Hi. I’m John Carlton.
I’m going to give you — for free — a couple of specific short-cuts…
… that will allow you to create your first truly powerful sales messages.
You know… so you can start pulling down some big bucks in your business.
There’s a reason I’m going to reveal these short-cuts for FREE, too.
First, though… let me give you a brief introduction.
For the last few decades, I’ve been one of the most recognized, sought-after, and ripped-off experts in direct response marketing.
I started out as a hot-shot copywriter… earning outrageous fees and global notoriety as one of the few writers in the game who could transform marketing campaigns into huge winners.
… And in the last 10 years I’ve TAUGHT thousands of entrepreneurs and business owners how to explode their bottom line by creating their own killer sales messages.
This includes many of the most famous marketers you’ve heard of online. They openly credit me with helping them finally understand how to open the cashflow floodgates…
… in the simplest and fastest way possible.
There are 2 reasons for my unequaled success as a teacher:
One: I have vast experience in almost every market you can think of…
… and Two: I figured out a long time ago…
… how to remove the mystery about creating marketing and advertising that works…
What’s more… I’ve proven I can teach ANYONE how to quickly and easily create ALL the writing you need done…
… Including all your ads, your video scripts, your websites, your Adwords campaigns, your emails…
… and everything else necessary to put your life and your business on the fast track to big-time success.
Plus… I know how to make the entire process… FUN.
All of this good stuff…
… the expertise I can share with you…
… the awesome skills I can trick you into mastering — no matter how stubborn a student you are…
… and the short-cuts to making your business work like crazy…
… are all included in a wildly successful program I call The Simple Writing System.
Here’s what’s up: Over the next few days…
… I’d like to prove to you just how powerful this stuff really is.
So here’s what I want to do:
I’m going to take you through something we call “The Simple Writing System Express Course”…
… just to show you how easy it can be to unleash your own Inner Salesman…
So you can experience the power of being able to persuade prospects…
… and actually sell lots of stuff, starting immediately.
And do it without being pushy, or obnoxious, or weird, or any of the other negative images that probably popped into your head when you heard the word “salesman”.
Just relax, and let me show you a couple of very simple and easy-to-implement short-cuts…
… that will instantly empower you to bring in more money…
… more confidently…
… while making your customers really, really happy.
And you can learn these short-cuts… over the next few days…
… for FREE.
Why am I doing this?
Couple of excellent reasons.
First, I want to make it obvious that this thing called “The Sales Process”…
… really is something YOU can do…
… with integrity…
… with results that will explode your bottom line…
… and you can have fun pulling it off.
Cuz it IS fun when your business takes off.
But you can’t make it work with wishful thinking…
… or with whatever the latest Magic Fad is out there making the rounds.
There are marketers out there who want you to believe that closing the sale is really just “Voodoo”.
They want you to remain mystified by salesmanship…
… because that’s how they move THEIR product. Through fear and a belief that only they possess the mojo to make sales happen.
And it’s just nonsense.
I’ve taught the most stubborn, hard-to-teach people alive how to master the fundamentals of persuasion and getting prospects to act.
It’s not magic. It’s simply a set of skills that you don’t know about yet.
But the successful marketers and advertisers DO know these skills.
They know how to persuade people to opt-in to your list… to persuade people to eagerly devour what you offer…
… and they are VERY good at persuading people to take out their wallet and buy.
You do not come across these skills naturally.
All the top marketers you know about have had mentoring.
They learned the basics, the short-cuts, and the best possible ways to quickly and simply use their powers of persuasion to get their sales message out…
… and close the deal. Over and over and over again.
However…
… I meet entrepreneurs and business owners all the time…
… who are absolutely terrified of the word “selling”…
… and the idea of “writing” anything.
Even though they KNOW that ALL the top marketers out there… especially online…
… know how to write their own ads, video scripts, emails and websites.
And when it’s really, really important…
… that’s what they do. Create the sales message themselves.
It ain’t rocket science.
But it does require a few moments of learning on your part.
And that’s what I intend to do here…
… by giving away some of the most potent short-cuts I’ve taught people…
… to completely transform your ability to create whatever message you need created…
… to start bringing in actual sales.
