ATTN: John Carlton will personally coach you through his Simple Writing System...
If you sign up TODAY!

Check out what 3 copywriters John mentored last year have to say:

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I spent 8 weeks under John Carlton's torturous coaching in the SWS Coaching Program... and all I got from it was a quadrupled income​. (And better sex, a perfect golf swing, the ability to use military combat strategies to steal rubber guns from unsuspecting assailants...) PLUS: Agora flying me to Baltimore in 2 weeks to talk about a writing job.​​  [Stan's Note: He got the job!]

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​Jimmy Parent

​Agora, Baltimore, MD​

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​Before The Simple Writing System, I would mentally panic before ANY and EVERY copy project. Why?​ Because I didn't know HOW​  to start or what to actually do. It overwhelmed me... because there were a million different things I could​ do. I wasted TONS of time and mental energy just trying to ​"figure it out";.

I was always nervous talking to clients because, while I had a general idea of what to do, I didn't TRULY​ know.

When I heard John say the SWS was his PERSONAL​ approach to writing copy and the ONLY​ system you'll ever need for the rest of your life, I was 100% sold.

I committed to using the SWS approach...​ to selectively IGNORE any other blog post, copywriting course, or "guru" and focus SOLELY on what SWS taught – I'm proud to say this was definitely the best​ decision I made.

After just 3 weeks of SWS, I started approaching EVERY copy project the same exact way... and it completely eliminated that pre-project resistance that kept me procrastinating.

My clients noticed the quality of my copy JUMP to new levels. I even had a call with one of the BIGGEST names I had ever talked to about potentially working together. The confidence the SWS approach gave me on that call allowed me to land the client.  He went on to say out of what seemed like +100 writers he's worked with, I was the best.

After just 6 months of starting my freelance career, I'm now traveling parts of the world while serving a small handful of satisfied clients... and I give all the credit to John Carlton and the SWS.

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​Sam Clitheroe

​Direct Response Copywriting

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​I was made redundant from my job the day after I signed up for Simple Writing System with John - and it's the best thing that ever happened to me.

Within a few days of taking this course, it was clear I never had to apply for another 9-5 position again​.

After the SWS and John's coaching (and sometimes... outright slaps upside the head), I've now got the tools to write a winning sales message ingrained in me.

Success in my freelance copywriting career - and happiness in life - will all come back to what I learned from John.

That's not an overstatement... there's a reason he's referred to as "the best copywriting teacher on the planet."

I immediately started putting what I learned into practice, earning thousands of dollars before I was even finished the course.

The price of entry is literally a bargain for the transformation that will occur in your writing and business.

If you're serious about taking your copywriting skills up to the level of "scary good", I can't recommend the Simple Writing System Coaching Program enough.​

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​Joshua Maher

​Freelance Copywriter

Praise from other renown marketers you might have heard of:

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John Carlton is a copywriter I would hire, and there are damn few of those. Further, I would pay to be in a room to learn from him, and there are even fewer people on that list.

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Dan Kennedy

Author, No B.S. Marketing Series

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John's input on my website increased my flow of sales leads by 50%. Also, his advice to trash my sales letter and start fresh (with very specific instructions on how to do it) DOUBLED my sales conversion rate! He was right -- this gets exciting, fast. 

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Perry Marshall

Author, Ultimate Guide to Google Adwords

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I was a former dead-broke comedian with a few sales letters under my belt when I discovered Carlton's teaching. John's coaching and the SWS are responsible for millions of dollars in revenue to my business. SWS is like injecting persuasion into your brain and feeling it shoot from your fingertips.

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Kevin Rogers Copywriter

Kevin Rogers

CopyChief.com

Listen to John Carlton cover the highlights of the SWS Coaching Program in this video...
... or click the Read All About It button for all the details and to grab your spot immediately...

​Check out the John Carlton / Simple Writing System Wall O' Testimonials:

Robert PierceRobert PiercePresident, Tactical Response Solutions, TRSDirect.com

"John has created millions in profit for us. We pitted his ads and letters against big-city ad agencies, PR firms, and writers with lots of awards... and John slaughtered them all. He consistently hits 'home runs' for us -- 20-to-1 return in profit is not unusual. He has saved our butts on several occasions.

John LaneJohn LaneTaxSaleLists.com

30% Boost In Conversions

"I have been using some of the things John teaches in our email campaigns for our free workshop and our attendance each week has gone up by about 40%. I also used some of his suggestions in the power point for the free workshop and our conversion rate to the paid workshop has increased by about 30%. We were converting about 5% to a $1,297 workshop, now we are just under 7% conversion.

