ATTN: John Carlton will personally coach you through his Simple Writing System...
If you sign up TODAY!
John Carlton is a copywriter I would hire, and there are damn few of those. Further, I would pay to be in a room to learn from him, and there are even fewer people on that list.
Author, No B.S. Marketing Series
John's input on my website increased my flow of sales leads by 50%. Also, his advice to trash my sales letter and start fresh (with very specific instructions on how to do it) DOUBLED my sales conversion rate! He was right -- this gets exciting, fast.
Author, Ultimate Guide to Google Adwords
I was a former dead-broke comedian with a few sales letters under my belt when I discovered Carlton's teaching. John's coaching and the SWS are responsible for millions of dollars in revenue to my business. SWS is like injecting persuasion into your brain and feeling it shoot from your fingertips.
Listen to John Carlton cover the highlights of the SWS Coaching Program in this video...
... or click the Read All About It button for all the details and to grab your spot immediately...
I’ve got to say, this SWS stuff is lightning in a bottle! I never even knew this world existed a year ago. I feel like I’m walking with giants! THANK YOU!Evelyn ByrneOwner, Market iMprint
"SWS is the first course I’ve completed without the fear of 'what to do next'.
I now have a road map to help me write copy that sells.
You know that saying... 'Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime!'
That to me is the essence of the SWS Coaching Program!"Chris PayneTriumphOverChallenges.com, United Kingdom
Profits Through The Roof
"I used Carlton's tactics in my advertising online, and profits went through the roof. That meant we could move into a bigger house, and I've kit it out with the most amazing high-tech gear. I would not be here today without John's help"Amanda FoxcroftAmandaFoxcroft.com
Simple Writing System, and John Carlton's ferocious coaching, has been the best copywriting education investment I've ever made.
Before, I knew of the parts of the sales letter, but didn't know how to make each element sing with persuasion. Now, I know how to dig deeper into the minds of my prospects, how to use empathy, and how to assemble and write a great sales letter.
I'm grateful for the Simple Writing System and John's coaching because I wouldn't have known how to fully execute all these principles on my own. I now have a reliable system I can use again and again to consistently turn out amazing copy. Thank you!Andreea GradPortland, Oregon
30% more business in the last few months!
"What I learned in the Simple Writing System will help me build multiple streams of profits for years to come. I now feel I can truly make more money, create products that sell and attract more clients for my growing business. In fact, I can write my own ads which have brought in 30% more business locally in the last few months. I am so grateful for it. Thank you from my heart."Tanja Pislar@tanjapislar, UK
The SWS is the FIRST and ONLY online course that I ever finished. Ever. And I bought a few of them that are out there. The SWS is that good.
You get your own, personal, PROFESSIONAL copywriting instructor.
One that does this for a living, for BIG MONEY.
You spend 8 weeks with him and he helps you develop your sales letter specific to YOUR situation.
I entered the course as a rookie... and left it with a clear idea what a winning sales letter looks like.
Now, I have the recipe to write my own. A checklist that will sit on my desk for a long time.
I already went through all the material a couple of more times since the course finished.
I loved this course so much that I am now pursuing this as something I want to do for money - a career change. From a web developer, I am training to become a professional direct response copywriter.
Seriously, if anyone reading this is on the fence - just click that button and buy it. You will definitely finish this course - it won't stay unwrapped under your bed :)Ernie SvensonSmallFirmBootcamp.com
"To be honest, even though I have massive respect for John Carlton and everything he does, I was hesitant about signing up because I was afraid I'd be somehow disappointed.
But, after having run the gauntlet I can say... The SWS course was everything I secretly hoped it would be: practical, hands-on, inspiring, challenging, enlightening, thoroughly enjoyable, and definitely profitable.
