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Here's How to Fast-track Your Way to Copywriting Mastery at Breakneck Speed...
With the Help of One of my Hand-Picked Coaches
Congratulations on your decision to invest in the Simple Writing System!
John Carlton's partner, Stan Dahl, here.
You've made a really smart decision to get John's training.
This home study program gives you everything you need to write smoking-hot sales copy.
You now have access to every tool in John's arsenal that made him one of the most successful and respected copywriters in the world.
When you can write copy that sells, your life changes. In every way.
As soon as you start using some of John's teachings, you'll see your conversions spike.
And once you've got the whole system down... you'll be unstoppable.
Every sales message you write becomes more powerful and more persuasive…
And soon, you'll create these messages faster than you ever thought you could.
That's the power of having a system.
Nothing gets left out or forgotten.
What does this all mean for you?
As I said, you made a smart decision.
However, there is a way for you to get even better results FASTER:
Is this for you?
Tap the title that describes you best to find out...
SMALL BUSINESS OWNER
If you’re a small business owner, and know your superb products aren’t reaching as many people as they could, then keep reading.
Because the simple system I’m about to reveal to you has already helped flocks of biz owners create devastatingly effective advertisements which have skyrocketed their sales.
For example, take business owner Craig Woolven, who said this after discovering my system:
“Your Simple Writing System has instantly turbo-charged my sales letters. $11,000 of new business in 48 hours using just a few of your wickedly effective sales strategies.”
ASPIRING PRO COPYWRITER
If you’re an aspiring pro copywriter who’d like to kickstart a fabulous career dripping with wealth and notoriety, then keep reading.
Because the simple system I’m about to reveal to you has already launched mobs of newbie copywriters into lavish careers and global fame… writing for every major industry out there.
For example, take direct-response copywriter Sam Clitheroe, who said this after discovering my system:
“After just 6 months of starting my freelance career, I'm now traveling parts of the world while serving a small handful of satisfied clients... and I give all the credit to John Carlton …”
If you’re a pro copywriter looking to shortcut the learning curve to becoming a highly-respected & well-paid, world-class copywriter, then keep reading.
Because many copywriters have credited my simple system as the defining method which shot their copywriting skills into the stratosphere.
For example, take pro copywriter, coach & consultant Carolynn Ananian, who said this after discovering my system:
"If you have to pick just one resource for learning copy, The Simple Writing System is it... The research lessons alone were worth the price... I appreciate how you guys broke down the entire writing process step by step.”
Personal Coaching: The Ultimate Shortcut to Boosting Your Copy Skills and Skyrocketing Your Profits.
Right now, there's an opportunity to have one of John's hand-picked coaches guide you step by step through the entire SWS program.
This gives you access to a million-dollar copywriter for the next eight weeks.
What can the SWS Coaching Program do for you?
Whether you're a total newbie or an experienced pro...
Personal coaching is the fastest way to write sizzling hot, conversion-boosting copy.
Before you know it, you'll be creating effective, high-converting ads, videos, sales letters, webinars, emails...
...Whatever you need to trigger sales for your business.
Here's how the Simple Writing System Coaching Program works:
You get 8 solid weeks of one-on-one mentoring.
You will post your exercises into a private membership area. A little while later, you get personal feedback from a world-class pro writer.
- When you're on the right track, your coach will show you how to do even better.
- If you're slightly off the mark, he/she will guide you to correct your mistake.
- If you go completely off the rails (it happens to the best of us), your coach will gently but firmly let you know. (Remember, we are here to help you make money, not to sugarcoat things.)
You'll hit the nail on the head with every exercise.
Each lesson builds on the one before... and your ability to create powerful sales copy grows exponentially when you follow the system.
Your confidence in your ability will skyrocket.
Potential clients will see it… and your explosion of sales will show it.
Now, there's a bit of bad news...
We can't offer the coaching program all the time. It's just not possible.
If it were up to me, the Simple Writing System Coaching Program would always be available… 365 days of the year.
However, John is incredibly picky about who he lets teach his program.
Every teacher he brings on board must:
If any of these qualifications are missing, John refuses to accept them as an instructor.
Of course, all this limits how often we can offer the coaching program.
If you're seeing this page, it means there's good news!
We have a coaching spot available to help take your copy skills to the next level - FAST.
Are you ready to get started?
Then it's time to meet your SWS Coach:
I'm thrilled to announce that the current SWS Coaching Program is being led by Lorrie Morgan.