If you have to pick just one resource for learning copy, The Simple Writing System is it.

I read all the copy books, yet I was still frozen by performance anxiety every time I sat down to write.

Now that I'm better at research and understanding my avatar, writing is so much easier and faster. The research lessons alone were worth the price, because they got me inside the prospect's brain in a way no other book or course was able to.

I appreciate how you guys broke down the entire writing process step by step.

Good writing isn't a fluke, it's a formula. (And I don't mean those B.S. formulas you see out there for how to write a sales page).

The SWS taught me the nuts and bolts of crafting a killer sales argument are deeper than just hooks and headlines. And good luck finding material out there that explains all of this in a way practical and down to earth like it's done in the SWS.

Definitely glad I chose the private coaching option, too. Colin gives the best insights, took the SWS lessons to another level, and gently redirected me when I missed something. At least 80% of the value I got from SWS came from the private coaching. My only regret is that I didn't find you years earlier.

Craig ClemensCraig ClemensNew York, NY


Thanks For Giving Me A Better Life

"Since 2005, your simple writing strategies have earned me and my clients millions. It all began when Eben Pagan shoved a copy of your course into my hands and said "Study every word and then write me some copy!" I was hooked, and got my hands on everything you produced.

My career as a copywriter has flourished since then, because you helped me understand the psychology behind a great sales message. In fact, just last month I booked a project that brought me a fat $15,000 (plus 5% of the gross sales in royalties)... and it took me just one week of work.

The beauty of writing sales copy is that it's not the writing that brings in the money... it's the knowledge of what to write about to get people to buy. And there is no one on earth who knows this -- and can teach it so you "get it" quickly -- better than John Carlton. Thanks, John, for giving me a better life."

Eric KurowskiEric KurowskiCobra Kai Creative

"The course is great, but coaching is life changing."

I’ve spent $8,000 trying to be a better copywriter. A big chunk of change for me. I could have saved BIG $$$ and time taking this course first.

John’s methodical Simple Writing System process made the "why" behind writing much clearer. It was a brilliant journey into my prospect's head and into my market.

The writing and coaching expertise of my SWS Coach, Colin, is off the charts. (Rob a dang liquor store if you must find the cash, but get coaching!!). He was accessible, smart and funny.

Whenever I thought I had something down, sure as sh!t about what I wrote, he would guide me to make it even better.

I finally feel confident, locked and loaded, and ready to make the jump to writing persuasively for the rest of my life.

Jazmin Onyx

"John Carlton's Simple Writing Course truly is an opportunity of a lifetime that will result in that one defining moment that you will look back on for the rest of your life resulting in the breakthrough you have always looked for but didn't know how to find.

If you don't take advantage of this course, you are missing out on one of the most powerful tools anyone can ever acquire - to be applied to almost any goal you wish to attain.

If you let it pass you by, then you will be kicking yourself in the ass for a really long time.

Every promise made exceeds expectations and the over delivery of value is worth many times the price of the course. John's coaches are a "brain trust" unequalled anywhere else in the marketplace.

You will truly be learning from the Masters of the Craft. Learning Copywriting from John Carlton is like learning guitar from Eric Clapton. It is an honor and a privilege to be his student."

Pauk RakovichPauk RakovichClicksAndClients.com

"Probably the best marketing investment I've ever made. My Coach and the SWS have forever altered the way I market, both for myself and my clients. I am truly grateful for his guidance. Please do it again!!"

Before the SWS, I THOUGHT my copywriting was pretty dang good...

In reality, my copy was lackluster, WAAAY overwritten, and often sloppy.

The SWS quickly changed all of that.

If you're serious about kicking up your copy-chops to the next level... faster than you could imagine was even possible... I think you'd be CRAZY not to jump at the chance to work with John in his Simple Writing System.

Michael RichesonMichael RichesonNewberg, OR

"Brought in more than a dozen high-ticket members ($4,000+ each)."

"I read "Kick-Ass Copywriting Secrets" a few months ago. It was so good I bought the Simple Writing System course. A couple weeks ago I had a chance to put it all together for a client of mine. Using what learned, I wrote a Facebook ad, a 3,000-word sales letter, and an email sequence.

The ad finished with a 6 percent CTR, the sales letter had a nearly 30 percent completion rate, and the email sequence (so far) has brought in more than a dozen high-ticket members ($4,000+ each). All from a $150 ad spend.

No way I could've pulled that off without John’s book and course. Thanks for all the valuable info!"

Adam CloetAdam Cloetbodysystems.ca

"Over 6 figures/year into my pocket."

"For me... Copywriting was my lacking skill...

