Once you understand the fundamentals and advanced salesmanship techniques I teach, you will never be frustrated or intimidated by any new marketing channel or technology. You will know exactly how to write what needs to be written to make the sale, every time.
John Carlton's "Simple Writing System 2.0" Is Ready To Roll!
We’ve just released the updated and completely awesome NEW version of the famous Simple Writing System…
… and it’s now ready for you to dive in and finally learn:
How To Write Everything You’ll Ever Need To
Make Your Business Wildly Successful.
Here's what's up:
A few months ago my team and I reviewed every aspect of my long-running (and still extremely successful) Simple Writing System.
We dissected every minute of every lesson...
… every tip and every exercise...
… plus examined the comments and feedback supplied by thousands of SWS customers and students over the past eight years...
… looking for ways to improve, update and streamline everything.
Our goal was to make this already-successful program even better.
And, after months of review, research and debate...
… we headed off to an Arizona recording studio for a few grueling days of filming and production.
The result is stunning. And I’m now announcing the release of…
The Simple Writing System 2.0
Home Study Course
Some of it is brand-spanking new. And some of the wonderful original stuff we simply couldn’t improve on remains.
For example, we kept every lesson, strategy, tactic and piece of advice that customers consistently tell us increases sales and conversions.
The SWS has been successfully applied to countless markets and every platform being used online and offline today (sales pages, VSLs, Facebook, webinars, email, squeeze pages, direct mail, print ads, PPC/AdWords,... just about everything used in modern marketing.)
Once you understand the fundamentals and advanced salesmanship techniques I teach, you will never be frustrated or intimidated by any new marketing channel or technology. You will know exactly how to write what needs to be written to make the sale.
However, in critical areas, we improved and streamlined several key lessons.
We did this by paying careful attention to what our students and teachers have told us about the SWS… and especially how it's impacted their lives and their businesses.
We were damn good at teaching people how to write killer copy 8 years ago... and we're much better at it now. (Yes, the process has even helped me – and multiple other top writers – dial up our skills dramatically.)
So we reviewed every lesson, every topic, and every exercise.
Where something could be improved or streamlined, we did that.
And we added some new lessons and topics to fill in the occasional holes in the original SWS. (The world has changed a bit in eight years… and we’ve been on top of every shift in how today’s marketing works.)
We call this version of the SWS the "Home Study Course" because it's designed for you to go through on your own, at your own pace.
You do not have to be anywhere at a specific time and there are no deadlines.
Over the years, we've seen every possible approach – some folks go slow, some go fast, some cram it in over a few weekends, some commit an hour or two each week...
... and it all works.
Sign up today and here's what you'll get -
18 Video Lessons
Each one designed to move you quickly toward a total understanding and mastery of the sales-message-writing process.
I'll break down the exact process I use to craft winning sales messages.
I'll explain how and why you'll use each of my steps in your sales letters, videos, and ads.
I'll show you examples of winning ads, many of which ran successfully for years. (You'll be getting the full version of all of these ads. More on that below...)
Each video is HD quality. And, best of all, you'll be able to watch these videos any time you want... on any device you want... at your own pace... as many times as you want... from anywhere in the world. (More on this below, too.)
You'll learn to write sales copy by writing sales copy.
Each lesson gives you a chance to put your new skills to work by providing a short, fun, laser-focused exercise. These exercises show you exactly how to bring what you learned in the video to life.
Do these exercises (which I strongly recommend, but of course that's up to you)...
... and then include your new killer copy in your current website, emails, Facebook ads, etc and you can start closing more sales almost immediately.
Your notes are already done for you.
Included in your home study package is a comprehensive workbook that contains all the notes you'd ever want to take from my slides in the workshop.
PLUS -- and this is a BIG plus -- the workbook is also loaded with FULL examples of proven ads… so you can see exactly how each step fits into real-world marketing. There’s no theory here. It’s all hard-core reality-based info. (Most of these ads are mine, including my most sought-after stuff.)
That means this workbook (over 300 pages deep) is a fire-breathing SWIPE FILE of the best ads you'll ever lay your hands on... to copy, to use for inspiration, to rip from and use as blueprints.
... this system is a concise, packed-solid "one stop resource" for helping you write everything you'll ever need to write to make your business rock the bottom line.
... there's more.
* Brand new in SWS 2.0 *
We've added this huge bonus
We’re including the very best of Simple Writing System exercises and student / teacher Q&A from previous SWS Coaching Programs.
This means you’ll also -- through this deep resource of seeing how others handled the SWS – gain insights and advice from SWS Coaches like me, David Garfinkel, David Deutsch, Kevin Rogers, Harlan Kilstein, Lorrie Morgan-Ferrero, “Million Dollar” Mike Morgan, Chris Haddad and other “A List” copywriters and marketers who have taught SWS classes over the years.