Thank you SO much for offering this exceptional course, and for making it so convenient to learn copywriting from the best in the biz."Jimmy ParentBaltimore, MD
I spent 8 weeks under John Carlton's torturous coaching in the SWS Coaching Program... and all I got from it was a quadrupled income. (And better sex, a perfect golf swing, the ability to use military combat strategies to steal rubber guns from unsuspecting assailants...) PLUS: Agora flying me to Baltimore in 2 weeks to talk about a writing job.Al OelschlaegerEncryptaGifts.com
100% Right With Just A Glance
"It's scary how exactly on target you were with your advice based on reading just a few pages of our sales letter. You were 100% right. We've now made over 1,000 sales, captured wonderful customer feedback (as you advised), and are establishing national distribution."Andrew RondeauWeBuildYourBlog.com
Best Investment I've Ever Made
"Best value course I have ever purchased... overall - great course, great value for money, expert feedback - I liked the structure. I have spent thousands of dollars on "internet related" products and in the past I have been personally mentored by not one but 2 'world famous' Internet Marketers (who charge even more thousands of dollars)...and this SWS course beats everything...it is the BEST EVER investment I made. I tell you what really pisses me off - I have spent thousands of dollars being mentored by so-called 'famous household' Internet Marketers and not one of them has suggested what you have John, not one!"Kevin Hill
$340,000 in 7 Days
"I started working for internet marketer Russell Brunson as a full-time copywriter and had only written a handful of letters up until that point. He asked me to write a sales letter for our 12-Month Internet Millionaire launch -- my first major launch. I was a little nerved up and repeatedly referred to John's course for guidance while writing the letter. Thanks to implementing the quick-start copywriting secrets John revealed in his course, the letter ended up pulling in $340,000 in 7 days.
If you remotely care about becoming a better copywriter and marketer, you need to get your hands on John's materials before your competition does."Eric KurowskiCobra Kai Creative
"The course is great, but coaching is life changing."
I’ve spent $8,000 trying to be a better copywriter. A big chunk of change for me. I could have saved BIG $$$ and time taking this course first.
John’s methodical Simple Writing System process made the "why" behind writing much clearer. It was a brilliant journey into my prospect's head and into my market.
The writing and coaching expertise of my SWS Coach, Colin, is off the charts. (Rob a dang liquor store if you must find the cash, but get coaching!!). He was accessible, smart and funny.
Whenever I thought I had something down, sure as sh!t about what I wrote, he would guide me to make it even better.
I finally feel confident, locked and loaded, and ready to make the jump to writing persuasively for the rest of my life.Daniel AxelrodRealSalesCopy.com
Within 10 days of graduating from the Simple Writing System Coaching Program:
-- I went to a James Malinchak seminar where merely mentioning I completed SWS led to attendees scheduling a sales call to discuss copy services. One person even said "I was so proud of myself for doing the videos on my own and you actually did the coaching program! You must be amazing now." So yes, there is credibility in The Simple Writing System name.
-- A company where I've been working as a part-time copywriter has been so impressed with me taking them through the SWS steps that they've asked me to come on board as Director of Brand Marketing with a robust salary package.
-- The CEO of that company has told the sales directors to consult me on all new sales scripts. Rather than being irritated by the new guy taking over, they LOVE it. The top sales director told me she wants to carry a recorder when I explain sales concepts because there's so much gold. I gave her a line of sales copy today for new sales trainees, and she exclaimed "Oh my God, THAT'S HOT!!" so loud the entire office heard and probably assumed something inappropriate.
And ALL of this is even before applying the concepts to writing copy! Robert's critiques have not only helped my copy but totally revolutionized my understanding of how selling works.Adam Cloetbodysystems.ca
"Over 6 figures/year into my pocket."
"For me... Copywriting was my lacking skill...
I never knew how to write effective copy, and John you've done a GREAT job... the SWS blows away any "system" I've seen in a long time. It's pretty much idiot proof.
To top it off, my motivation after this course has never been so high... Since starting it I've sold 2 new franchisees (which adds over 6 figures/year into my pocket. I'm starting to blast off writing follow up sequences....I've also finalized my entire franchise manual for all of my stores, and my web guy is starting to build a new website for my retail stores and will use your copywriting to make it smash the competition as well as build an avenue through the site to franchise even more...
I can't thank you enough... this is a program geared for REAL business minded people... it's the real deal... not some fancy, full of fluff, way of repackaging old basic marketing. Thanks John!"Michael RichesonNewberg, OR
"Brought in more than a dozen high-ticket members ($4,000+ each)."