I never knew how to write effective copy, and John you've done a GREAT job... the SWS blows away any "system" I've seen in a long time. It's pretty much idiot proof.

To top it off, my motivation after this course has never been so high... Since starting it I've sold 2 new franchisees (which adds over 6 figures/year into my pocket. I'm starting to blast off writing follow up sequences....I've also finalized my entire franchise manual for all of my stores, and my web guy is starting to build a new website for my retail stores and will use your copywriting to make it smash the competition as well as build an avenue through the site to franchise even more...

I can't thank you enough... this is a program geared for REAL business minded people... it's the real deal... not some fancy, full of fluff, way of repackaging old basic marketing. Thanks John!"

Kamron KaringtonKamron KaringtonRepeatReturns.com

$25 Per Minute!

"John, I made over $25 per minute using JUST your "power words" list. Increased click-throughs by 107%, and stuffed $10,500 in my pocket while sipping my morning coffee, using your tactics to rewrite some lame headlines for a client."

Al OelschlaegerEncryptaGifts.com

100% Right With Just A Glance

"It's scary how exactly on target you were with your advice based on reading just a few pages of our sales letter. You were 100% right. We've now made over 1,000 sales, captured wonderful customer feedback (as you advised), and are establishing national distribution."

Tanja PislarTanja Pislar@tanjapislar, UK

The SWS is the FIRST and ONLY online course that I ever finished. Ever. And I bought a few of them that are out there. The SWS is that good.

You get your own, personal, PROFESSIONAL copywriting instructor.

One that does this for a living, for BIG MONEY.

You spend 8 weeks with him and he helps you develop your sales letter specific to YOUR situation.

I entered the course as a rookie... and left it with a clear idea what a winning sales letter looks like.

Now, I have the recipe to write my own. A checklist that will sit on my desk for a long time.

I already went through all the material a couple of more times since the course finished.

I loved this course so much that I am now pursuing this as something I want to do for money - a career change. From a web developer, I am training to become a professional direct response copywriter.

Seriously, if anyone reading this is on the fence - just click that button and buy it. You will definitely finish this course - it won't stay unwrapped under your bed :)

Ben CummingsBen CummingsPark Place Publishing, NY

"I Stalk Your Ads"

"Dear John: Your strategies have made me hundreds of thousands of dollars. I consider your copywriting to be so influential on my success, that I've literally stalked your ads and sales letters, purchased countless products and services to get on lists... solely so I could collect (and study) the sales letters that you write. This practice has been like a real-world 'Harvard Business School' education for me. And I know dozens of millionaire business people and successful "guru's" that quietly keep an eye on you, follow all that you do, and consider you a major influence on their success."

Before the SWS, I THOUGHT my copywriting was pretty dang good...

In reality, my copy was lackluster, WAAAY overwritten, and often sloppy.

The SWS quickly changed all of that.

After 8 intense weeks of John Carlton tearing my copy to shreds, I discovered how to write tight, persuasive copy -- which reads like a fast ride down a roller-coaster -- and finally obliterated the "copy wrecking" head-trash that had been holding me back.

Mentoring under John Carlton has been a total game-changer for me. Behind his grizzled exterior, and tough-lovin' advice, John really gives a damn about ensuring the writers in his SWS make genuine breakthroughs.

If you're serious about kicking up your copy-chops to the next level... faster than you could imagine was even possible... I think you'd be CRAZY not to jump at the chance to work with John in his Simple Writing System.

Before going through the SWS Coaching Program, I'd read a bunch of books on copywriting, had some training, and felt like I knew more than 'the basics'.

Like many eager copywriters, I'd get excited about reading a new sales, psychology, or advertising book...

...but when finished, I'd just jump to the next book. The information didn't stick because there was no clear path to apply it.

For these reasons, I was skeptical about what else I could learn from another course.

Within the first couple weeks of class I knew The SWS Coaching Program was sparking a visceral change within me.

Through the daily coaching, feedback, and course materials in SWS I could practice John's system right away, learn what needed to be improved, and continue applying the material until I proved to myself and to my coach that I understood the material.

John somehow infused a deep understanding of salesmanship psychology in me, unlike anything I've ever experienced.

Now, I'm significantly more confident with my copywriting and consulting. (Oddly enough, it's given me more confidence in my personal life too.)

I see why John and his team charge premium prices - the value in coaching someone to fundamentally change their attitude, confidence, and writing abilities is truly priceless, considering the doors it opens in life and business.

Just the other day I sent a proposal off for over $20,000 without batting an eye or second guessing my value. The bottom line is confidence sells and the SWS is the best investment I've made to build the kind of confidence that's real and based on my skills.