It’s like having access to the wisdom and applied strategies of the best in the game…
… all laid out for you to use, learn from, and profit with.
When you complete the course, you’re armed with the skills, insight, tactics and strategies of the best copywriters in the world. And you can now plow headfirst into your marketing, knowing you can write everything you need, whenever you need it.
And even if you hire a freelancer to write something for you, you’ll know what the copy should look like. You’ll be that freelancer’s worst nightmare, because he’ll be forced to give you his best stuff.
Ads, videos, websites, emails, speeches and sales pitches… every single thing you will ever need to make your bottom line hum, you will finally know how to create quickly, effectively, and with the mastery of a top writer.
... you are not on the hook even a little bit by checking this system out,
Because you have a...
30 Day 100% Money-Back Guarantee.
Here's how it works:
- Order your Simple Writing System Home Study Course right now. Choose either one payment or the generous payment plan.
- You'll get immediate access to the video lessons so you can get started right away, if you like.
- Your SWS Workbook will be shipped to you soon as possible (usually within one business day).
- If at any time within the next 30 days you decide this system is not for you...
... simply return the workbook (in any condition)... and you will receive a prompt refund.
I bent over backwards to create this home study course -- literally pouring everything I know about systematically writing great sales messages into it.
It's worked for so many people, that I'm betting it will work for you, too... if you'll just give it the slightest chance. And if it doesn't... you get your refund, promptly and without hassle.
This means you really risk nothing.
So… how much is this new version?
You will be stunned at the bargain we’ve prepared for you here.
I’m expensive to hire. My hourly consulting rate is $2,500, my day rate runs up to $15,000, and negotiations for getting me to write an ad start at $30,000 plus royalties.
I am typically paid thousands just for showing up at events to speak. My blog, my books, even my Facebook page is devoured by thousands of people worldwide… all clamoring for more and more insight, advice and mentoring.
However, because the SWS is my heart and soul, we’ve decided to offer this at-home-do-it-yourself version at the ridiculously reasonable bargain rate of just
(Or $99 today if you want to take
advantage of our payment plan.)
Both the single payment and multi-payment options give you unlimited access to the training videos… forever. As long as we're in business streaming these SWS 2.0 videos and adding new bonuses, you'll have access to all of it.
24 hours a day. 7 days a week. 365 days a year.
From anywhere in the world (as long as you've got a device that can get online.)
Both my biz partner Stan Dahl and I have been in advertising, marketing, consulting, and teaching for over 30 years each now… and we have detailed plans to continue until we die (or civilization crumbles, the Grid collapses, the zombies arrive, etc.)
Short of that, you'll have unlimited access to the entire SWS Home Study Course any time you want, for as long as you want.
You can go through the course at your leisure now, return later for a refresher, or come by again and again just for specific help on whatever tactic or strategy you want.
There is no limit to your access.
How About a Lifetime of Free Bonus Training?
The fundamentals you learn with me can be applied to everything you need to make your biz successful… without exception. That's always been the case.
However, because past students requested more detail about these specific uses of the SWS, we'll be creating a series of bonus tutorials that will show you exactly how to apply your new killer salesmanship skills to pretty much every aspect of online and offline marketing.
We'll be adding these tutorials and others to the SWS Home Study course over the next several months. As we do, you'll get access to all of them... PLUS all updates and new bonuses as we add them in the years to come....
... for FREE. If you get started today.
You'll get The Simple Writing System For:
- Social Media (Facebook, Twitter, LinkedIn, etc.)
- Video Marketing (YouTube, Facebook, Snapchat, DailyMotion, etc.)
- Paid Advertising (AdWords and other ad networks)
- Opt-In Pages (so you'll capture more qualified leads)
- Video Sales Letters (VSLs)
- Email Marketing (to warm up and close your best prospects)
- Online Retail (Amazon, eBay, Etsy, etc.)
- Blogging & Content Marketing
- Direct Mail
- And whatever new and profitable platforms come along next.
I'm Also Tossing in a Full Membership to
The Marketing Rebel Insider's Club
That's right. You'll get 6 free months of full membership in the Marketing Rebel Insider’s Club – the online one-stop resource for marketers, entrepreneurs, and copywriters that we’ve been hosting for years.
Here, you get:
- A rotating archive of proven ads and timeless marketing lessons, strategies, and examples. Each ad is backed up with commentary, insights, and an explanation of how it was created and why it worked (Swipe files of my ads alone have kick-started the careers of countless copywriters, and fueled the best years of oodles of entrepreneurs.)