"I read "Kick-Ass Copywriting Secrets" a few months ago. It was so good I bought the Simple Writing System course. A couple weeks ago I had a chance to put it all together for a client of mine. Using what learned, I wrote a Facebook ad, a 3,000-word sales letter, and an email sequence.
The ad finished with a 6 percent CTR, the sales letter had a nearly 30 percent completion rate, and the email sequence (so far) has brought in more than a dozen high-ticket members ($4,000+ each). All from a $150 ad spend.
No way I could've pulled that off without John’s book and course. Thanks for all the valuable info!"Peter IppolitoSan Salvador - CuponClub.net
We have top a "Daily Deal" site in El Salvador and Guatemala that sells big discount coupons for restaurants, hair salons, mechanics, hotels, etc.
Inspired by what Carton teaches about "One-Two Punch Bullets" in the SWS, last week we split-test the bullets we've been using on three of our offers.
The results were wild. All 3 resulted in a statistically significant increase in sales.
Argentinian Sausage Sandwiches: 12% increase over the control
Hotel and Spa Day: 28% increase over the control
Weight Loss Treatment: 85% increase over the control
We didn't change anything else. Just the 4-5 bullets near the top of the page.
Goes to show that copy REALLY matters.Terry Dean
Boosted sales by 70%
"Your headline suggestion for one of my web sites boosted sales by 70%! This equals an extra $3,000 every month...from ONE simple change. Thanks."Jonathan Mitchell
$29,000 In New Business Since Completing The Course
"The Simple Writing System course was awesome... Overall, it was a great learning experience. We have closed over $29,000 in new business since completing the course. Thanks a lot."Lisa WagnerRugChick.com
"You know that new 'hook' you insisted I try in my sales pitch? It TRIPLED response! This translates into several hundred thousand dollars in sales over the coming year. You are on my Christmas gift list for life, dude."Pauk RakovichClicksAndClients.com
"Probably the best marketing investment I've ever made. My Coach and the SWS have forever altered the way I market, both for myself and my clients. I am truly grateful for his guidance. Please do it again!!"Stacey MorgensternHolisticMBA.com
"John promises a lot in the SWS. You get 200%. I don't even know how to calculate the ROI on this one. I am only half way through the course and one specific tactic I've used this week has generated at least $2,000 in passive revenue - and that was the FIRST time I tried it!"Gary HalbertTheGaryHalbertLetter.com
"John is the first guy I call when I have a marketing problem."
"His insights and marketing prowess are unparalleled among the working advertising experts I know... and I know them all. The money available, when you learn what insiders like John has to share, is just insane. In my book, there is John... and no one else is even close."Jorge Garcia
"The SWS is an unbelievable, bullet-proof plan for composing the hands-down best copy I've ever written."
"I've been in the freelancing game for 7 years now and always had trouble putting things together. I've got it all: ADHD OCD BP ETC, so perfectionism and a short attention span blasted my workflow to pieces with my previous clients. SWS forces me to sit down, focus on making the cogs, and helps me put together a selling machine.
In ONE DAY I tweaked my Upwork.com profile and I started getting inundated with work requests. It was like no other copywriter had a page quite as sharp as mine. My request inbox was so loaded up I had to turn down several jobs a week. Upwork gave me top-rated status the following week based on how much work and 5-star ratings I was getting. I had to start sending people to my website to get in line for a chance to work with me.
Now I'm charging three times my previous hourly rate and clients are paying my per-project fee. I can't thank you enough for this system. As a fiction writer turned copywriter, it is the one writing tutorial that's actually worked for someone with my thinking patterns.
You should change the acronym from SWS to ROI. I'm making three times as much on freelance projects as I used to and now I HAVE TO TURN DOWN JOBS ON A WEEKLY BASIS. My new copy is bursting at the seams with an irresistible voice and pinpoint salesmanship and people are seeking ME out to work with them (and paying me much more than the other guys). No other book or course comes close. This is the end-all, be-all for copywriting courses.
Thanks a ton for everything."Kenneth TurnbullDirect Response Copywriter
Before the SWS, I THOUGHT my copywriting was pretty dang good...
In reality, my copy was lackluster, WAAAY overwritten, and often sloppy.
The SWS quickly changed all of that.
