Here’s your first free lesson from The Simple Writing System Express Course…
… a little something we call “The Bar Conversation”.
Just to be clear…
Here’s how to participate in this unique interactive step of the SWS Express Course:
1. Watch the brief video.
2. Imagine how the first part of your “bar conversation” with your Perfect Prospect might go (where he describes his problem).
3. Write that description out, and post it in the comments section below.
That”s it. A few high-level copywriting professionals from the SWS faculty will jump in and respond to selected comments with interactive feedback over the next couple of days.
Don’t be shy.
You’ve got nothing to lose here… and you”ll gain a priceless lesson on understanding the mind of your prospect.
See you in the comments section.
John Carlton’s Business Partner & Your Host for The SWS Express Course
P.S. — The party has move over to Lesson #2. That’s where the SWS Coaches are hanging out and providing free feedback today.
You’ll get the most value out of this Express Course if you do this lesson before moving on to Lesson #2. So please complete this mini-exercise before moving on to the next.
John’s input on my website increased my flow of sales leads by 50%. Also, his advice to trash my sales letter and start fresh (with very specific instructions on how to do it) DOUBLED my sales conversion rate! He was right — this gets exciting, fast.”
“For me… Copywriting was my lacking skill…. I never knew how to write effective copy, and John you’ve done a GREAT job… the SWS blows away any “system” I’ve seen in a long time. It’s pretty much idiot proof. To top it off, my motivation after this course has never been so high… Since starting it I’ve sold 2 new franchisees (which adds over 6 figures/year into my pocket. I’m starting to blast off writing follow up sequences….I’ve also finalized my entire franchise manual for all of my stores, and my web guy is starting to build a new website for my retail stores and will use your copywriting to make it smash the competition as well as build an avenue through the site to franchise even more…I can’t thank you enough… this is a program geared for REAL business minded people….. it’s the real deal.. not some fancy, full of fluff, way of repackaging old basic marketing. Thanks John!”
“When my copywriting business was operating in the red, I bit the bullet and invested in John’s stuff. Know what? I started making money. Lots of it. The subtle tweaks and step-by-step systems I learned from John shot conversion rates through the roof. And I confidently raised my fees by 60% because of everything I learned from him… and my fees continue to rise.”
“THANKS! I got a quick ROI on this and my bullet writing is transformed forever. Very happy student here. Apart from the excellent content, you structured it so I actually worked through and applied the content. It’s so easy to let books and programs gather dust – you made this really usable and I’ve benefited as a result.”
“John has created millions in profit for us. We pitted his ads and letters against big-city ad agencies, PR firms, and writers with lots of awards… and John slaughtered them all. He consistently hits ‘home runs’ for us — 20-to-1 return in profit is not unusual. He has saved our butts on several occasions.
Massive Breakthrough Generates $70,000
“I had a massive breakthrough reading your stuff, John. Over the last 14 days, what you taught me generated an extra 20,979 in sales! Thanks again.”
(Update: “After a full month, my take is now $70,000! Note to self: Follow John’s advice!”)
“John is the first guy I call when I have a marketing problem. His insights and marketing prowess are unparalleled among the working advertising experts I know… and I know them all. The money available, when you learn what insiders like John has to share, is just insane. In my book, there is John… and no one else is even close.”
Dr. Ken Newhouse
30% more business!
“You showed me how to take my marketing campaign over-the-top. Because of you I had to increase my fees three times. My income has tripled, and your techniques allowed me to develop a waiting list of clients that is 6 months long. When I saw some of the so-called industry greats sitting in your seminar, following you around like a Big Buck during breeding season, I knew I needed to suck as much info out of you as I could. What you teach is worth 1,000 times what you charge.”
“John Carlton is a copywriter I would hire, and there are damn few of those. Further, I would pay to be in a room to learn from him, and there are even fewer people on that list.”
Thanks For Giving Me A Better Life
“Since 2005, your simple writing strategies have earned me and my clients millions. It all began when Eben Pagan shoved a copy of your course into my hands and said “Study every word and then write me some copy!” I was hooked, and got my hands on everything you produced.
