here. Apart from the excellent content, you structured it so I actually worked through and applied the content. It's so easy to let books and programs gather dust - you made this really usable and I've benefited as a result."

Craig ClemensCraig ClemensNew York, NY


Thanks For Giving Me A Better Life

"Since 2005, your simple writing strategies have earned me and my clients millions. It all began when Eben Pagan shoved a copy of your course into my hands and said "Study every word and then write me some copy!" I was hooked, and got my hands on everything you produced.

My career as a copywriter has flourished since then, because you helped me understand the psychology behind a great sales message. In fact, just last month I booked a project that brought me a fat $15,000 (plus 5% of the gross sales in royalties)... and it took me just one week of work.

The beauty of writing sales copy is that it's not the writing that brings in the money... it's the knowledge of what to write about to get people to buy. And there is no one on earth who knows this -- and can teach it so you "get it" quickly -- better than John Carlton. Thanks, John, for giving me a better life."

Andrew RondeauAndrew RondeauWeBuildYourBlog.com

Best Investment I've Ever Made

"Best value course I have ever purchased... overall - great course, great value for money, expert feedback - I liked the structure. I have spent thousands of dollars on "internet related" products and in the past I have been personally mentored by not one but 2 'world famous' Internet Marketers (who charge even more thousands of dollars)...and this SWS course beats everything...it is the BEST EVER investment I made. I tell you what really pisses me off - I have spent thousands of dollars being mentored by so-called 'famous household' Internet Marketers and not one of them has suggested what you have John, not one!"

Tom WilkersonPhoenix, AZ

Topped Our Best Month Ever... In Just One Week With New Tactics

"In the last 3 months conversions on my website have gone through the roof. Last week we had 17 sales ($300 info product) with less than 300 unique visitors to the site, which is by far the best month we ever had in just 1 week. My data base guy is foaming at the mouth to find out why my analytics data is sending such a huge spike in conversions and my bounce rate plummeting to the bottom of the Grand Canyon. I implemented changes to my site as I was progressing within the Simple Writing System Training Program and realized after week 3 that I had all my money back. I truly can't wait to see what happens to my bank account and my list at the end of the year!"

Peter IppolitoPeter IppolitoSan Salvador - CuponClub.net

We have a top "Daily Deal" site in El Salvador and Guatemala that sells big discount coupons for restaurants, hair salons, mechanics, hotels, etc.

Inspired by what Carlton teaches about "One-Two Punch Bullets" in the SWS, last week we split-test the bullets we've been using on three of our offers.

The results were wild. All 3 resulted in a statistically significant increase in sales.

Argentinian Sausage Sandwiches: 12% increase over the control

Hotel and Spa Day: 28% increase over the control

Weight Loss Treatment: 85% increase over the control

We didn't change anything else. Just the 4-5 bullets near the top of the page.

Goes to show that copy REALLY matters.

Marc Boninthecarbutler.ca

"Before SWS I was hesitant about writing a sales letter because I had no one with marketing knowledge that could give me feedback. Now I have a system. Thanks SWS crew!"

Caleb O’DowdCaleb O’DowdFlorida

Pure Gold

"I've written pieces that have pulled in millions of dollars. Yet, when I sit down to write copy, I pull out my swipe file of John Carlton's stuff, and study it like my life depended on it. He is one of the few true experts in advertising. Pure gold."

Al OelschlaegerEncryptaGifts.com

100% Right With Just A Glance

"It's scary how exactly on target you were with your advice based on reading just a few pages of our sales letter. You were 100% right. We've now made over 1,000 sales, captured wonderful customer feedback (as you advised), and are establishing national distribution."

Victor ChengVictor ChengTaipei, Taiwan

When I started the SWS Coaching Program, I was a copywriting rookie.

At first look, the 18-steps program layout did not seem all that "simple."

However, once I got into it, I quickly understood why the program is structured the way it is. It made me focus on "one step at a time."

I trusted the system and followed my coach's guidance. Eight weeks later, I graduated with my new "killer" communication and persuasion skills.

Communication is always going to be the skill we use most often. The SWS program taught me the secrets of effective communication. I'll use that every day in business and life.

Jorge Garcia

"The SWS is an unbelievable, bullet-proof plan for composing the hands-down best copy I've ever written."

"I've been in the freelancing game for 7 years now and always had trouble putting things together. I've got it all: ADHD OCD BP ETC, so perfectionism and a short attention span blasted my workflow to pieces with my previous clients. SWS forces me to sit down, focus on making the cogs, and helps me put together a selling machine.

In ONE DAY I tweaked my Upwork.com profile and I started getting inundated with work requests. It was like no other copywriter had a page quite as sharp as mine. My request inbox was so loaded up I had to turn down several jobs a week. Upwork gave me top-rated status the following week based on how much work and 5-star ratings I was getting. I had to start sending people to my website to get in line for a chance to work with me.

Now I'm charging three times my previous hourly rate and clients are paying my per-project fee. I can't thank you enough for this system. As a fiction writer turned copywriter, it is the one writing tutorial that's actually worked for someone with my thinking patterns.