Lorrie brings over 20 years of direct response marketing experience and copy chiefing to SWS Coaching. In fact, she’s been on board as a regular coach since SWS’s inception as one of its most popular and successful mentors.
She’s written for a vast array of industries...from the health, beauty, and woo woo markets to preppers, guns, and erectile dysfunction. It doesn’t matter what the product is...Lorrie brings her insatiable curiosity to the table to slay the copy.
Besides the SWS, Lorrie’s copy has been featured in Dan Kennedy’s Gold Membership, Kevin Rogers’ Copy Chief, AWAI (American Writers & Artists Institute), Mal Emery’s Business School in Australia, Ali Brown’s Blueprint Launch, Ladies Who Launch, Office Depot, NAWBO (National Association for Women Business Owners), Mark Victor Hansen’s Mega Events, Marcia Weider’s Dream University, Arielle Ford’s Attract Your Soulmate, Survival Frog, and more.
Plus she recently made Copy Warfare’s 2021 list of the Greatest Copywriters of All Time (Past and Present).
John met Lorrie in one of his early seminars in Reno as a student in 2004. She (wisely) hired him as her mentor and her career skyrocketed soon after. He doesn't take all the credit, but she told him she wanted to be wildly successful...and she knew how important it was to find the right mentor. It obviously worked for her.
As a former SWS Student, Lorrie gets exactly how to coach every level of writer and marketer through this program. Each step of the way, Lorrie will be there to give you honest feedback on your copy and overall salesmanship.
Lorrie, like every one of John's hand-picked and mentored Simple Writing System Coaches, charges $500 - $2,500 / hour for consulting, copy critiques, etc.
Having unlimited access to Lorrie to guide you through every step of SWS is a screaming deal.
It's a small fraction of what you would pay if you tried to hire her on your own.
Here's a sample of her raving testimonials…
One of The Best Copy Mentors in The Industry!
"As the Copy Chief for Moxie, Lorrie worked one-on-one with our team of writers providing detailed feedback on projects as well as ongoing guidance and mentorship to help develop their craft. Constructive criticism is one of the most powerful ways any writer can become better at what they do, and having Lorrie provide daily feedback to our writers made all the difference in the world. With her decades of experience combined with an editor's eye for detail, she helped mold and shape our writers to become the very best. If anyone is seeking to become a better writer and develop their craft, Lorrie is one of the best copy mentors in the industry!"
The Consummate Coach and Mentor
“As a writer, I know first-hand how much better my copywriting improved at an accelerated pace under Lorrie’s guidance. Is she tough? Yes. Is she fair? Absolutely. Is she an absolute delight to work with? That’s an understatement if there ever was one!
There’s zero doubt I leveled up faster and produced better copy – and results – by working with Lorrie. And I’ll admit I was nervous about someone of her caliber reading and critiquing my work. But she’s got such a calm, fun, helpful demeanor, you feel like you are free to relax and be yourself. She's the consummate coach and mentor. I recommend Lorrie without hesitation to anyone who wants to transform into the best writer they can possibly be.”
Shrink Your Learning Curve
“I was up against a deadline and was fretting over a messy headline issue. Still, as a pro copywriter I was hesitant to hire a chief because I thought “Hey, I should be able to figure this out myself.” The thing is, Lorrie was able to see the problem right away and in a matter of minutes, she solved a difficult headline issue that would have taken me weeks to figure out. Turns out the complicated market I was writing needed the finesse of an experienced pro. Bonus... she has a way of fixing what’s not working in your copy and leaving YOU feeling like the hero. So, if you want to shrink your learning curve, get the best possible outcome ASAP, and walk away 100% confident in your sales copy... Lorrie Morgan's your woman!”
The Simple Writing System
The SWS Coaching has been designed to ensure you get the absolute maximum value out of the Simple Writing System. And fast.
So, you’ll be getting shocking amounts of one-on-one attention from Lorrie, a highly-successful copywriter & teacher.
You will be mentored by someone whose copy and marketing know-how has produced millions in sales for themselves and their clients.
There’s no better shortcut money can buy for boosting your copywriting skills in a hurry.
Here’s how the personal coaching works:
Everything runs on your schedule with "on demand" coaching throughout the entire 8-week session.
You just let us know what day you want your personal coaching to begin. (Any day in the next two weeks.)