Knowing how to sell means you possess the ultimate tool for making your business work like crazy…
… no matter what market you’re in, or how the economy is doing, or anything else.
This is the key. Technological fads and “secret” magical money-making tricks will only break your heart.
Instead…
… just allow me to give you a few honest short-cuts that will allow you to create a basic, killer sales message that actually gets results.
These are the same short-cuts the professionals use.
And you’ll finally understand how the marketers now crushing it with social media, viral videos, awesome launches, and ad campaigns…
… actually make it all work.
So here’s what to do now:
Just sign in with your first name and your best email address. The one you check every day.
There is no obligation on your part to do anything here…
… you are merely signing up to see the few short videos I’ve created…
… that reveal the short-cuts of this Simple Writing System Express Course.
That’s it. I’m doing this to prove to you how powerful this stuff is. It’s less than 1% of what I have to show you…
… however, it is a very POWERFUL 1%. Enough to move you to the next level in creating sales messages that work. As soon as you sign in…
… I’ll send you the first lesson in this Express Course, “The Bar Conversation”.
In that lesson, I’ll show you the exact simple short-cut to finally understanding how to begin communicating with your target market…
… so you can persuade them to realize that what you offer fits their needs…
… and you’re the guy they should be dealing with. You ALSO get immediate access to a super-secret website where you can post your response…
… and a couple of the professional writers from the Simple Writing System faculty, including myself…
… will read every response…
… and add our expertise and specific feedback to selected posts. We can’t do this with everyone…
… but we will read every post. And give feedback to the ones that represent the biggest problems or issues people have.
This will give you a glimpse of the one-on-one kind of mentoring and coaching that happens every day in the official Simple Writing System program.
The entire faculty consists of professional ad writers… and killer marketers…
… who eagerly commit to personal, one-on-one teaching here…
… because they believe in this program, and because they are thrilled for the opportunity to work with me and give something back to the industry that changed their own lives so dramatically.
There’s more.
I have 4 free reports to give you, when you sign in. These reports go even deeper with extra specific tactics for making sales happen. It’s killer stuff.
Plus…
… and this is a rare treat: I’ll also give you instant access to the entire video presentation I gave at Frank Kern’s “Mass Control” event in San Diego. The presentation is called “Storytelling For Maximum Selling”…
… and it will open your eyes to the simple, easy and super-gratifying ways you can get people to buy from you…
… using only stories that you tell. I don’t care how boring your current stories might be, either. In this video, I’ll show you how to make all your stories rock out… So you get listened to… both by your prospects, and your friends and family, which is a big bonus…
… and you can use those stories to persuade people to act. This exclusive footage has never been seen outside of Frank Kern’s inner circle…
… or my own Simple Writing System list. It’s never been shown anywhere else.
This presentation changed lives in his audience.
It’s a great opportunity to learn how to weave a compelling story that gets traction…
… from a guy who’s been teaching the best in the biz how to do it for decades.
But you gotta sign in first.
Your information is completely protected here. We don’t share it with anyone.
We just need your name, and the email where we can send you the links where you can get all this super-cool free stuff.
There’s just one small thing:
We’re only offering this short-cut Express Course…
… and the free reports… … and access to the video presentation on selling with simple stories…
… for a few days.
We’ve only got a short window of time here. So please sign in, so we can get moving.
Remember: Professional writers and marketing experts are going to be looking at your posts, and we’ll give feedback to as many posts as we can handle.
You don’t get that kind of attention anywhere else… especially for FREE.
Let’s get going. Sign in, and get ready for the ride of your life…
John Carlton – Simple Writing System
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Join The Party Now…
One quick click gets you:
A front-row seat for the SWS Express Course on creating your first great ad…
Personal feedback from top copywriters in the comments section…
The video of the infamous “Sell With Stories” presentation I gave at Frank Kern’s Mass Control event…
Instant access to a pile of special, “Make The Sale” bonus reports…
Plus, you’ll be notified by email when new lessons are posted.