P.S. I got the $20,000 job!!

Dritan BashaDritan BashaeLearningGateway.com

I was terrified to even think that I had to write my own sales copy.

SWS Coaching program was the missing link between all my efforts and the results I was hoping to get from my website.

Before taking this coaching I was terrified to even think that I had to write my own sales copy, my own emails, video script or a blog post where I had to present something and hope to convince the reader to buy what I had to sell.

Add to this the fact that I am not a native English speaker and I will let you do the math...

The result of taking this coaching: I crafted my own sales letter (under the careful guidance of the coaches).

I am much more clear about the sales process of my products.

I now have a blueprint of how to craft my emails (a big component of my marketing funnel).

But above everything else, all my fears for not being able to write a well-crafted sales letter disappeared and my confidence skyrocketed.

Thanks for putting together this great coaching!

Frank KernFrank Kern

"When John talks about changing your life, he's not kidding around."

"Just before the famous StomperNet launch, everything was in doubt. We cornered John for advice, and in just a few minutes he provided such clarity that the fog melted away... and I was finally able to write the pitch that made Internet marketing history, with record results.

That's twice he's helped me -- long ago, when I was broke, clueless and desperate, I somehow found John's 'Kick Ass' course... and halfway through, a calm confidence came over me. I told my wife that everything was going to be all right, because this really made sense. When John talks about changing your life, he's not kidding around."

[Full Disclosure: We received this quote from Frank before he was "the Frank Kern", the well-known marketing expert. I had yet to meet him when he first bought and read my course. We are now colleagues and recommend each other's materials.]

Bernadette DoyleBernadette DoyleClientMagnets.com

"THANKS! I got a quick ROI on this and my bullet writing is transformed forever. Very happy student here. Apart from the excellent content, you structured it so I actually worked through and applied the content. It's so easy to let books and programs gather dust - you made this really usable and I've benefited as a result."

Andrew HryniewiczAndrew HryniewiczChelsea, UK - AndrewWayfinder.com

Before SWS I struggled, rambled and "explained" my unique, and (very) hard-to-describe spirit coaching and healing work.

Now... I know what and how to say (and structure) my message to make readers say 'That sounds amazing...'.

I'm finding that the words and pages I need are just flowing out!

Everyone promises "to crack the code". John (and the great SWS teachers) deliver!

Massive thanks.

James CurleyJames CurleyOHP Golf

"Forget College -- Study John's Advice"

"What I learned in an afternoon from John allowed me to earn more money than did my entire college education. I can't tell you how dramatically this has changed my life! My ads now cook and pull like crazy."

[Full Disclosure: James is a partner at a former client of mine, and he's gotten so good that I've both hired him to write for my business, and asked him to be a teacher in the Simple Writing System Coaching Program.]."

Chris MilkieMilwaukee, WI

In the middle of the SWS I reinvented an ad for a weight loss biz and the phones went from lukewarm to SIZZLIN’.

Thank you John!!

Tanner HarpTanner HarpSabre.com

Before I took the Simple Writing System, had a lot of scattered knowledge from reading books from the copywriting legends like Claude Hopkins, David Ogilvy, Eugene Schwartz, but I didn't have a structured system to put it to use. Each fresh ad was a new trip down the rabbit hole.

After learning the Simple Writing System, it gave me a structured way to approach the work. The results were clear in my day job WAY before I started using the sales letter I developed. I became the most in-demand campaign manager in the business, got a significant raise, and the first direct mail campaign I applied the lessons to was heralded as the most successful marketing campaign of the year!

The coaching brought it together for me. They slapped some of my bad habits out of me (habits I swore by until then!) and built my strengths. I wouldn't have seen it without the coaching -- and I couldn't created such effective campaigns without the system John teaches.

Dean Hohn

Transformed My Website Copy

"As a newbie to copywriting, John and Mark taught me in the Simple Writing System how to target my thoughts and refine my writing in a way to tell a story that will hold a reader's attention, which I didn't do before. That has totally transformed my website script from what I had when I started to what it is now. I want to thank you John, all the team, for your guidance, help, and genuine support. You gave me the feeling that I really mattered as an individual and you personally wanted to help me in my copywriting journey."

Otto TrommOtto Tromm

3 Times ROI With New Skills

"I just sold my most expensive screen ever. And, it was due to HOW I sold it with copy skills. Why am I so sure: - it was to a new customer - in a country where people are known for their fondness of bargain hunting - I am sure we had the most expensive offer (competitors offer a similar size screen at a third of the price) - it was the first time that such a screen was sold from a web inquiry. Wanna know how expensive the screen was? 25,000 euro (or about 35K in US$) without shipping or installation.