If you're serious about kicking up your copy-chops to the next level... faster than you could imagine was even possible... I think you'd be CRAZY not to jump at the chance to work with John in his Simple Writing System.Kevin RogersCopyChief.com
I was a former dead-broke comedian with a few sales letters under my belt when I discovered Carlton's teaching. John's coaching and the SWS are responsible for millions of dollars in revenue to my business. Even more crucial is the CONFIDENCE I gained as a salesman in print. SWS is like injecting persuasion into your brain and feeling it shoot from your fingertips.Rick MarionCopywriting & Consulting
Before going through the SWS Coaching Program, I'd read a bunch of books on copywriting, had some training, and felt like I knew more than 'the basics'.
Like many eager copywriters, I'd get excited about reading a new sales, psychology, or advertising book...
...but when finished, I'd just jump to the next book. The information didn't stick because there was no clear path to apply it.
For these reasons, I was skeptical about what else I could learn from another course.
Within the first couple weeks of class I knew The SWS Coaching Program was sparking a visceral change within me.
Through the daily coaching, feedback, and course materials in SWS I could practice John's system right away, learn what needed to be improved, and continue applying the material until I proved to myself and to my coach that I understood the material.
John somehow infused a deep understanding of salesmanship psychology in me, unlike anything I've ever experienced.
Now, I'm significantly more confident with my copywriting and consulting. (Oddly enough, it's given me more confidence in my personal life too.)
I see why John and his team charge premium prices - the value in coaching someone to fundamentally change their attitude, confidence, and writing abilities is truly priceless, considering the doors it opens in life and business.
Just the other day I sent a proposal off for over $20,000 without batting an eye or second guessing my value. The bottom line is confidence sells and the SWS is the best investment I've made to build the kind of confidence that's real and based on my skills.
P.S. I got the $20,000 job!!Ben CummingsPark Place Publishing, NY
"I Stalk Your Ads"
"Dear John: Your strategies have made me hundreds of thousands of dollars. I consider your copywriting to be so influential on my success, that I've literally stalked your ads and sales letters, purchased countless products and services to get on lists... solely so I could collect (and study) the sales letters that you write. This practice has been like a real-world 'Harvard Business School' education for me. And I know dozens of millionaire business people and successful "guru's" that quietly keep an eye on you, follow all that you do, and consider you a major influence on their success."John Reese
"John Carlton is one of the best marketers in marketing HISTORY. I have learned a ton from him... and you should soak up everything from him that you can. It will only help you make more money from your Internet marketing efforts."
[Full Disclosure: We did not know or work with John Reese when he sent in this quote. We are now affiliates and colleagues.]Carolynn AnanianDirect Response Copywriter
If you have to pick just one resource for learning copy, The Simple Writing System is it.
I read all the copy books, yet I was still frozen by performance anxiety every time I sat down to write.
Now that I'm better at research and understanding my avatar, writing is so much easier and faster. The research lessons alone were worth the price, because they got me inside the prospect's brain in a way no other book or course was able to.
I appreciate how you guys broke down the entire writing process step by step.
Good writing isn't a fluke, it's a formula. (And I don't mean those B.S. formulas you see out there for how to write a sales page).
The SWS taught me the nuts and bolts of crafting a killer sales argument are deeper than just hooks and headlines. And good luck finding material out there that explains all of this in a way practical and down to earth like it's done in the SWS.
Definitely glad I chose the private coaching option, too. Colin gives the best insights, took the SWS lessons to another level, and gently redirected me when I missed something. At least 80% of the value I got from SWS came from the private coaching. My only regret is that I didn't find you years earlier.Chris MilkieMilwaukee, WI
In the middle of the SWS I reinvented an ad for a weight loss biz and the phones went from lukewarm to SIZZLIN’.
Thank you John!!
The testimonials and case studies on this page are, to the best of our ability to determine, all true and accurate. They were provided willingly, without any compensation offered in return. These testimonials and case studies do not represent typical or average results. Most customers do not contact us or offer to share their results, nor are they required or expected to. Therefore, we have no way to determine what typical or average results have been. Many people do not implement anything we teach them. We can't make anyone follow our advice, and we obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped the folks on this page achieve. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort and motivation to work and follow recommendations. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has inherent risk for loss of capital.