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Perry Marshall
John’s input on my website increased my flow of sales leads by 50%. Also, his advice to trash my sales letter and start fresh (with very specific instructions on how to do it) DOUBLED my sales conversion rate! He was right — this gets exciting, fast.”
Adam Cloet
“For me… Copywriting was my lacking skill…. I never knew how to write effective copy, and John you’ve done a GREAT job… the SWS blows away any “system” I’ve seen in a long time. It’s pretty much idiot proof. To top it off, my motivation after this course has never been so high… Since starting it I’ve sold 2 new franchisees (which adds over 6 figures/year into my pocket. I’m starting to blast off writing follow up sequences….I’ve also finalized my entire franchise manual for all of my stores, and my web guy is starting to build a new website for my retail stores and will use your copywriting to make it smash the competition as well as build an avenue through the site to franchise even more…I can’t thank you enough… this is a program geared for REAL business minded people….. it’s the real deal.. not some fancy, full of fluff, way of repackaging old basic marketing. Thanks John!”
Lorrie Morgan-Ferrero
“When my copywriting business was operating in the red, I bit the bullet and invested in John’s stuff. Know what? I started making money. Lots of it. The subtle tweaks and step-by-step systems I learned from John shot conversion rates through the roof. And I confidently raised my fees by 60% because of everything I learned from him… and my fees continue to rise.”
Bernadette Doyle
“THANKS! I got a quick ROI on this and my bullet writing is transformed forever. Very happy student here. Apart from the excellent content, you structured it so I actually worked through and applied the content. It’s so easy to let books and programs gather dust – you made this really usable and I’ve benefited as a result.”
Robert Pierce
“John has created millions in profit for us. We pitted his ads and letters against big-city ad agencies, PR firms, and writers with lots of awards… and John slaughtered them all. He consistently hits ‘home runs’ for us — 20-to-1 return in profit is not unusual. He has saved our butts on several occasions.
Jeff Gardner
Massive Breakthrough Generates $70,000
“I had a massive breakthrough reading your stuff, John. Over the last 14 days, what you taught me generated an extra 20,979 in sales! Thanks again.”
(Update: “After a full month, my take is now $70,000! Note to self: Follow John’s advice!”)
Gary Halbert
“John is the first guy I call when I have a marketing problem. His insights and marketing prowess are unparalleled among the working advertising experts I know… and I know them all. The money available, when you learn what insiders like John has to share, is just insane. In my book, there is John… and no one else is even close.”
Dr. Ken Newhouse
30% more business!
“You showed me how to take my marketing campaign over-the-top. Because of you I had to increase my fees three times. My income has tripled, and your techniques allowed me to develop a waiting list of clients that is 6 months long. When I saw some of the so-called industry greats sitting in your seminar, following you around like a Big Buck during breeding season, I knew I needed to suck as much info out of you as I could. What you teach is worth 1,000 times what you charge.”
Dan Kennedy
“John Carlton is a copywriter I would hire, and there are damn few of those. Further, I would pay to be in a room to learn from him, and there are even fewer people on that list.”
Craig Clemens
Thanks For Giving Me A Better Life
“Since 2005, your simple writing strategies have earned me and my clients millions. It all began when Eben Pagan shoved a copy of your course into my hands and said “Study every word and then write me some copy!” I was hooked, and got my hands on everything you produced.
My career as a copywriter has flourished since then, because you helped me understand the psychology behind a great sales message. In fact, just last month I booked a project that brought me a fat $15,000 (plus 5% of the gross sales in royalties)… and it took me just one week of work.
The beauty of writing sales copy is that it’s not the writing that bring in the money… it’s the knowledge of what to write about to get people to buy. And there is no one on earth who knows this — and can teach it so you “get it” quickly — than John Carlton. Thanks, John, for giving me a better life.”
“John promises a lot in the SWS. You get 200%. I don’t even know how to calculate the ROI on this one. I am only half way through the course and one specific tactic I’ve used this week has generated at least $2,000 in passive revenue – and that was the FIRST time I tried it!”
Rich Schefren
$287,000 The First Week!
“After listening to John for less than an hour, my mind caught fire and everything fell into place. I immediately produced my first sales letter ever… and it brought in $287,000 the first week! You can bet I seek out his advice every time I make a major business decision.”