My career as a copywriter has flourished since then, because you helped me understand the psychology behind a great sales message. In fact, just last month I booked a project that brought me a fat $15,000 (plus 5% of the gross sales in royalties)… and it took me just one week of work.
The beauty of writing sales copy is that it’s not the writing that bring in the money… it’s the knowledge of what to write about to get people to buy. And there is no one on earth who knows this — and can teach it so you “get it” quickly — than John Carlton. Thanks, John, for giving me a better life.”
“John promises a lot in the SWS. You get 200%. I don’t even know how to calculate the ROI on this one. I am only half way through the course and one specific tactic I’ve used this week has generated at least $2,000 in passive revenue – and that was the FIRST time I tried it!”
$287,000 The First Week!
“After listening to John for less than an hour, my mind caught fire and everything fell into place. I immediately produced my first sales letter ever… and it brought in $287,000 the first week! You can bet I seek out his advice every time I make a major business decision.”
50% More Orders
My average order is 50% higher (and more) since I adopted your idea. I love your outlook, and your advice cracks me up while bringing in the results.”
I Use This Every Time I Write For The Web
My highlighter ran out 6 pages into Section 7! This course is going on my A+ shelf of resources I use every time I write a sales letter for my web sites.”
30% more business!
“What I learned in the Simple Writing System will help me build multiple streams of profits for years to come. I now feel I can truly make more money, create products that sell and attract more clients for my growing business. In fact, I can write my own ads which have brought in 30% more business locally in the last few months. I am so grateful for it. Thank you from my heart.”
“You know that new ‘hook’ you insisted I try in my sales pitch? It TRIPLED response! This translates into several hundred thousand dollars in sales over the coming year. You are on my Christmas gift list for life,dude.”
“I Stalk Your Ads”
“Dear John: Your strategies have made me hundreds of thousands of dollars. I consider your copywriting to be so influential on my success, that I’ve literally stalked your ads and sales letters, purchased countless products and services to get on lists… solely so I could collect (and study) the sales letters that you write. This practice has been like a real-world ‘Harvard Business School’ education for me. And I know dozens of millionaire business people and successful “guru’s” that quietly keep an eye on you, follow all that you do, and consider you a major influence on their success.”
30% Boost In Conversions
“I have been using some of the things John teaches in our email campaigns for our free workshop and our attendance each week has gone up by about 40%. I also used some of his suggestions in the power point for the free workshop and our conversion rate to the paid workshop has increased by about 30%. We were converting about 5% to a $1,297 workshop, now we are just under 7% conversion.
Making Crime Pay
“Who says crime doesn’t pay? John let me ‘steal’ one of his ad headlines for a seminar I was holding… netting me a cool $251,771 in just 3 days. I don’t know any decent marketer who would be caught dead without John’s help.”
Million Dollar Confession
Early in my career, I had the good fortune to discover John Carlton — and he deserves much of the credit for my success as a freelancer. I hereby confess that many of the ideas behind the million-dollar controls I’ve written can be directly traced to what I learned or stole from John.”
“John’s first critique of my copy was a shock — I thought I was pretty darned good, but he told me to rip it up and start over from scratch, using his specific advice.
I’m glad I had the sense to listen — my first year, with John’s advice stinging in my ears, I earned over $350,000. And this year, I’m bringing in a cool million.“
Disclosure: Harlan’s arguably John Carlton’s most tenacious and successful student. He’s one of the Simple Writing System’s top teachers.
“Probably the best marketing investment I’ve ever made. My Coach and the SWS have forever altered the way I market, both for myself and my clients. I am truly grateful for his guidance. Please do it again!!”
Dr. G.E. Nielsen
One Tip, One New Car
“On your advice, I edited my copy using your ‘Action Verbs’. This killer strategy ALONE allowed me to buy a new car (for cash) after the first campaign!”
Just One Tip Multiplied Response
“Using just ONE tip John gave us increased our mail response by 32%. This means an additional $2,000 in profit for every 1000 letters.”
“In Northern Ireland, bricks and mortar businesses are beginning to realize they need to evolve. So I’m writing their sales and marketing funnels, from opt-in video scripts, free reports, direct response letters, to posts and emails for nurturing campaigns.