You should change the acronym from SWS to ROI. I'm making three times as much on freelance projects as I used to and now I HAVE TO TURN DOWN JOBS ON A WEEKLY BASIS. My new copy is bursting at the seams with an irresistible voice and pinpoint salesmanship and people are seeking ME out to work with them (and paying me much more than the other guys). No other book or course comes close. This is the end-all, be-all for copywriting courses.

Thanks a ton for everything."

Kevin Hill

$340,000 in 7 Days

"I started working for internet marketer Russell Brunson as a full-time copywriter and had only written a handful of letters up until that point. He asked me to write a sales letter for our 12-Month Internet Millionaire launch -- my first major launch. I was a little nerved up and repeatedly referred to John's course for guidance while writing the letter. Thanks to implementing the quick-start copywriting secrets John revealed in his course, the letter ended up pulling in $340,000 in 7 days.

If you remotely care about becoming a better copywriter and marketer, you need to get your hands on John's materials before your competition does."

Daryl ThompsonDaryl ThompsonInsurMark.net


"Quitting My Cushy 6-Figure Job"

"Our investment education business went from $50k a year in sales to over $200k in six months, thanks to John Carlton (and a hot webmaster from Houston). Thanks to what I've learned, I'm quitting my cushy six-figure a year job to go full-time in this new business!"

Dan KennedyDan KennedyAuthor, No B.S. Marketing Series

"John Carlton is a copywriter I would hire, and there are damn few of those. Further, I would pay to be in a room to learn from him, and there are even fewer people on that list."

John OrbanJohn OrbanAlexanderArt.com

I’ve got to say, this SWS stuff is lightning in a bottle! I never even knew this world existed a year ago. I feel like I’m walking with giants! THANK YOU!

Ernie SvensonErnie SvensonSmallFirmBootcamp.com

"To be honest, even though I have massive respect for John Carlton and everything he does, I was hesitant about signing up because I was afraid I'd be somehow disappointed.

But, after having run the gauntlet I can say... The SWS course was everything I secretly hoped it would be: practical, hands-on, inspiring, challenging, enlightening, thoroughly enjoyable, and definitely profitable.

Thank you SO much for offering this exceptional course, and for making it so convenient to learn copywriting from the best in the biz."

Craig ForteCraig ForteServiceForLife.com

Making Crime Pay

"Who says crime doesn't pay? John let me 'steal' one of his ad headlines for a seminar I was holding... netting me a cool $251,771 in just 3 days. I don't know any decent marketer who would be caught dead without John's help."

Jeff GardnerJeff GardnerTX


Massive Breakthrough Generates $70,000

"I had a massive breakthrough reading your stuff, John. Over the last 14 days, what you taught me generated an extra 20,979 in sales! Thanks again."

(Update: "After a full month, my take is now $70,000! Note to self: Follow John's advice!")

Sam ClitheroeSam ClitheroeDirect Response Copywriting

Before The Simple Writing System, I would mentally panic before ANY and EVERY copy project. Why? Because I didn't know HOW to start or what to actually do. It overwhelmed me... because there were a million different things I could do. I wasted TONS of time and mental energy just trying to "figure it out".

I was always nervous talking to clients because, while I had a general idea of what to do, I didn't TRULY know.

When I heard John say the SWS was his PERSONAL approach to writing copy and the ONLY system you'll ever need for the rest of your life, I was 100% sold.

I committed to using the SWS approach... to selectively IGNORE any other blog post, copywriting course, or "guru" and focus SOLELY on what SWS taught – I'm proud to say this was definitely the best decision I made.

After just 3 weeks of SWS, I started approaching EVERY copy project the same exact way... and it completely eliminated that pre-project resistance that kept me procrastinating.

My clients noticed the quality of my copy JUMP to new levels. I even had a call with one of the BIGGEST names I had ever talked to about potentially working together. The confidence the SWS approach gave me on that call allowed me to land the client. He went on to say out of what seemed like +100 writers he's worked with, I was the best.

After just 6 months of starting my freelance career, I'm now traveling parts of the world while serving a small handful of satisfied clients... and I give all the credit to John Carlton and the SWS.

Markus KurodaJapan

"Studying John Carlton's writing, and adapting it to Japanese culture, has allowed me to dominate an entire Asian market. It's just unbelievable what you can do when you learn what's in John's amazing bag of tricks."

The Simple Writing System Connection

  • 18 Video Lessons. Available on-line 24/7/365.
  • Each lesson includes a How I Use AI Video where you'll watch Stan Dahl and me use AI alongside the SWS techniques to brainstorm ideas, do market research, and create copy. We show you what we do when we write ads for ourselves and consult with our clients.
  • Short, laser-focused exercises. The exercises create copy the easy way... one simple step at a time.
  • My original, uncensored "Power Words" Report. This will immediately juice up the result-getting mojo of everything you write.
  • The Best of SWS Coaching. Let some of the top marketers and trainers in the biz guide you each step of the way.
  • Full membership in the Marketing Rebel Insider’s Club. Q&A, hours of marketing training videos, swipe files and ad breakdowns. This includes unlimited access to The Clubhouse, where you can share your SWS progress and get tips from other members.

Only $49 month. Cancel any time.

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