Tom Venuto
50% More Orders
My average order is 50% higher (and more) since I adopted your idea. I love your outlook, and your advice cracks me up while bringing in the results.”
Yanik Silver
I Use This Every Time I Write For The Web
My highlighter ran out 6 pages into Section 7! This course is going on my A+ shelf of resources I use every time I write a sales letter for my web sites.”
Andreea Grad
30% more business!
“What I learned in the Simple Writing System will help me build multiple streams of profits for years to come. I now feel I can truly make more money, create products that sell and attract more clients for my growing business. In fact, I can write my own ads which have brought in 30% more business locally in the last few months. I am so grateful for it. Thank you from my heart.”
Lisa Wagner
Tripled Response!
“You know that new ‘hook’ you insisted I try in my sales pitch? It TRIPLED response! This translates into several hundred thousand dollars in sales over the coming year. You are on my Christmas gift list for life,dude.”
Ben Cummings
“I Stalk Your Ads”
“Dear John: Your strategies have made me hundreds of thousands of dollars. I consider your copywriting to be so influential on my success, that I’ve literally stalked your ads and sales letters, purchased countless products and services to get on lists… solely so I could collect (and study) the sales letters that you write. This practice has been like a real-world ‘Harvard Business School’ education for me. And I know dozens of millionaire business people and successful “guru’s” that quietly keep an eye on you, follow all that you do, and consider you a major influence on their success.”
John Lane
30% Boost In Conversions
“I have been using some of the things John teaches in our email campaigns for our free workshop and our attendance each week has gone up by about 40%. I also used some of his suggestions in the power point for the free workshop and our conversion rate to the paid workshop has increased by about 30%. We were converting about 5% to a $1,297 workshop, now we are just under 7% conversion.
Craig Forte
Making Crime Pay
“Who says crime doesn’t pay? John let me ‘steal’ one of his ad headlines for a seminar I was holding… netting me a cool $251,771 in just 3 days. I don’t know any decent marketer who would be caught dead without John’s help.”
David Deutsch
Million Dollar Confession
Early in my career, I had the good fortune to discover John Carlton — and he deserves much of the credit for my success as a freelancer. I hereby confess that many of the ideas behind the million-dollar controls I’ve written can be directly traced to what I learned or stole from John.”
Harlan Kilstein
Million-Dollar Advice
“John’s first critique of my copy was a shock — I thought I was pretty darned good, but he told me to rip it up and start over from scratch, using his specific advice.
I’m glad I had the sense to listen — my first year, with John’s advice stinging in my ears, I earned over $350,000. And this year, I’m bringing in a cool million.“
Disclosure: Harlan’s arguably John Carlton’s most tenacious and successful student. He’s one of the Simple Writing System’s top teachers.
Pauk Rakovich
“Probably the best marketing investment I’ve ever made. My Coach and the SWS have forever altered the way I market, both for myself and my clients. I am truly grateful for his guidance. Please do it again!!”
Dr. G.E. Nielsen
.
One Tip, One New Car
“On your advice, I edited my copy using your ‘Action Verbs’. This killer strategy ALONE allowed me to buy a new car (for cash) after the first campaign!”
Chris Rabalais
Just One Tip Multiplied Response
“Using just ONE tip John gave us increased our mail response by 32%. This means an additional $2,000 in profit for every 1000 letters.”
Sean Quinn
“In Northern Ireland, bricks and mortar businesses are beginning to realize they need to evolve. So I’m writing their sales and marketing funnels, from opt-in video scripts, free reports, direct response letters, to posts and emails for nurturing campaigns.
Good copy and sales funnels are a whole new concept to almost all of them, which gives me an endless stream of prospects.
At last it’s paying off.
The Simple Writing System Coaching (and persistence) has given me the advantage over other copywriters, but I keep cool, and stay modest.
What I’ve learned from you means I know how to can help clients in almost any industry.
My thanks to you and John.”