Good copy and sales funnels are a whole new concept to almost all of them, which gives me an endless stream of prospects.
At last it’s paying off.
The Simple Writing System Coaching (and persistence) has given me the advantage over other copywriters, but I keep cool, and stay modest.
What I’ve learned from you means I know how to can help clients in almost any industry.
My thanks to you and John.”
3 Times ROI With New Skills
“I just sold my most expensive screen ever. And, it was due to HOW I sold it with copy skills. Why am I so sure: – it was to a new customer – in a country where people are known for their fondness of bargain hunting – I am sure we had the most expensive offer (competitors offer a similar size screen at a third of the price) – it was the first time that such a screen was sold from a web enquiry. Wanna know how expensive the screen was? 25,000 euro (or about 35K in US$) without shipping or installation.
So thanks guys (David and John), I just made my investment in the Simple Writing System back 3 times on this order alone.”
Earning a High Six-Figures Annually Online
“Before I discovered John Carlton I had NO IDEA how to write good copy… and I’ll admit I was pretty skeptical about investing in his programs because it just didn’t seem possible that I would be able to influence people with print like John does.
Well let me tell you that John’s teachings have not only helped me increase conversions by over 511%, but John has been one of the backbones to me earning a high six-figures annually online.
Not only do I use John’s strategies in my sales copies and videos, but his tactics have also helped me develop a cult-like following on my blog, making my blog the #1 blog AND website in the world in my niche where I’m able to get as many as 8039 visitors to my blog in one day all from free traffic sources… THAT is the power of the influential writing tactics John showed me how to do.
I love waking up and seeing all the money roll in my bank account… even while I’m off doing whatever the hell it is I want to do”
Tripled Sales In One Month
“Your course is fantastic. I have tripled my sales in a month and I am only now getting started fine-tuning and testing.”
“Your Simple Writing System has instantly turbo-charged my sales letters. $11,000 of new business in 48 hours using just a few of your wickedly effective sales strategies.
John, your Simple Writing System is my step-by-step blueprint for writing killer, kick-ass sales letters. At last, a simple step-by-step system that pulls together all the elements of writing sizzling, money-in-the-bank sales letters.
The DVD’s explain exactly what to do… the workbook is chock-a-block-full of real world examples and my personal tutor made sure I nailed every exercise. Your red-hot team of million dollar writing tutors delivered the personal attention needed to catapult my writing skills to a whole new level.
I now know what to say and exactly how to write it. Powerful, laser targeted sales copy at my fingertips using your step-by step process. Absolutely awesome — thanks John.”
Best Investment I’ve Ever Made
“Best value course I have ever purchased… overall – great course, great value for money, expert feedback – I liked the structure. I have spent thousands of dollars on “internet related” products and in the past I have been personally mentored by not one but 2 ‘world famous’ Internet Marketers (who charge even more thousands of dollars)…and this SWS course beats everything…it is the BEST EVER investment I made. I tell you what really pisses me off – I have spent thousands of dollars being mentored by so-called ‘famous household’ Internet Marketers and not one of them has suggested what you/John have, not one!”
Carlton Got Me FIRED
“I had a cush job at one of the world’s largest ad agencies. Then I found John’s materials, and discovered the how to SELL, not just win awards. The agency hated my new style and gave me the boot. Which was a good thing — my first year on my own, I’m on pace to earn FOUR TIMES my yearly salary at the agency. Thanks, John.”
$340,000 in 7 Days
“I started working for internet marketer Russell Brunson as a full-time copywriter and had only written a handful of letters up until that point. He asked me to write a sales letter for our 12-Month Internet Millionaire launch — my first major launch. I was a little nerved up and repeatedly referred to John’s course for guidance while writing the letter. Thanks to implementing the quick-start copywriting secrets John revealed in his course, the letter ended up pulling in $340,000 in 7 days.
If you remotely care about becoming a better copywriter and marketer, you need to get your hands on John’s materials before your competition does.”
100% Right With Just A Glance
“It’s scary how exactly on target you were with your advice based on reading just a few pages of our sales letter. You were 100% right. We’ve now made over 1,000 sales, captured wonderful customer feedback (as you advised), and are establishing national distribution.”