So thanks guys (David and John), I just made my investment in the Simple Writing System back 3 times on this order alone."

Chris McCombsChris McCombsChrisMcCombs.net

Earning a High Six-Figures Annually Online

"Before I discovered John Carlton I had NO IDEA how to write good copy... and I'll admit I was pretty skeptical about investing in his programs because it just didn't seem possible that I would be able to influence people with print like John does.

Well let me tell you that John's teachings have not only helped me increase conversions by over 511%, but John has been one of the backbones to me earning a high six-figures annually online.

Not only do I use John's strategies in my sales copy and videos, but his tactics have also helped me develop a cult-like following on my blog, making my blog the #1 blog AND website in the world in my niche where I'm able to get as many as 8039 visitors to my blog in one day all from free traffic sources... THAT is the power of the influential writing tactics John showed me how to do.

I love waking up and seeing all the money roll in my bank account... even while I'm off doing whatever the hell it is I want to do"

Karen AlisonKaren Alisonremedywise.com

Was the SWS a life-changing experience? You better believe it!

Unlike some students in my SWS class, I was not an experienced marketer or sales copywriter. I had written three or four websites, but the two existing ones were not converting and I was at a loss as to how to make them generate income. I wrote good articles, judging by the comments and emails we received, and we had created a useful product, but we weren’t selling.

As I worked through the lessons of the SWS, with John’s probing guidance, all that changed. I learned about the different elements that have to be part of a sales message – long or short – and my writing style began to change. I began to choose words differently and work harder to find compelling language.

More importantly, my thinking changed. I began to think like a marketer who is communicating valuable information to persuade my prospect into buying, instead of an ignoramus blindly hoping to capture a few sales.

John has a saying. "If you have a good product, shame on you if you don’t do everything possible to get it to the people who need it."

That puts a whole different perspective on things, doesn’t it? The SWS makes it clear that it’s your responsibility to reach out to your prospect successfully, and shows you exactly how to do that.

The course is structured in bite-sized steps to lead you through the process of creating an effective sales message, so you have a chance to think through and work with each crucial aspect. At each step, John’s incisive "tough love" feedback showed me where I could improve, when I needed to work harder to really get the lesson, and when I was actually writing well!

I also learned enormously from reading the other students’ posts and the input they received from our coach. The synergy of working in the classroom structure was so powerful, I know it has moved me forward by a quantum leap. My brain is bursting now with new ideas for products and sales messages that I can feature on our sites.

Finally, I understand the process of creating a sales message, so I know what I'm doing instead of fumbling around in the dark, hoping to luck into a good result.

When you are able to rely on tested sales concepts assembled by a pro from his many years of highly-successful copywriting, you have an unfair advantage you won’t find anywhere else. I know... I’ve looked. I've taken courses with some of the most prominent internet marketers and there is nothing with the clarity, simplicity, and focus of the SWS out there. Nothing.

This level of instruction – making the copywriting process 'simple' for the student - can only be achieved by a master writer who has spent years honing his chops to the point where he can teach you exactly how to put your own powerful, dollar-pulling sales message together.

Rich SchefrenRich SchefrenStrategicProfits.com


$287,000 The First Week!

"After listening to John for less than an hour, my mind caught fire and everything fell into place. I immediately produced my first sales letter ever... and it brought in $287,000 the first week! You can bet I seek out his advice every time I make a major business decision."

Antony RuffinAntony RuffinMatthews, NC

Write More Effective Copy, In Less Time

"Everything was great. Being able to do it on my own time was a plus. The videos were high quality and the workbook has information that I have used to get good results…The Simple Writing System gave me a blue print where I can focus my efforts on each step of the puzzle. Now I can write more effective copy in less time. It gives me the ability to write my own sales letters without using someone else's work as a template for the whole thing"

Marc Boninthecarbutler.ca

"Before SWS I was hesitant about writing a sales letter because I had no one with marketing knowledge that could give me feedback. Now I have a system. Thanks SWS crew!"

The testimonials and case studies on this page are, to the best of our ability to determine, all true and accurate. They were provided willingly, without any compensation offered in return. These testimonials and case studies do not represent typical or average results. Most customers do not contact us or offer to share their results, nor are they required or expected to. Therefore, we have no way to determine what typical or average results have been. Many people do not implement anything we teach them. We can't make anyone follow our advice, and we obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped the folks on this page achieve. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort and motivation to work and follow recommendations. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has inherent risk for loss of capital.

Copyright 2018 - JCSD Publishing LLC - All Rights Reserved

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