If you study online marketing at all, the name that comes up over and over again is John Carlton. Most of the top online marketers credit him as their teacher, or “borrow” (...steal...) from him. I’d been hearing about John and his work for years. I already had his KickAss Copywriting Secrets and followed his blog, so I knew how accomplished and influential he is. And the quality of advice he dishes out.
Was the SWS a life-changing experience? You better believe it!
Unlike some students in our SWS class, I was not an experienced marketer or sales copywriter. I had written three or four websites, but the two existing ones were not converting and I was at a loss as to how to make them generate income. I wrote good articles, judging by the comments and emails we received, and we had created a useful product, but we weren’t reaching enough prospects and we weren’t selling.
I'd even written a 28-page sales letter for our primary product that got a few sales, but the truth is, I didn’t know what I was doing. I also had the problem that a lot of people in the natural health field have – I didn’t want to push for the sale, because it might be perceived as too aggressive and "offend" my customer.
As I worked through the lessons of the SWS, with John’s probing guidance, all that changed. I learned about the different elements that have to be part of a sales message – long or short – and my writing style began to change. I began to choose words differently and work harder to find compelling language.
More importantly, my thinking changed. I began to think like a marketer who is communicating valuable information to persuade my prospect into buying, instead of an ignoramus blindly hoping to capture a few sales.
John has a saying. "If you have a good product, shame on you if you don’t do everything possible to get it to the people who need it."
That puts a whole different perspective on things, doesn’t it? The SWS makes it clear that it’s your responsibility to reach out to your prospect successfully, and shows you exactly how to do that.
The course is structured in bite-sized steps to lead you through the process of creating an effective sales message, so you have a chance to think through and work with each crucial aspect. At each step, John’s incisive "tough love" feedback showed me where I could improve, when I needed to work harder to really get the lesson, and when I was actually writing well!
I also learned enormously from reading the other students’ posts and the input they received from our coach. The synergy of working in the classroom structure was so powerful, I know it has moved me forward by a quantum leap. My brain is bursting now with new ideas for products and sales messages that I can feature on our sites.
What do I think is the best thing about the SWS?
Finally, I understand the process of creating a sales message, so I know what I'm doing instead of fumbling around in the dark, hoping to luck into a good result.
Nothing is better than being able to rely on real, tested sales concepts assembled by a pro from his many years of highly-successful copywriting. As John puts it, having this knowledge in my toolkit is going to put me ahead of 90% of the writers out there.
And it's an unfair advantage you won’t find anywhere else. I know... I’ve looked. I've taken courses with some of the most prominent internet marketers and there is nothing with the clarity, simplicity, and focus of the SWS out there. Nothing.
This level of instruction – making the copywriting process 'simple' for the student - can only be achieved by a master writer who has spent years honing his chops to the point where he can practically put a powerful, dollar-pulling sales message together in his sleep.
Don’t you want to be that person, too? I do!