- Unlimited chances to bend the ear of the entire Marketing Rebel Team on ANY biz, marketing, advertising, or even lifestyle questions. Would you like to have a place to turn to experienced marketers and small business owners who have been there and done that... ready to answer whatever questions you have on software, hiring, running a growing business... whatever else is holding you back? Inside the Marketing Rebel Insider's Club, that's exactly what you'll find.
- As a full-privileged member in the MRIC, you are eligible for being chosen for a private Hot Seat consult with Stan and me, which we do monthly. That’s a full personal session with us, discussing your biz, your issues, your questions and sticking points. Clients who buy these Hot Seat consults shell out $2500 per session. For the MRIC members who get chosen, it’s FREE. (All members have access to these sessions, so you'll benefit from these Hot Seats every month.)
This makes the MRIC a tremendous resource to have for advice and tactics on the details of running a business.
You'll find answers to any aspect of your online (and most offline) questions.
And it's all for free. If you're ready to stop thinking about it and you know it's time for you to learn the real-world skill of writing ads that sell.
To join, just hit this link.
You’ll be well taken care of, as always.
P.S. One more thing – I almost forgot.
I’ll also include the most requested report I’ve ever created – my original, uncensored “Power Words” collection.
I created this beast by combing through my entire archive of top ads, and pulling out the snarling phrases and specific words that pumped up the response rates.
World-class hooks and headlines RELY on using the exact right word to get your point across. And here is a deep collection of the language choices that have defined my now-legendary career.
For years now, professionals (and other insiders I know) have kept this report near their desks when writing the really important stuff. They read through it for inspiration and ideas on how to craft their own hooks, headlines and killer copy.
It’s easily going to become your most-used “kick-starter” resource when you really need your copy to leap off the page and grab your reader.
If, for any reason, after trying the SWS you decide it's not for you, I'll let you keep my "Power Words" special report as a free gift. Just for giving The Simple Writing System Home Study Course a try.
"I've written pieces that have pulled in millions of dollars. Yet, when I sit down to write copy, I pull out my swipe file of John Carlton's stuff, and study it like my life depended on it. He is one of the few true experts in advertising. Pure gold."
Million Dollar Confession
Early in my career, I had the good fortune to discover John Carlton -- and he deserves much of the credit for my success as a freelancer. I hereby confess that many of the ideas behind the million-dollar controls I've written can be directly traced to what I learned or stole from John."
30% Boost In Conversions
"I have been using some of the things John teaches in our email campaigns for our free workshop and our attendance each week has gone up by about 40%. I also used some of his suggestions in the power point for the free workshop and our conversion rate to the paid workshop has increased by about 30%. We were converting about 5% to a $1,297 workshop, now we are just under 7% conversion.
"Amazing! My web site conversion rate has nearly DOUBLED, just from what you've taught me. And guess what? Also following your advice, I tested a much higher price... and the conversion rate was not affected at all. That's FREE MONEY without any extra work! You were right, John."
"You know that new 'hook' you insisted I try in my sales pitch? It TRIPLED response! This translates into several hundred thousand dollars in sales over the coming year. You are on my Christmas gift list for life, dude."
"John has created millions in profit for us. We pitted his ads and letters against big-city ad agencies, PR firms, and writers with lots of awards... and John slaughtered them all. He consistently hits 'home runs' for us -- 20-to-1 return in profit is not unusual. He has saved our butts on several occasions.
John's input on my website increased my flow of sales leads by 50%. Also, his advice to trash my sales letter and start fresh (with very specific instructions on how to do it) DOUBLED my sales conversion rate! He was right -- this gets exciting, fast."
"Quitting My Cushy 6-Figure Job"
"Our investment education business went from $50k a year in sales to over $200k in six months, thanks to John Carlton (and a hot webmaster from Houston). Thanks to what I've learned, I'm quitting my cushy six-figure a year job to go full-time in this new business!"
50% More Orders
My average order is 50% higher (and more) since I adopted your idea. I love your outlook, and your advice cracks me up while bringing in the results."
Earning a High Six-Figures Annually Online
"Before I discovered John Carlton I had NO IDEA how to write good copy... and I'll admit I was pretty skeptical about investing in his programs because it just didn't seem possible that I would be able to influence people with print like John does.
Well let me tell you that John's teachings have not only helped me increase conversions by over 511%, but John has been one of the backbones to me earning a high six-figures annually online.
Not only do I use John's strategies in my sales copy and videos, but his tactics have also helped me develop a cult-like following on my blog, making my blog the #1 blog AND website in the world in my niche where I'm able to get as many as 8039 visitors to my blog in one day all from free traffic sources... THAT is the power of the influential writing tactics John showed me how to do.