That's when you'll start getting personal feedback from your coach.
You’ll be assigned to an online classroom with a small number of other students… led by one dedicated SWS Coach.
This is NOT “mass mob teaching”. No SWS classroom ever has more than 20 students.
That means your coach will really get to know you and your business…
… even if you’re just getting started…
… and be able to give you specific advice tailored to your situation, one-on-one.
We’ve even had people take this course twice in a row before, just because the networking, the trading of ideas, the brainstorming, and the interaction with their coach and fellow students, is such a blast.
The high-octane inspiration you pick up here will fuel your tank for a long, long time.
As you can imagine, this amount of personal mentoring comes at a price. However, it is a relative bargain.
That’s because, every single one of my hand-picked coaches charges at least $500 per hour for consulting, copy critiques, etc.
Having unlimited access to any of them to guide you through every step of SWS is an absolutely amazing opportunity.
And with SWS, you’ll only pay a small fraction of what you would if you tried to hire them on your own.
Now, you might be wondering: What time is the class?
Any darn time you want it to be!
Everything in the SWS Coaching Program happens on your schedule, not ours.
There are no live webinars or calls you need to schedule your life around. No deadline for meeting any specific task. No “falling behind” other students (because everyone goes at their own pace.)
All of the lessons, exercises, and bonuses are there waiting for you, 24 hours a day.
You can work on an exercise and post your results — or your questions — in your virtual classroom any time of the day (or night).
Within one to two working days, often on the same day, you’ll get a personal response from your coach. And with this one-on-one feedback, you’ll learn everything quickly.
And if you're still worried about how you're going to make time for all of this...
Some SWS Students have zoomed through the program in a few weekends.
One of my most successful students booked a 3-star hotel down the street a few Saturday afternoons (to get away from family distractions and focus on learning this). He’s a millionaire now.
But you don’t have to do anything as extreme as booking a hotel room.
Many other folks have spaced everything out, going through the materials over their lunch hour…
… or by turning off Netflix a few nights a week…
… or by spending a little less time mindlessly scrolling through Facebook…
If you can do that, you’re going to have plenty of time to take full advantage of the Simple Writing System.
And it gets even better...
Upgrade now and Save $500 instantly!
If you upgrade from this page, you'll save $500 right now.
Please note, this offer is only good from this page. We might offer another coaching program at a later date, but the $500 savings will be gone.
Besides, you're a couple of weeks away from becoming a sales-generating juggernaut - You do NOT want to put this off.
And remember… You are protected by our extremely generous:
30-DAY 100% MONEY BACK GUARANTEE
Between John's comprehensive system and our proven coaching system, I'm sure you'll be able to skyrocket your sales no matter what business you're in.
We've got thousands of success stories to our name… some who came in thinking they were hopeless.
However, I want you to feel 100% confident this program is for you.
Within 30 days, or after trying the first two exercises, you MUST be 100% convinced that you can learn to write persuasive sales copy.
If not, just let our support know. We will promptly refund you every penny for the coaching program and the SWS materials.
Oh, and I almost forgot...
The Simple Writing System
THREE whole month's membership in the "Marketing Rebel Insiders Club."
You got one month from signing up for the SWS Home study program. And once you test it out and see how much value you get, you'll be hooked. That's why I'm excited to let you know...if you upgrade to the coaching program today, you get two more months for free.
A tested and proven system for creating response-generating ads that has been perfected over 10 years… and has resulted in countless success stories from people all over the world (check out our wall of testimonials)
It's decision time!
Listen, Lorrie Morgan has always been one of our most popular instructors.
She's also a proven, million-dollar copywriter who is in constant demand by her clients.
The last time she taught the coaching program was in 2018, and we are incredibly lucky to get her again. This might be her last time coaching the Simple Writing System.
If you've ever wanted an inside look into the mind of a master marketer, now is the time.
Here's a quick recap of what you're about to get with this program:
The Simple Writing System
The only thing to decide should be… What day do you want to start?
This is the chance of a lifetime to learn from two of the best marketers (and teachers) on the planet at absolutely NO risk… (Remember, you're backed by our ironclad 30-day money-back guarantee.)
Grab your spot now, and you can begin any day in the next two weeks.
You'll receive your login details within minutes.
See you in class!
P.S. – Are you asking yourself any of these 3 questions? (Click each to expand.)
FAQ 1: Will this work for me?