Otto Tromm
3 Times ROI With New Skills
“I just sold my most expensive screen ever. And, it was due to HOW I sold it with copy skills. Why am I so sure: – it was to a new customer – in a country where people are known for their fondness of bargain hunting – I am sure we had the most expensive offer (competitors offer a similar size screen at a third of the price) – it was the first time that such a screen was sold from a web enquiry. Wanna know how expensive the screen was? 25,000 euro (or about 35K in US$) without shipping or installation.
So thanks guys (David and John), I just made my investment in the Simple Writing System back 3 times on this order alone.”
Chris McCombs
Earning a High Six-Figures Annually Online
“Before I discovered John Carlton I had NO IDEA how to write good copy… and I’ll admit I was pretty skeptical about investing in his programs because it just didn’t seem possible that I would be able to influence people with print like John does.
Well let me tell you that John’s teachings have not only helped me increase conversions by over 511%, but John has been one of the backbones to me earning a high six-figures annually online.
Not only do I use John’s strategies in my sales copies and videos, but his tactics have also helped me develop a cult-like following on my blog, making my blog the #1 blog AND website in the world in my niche where I’m able to get as many as 8039 visitors to my blog in one day all from free traffic sources… THAT is the power of the influential writing tactics John showed me how to do.
I love waking up and seeing all the money roll in my bank account… even while I’m off doing whatever the hell it is I want to do”
William McCreedy
Tripled Sales In One Month
“Your course is fantastic. I have tripled my sales in a month and I am only now getting started fine-tuning and testing.”
Craig Woolven
“Your Simple Writing System has instantly turbo-charged my sales letters. $11,000 of new business in 48 hours using just a few of your wickedly effective sales strategies.
John, your Simple Writing System is my step-by-step blueprint for writing killer, kick-ass sales letters. At last, a simple step-by-step system that pulls together all the elements of writing sizzling, money-in-the-bank sales letters.
The DVD’s explain exactly what to do… the workbook is chock-a-block-full of real world examples and my personal tutor made sure I nailed every exercise. Your red-hot team of million dollar writing tutors delivered the personal attention needed to catapult my writing skills to a whole new level.
I now know what to say and exactly how to write it. Powerful, laser targeted sales copy at my fingertips using your step-by step process. Absolutely awesome — thanks John.”
Andrew Rondeau
Best Investment I’ve Ever Made
“Best value course I have ever purchased… overall – great course, great value for money, expert feedback – I liked the structure. I have spent thousands of dollars on “internet related” products and in the past I have been personally mentored by not one but 2 ‘world famous’ Internet Marketers (who charge even more thousands of dollars)…and this SWS course beats everything…it is the BEST EVER investment I made. I tell you what really pisses me off – I have spent thousands of dollars being mentored by so-called ‘famous household’ Internet Marketers and not one of them has suggested what you/John have, not one!”
Matt Marshall
Carlton Got Me FIRED
“I had a cush job at one of the world’s largest ad agencies. Then I found John’s materials, and discovered the how to SELL, not just win awards. The agency hated my new style and gave me the boot. Which was a good thing — my first year on my own, I’m on pace to earn FOUR TIMES my yearly salary at the agency. Thanks, John.”
Kevin Hill
$340,000 in 7 Days
“I started working for internet marketer Russell Brunson as a full-time copywriter and had only written a handful of letters up until that point. He asked me to write a sales letter for our 12-Month Internet Millionaire launch — my first major launch. I was a little nerved up and repeatedly referred to John’s course for guidance while writing the letter. Thanks to implementing the quick-start copywriting secrets John revealed in his course, the letter ended up pulling in $340,000 in 7 days.
If you remotely care about becoming a better copywriter and marketer, you need to get your hands on John’s materials before your competition does.”
Al Oelschlaeger
100% Right With Just A Glance
“It’s scary how exactly on target you were with your advice based on reading just a few pages of our sales letter. You were 100% right. We’ve now made over 1,000 sales, captured wonderful customer feedback (as you advised), and are establishing national distribution.”
Antony Ruffin
Write More Effective Copy, In Less Time
“Everything was great. Being able to do it on my own time was a plus. The DVDs were high quality and the two course books had information that I have used and gotten good results…The Simple Writing System gave me a blue print where I can focus my efforts on each step of the puzzle. Now I can write more effectivecopy in less time. It gives me the ability to write my own sales letters without using someone else’s work as a template for the whole thing”
Terry Dean
30% more business!