I love waking up and seeing all the money roll in my bank account... even while I'm off doing whatever the hell it is I want to do"
"John Carlton is a copywriter I would hire, and there are damn few of those. Further, I would pay to be in a room to learn from him, and there are even fewer people on that list."
Thanks For Giving Me A Better Life
"Since 2005, your simple writing strategies have earned me and my clients millions. It all began when Eben Pagan shoved a copy of your course into my hands and said "Study every word and then write me some copy!" I was hooked, and got my hands on everything you produced.
My career as a copywriter has flourished since then, because you helped me understand the psychology behind a great sales message. In fact, just last month I booked a project that brought me a fat $15,000 (plus 5% of the gross sales in royalties)... and it took me just one week of work.
The beauty of writing sales copy is that it's not the writing that brings in the money... it's the knowledge of what to write about to get people to buy. And there is no one on earth who knows this -- and can teach it so you "get it" quickly -- better than John Carlton. Thanks, John, for giving me a better life."
"John Carlton is one of the best marketers in marketing HISTORY. I have learned a ton from him... and you should soak up everything from him that you can. It will only help you make more money from your Internet marketing efforts."
Boosted sales by 70%
"Your headline suggestion for one of my web sites boosted sales by 70%! This equals an extra $3,000 every month...from ONE simple change. Thanks."
Massive Breakthrough Generates $70,000
"I had a massive breakthrough reading your stuff, John. Over the last 14 days, what you taught me generated an extra 20,979 in sales! Thanks again."
(Update: "After a full month, my take is now $70,000! Note to self: Follow John's advice!")
Carlton Got Me FIRED
"I had a cush job at one of the world's largest ad agencies. Then I found John's materials, and discovered the how to SELL, not just win awards. The agency hated my new style and gave me the boot. Which was a good thing -- my first year on my own, I'm on pace to earn FOUR TIMES my yearly salary at the agency. Thanks, John."
Dr. Ken Newhouse
30% more business!
"You showed me how to take my marketing campaign over-the-top. Because of you I had to increase my fees three times. My income has tripled, and your techniques allowed me to develop a waiting list of clients that is 6 months long. When I saw some of the so-called industry greats sitting in your seminar, following you around like a Big Buck during breeding season, I knew I needed to suck as much info out of you as I could. What you teach is worth 1,000 times what you charge."
Dr. G.E. Nielsen
One Tip, One New Car
"On your advice, I edited my copy using your 'Action Verbs'. This killer strategy ALONE allowed me to buy a new car (for cash) after the first campaign!"
"When my copywriting business was operating in the red, I bit the bullet and invested in John's stuff. Know what? I started making money. Lots of it. The subtle tweaks and step-by-step system I learned from John shot conversion rates through the roof. And I confidently raised my fees by 60% because of everything I learned from him... and my fees continue to rise."
Disclosure: Lorrie has turned into such a successful copywriter and consultant that she's become a frequent Simple Writing System's Coach.
Sold Out The Show
"You inspired me to write a new pitch to my house list, using your tactics... and it generated a near-DOUBLE response rate (over 203 requests in under 24 hours, at $495 a pop). Sold out the show."
"John's first critique of my copy was a shock -- I thought I was pretty darned good, but he told me to rip it up and start over from scratch, using his specific advice.
I'm glad I had the sense to listen -- my first year, with John's advice stinging in my ears, I earned over $350,000. And this year, I'm bringing in a cool million."
Disclosure: Harlan's arguably John Carlton's most tenacious and successful student. He's one of the Simple Writing System's top coaches.
Profits Through The Roof
"I used Carlton's tactics in my advertising online, and profits went through the roof. That meant we could move into a bigger house, and I've kit it out with the most amazing high-tech gear. I would not be here today without John's help"
"John is the first guy I call when I have a marketing problem. His insights and marketing prowess are unparalleled among the working advertising experts I know... and I know them all. The money available, when you learn what insiders like John has to share, is just insane. In my book, there is John... and no one else is even close."
Just One Tip Multiplied Response
"Using just ONE tip John gave us increased our mail response by 32%. This means an additional $2,000 in profit for every 1000 letters."
Making Crime Pay
"Who says crime doesn't pay? John let me 'steal' one of his ad headlines for a seminar I was holding... netting me a cool $251,771 in just 3 days. I don't know any decent marketer who would be caught dead without John's help."
$287,000 The First Week!
"After listening to John for less than an hour, my mind caught fire and everything fell into place. I immediately produced my first sales letter ever... and it brought in $287,000 the first week! You can bet I seek out his advice every time I make a major business decision."