If I wasn’t 100% sure that the answer is “Yes!”, I wouldn’t be offering you both personal coaching from a successful pro and a 100% money-back guarantee.
It does not matter what kind of product you sell… high- or low-priced… physical product or digital download… something for the mass market or just for a specialty niche…
… what you are about to learn gives you a repeatable system that will be in your “Success Toolkit” for the rest of your career.
You will finally know what the best marketers in the world know about writing the strongest and most results-getting sales messages possible.
No one can ever take this skill away from you.
You will never again be at the mercy of anyone else for the most important part of your business:
The communication you have with your prospects, persuading them to buy.
Learning this system gives you total independence.
And even if you DO hire someone else to write for you…
… you will know EXACTLY what you need written…
… and how it should BE written.
So you will, essentially, be a freelance writer’s worst nightmare…
… because he will be forced to do his very best work for you, every time.
Because you know.
Because you, like the other successful marketers whose stories you see on this page…
… are finally clued-in to how great sales messages get created.
FAQ 2: Can I learn this?
Over 1,000 folks have been through the SWS Coaching Program. They came from every kind of situation you can imagine. Rookies, veteran business owners, it doesn’t matter.
The system works.
This is not like high school or even college.
This is, instead, simple yet advanced education for adults — adults who finally want to learn how to produce sales and results like the best marketers out there.
We’re going to gently force-feed into your brain…
… these simple step-by-step keys to finally understanding how and why selling works.
And we’ll do this by actually getting you to DO it.
This is not about getting critiques or reviews of your current materials. You can do that yourself, once you know what’s needed and what’s missing.
No… this program is about the freedom to go where you want to go with your marketing. As effectively as the best marketers out there.
This program is about creating everything you need now, and everything you’ll need as your business grows. Forever.
Why would you give into to the nonsensical belief that you “can’t do this”?
Of course you CAN do this.
The proof is all over this site. Just glance at their stories.
Others did it, often with less brains and more obstacles than you face today.
You can learn this…
You can fit this entire course into your current schedule, with just a few brief sessions each week.
You are not "too busy" to fit this in.
We tell folks that just eliminating one or two TV shows you’ve been watching...
... opens up more than enough time each week to get the whole system completed.
You can resume your TV addiction AFTER learning this system, if you like.
Many students have completed it in a long weekend. They just sat down and went through all of it, and GOT it.
Others squeezed it in – easily — with just a few hours a night, a few nights a week, or even over their lunch hour.
The thing is... it’s completely up to you.
You go at YOUR own pace. At whatever kind of schedule works for you...
... or even no schedule at all, if you want to just dive in when you have some time each week.
You don’t have to be anywhere to listen to any scheduled webinars, ever. All the lessons, and all the interaction happen when you choose.
FAQ 3: Can you teach me?
If you are willing to learn… and willing to be coached… I know I can.
Take a look at the wall of testimonials on this page. You’ll find success stories from some of the top marketers of the past 20 years, and people just like you.
I’ve broken everything down into simple, easy-to-master chunks for you.
Having this simple formula plugged into your brain makes every writing task faster, easier and TONS more profitable than just “winging it”…
… because you suddenly know exactly what to do at each step. Bang, bang, bang, and you’ve got the sales message you need.
How DO you define success?
Some folks define success as earning more money.
Or maybe you want a thriving, long-term business model.
Or you may want more free time.
Or you may want to dominate your niche market, and crush your competition while becoming the top dog.
Well, this is how it all gets done. Quickly, and simply…
… once you finally understand how to create the critical sales messages needed to get the results you crave.
Success in business is going to come down to your ability to produce sales. Without that, you’re toast.
So let’s fix that, starting right now.
Now, if you’re ready for the ride of your life to begin, it’s your turn.
The Simple Writing System
No thanks. I don't need mentoring from a million dollar copywriter. I can do the SWS home study program on my own.
What Are Others Saying About John Carlton and The Simple Writing System?
The testimonials and case studies on this page are, to the best of our ability to determine, all true and accurate. They were provided willingly, without any compensation offered in return. These testimonials and case studies do not represent typical or average results. Most customers do not contact us or offer to share their results, nor are they required or expected to. Therefore, we have no way to determine what typical or average results have been. Many people do not implement anything we teach them. We can't make anyone follow our advice, and we obviously can't promise that our advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped the folks on this page achieve. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort and motivation to work and follow recommendations. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has inherent risk for loss of capital.