“Your headline suggestion for one of my web sites boosted sales by 70%! This equals an extra 3,000 every month…from ONE simple change. Thanks.”
Caleb O’Dowd
Pure Gold
“I’ve written pieces that have pulled in millions of dollars. Yet, when I sit down to write copy, I pull out my swipe file of John Carlton’s stuff, and study it like my life depended on it. He is one of the few true experts in advertising. Pure gold.”
Chris Payne
Profits Through The Roof
“I used Carlton’s tactics in my advertising online, and profits went through the roof. That meant we could move into a bigger house, and I’ve kit it out with most amazing high-tech gear. I would not be here today without John’s help”
Ken Calhoun
Sold Out The Show
“You inspired me to write a new pitch to my house list, using your tactics… and it generated a near-DOUBLE response rate (over 203 requests in under 24 hours, at $495 a pop). Sold out the show.”
John Reese
“John Carlton is one of the best marketers in marketing HISTORY. I have learned a ton from him… and you should soak up everything from him that you can. It will only help you make more money from your Internet marketing efforts.”
Michael Norman
Free Money!
“Amazing! My web site conversion rate has nearly DOUBLED, just from what you’ve taught me. And guess what? Also following your advice, I tested a much higher price… and the conversion rate was not affected at all. That’s FREE MONEY without any extra work! You were right, John.”
Daryl Thompson
“Quitting My Cushy 6-Figure Job”
“Our investment education business went from $50k a year in sales to over $200k in six months, thanks to John Carlton (and a hot webmaster from Houston). Thanks to what I’ve learned, I’m quitting my cushy six-figure a year job to go full-time in this new business!”
Tom Wilkerson
Topped Our Best Month Ever… In Just One Week With New Tactics
“In the last 3 months conversions on my website have gone through the roof. Last week we had 17 sales ($300 info product) with less than 300 unique visitors to the site, which is by far the best
month we ever had in just 1 week. My data base guy is foaming at the mouth to find out why my analytics data is sending such a huge spike in conversions and my bounce rate plummeting to the bottom of the Grand Canyon. I implemented changes to my site as I was progressing within the Simple Writing System Training Program and realized after week 3 that I had all my money back. I truly can’t wait to see what happens to my bank account and my list at the end of the year!”
Jazmin Onyx
“John Carlton’s Simple Writing Course truly is an opportunity of a lifetime that will result in that one defining moment that you will look back on for the rest of your life resulting in the breakthrough you have always looked for but didn’t know how to find.
If you don’t take advantage of this course, you are missing out on one of the most powerful tools anyone can ever acquire – to be applied to almost any goal you wish to attain.
If you let it pass you by, then you will be kicking yourself in the ass for a really long time.
Every promise made exceeds expectations and the over delivery of value is worth many times the price of the course. John’s coaches are a “brain trust” unequalled anywhere else in the marketplace.
You will truly be learning from the Masters of the Craft. Learning Copywriting from John Carlton is like learning guitar from Eric Clapton. It is an honor and a privilege to be his student.”
Jonathan Mitchell
$29,000 In New Business Since Completing The Course
“This course was awesome… Overall, it was a great learning experience. We have closed over $29,000 in new business since completing the course. Thanks a lot.”
Kamron Karington
$25 Per Minute!
“John, I made over $25 per minute using JUST your “power words” list. Increased click-throughs by 107%, and stuffed $10,500 in my pocket while sipping my morning coffee, using your tactics to rewrite some lame headlines for a client.”
Dean Hohn
Transformed My Website Copy
“As a newbie to copywriting, John and Mark taught me in the Simple Writing System how to target my thoughts and refine my writing in a way to tell a story that will hold a reader’s attention, which I didn’t do before. That has totally transformed my website script from what I had when I started to what it is now. I want to thank you John, all the team, for your guidance, help, and genuine support. You gave me the feeling that I really mattered as an individual and you personally wanted to help me in my copywriting journey.”
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