Write More Effective Copy, In Less Time
“Everything was great. Being able to do it on my own time was a plus. The DVDs were high quality and the two course books had information that I have used and gotten good results…The Simple Writing System gave me a blue print where I can focus my efforts on each step of the puzzle. Now I can write more effectivecopy in less time. It gives me the ability to write my own sales letters without using someone else’s work as a template for the whole thing”
30% more business!
“Your headline suggestion for one of my web sites boosted sales by 70%! This equals an extra 3,000 every month…from ONE simple change. Thanks.”
“I’ve written pieces that have pulled in millions of dollars. Yet, when I sit down to write copy, I pull out my swipe file of John Carlton’s stuff, and study it like my life depended on it. He is one of the few true experts in advertising. Pure gold.”
Profits Through The Roof
“I used Carlton’s tactics in my advertising online, and profits went through the roof. That meant we could move into a bigger house, and I’ve kit it out with most amazing high-tech gear. I would not be here today without John’s help”
Sold Out The Show
“You inspired me to write a new pitch to my house list, using your tactics… and it generated a near-DOUBLE response rate (over 203 requests in under 24 hours, at $495 a pop). Sold out the show.”
“John Carlton is one of the best marketers in marketing HISTORY. I have learned a ton from him… and you should soak up everything from him that you can. It will only help you make more money from your Internet marketing efforts.”
“Amazing! My web site conversion rate has nearly DOUBLED, just from what you’ve taught me. And guess what? Also following your advice, I tested a much higher price… and the conversion rate was not affected at all. That’s FREE MONEY without any extra work! You were right, John.”
“Quitting My Cushy 6-Figure Job”
“Our investment education business went from $50k a year in sales to over $200k in six months, thanks to John Carlton (and a hot webmaster from Houston). Thanks to what I’ve learned, I’m quitting my cushy six-figure a year job to go full-time in this new business!”
Topped Our Best Month Ever… In Just One Week With New Tactics
“In the last 3 months conversions on my website have gone through the roof. Last week we had 17 sales ($300 info product) with less than 300 unique visitors to the site, which is by far the best
month we ever had in just 1 week. My data base guy is foaming at the mouth to find out why my analytics data is sending such a huge spike in conversions and my bounce rate plummeting to the bottom of the Grand Canyon. I implemented changes to my site as I was progressing within the Simple Writing System Training Program and realized after week 3 that I had all my money back. I truly can’t wait to see what happens to my bank account and my list at the end of the year!”
“John Carlton’s Simple Writing Course truly is an opportunity of a lifetime that will result in that one defining moment that you will look back on for the rest of your life resulting in the breakthrough you have always looked for but didn’t know how to find.
If you don’t take advantage of this course, you are missing out on one of the most powerful tools anyone can ever acquire – to be applied to almost any goal you wish to attain.
If you let it pass you by, then you will be kicking yourself in the ass for a really long time.
Every promise made exceeds expectations and the over delivery of value is worth many times the price of the course. John’s coaches are a “brain trust” unequalled anywhere else in the marketplace.
You will truly be learning from the Masters of the Craft. Learning Copywriting from John Carlton is like learning guitar from Eric Clapton. It is an honor and a privilege to be his student.”
$29,000 In New Business Since Completing The Course
“This course was awesome… Overall, it was a great learning experience. We have closed over $29,000 in new business since completing the course. Thanks a lot.”
$25 Per Minute!
“John, I made over $25 per minute using JUST your “power words” list. Increased click-throughs by 107%, and stuffed $10,500 in my pocket while sipping my morning coffee, using your tactics to rewrite some lame headlines for a client.”
Transformed My Website Copy
“As a newbie to copywriting, John and Mark taught me in the Simple Writing System how to target my thoughts and refine my writing in a way to tell a story that will hold a reader’s attention, which I didn’t do before. That has totally transformed my website script from what I had when I started to what it is now. I want to thank you John, all the team, for your guidance, help, and genuine support. You gave me the feeling that I really mattered as an individual and you personally wanted to help me in my copywriting journey.”